Twitter advanced - 45 tips and tricks, useful platforms, metrics and engagement tips


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45 tips and tricks on how to use Twitter for business and marketing to connect with customers, increase your followers, improve your engagement and measure your social media activities. Includes selected platforms to help you save valuable time, collaborate, listen and monitor.

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Twitter advanced - 45 tips and tricks, useful platforms, metrics and engagement tips

  1. 1. Advanced Twitter for Business Milena Regos Out&About Marketing
  2. 2. I’m on Twitter. Now what?• What to tweet• When to tweet• Who should you follow• How to grow your community• How to generate leads• How to save valuable time• How to measure your Twitter activities• What are some useful tools and platforms
  3. 3. About Me• Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B.• Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results.• Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, 1-800-Flowers and more.• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.• On Twitter since 2006.
  4. 4. 45 Tips & Tricks1. Optimize your profile. Include a Call to Action in your header image. 2,048 pixels x 1900 pixels; 72 pixels/inch. Include keywords in your Bio that will help with SEO.2. Tweet interesting things — be insightful, humorous, useful.3. Tweet more about other people that yourself.4. Tweet 15-25 tweets per day.5. Promote your Twitter presence on your website/blog. Grab a widget from Add your Twitter handle to your marketing collateral - business cards, email signature, signage.7. Avoid creating multiple company Twitter accounts.8. Use a third-party service like HootSuite to listen, collaborate, manage, monitor and measure.
  5. 5. 45 Tips & Tricks9. Make sharing easier - add Twitter sharing buttons to your content.10.Add your Twitter link to Facebook, LinkedIn, YouTube, Tumblr, Instagram.11.Schedule tweets in advance - your tweets with keywords. Make it SEO friendly.13.Motivate your employees to tweet on your company’s behalf.
  6. 6. 45 Tips & Tricks14. Give your employees “easy” tweets they can use on your company’s behalf or during a special promotion.15. Build your following and expand your reach.16. Build relationships with journalists/people in your industry.17. Discover who is tweeting your content - WhoTweetedMe.18. Find out when is the best time for you to tweet - SocialBro, TweetWhen, Crowdbooster. Update your HootSuite schedule based on the findings.19. Follow customers.20. Tweet offers.
  7. 7. 45 Tips & Tricks21.Gather feedback about your products/ services/ competitors.22.Use lists.23.Take advantage of hashtags especially for events.24.Join Twitter chats.25.Generate leads. Use unique offers; special landing pages.26.Experiment with promoted Tweets/ promoted Tweet account.
  8. 8. 45 Tips & Tricks27.Engage, engage, engage.28.Keep tweets to 120-125 characters.29.Add a period before your tweet; don’t start tweets with @ if you want people to see it30.Add your opinion when you RT
  9. 9. 45 Tips & Tricks31.Say Hi to people you start to follow32.Change the location of your link33.Be generous: RT, reply, mention34.Quality counts not quantity35.It’s OK to talk to strangers36.Try Twitter contests
  10. 10. 45 Tips & Tricks37. Use some free and paid platforms to improve your presence, increase your reach. Social Bro will give you Best time to tweet / Competitor’s analysis/ Influencer outreach.38. Consider using social CRM: Hubspot, SalesForce, SugarCRM.39. SocialOomph to increase productivity: bulk tweet uploads; repeat tweets; schedule tweets; vet new followers40. Don’t automate your Twitter presence but use tools like BufferApp, HootSuite or SocialOomph to schedule tweets and keep content fresh.41. Start with your goals first, establish your metrics and check on them regularly.42. Use Twitter to improve your SEO with keywords, inbound links, bio.43. Be Human.44. Meet people in real life that you meet on Twitter - tweetups, network events.45. Twitter is free but your time isn’t. Use it wisely.
  11. 11. To build your community•••••
  12. 12. Use Advanced Search on Twitter
  13. 13. To measure your Twitter activities • TwitterCounter • Tweetgrader • HootSuite • • SimplyMeasured • Klout • Google Analytics • Twenty Feet • • Twitter Web Analytics (just released)
  14. 14. Questions? Milena Regos Out&About Marketing Twitter: @milenaregosAll images are credit of CreativeCommons unless indicated otherwise.