The Power of Social Media

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Keynote presentation on the power of social media for IMAGINE 2011, AIFD.

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The Power of Social Media

  1. 1. The Power ofSocial Media Milena Regos Out&About Marketing Twitter: @milenaregos Twitter hashtag: #AIFD
  2. 2. #1: Trust
  3. 3. #2: Free Research
  4. 4. #3: Traffic
  5. 5. 1 in 13 people on Earth is on Facebook Source: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
  6. 6. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  7. 7. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  8. 8. 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  9. 9. 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  10. 10. 24 hrs of video/minute Source: Comscore, February 2011
  11. 11. 300,000 new users every day http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
  12. 12. A new member joins every second http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
  13. 13. 53.5% of Internetusers read blogs emarketer.com May 26, 2011
  14. 14. #4: Customer Service
  15. 15. Tony Hsieh Zappos.com1.8 mil+ followers on Twitter
  16. 16. Chrysler Delivers
  17. 17. #5: Low Cost toentry but not free
  18. 18. #6: New BusinessComes from:• Facebook 67%• Blogging 57%• Twitter 42% 2011 Social Media Marketing Report
  19. 19. #7: It’s theFuture
  20. 20. Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
  21. 21. 100% 93%75%50% 35%25% 29% 22% 9% 6% 0% Facebook Blogs Twitter Video Forums Geo-location Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
  22. 22. 100% 93% 92% 84%75% 68%50% 56% 35%25% 29% 22% 24% 17% 9% 6% 0% Facebook Blogs Twitter Video Forums Geo-location Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
  23. 23. What’s your biggest obstacle to entering in social media marketing? 0.6 54% 0.45 0.3 22% 0.15 12% 8% 0 4% ho w tim e i n it alu e ove ve v ab k no w h ave elie the the ’t ’t ’t b e e f on on n ’t s All o D D Do D on Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  24. 24. What’s your biggest obstacle to entering in social media marketing? 0.6 54% 0.45 0.3 22% 0.15 12% 8% 0 4% ho w tim e i n it alu e ove ve v ab k no w h ave elie the the ’t ’t ’t b e e f on on n ’t s All o D D Do D on Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  25. 25. 1 96%0.75 Believe in it 0.50.25 4% Don’t believe in it 0 Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  26. 26. #1: Commit
  27. 27. #2:YOU are the Experts
  28. 28. #3: Content is King Photo Credit: Emily Coco, Flickr
  29. 29. #4: Make it easy to share
  30. 30. #5: Remove obstacles
  31. 31. #6: Have Fun
  32. 32. #7: Be Yourself
  33. 33. Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons

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