The Power of Social Media

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Keynote presentation on the power of social media for IMAGINE 2011, AIFD.

Keynote presentation on the power of social media for IMAGINE 2011, AIFD.

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  • 1. The Power ofSocial Media Milena Regos Out&About Marketing Twitter: @milenaregos Twitter hashtag: #AIFD
  • 2. #1: Trust
  • 3. #2: Free Research
  • 4. #3: Traffic
  • 5. 1 in 13 people on Earth is on Facebook Source: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
  • 6. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  • 7. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  • 8. 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  • 9. 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  • 10. 24 hrs of video/minute Source: Comscore, February 2011
  • 11. 300,000 new users every day http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
  • 12. A new member joins every second http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
  • 13. 53.5% of Internetusers read blogs emarketer.com May 26, 2011
  • 14. #4: Customer Service
  • 15. Tony Hsieh Zappos.com1.8 mil+ followers on Twitter
  • 16. Chrysler Delivers
  • 17. #5: Low Cost toentry but not free
  • 18. #6: New BusinessComes from:• Facebook 67%• Blogging 57%• Twitter 42% 2011 Social Media Marketing Report
  • 19. #7: It’s theFuture
  • 20. Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
  • 21. 100% 93%75%50% 35%25% 29% 22% 9% 6% 0% Facebook Blogs Twitter Video Forums Geo-location Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
  • 22. 100% 93% 92% 84%75% 68%50% 56% 35%25% 29% 22% 24% 17% 9% 6% 0% Facebook Blogs Twitter Video Forums Geo-location Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
  • 23. What’s your biggest obstacle to entering in social media marketing? 0.6 54% 0.45 0.3 22% 0.15 12% 8% 0 4% ho w tim e i n it alu e ove ve v ab k no w h ave elie the the ’t ’t ’t b e e f on on n ’t s All o D D Do D on Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 24. What’s your biggest obstacle to entering in social media marketing? 0.6 54% 0.45 0.3 22% 0.15 12% 8% 0 4% ho w tim e i n it alu e ove ve v ab k no w h ave elie the the ’t ’t ’t b e e f on on n ’t s All o D D Do D on Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 25. 1 96%0.75 Believe in it 0.50.25 4% Don’t believe in it 0 Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 26. #1: Commit
  • 27. #2:YOU are the Experts
  • 28. #3: Content is King Photo Credit: Emily Coco, Flickr
  • 29. #4: Make it easy to share
  • 30. #5: Remove obstacles
  • 31. #6: Have Fun
  • 32. #7: Be Yourself
  • 33. Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons