The Power     ofSocial Media      Milena Regos Out&About Marketing Twitter: @milenaregos Twitter hashtag: #AIFD
#1: Trust
#2: Free Research
#3: Traffic
1 in 13 people on Earth is       on Facebook Source: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
Facebook reaches 3 out ofevery 4 Internet users in the US        Source: Comscore, February 2011
Facebook reaches 3 out ofevery 4 Internet users in the US        Source: Comscore, February 2011
1 out of every 8minutes online is spent         on      Source: Comscore, February 2011
1 out of every 8minutes online is spent         on      Source: Comscore, February 2011
24 hrs of video/minute     Source: Comscore, February 2011
300,000 new users every day      http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
A new member joins every second    http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
53.5% of Internetusers read   blogs        emarketer.com May 26, 2011
#4: Customer Service
Tony Hsieh Zappos.com1.8 mil+ followers on Twitter
Chrysler Delivers
#5: Low Cost toentry but not free
#6: New BusinessComes from:• Facebook 67%• Blogging 57%• Twitter 42%                 2011 Social Media Marketing Report
#7: It’s theFuture
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Socia...
100%            93%75%50%                                       35%25%                                                    ...
100%            93% 92%                                                                            84%75%                 ...
What’s your biggest obstacle to entering in social               media marketing?  0.6                                    ...
What’s your biggest obstacle to entering in social               media marketing?  0.6                                    ...
1                                    96%0.75                                                         Believe in it 0.50.25...
#1: Commit
#2:YOU are the Experts
#3: Content is King     Photo Credit: Emily Coco, Flickr
#4: Make it easy to share
#5: Remove obstacles
#6: Have Fun
#7: Be Yourself
Thank you!                Milena Regos                @milenaregos           milenaregos@gmail.com                775-771-...
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
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The Power of Social Media

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Keynote presentation on the power of social media for IMAGINE 2011, AIFD.

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The Power of Social Media

  1. 1. The Power ofSocial Media Milena Regos Out&About Marketing Twitter: @milenaregos Twitter hashtag: #AIFD
  2. 2. #1: Trust
  3. 3. #2: Free Research
  4. 4. #3: Traffic
  5. 5. 1 in 13 people on Earth is on Facebook Source: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
  6. 6. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  7. 7. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  8. 8. 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  9. 9. 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  10. 10. 24 hrs of video/minute Source: Comscore, February 2011
  11. 11. 300,000 new users every day http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
  12. 12. A new member joins every second http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
  13. 13. 53.5% of Internetusers read blogs emarketer.com May 26, 2011
  14. 14. #4: Customer Service
  15. 15. Tony Hsieh Zappos.com1.8 mil+ followers on Twitter
  16. 16. Chrysler Delivers
  17. 17. #5: Low Cost toentry but not free
  18. 18. #6: New BusinessComes from:• Facebook 67%• Blogging 57%• Twitter 42% 2011 Social Media Marketing Report
  19. 19. #7: It’s theFuture
  20. 20. Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
  21. 21. 100% 93%75%50% 35%25% 29% 22% 9% 6% 0% Facebook Blogs Twitter Video Forums Geo-location Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
  22. 22. 100% 93% 92% 84%75% 68%50% 56% 35%25% 29% 22% 24% 17% 9% 6% 0% Facebook Blogs Twitter Video Forums Geo-location Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
  23. 23. What’s your biggest obstacle to entering in social media marketing? 0.6 54% 0.45 0.3 22% 0.15 12% 8% 0 4% ho w tim e i n it alu e ove ve v ab k no w h ave elie the the ’t ’t ’t b e e f on on n ’t s All o D D Do D on Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  24. 24. What’s your biggest obstacle to entering in social media marketing? 0.6 54% 0.45 0.3 22% 0.15 12% 8% 0 4% ho w tim e i n it alu e ove ve v ab k no w h ave elie the the ’t ’t ’t b e e f on on n ’t s All o D D Do D on Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  25. 25. 1 96%0.75 Believe in it 0.50.25 4% Don’t believe in it 0 Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  26. 26. #1: Commit
  27. 27. #2:YOU are the Experts
  28. 28. #3: Content is King Photo Credit: Emily Coco, Flickr
  29. 29. #4: Make it easy to share
  30. 30. #5: Remove obstacles
  31. 31. #6: Have Fun
  32. 32. #7: Be Yourself
  33. 33. Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons
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