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The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
The Power of Social Media
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The Power of Social Media

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Keynote presentation on the power of social media for IMAGINE 2011, AIFD.

Keynote presentation on the power of social media for IMAGINE 2011, AIFD.

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  • 1. The Power ofSocial Media Milena Regos Out&About Marketing Twitter: @milenaregos Twitter hashtag: #AIFD
  • 2. #1: Trust
  • 3. #2: Free Research
  • 4. #3: Traffic
  • 5. 1 in 13 people on Earth is on Facebook Source: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
  • 6. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  • 7. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  • 8. 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  • 9. 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  • 10. 24 hrs of video/minute Source: Comscore, February 2011
  • 11. 300,000 new users every day http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
  • 12. A new member joins every second http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
  • 13. 53.5% of Internetusers read blogs emarketer.com May 26, 2011
  • 14. #4: Customer Service
  • 15. Tony Hsieh Zappos.com1.8 mil+ followers on Twitter
  • 16. Chrysler Delivers
  • 17. #5: Low Cost toentry but not free
  • 18. #6: New BusinessComes from:• Facebook 67%• Blogging 57%• Twitter 42% 2011 Social Media Marketing Report
  • 19. #7: It’s theFuture
  • 20. Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
  • 21. 100% 93%75%50% 35%25% 29% 22% 9% 6% 0% Facebook Blogs Twitter Video Forums Geo-location Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
  • 22. 100% 93% 92% 84%75% 68%50% 56% 35%25% 29% 22% 24% 17% 9% 6% 0% Facebook Blogs Twitter Video Forums Geo-location Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
  • 23. What’s your biggest obstacle to entering in social media marketing? 0.6 54% 0.45 0.3 22% 0.15 12% 8% 0 4% ho w tim e i n it alu e ove ve v ab k no w h ave elie the the ’t ’t ’t b e e f on on n ’t s All o D D Do D on Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 24. What’s your biggest obstacle to entering in social media marketing? 0.6 54% 0.45 0.3 22% 0.15 12% 8% 0 4% ho w tim e i n it alu e ove ve v ab k no w h ave elie the the ’t ’t ’t b e e f on on n ’t s All o D D Do D on Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 25. 1 96%0.75 Believe in it 0.50.25 4% Don’t believe in it 0 Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 26. #1: Commit
  • 27. #2:YOU are the Experts
  • 28. #3: Content is King Photo Credit: Emily Coco, Flickr
  • 29. #4: Make it easy to share
  • 30. #5: Remove obstacles
  • 31. #6: Have Fun
  • 32. #7: Be Yourself
  • 33. Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons

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