Social Media Strategy

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Round table workshop on social media strategy at IMAGINE 2011.

Round table workshop on social media strategy at IMAGINE 2011.

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  • 1. Social Media Strategy Milena Regos Out&About Marketing Twitter: @milenaregos Twitter hashtag: #AIFD
  • 2. You need a simple planListen Plan Engage Measure
  • 3. #1: Determine Your SMART Goals & Objectives
  • 4. #2: Listen/Research
  • 5. Free Online Listening Tools
  • 6. Free Online Listening Tools
  • 7. Free Online Listening Toolssearch.twitter.com
  • 8. search.twitter.com
  • 9. Free Online Listening Tools RSS feeds
  • 10. Free Online Listening Tools
  • 11. Free Online Listening Tools
  • 12. Paid Listening Tools
  • 13. Paid Listening Tools
  • 14. Paid Listening Tools
  • 15. Paid Listening Tools
  • 16. Paid Listening Tools
  • 17. Paid Listening Tools
  • 18. Paid Listening ToolsHootSuite Reports
  • 19. 66% of communication professionals havedone nothing with the feedback gleaned from social networks Source: MarketingSavant.com
  • 20. Best Practices for Monitoring the Conversation look for evangelists and help spread the good word Source: Marketech
  • 21. Connect with brand advocates
  • 22. Seek out andminimize“determineddetractors” - thepeople who just can’tseem to be happy Source: Marketech
  • 23. Minimize detractors
  • 24. Engage withmiddle groundconsumers toinfluence them Source: Marketech
  • 25. Engage, influence, persuade
  • 26. Source: Marketech
  • 27. To summarize• Free & Paid Tools• Review your keywords often• Narrow/expand your scope• Be flexible with your metrics• Use the data• Never stop listening
  • 28. #3: Find Your Target Audience
  • 29. Solve their problems
  • 30. #4: Create Content Plan
  • 31. Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 32. Schedule content
  • 33. #5: Engage
  • 34. • Web Traffic #6: Measure• Brand awareness• Sentiment• Engagement• Conversations• Share of Voice• Trends• $$$
  • 35. Online influence
  • 36. Online influence
  • 37. Online influence
  • 38. Online influence
  • 39. Sprout Social
  • 40. Jen Schmidt Photography www.jenschmidtphotography.com
  • 41. www.jenschmidtphotography.com
  • 42. www.jenschmidtphotography.com
  • 43. The ROI fromsocial media:In 1 year718 likes$2/day $16 to every $1 www.jenschmidtphotography.com
  • 44. “Im not only selling my work, but mypersonality, and social media is the ideal platform for it.” Jen Schmidt
  • 45. Always Remember“Not everything thatcan be counted counts,and not everything thatcounts can be counted.”Albert Einsten
  • 46. Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregosAll images photo credit Creative Commons unless otherwise indicated. Share/remix/reuse.