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Social Media Strategy          Milena Regos     Out&About Marketing     Twitter: @milenaregos     Twitter hashtag: #AIFD
You need a simple planListen    Plan   Engage   Measure
#1: Determine Your SMART Goals &    Objectives
#2: Listen/Research
Free Online Listening Tools
Free Online Listening Tools
Free Online Listening Toolssearch.twitter.com
search.twitter.com
Free Online Listening Tools       RSS feeds
Free Online Listening Tools
Free Online Listening Tools
Paid Listening Tools
Paid Listening Tools
Paid Listening Tools
Paid Listening Tools
Paid Listening Tools
Paid Listening Tools
Paid Listening ToolsHootSuite Reports
66% of communication professionals havedone nothing with the feedback gleaned from              social networks           ...
Best Practices for Monitoring the Conversation                                   look for                                 ...
Connect with brand advocates
Seek out andminimize“determineddetractors” - thepeople who just can’tseem to be happy        Source: Marketech
Minimize detractors
Engage withmiddle groundconsumers toinfluence them    Source: Marketech
Engage, influence, persuade
Source: Marketech
To summarize•   Free & Paid Tools•   Review your keywords often•   Narrow/expand your scope•   Be flexible with your metric...
#3: Find Your Target      Audience
Solve their problems
#4: Create Content Plan
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
Schedule content
#5: Engage
• Web Traffic                      #6: Measure• Brand   awareness• Sentiment• Engagement• Conversations• Share   of Voice• ...
Online influence
Online influence
Online influence
Online influence
Sprout Social
Jen Schmidt Photography        www.jenschmidtphotography.com
www.jenschmidtphotography.com
www.jenschmidtphotography.com
The ROI fromsocial media:In 1 year718 likes$2/day $16 to every $1   www.jenschmidtphotography.com
“Im not only selling my work, but mypersonality, and social media is the ideal            platform for it.”               ...
Always Remember“Not everything thatcan be counted counts,and not everything thatcounts can be counted.”Albert Einsten
Milena Regos                   @milenaregos              milenaregos@gmail.com                  775-771-6863      http://w...
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
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Social Media Strategy

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Round table workshop on social media strategy at IMAGINE 2011.

Published in: Technology, Business
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Transcript of "Social Media Strategy"

  1. 1. Social Media Strategy Milena Regos Out&About Marketing Twitter: @milenaregos Twitter hashtag: #AIFD
  2. 2. You need a simple planListen Plan Engage Measure
  3. 3. #1: Determine Your SMART Goals & Objectives
  4. 4. #2: Listen/Research
  5. 5. Free Online Listening Tools
  6. 6. Free Online Listening Tools
  7. 7. Free Online Listening Toolssearch.twitter.com
  8. 8. search.twitter.com
  9. 9. Free Online Listening Tools RSS feeds
  10. 10. Free Online Listening Tools
  11. 11. Free Online Listening Tools
  12. 12. Paid Listening Tools
  13. 13. Paid Listening Tools
  14. 14. Paid Listening Tools
  15. 15. Paid Listening Tools
  16. 16. Paid Listening Tools
  17. 17. Paid Listening Tools
  18. 18. Paid Listening ToolsHootSuite Reports
  19. 19. 66% of communication professionals havedone nothing with the feedback gleaned from social networks Source: MarketingSavant.com
  20. 20. Best Practices for Monitoring the Conversation look for evangelists and help spread the good word Source: Marketech
  21. 21. Connect with brand advocates
  22. 22. Seek out andminimize“determineddetractors” - thepeople who just can’tseem to be happy Source: Marketech
  23. 23. Minimize detractors
  24. 24. Engage withmiddle groundconsumers toinfluence them Source: Marketech
  25. 25. Engage, influence, persuade
  26. 26. Source: Marketech
  27. 27. To summarize• Free & Paid Tools• Review your keywords often• Narrow/expand your scope• Be flexible with your metrics• Use the data• Never stop listening
  28. 28. #3: Find Your Target Audience
  29. 29. Solve their problems
  30. 30. #4: Create Content Plan
  31. 31. Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  32. 32. Schedule content
  33. 33. #5: Engage
  34. 34. • Web Traffic #6: Measure• Brand awareness• Sentiment• Engagement• Conversations• Share of Voice• Trends• $$$
  35. 35. Online influence
  36. 36. Online influence
  37. 37. Online influence
  38. 38. Online influence
  39. 39. Sprout Social
  40. 40. Jen Schmidt Photography www.jenschmidtphotography.com
  41. 41. www.jenschmidtphotography.com
  42. 42. www.jenschmidtphotography.com
  43. 43. The ROI fromsocial media:In 1 year718 likes$2/day $16 to every $1 www.jenschmidtphotography.com
  44. 44. “Im not only selling my work, but mypersonality, and social media is the ideal platform for it.” Jen Schmidt
  45. 45. Always Remember“Not everything thatcan be counted counts,and not everything thatcounts can be counted.”Albert Einsten
  46. 46. Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregosAll images photo credit Creative Commons unless otherwise indicated. Share/remix/reuse.
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