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Social Media Strategy
 

Social Media Strategy

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Round table workshop on social media strategy at IMAGINE 2011.

Round table workshop on social media strategy at IMAGINE 2011.

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    Social Media Strategy Social Media Strategy Presentation Transcript

    • Social Media Strategy Milena Regos Out&About Marketing Twitter: @milenaregos Twitter hashtag: #AIFD
    • You need a simple planListen Plan Engage Measure
    • #1: Determine Your SMART Goals & Objectives
    • #2: Listen/Research
    • Free Online Listening Tools
    • Free Online Listening Tools
    • Free Online Listening Toolssearch.twitter.com
    • search.twitter.com
    • Free Online Listening Tools RSS feeds
    • Free Online Listening Tools
    • Free Online Listening Tools
    • Paid Listening Tools
    • Paid Listening Tools
    • Paid Listening Tools
    • Paid Listening Tools
    • Paid Listening Tools
    • Paid Listening Tools
    • Paid Listening ToolsHootSuite Reports
    • 66% of communication professionals havedone nothing with the feedback gleaned from social networks Source: MarketingSavant.com
    • Best Practices for Monitoring the Conversation look for evangelists and help spread the good word Source: Marketech
    • Connect with brand advocates
    • Seek out andminimize“determineddetractors” - thepeople who just can’tseem to be happy Source: Marketech
    • Minimize detractors
    • Engage withmiddle groundconsumers toinfluence them Source: Marketech
    • Engage, influence, persuade
    • Source: Marketech
    • To summarize• Free & Paid Tools• Review your keywords often• Narrow/expand your scope• Be flexible with your metrics• Use the data• Never stop listening
    • #3: Find Your Target Audience
    • Solve their problems
    • #4: Create Content Plan
    • Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
    • Schedule content
    • #5: Engage
    • • Web Traffic #6: Measure• Brand awareness• Sentiment• Engagement• Conversations• Share of Voice• Trends• $$$
    • Online influence
    • Online influence
    • Online influence
    • Online influence
    • Sprout Social
    • Jen Schmidt Photography www.jenschmidtphotography.com
    • www.jenschmidtphotography.com
    • www.jenschmidtphotography.com
    • The ROI fromsocial media:In 1 year718 likes$2/day $16 to every $1 www.jenschmidtphotography.com
    • “Im not only selling my work, but mypersonality, and social media is the ideal platform for it.” Jen Schmidt
    • Always Remember“Not everything thatcan be counted counts,and not everything thatcounts can be counted.”Albert Einsten
    • Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregosAll images photo credit Creative Commons unless otherwise indicated. Share/remix/reuse.