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Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
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Social Media Strategy

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Round table workshop on social media strategy at IMAGINE 2011.

Round table workshop on social media strategy at IMAGINE 2011.

Published in: Technology, Business
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  • 1. Social Media Strategy Milena Regos Out&About Marketing Twitter: @milenaregos Twitter hashtag: #AIFD
  • 2. You need a simple planListen Plan Engage Measure
  • 3. #1: Determine Your SMART Goals & Objectives
  • 4. #2: Listen/Research
  • 5. Free Online Listening Tools
  • 6. Free Online Listening Tools
  • 7. Free Online Listening Toolssearch.twitter.com
  • 8. search.twitter.com
  • 9. Free Online Listening Tools RSS feeds
  • 10. Free Online Listening Tools
  • 11. Free Online Listening Tools
  • 12. Paid Listening Tools
  • 13. Paid Listening Tools
  • 14. Paid Listening Tools
  • 15. Paid Listening Tools
  • 16. Paid Listening Tools
  • 17. Paid Listening Tools
  • 18. Paid Listening ToolsHootSuite Reports
  • 19. 66% of communication professionals havedone nothing with the feedback gleaned from social networks Source: MarketingSavant.com
  • 20. Best Practices for Monitoring the Conversation look for evangelists and help spread the good word Source: Marketech
  • 21. Connect with brand advocates
  • 22. Seek out andminimize“determineddetractors” - thepeople who just can’tseem to be happy Source: Marketech
  • 23. Minimize detractors
  • 24. Engage withmiddle groundconsumers toinfluence them Source: Marketech
  • 25. Engage, influence, persuade
  • 26. Source: Marketech
  • 27. To summarize• Free & Paid Tools• Review your keywords often• Narrow/expand your scope• Be flexible with your metrics• Use the data• Never stop listening
  • 28. #3: Find Your Target Audience
  • 29. Solve their problems
  • 30. #4: Create Content Plan
  • 31. Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 32. Schedule content
  • 33. #5: Engage
  • 34. • Web Traffic #6: Measure• Brand awareness• Sentiment• Engagement• Conversations• Share of Voice• Trends• $$$
  • 35. Online influence
  • 36. Online influence
  • 37. Online influence
  • 38. Online influence
  • 39. Sprout Social
  • 40. Jen Schmidt Photography www.jenschmidtphotography.com
  • 41. www.jenschmidtphotography.com
  • 42. www.jenschmidtphotography.com
  • 43. The ROI fromsocial media:In 1 year718 likes$2/day $16 to every $1 www.jenschmidtphotography.com
  • 44. “Im not only selling my work, but mypersonality, and social media is the ideal platform for it.” Jen Schmidt
  • 45. Always Remember“Not everything thatcan be counted counts,and not everything thatcounts can be counted.”Albert Einsten
  • 46. Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregosAll images photo credit Creative Commons unless otherwise indicated. Share/remix/reuse.

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