Social Media Strategy

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Social Media Strategy

  1. 1. Social Media Strategy Milena Regos www.OutandAboutMarketing.comSunday, March 20, 2011
  2. 2. Start with your Objectives Marketing Branding Communication/PR Business SalesSunday, March 20, 2011
  3. 3. Identify Your Resources Internal & ExternalSunday, March 20, 2011
  4. 4. Listen Free Tools Paid ToolsSunday, March 20, 2011
  5. 5. CREATE ACTION PLANSunday, March 20, 2011
  6. 6. Action Plan • Timetable • Editorial Calendar • Content Management • Frequency • Periodic ReviewsSunday, March 20, 2011
  7. 7. Content Management • Multi-Media Usage • Twitter • Photos • Facebook • Blogs • Contests and discounts • Online Communities • Crisis communication • Local social networks • Link to objectivesSunday, March 20, 2011
  8. 8. INTEGRATE OFFLINE WITH ONLINESunday, March 20, 2011
  9. 9. Nike Courage AdSunday, March 20, 2011
  10. 10. Go to nike.com/courage and take a look at the engagementSunday, March 20, 2011
  11. 11. Message - single brand message vs message adaptation Your Twitter message may not work on FacebookSunday, March 20, 2011
  12. 12. Measurements Dashboard Key Performance Indicators Tie back to objectives Did you move the needle?Sunday, March 20, 2011
  13. 13. THANK YOU! Milena Regos milenaregos@gmail.com @milenaregos O M A All images photo credit Creative Commons.Sunday, March 20, 2011

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