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Social Media Strategy                                 Milena Regos                         www.OutandAboutMarketing.comSun...
Start with      your   Objectives            Marketing            Branding            Communication/PR            Business...
Identify Your Resources          Internal & ExternalSunday, March 20, 2011
Listen          Free Tools          Paid ToolsSunday, March 20, 2011
CREATE                         ACTION PLANSunday, March 20, 2011
Action Plan               •    Timetable               •    Editorial Calendar               •    Content Management      ...
Content Management               •    Multi-Media Usage       •   Twitter               •    Photos                  •   F...
INTEGRATE OFFLINE                   WITH ONLINESunday, March 20, 2011
Nike Courage AdSunday, March 20, 2011
Go to                   nike.com/courage and                     take a look at the                        engagementSunda...
Message - single brand                   message vs message                       adaptation                  Your Twitter...
Measurements                                 Dashboard                         Key Performance Indicators                 ...
THANK YOU!                         Milena Regos                             milenaregos@gmail.com                         ...
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Social Media Strategy

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Transcript of "Social Media Strategy "

  1. 1. Social Media Strategy Milena Regos www.OutandAboutMarketing.comSunday, March 20, 2011
  2. 2. Start with your Objectives Marketing Branding Communication/PR Business SalesSunday, March 20, 2011
  3. 3. Identify Your Resources Internal & ExternalSunday, March 20, 2011
  4. 4. Listen Free Tools Paid ToolsSunday, March 20, 2011
  5. 5. CREATE ACTION PLANSunday, March 20, 2011
  6. 6. Action Plan • Timetable • Editorial Calendar • Content Management • Frequency • Periodic ReviewsSunday, March 20, 2011
  7. 7. Content Management • Multi-Media Usage • Twitter • Photos • Facebook • Blogs • Contests and discounts • Online Communities • Crisis communication • Local social networks • Link to objectivesSunday, March 20, 2011
  8. 8. INTEGRATE OFFLINE WITH ONLINESunday, March 20, 2011
  9. 9. Nike Courage AdSunday, March 20, 2011
  10. 10. Go to nike.com/courage and take a look at the engagementSunday, March 20, 2011
  11. 11. Message - single brand message vs message adaptation Your Twitter message may not work on FacebookSunday, March 20, 2011
  12. 12. Measurements Dashboard Key Performance Indicators Tie back to objectives Did you move the needle?Sunday, March 20, 2011
  13. 13. THANK YOU! Milena Regos milenaregos@gmail.com @milenaregos O M A All images photo credit Creative Commons.Sunday, March 20, 2011
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