Social Media Strategy
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Social Media Strategy

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  • 1. Social Media Strategy Milena Regos www.OutandAboutMarketing.comSunday, March 20, 2011
  • 2. Start with your Objectives Marketing Branding Communication/PR Business SalesSunday, March 20, 2011
  • 3. Identify Your Resources Internal & ExternalSunday, March 20, 2011
  • 4. Listen Free Tools Paid ToolsSunday, March 20, 2011
  • 5. CREATE ACTION PLANSunday, March 20, 2011
  • 6. Action Plan • Timetable • Editorial Calendar • Content Management • Frequency • Periodic ReviewsSunday, March 20, 2011
  • 7. Content Management • Multi-Media Usage • Twitter • Photos • Facebook • Blogs • Contests and discounts • Online Communities • Crisis communication • Local social networks • Link to objectivesSunday, March 20, 2011
  • 8. INTEGRATE OFFLINE WITH ONLINESunday, March 20, 2011
  • 9. Nike Courage AdSunday, March 20, 2011
  • 10. Go to nike.com/courage and take a look at the engagementSunday, March 20, 2011
  • 11. Message - single brand message vs message adaptation Your Twitter message may not work on FacebookSunday, March 20, 2011
  • 12. Measurements Dashboard Key Performance Indicators Tie back to objectives Did you move the needle?Sunday, March 20, 2011
  • 13. THANK YOU! Milena Regos milenaregos@gmail.com @milenaregos O M A All images photo credit Creative Commons.Sunday, March 20, 2011