Social Media Strategy
Upcoming SlideShare
Loading in...5
×
 

Social Media Strategy

on

  • 2,169 views

 

Statistics

Views

Total Views
2,169
Views on SlideShare
2,139
Embed Views
30

Actions

Likes
0
Downloads
7
Comments
0

1 Embed 30

http://www.outandaboutmarketing.com 30

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media Strategy Social Media Strategy Presentation Transcript

  • Social Media Strategy Milena Regos www.OutandAboutMarketing.comSunday, March 20, 2011
  • Start with your Objectives Marketing Branding Communication/PR Business SalesSunday, March 20, 2011
  • Identify Your Resources Internal & ExternalSunday, March 20, 2011
  • Listen Free Tools Paid ToolsSunday, March 20, 2011
  • CREATE ACTION PLANSunday, March 20, 2011
  • Action Plan • Timetable • Editorial Calendar • Content Management • Frequency • Periodic ReviewsSunday, March 20, 2011
  • Content Management • Multi-Media Usage • Twitter • Photos • Facebook • Blogs • Contests and discounts • Online Communities • Crisis communication • Local social networks • Link to objectivesSunday, March 20, 2011
  • INTEGRATE OFFLINE WITH ONLINESunday, March 20, 2011
  • Nike Courage AdSunday, March 20, 2011
  • Go to nike.com/courage and take a look at the engagementSunday, March 20, 2011
  • Message - single brand message vs message adaptation Your Twitter message may not work on FacebookSunday, March 20, 2011
  • Measurements Dashboard Key Performance Indicators Tie back to objectives Did you move the needle?Sunday, March 20, 2011
  • THANK YOU! Milena Regos milenaregos@gmail.com @milenaregos O M A All images photo credit Creative Commons.Sunday, March 20, 2011