Social Media for HR Professionals                 Developed for:       Sierra Human Resources Association            Milen...
Workshop Agenda:•   Social Media Strategy•   Social Media Policy•   Recent Court Rulings•   Internal Employee Communicatio...
Do you have a social media strategy       in place for your organization? 50%                                   50%37.5% 2...
Social Media StrategyHuman Resources                                            MarketingShowcase your organization       ...
HR should              have their             own social                media               strategyImage courtesy of: Get...
Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who o...
Do you have a social media     policy for your employees? 50%37.5% 25%12.5%  0%                                 Yes       ...
An inside view on the outside world
2 Good Reasons for asocial media policy:1. Crisis Management2. Brand Opportunity            An inside view on the outside ...
Key elements of a social     media policy:•   Explain what social media is•   State what social networks the policy covers...
Mistakes do happen:
Mistakes do happen:
To create a Social Media         Policy:• Involve employees active with social media.• Work with Marketing, IT, Legal.• Ma...
Social Media Policy Example    (Key points) - Intel• Stick to your area of expertise and provide unique, individual  persp...
Social Media Policy (Dont’s  examples) - Best Buy•   The numbers: Non-public financial or operational information. This in...
Social Media Policy in 7  words: Zappos.comBe real and use your bestjudgment.        An inside view on the outside world
Should employees be allowedto use social media at work?         An inside view on the outside world
Almost half of young professionals and college               students would choose unrestricted               access to so...
Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who o...
Source: ThinkStock   An inside view on the outside world
How Not to get Hired      An inside view on the outside world
You are fired!•   An employee complained on Facebook about their work    conditions•   A bartender complained on Facebook t...
Michigan’s House Bill        5523A bill to prohibit employers and educationalinstitutions from requiring certain individua...
What constitutes  rightful termination?• National Labor Relations Act may consider  these these incidents protected concer...
“Employer Use of Social     Media” Law Californias new law, entitled "Employer  Use of Social Media," broadly prohibits   ...
Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who o...
Does your organization use an internal           social network for communication?                                        ...
•       Email is not social             •       Various platform options from free to low cost                     or ente...
An inside view on the outside world
An inside view on the outside world
An inside view on the outside world
Source: Madison
Source: Madison
Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who o...
“The customer doesn’t see, nordo they care about, who ownssocial media. They see onecompany and they simply needan informe...
The legal perspective: “…having theemployee and employer agree upon[social media] ownershipbeforehand is infinitely better ...
An inside view on the outside world
An inside view on the outside world
Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who o...
In 2010, only 6% of                  companies were using                  social media for                  recruiting.  ...
Do you currently use social     networks to recruit talent?                                                               ...
Source: Jobvite social job seeker survey 2012, Social Recruiting                          Survey 2012                     ...
Source: Jobvite social job seeker survey 2012, Social Recruiting                          Survey 2012                     ...
LinkedIn    • LinkedIn is the world’s largest professional             network, with over 160 million members (as         ...
LinkedIn Recruiter      An inside view on the outside world
Facebook• Facebook’s 1 billion active users makes it by  far the largest network available to any  recruiter.• 48% of all ...
Twitter                         “a Twitter follower is almost 3 times more                         likely to apply to a jo...
Provide ongoing training•   Social Media Policy•   How do I engage with our community?•   Brand’s overall social media str...
Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who o...
Source: Advertising Age                          An inside view on the outside world
Source: Advertising Age                          An inside view on the outside world
Source: SocialBrite                      An inside view on the outside world
Source: SocialBrite                      An inside view on the outside world
Questions?      Milena Regos      Out&About Marketingmilena@outandaboutmarketing.com      Twitter: @milenaregos           ...
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SHRA presentation

  1. 1. Social Media for HR Professionals Developed for: Sierra Human Resources Association Milena Regos Out&About Marketing Oct 15, 2012 An inside view on the outside world
  2. 2. Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who owns social media?• Using Social Media to Recruit & Engage• Corporate Social Responsibility• Q&A An inside view on the outside world
  3. 3. Do you have a social media strategy in place for your organization? 50% 50%37.5% 25% 25% 25%12.5% 0% Yes No We are working on it An inside view on the outside world Source: Out&About Marketing Survey, HR Professionals
  4. 4. Social Media StrategyHuman Resources MarketingShowcase your organization BrandShowcase your work Reputation MonitoringShowcase your employees ReachRecruit & Reward AudienceInternal communication ContentTraining EngagementCommunity Involvement PromotionsSocial Media Policy Lead generationLegal Measurements/ROI An inside view on the outside world
  5. 5. HR should have their own social media strategyImage courtesy of: GetEntrepreneurial.com An inside view on the outside world
  6. 6. Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who owns social media?• Using Social Media to Recruit & Engage• Corporate Social Responsibility• Q&A An inside view on the outside world
  7. 7. Do you have a social media policy for your employees? 50%37.5% 25%12.5% 0% Yes No We are working on it An inside view on the outside world Source: Out&About Marketing Survey, HR Professionals
  8. 8. An inside view on the outside world
  9. 9. 2 Good Reasons for asocial media policy:1. Crisis Management2. Brand Opportunity An inside view on the outside world
  10. 10. Key elements of a social media policy:• Explain what social media is• State what social networks the policy covers• Consider creating one or multiple policies• Create guidelines: Do’s and Dont’s• Speak to confidential and proprietary information• Who can act on behalf of the company on social networks• Disclaimers and identities• Copyright, trademark, privacy, financial disclosure and other laws• Use common sense, be responsible, respectful & humble• Know that the Internet is permanent• What to do if you make a mistake An inside view on the outside world
  11. 11. Mistakes do happen:
  12. 12. Mistakes do happen:
  13. 13. To create a Social Media Policy:• Involve employees active with social media.• Work with Marketing, IT, Legal.• Make sure it works with your corporate culture. Find the right balance.• Research existing policies. 217 policy examples: http://socialmediagovernance.com/policies.php An inside view on the outside world
  14. 14. Social Media Policy Example (Key points) - Intel• Stick to your area of expertise and provide unique, individual perspectives on whats going on at Intel and in the world.• Post meaningful, respectful comments—in other words, no spam and no remarks that are off-topic or offensive.• Always pause and think before posting. That said, reply to comments in a timely manner, when a response is appropriate.• Respect proprietary information and content, and confidentiality.• When disagreeing with others opinions, keep it appropriate and polite.• Know and follow the Intel Code of Conduct and the Intel Privacy Policy An inside view on the outside world
  15. 15. Social Media Policy (Dont’s examples) - Best Buy• The numbers: Non-public financial or operational information. This includes strategies, forecasts and most anything with a dollar-figure attached to it. If it’s not already public information, it’s not your job to make it so.• Promotions: Internal communication regarding drive times, promotional activities or inventory allocations. Including: advance ads, drive time playbooks, holiday strategies and Retail Insider editions.• Personal information: Never share personal information regarding other employees or customers. See the Customer Information Policies for more information.• Legal information: Anything to do with a legal issue, legal case, or attorneys.• Anything that belongs to someone else: Let them post their own stuff; you stick to posting your own creations. This includes illegal music sharing, copyrighted publications, and all logos or other images that are trademarked by Best Buy.• Confidential information: Do not publish, post, or release information that is considered confidential or top secret. An inside view on the outside world
  16. 16. Social Media Policy in 7 words: Zappos.comBe real and use your bestjudgment. An inside view on the outside world
  17. 17. Should employees be allowedto use social media at work? An inside view on the outside world
  18. 18. Almost half of young professionals and college students would choose unrestricted access to social media at work over a higher salarySource: Cisco’s 2011 Connected World Technology Report An inside view on the outside world
  19. 19. Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who owns social media?• Using Social Media to Recruit & Engage• Corporate Social Responsibility• Q&A An inside view on the outside world
  20. 20. Source: ThinkStock An inside view on the outside world
  21. 21. How Not to get Hired An inside view on the outside world
  22. 22. You are fired!• An employee complained on Facebook about their work conditions• A bartender complained on Facebook that their boss messed up their tax withholdings• Car salesman complained about the cheap food• 6 sheriffs deputies were fired for liking the political opponent of their boss• A “Chilli” server complained about her tip• Teacher’s aide was fired for refusing to hand over Facebook password An inside view on the outside world
  23. 23. Michigan’s House Bill 5523A bill to prohibit employers and educationalinstitutions from requiring certain individuals togrant access to, allow observation of, or discloseinformation that allows access to or observationof personal internet accounts; to prohibitemployers and educational institutions fromtaking certain actions for failure to allow accessto, observation of, or disclosure of informationthat allows access to personal internet accounts;and to provide sanctions and remedies. An inside view on the outside world
  24. 24. What constitutes rightful termination?• National Labor Relations Act may consider these these incidents protected concerted activity• First Amendment right?• Difference between a “like” and a comment? An inside view on the outside world
  25. 25. “Employer Use of Social Media” Law Californias new law, entitled "Employer Use of Social Media," broadly prohibits employers access to applicants andemployees personal social media content.Employers cannot request or require thatapplicants or employees: (a) disclose social media log-in credentials; (b) access personal social media in the employers presence, i.e., allow the employer to "shoulder surf;" or (c) "divulge any personal social media content." An inside view on the outside world
  26. 26. Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who owns social media?• Using Social Media to Recruit & Engage• Corporate Social Responsibility• Q&A An inside view on the outside world
  27. 27. Does your organization use an internal social network for communication? Yes 9% No 91%Source: Out&About Marketing Survey, HR Professionals An inside view on the outside world
  28. 28. • Email is not social • Various platform options from free to low cost or enterprise solutions • Internal social networks are good for communication • 36% of knowledge workers’ wasted time was spent trying to contact people, find information and schedule meetings — all functions admirably filled by internal social networks. AnSource: 2011 Report on UC and Cloud-Based Services for SMBs inside view on the outside world
  29. 29. An inside view on the outside world
  30. 30. An inside view on the outside world
  31. 31. An inside view on the outside world
  32. 32. Source: Madison
  33. 33. Source: Madison
  34. 34. Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who owns social media?• Using Social Media to Recruit & Engage• Corporate Social Responsibility• Q&A An inside view on the outside world
  35. 35. “The customer doesn’t see, nordo they care about, who ownssocial media. They see onecompany and they simply needan informed and empatheticresponse.” Brian Solis An inside view on the outside world
  36. 36. The legal perspective: “…having theemployee and employer agree upon[social media] ownershipbeforehand is infinitely better thangoing to court to determine it later.”— Huffington Post An inside view on the outside world
  37. 37. An inside view on the outside world
  38. 38. An inside view on the outside world
  39. 39. Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who owns social media?• Using Social Media to Recruit & Engage• Corporate Social Responsibility• Q&A An inside view on the outside world
  40. 40. In 2010, only 6% of companies were using social media for recruiting. Today, that’s exploded to 89%. An inside view on the outside worldSource: Radian6
  41. 41. Do you currently use social networks to recruit talent? No 75% Yes 25% An inside view on the outside worldSource: Out&About Marketing Survey, HR Professionals
  42. 42. Source: Jobvite social job seeker survey 2012, Social Recruiting Survey 2012 An inside view on the outside world
  43. 43. Source: Jobvite social job seeker survey 2012, Social Recruiting Survey 2012 An inside view on the outside world
  44. 44. LinkedIn • LinkedIn is the world’s largest professional network, with over 160 million members (as of March 31, 2012) and rising fast. • Only 21% of working professionals around the world are looking for a new job. The other 79% are considered passive candidates.Source: Radian6 An inside view on the outside world
  45. 45. LinkedIn Recruiter An inside view on the outside world
  46. 46. Facebook• Facebook’s 1 billion active users makes it by far the largest network available to any recruiter.• 48% of all job seekers did use Facebook for job hunting• Showcase your culture, your people, your work• Use targeted Facebook ads An inside view on the outside world
  47. 47. Twitter “a Twitter follower is almost 3 times more likely to apply to a job posting than a LinkedIn connection and 8 times more likely to apply than a Facebook friend.” An inside view on the outside worldSource: 2012 Social Recruiting Activity Report
  48. 48. Provide ongoing training• Social Media Policy• How do I engage with our community?• Brand’s overall social media strategy• How different departments use social media• Social Media Crisis• Social Business• Internal collaboration using social networks An inside view on the outside world
  49. 49. Workshop Agenda:• Social Media Strategy• Social Media Policy• Recent Court Rulings• Internal Employee Communication• Who owns social media?• Using Social Media to Recruit & Engage• Corporate Social Responsibility• Q&A An inside view on the outside world
  50. 50. Source: Advertising Age An inside view on the outside world
  51. 51. Source: Advertising Age An inside view on the outside world
  52. 52. Source: SocialBrite An inside view on the outside world
  53. 53. Source: SocialBrite An inside view on the outside world
  54. 54. Questions? Milena Regos Out&About Marketingmilena@outandaboutmarketing.com Twitter: @milenaregos An inside view on the outside world

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