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Milena Regos
Out&About Marketing
Agenda
• Why LinkedIn?
• How to rock LinkedIn with an All - Star
profile
• How to grow your community
• How to get found
• ...
• Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Princ...
4Source:LinkedIn
LinkedIn
Visualized
5
6
LinkedIn Google Trend
7Source: http://www.slideshare.net/faberNovel/
8Source: http://www.slideshare.net/faberNovel/
9Source: http://www.slideshare.net/faberNovel/
10Source: http://www.slideshare.net/faberNovel/
11Source: http://www.slideshare.net/faberNovel/
90% of professionals use
social media to get access to
thought leadership and
information they couldn’t get
anywhere else....
LinkedIn Members
• 200 million worldwide users
• Average age 44
• 2x more buying power than Facebook and Twitter
• 41% Hou...
What do people do on social
networks?
Personal Networks Professional Networks
Socialize Maintain professional identity
Sta...
25% penetration in the
U.S.
15Source: SocialBakers
16Source:LinkedIn
17Source:LinkedIn
18Source:LinkedIn
5 elements for a
compelling headline
1. Showcase your specialty, value proposition, or
your “so what”
2. Speak directly to...
20Source:LinkedIn
21
3. Set your public profile URL
Include in signature
and business
correspondence
22
4. Customize your websites and links.
Add Calls to Action: download paper,
complete survey, read blog, etc.
23
5. Use the Summary to Show
and Tell
Company
Background
Passion
CTA
24
6. Update current
and 2 past
positions. Get
recommendations
and show your
successes.
25
7. Showcase your education
26
8. Connect with people from your school
27
9. Showcase your publications
28
10. Give and Get Recommendations
Write endorsements and
recommendations
29
30
11.Add your skills and experience.
Give and get endorsements.
profiles with
endorsements
have 4 times
better visibility
...
12.Add contacts to improve your
visibility
31
32Source:LinkedIn
Improve your connectability
Complete the “interests” and “groups and
associations” sections, past companies, alumni
33
34
Become an All-Star
• Upload a professional photo
• Create a compelling headline
• Complete your summary
• Fill out your...
35
Get found on LinkedIn -
use keywords and phrases
specifically in:
1. Headline
2. Current and past positions
3. Summary S...
Linkedin Guidelines
36
• Be real
• Be professional
• Be nice
• Respect other’s rights and follow the law
• Respect LinkedI...
NEVER send out a blank
invitation to connect
37
Use custom
invite text
unless you
know the
person
really, really
well.
Your network is gold
38Source: http://www.slideshare.net/faberNovel/
To grow your network
• Connect with direct contacts
first
• Add contacts from business
meetings, network events,
trade show...
Find 4-5 groups that interest you
40
Use search to find
background information
on people and
companies before
connecting
41
In sales it’s not about
what you know but who
you know
Source: http://www.slideshare.net/faberNovel/ 42
Source: http://www.slideshare.net/faberNovel/ 43
Source: http://www.slideshare.net/faberNovel/ 44
Source: http://www.slideshare.net/faberNovel/ 45
Suggested time spent on
LinkedIn
• 20 minutes per day
• 4 days per week
• Doing 5 things:
• Updating status message
• Writ...
Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos
Slideshare.net/milenareg...
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Rock LinkedIn - from an All-Star profile to lead generation

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Use this LinkedIn presentation to dial in your LinkedIn profile and get the most out of LinkedIn features to grow your community, connect with your contacts and start generating leads and sales

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Transcript of "Rock LinkedIn - from an All-Star profile to lead generation"

  1. 1. Milena Regos Out&About Marketing
  2. 2. Agenda • Why LinkedIn? • How to rock LinkedIn with an All - Star profile • How to grow your community • How to get found • Best practices • Lead generation and sales on LinkedIn 2
  3. 3. • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800-Flowers and more. • Skier, paddleboarder, mountain biker, yogi. • On LinkedIn since the beginning - 2003. About Me 3
  4. 4. 4Source:LinkedIn
  5. 5. LinkedIn Visualized 5
  6. 6. 6 LinkedIn Google Trend
  7. 7. 7Source: http://www.slideshare.net/faberNovel/
  8. 8. 8Source: http://www.slideshare.net/faberNovel/
  9. 9. 9Source: http://www.slideshare.net/faberNovel/
  10. 10. 10Source: http://www.slideshare.net/faberNovel/
  11. 11. 11Source: http://www.slideshare.net/faberNovel/
  12. 12. 90% of professionals use social media to get access to thought leadership and information they couldn’t get anywhere else. 12Source: Society for new communications research, US 2010
  13. 13. LinkedIn Members • 200 million worldwide users • Average age 44 • 2x more buying power than Facebook and Twitter • 41% Household income of $100K+ • 13.5M business decision makers • 52% college grad or post grad • Company pages 2.8 million+ • Groups 1.7 million+ Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/201213
  14. 14. What do people do on social networks? Personal Networks Professional Networks Socialize Maintain professional identity Stay in touch Make useful contacts Be entertained Search for opportunities Kill time Stay in touch Share content Keep up to date for career Spend time Invest time 26% more interested in receiving updates from brands Source: LinkedIn 14
  15. 15. 25% penetration in the U.S. 15Source: SocialBakers
  16. 16. 16Source:LinkedIn
  17. 17. 17Source:LinkedIn
  18. 18. 18Source:LinkedIn
  19. 19. 5 elements for a compelling headline 1. Showcase your specialty, value proposition, or your “so what” 2. Speak directly to your audience 3. Be specific 4. Use the important keywords 5. Be creative 19Source: Forbes.com
  20. 20. 20Source:LinkedIn
  21. 21. 21 3. Set your public profile URL Include in signature and business correspondence
  22. 22. 22 4. Customize your websites and links. Add Calls to Action: download paper, complete survey, read blog, etc.
  23. 23. 23 5. Use the Summary to Show and Tell Company Background Passion CTA
  24. 24. 24 6. Update current and 2 past positions. Get recommendations and show your successes.
  25. 25. 25 7. Showcase your education
  26. 26. 26 8. Connect with people from your school
  27. 27. 27 9. Showcase your publications
  28. 28. 28 10. Give and Get Recommendations
  29. 29. Write endorsements and recommendations 29
  30. 30. 30 11.Add your skills and experience. Give and get endorsements. profiles with endorsements have 4 times better visibility than those without Source: LinkedIn
  31. 31. 12.Add contacts to improve your visibility 31
  32. 32. 32Source:LinkedIn
  33. 33. Improve your connectability Complete the “interests” and “groups and associations” sections, past companies, alumni 33
  34. 34. 34 Become an All-Star • Upload a professional photo • Create a compelling headline • Complete your summary • Fill out your previous positions • Fill out your skills • Education and experience • Get endorsements and recommendations • Grow your network to 500+
  35. 35. 35 Get found on LinkedIn - use keywords and phrases specifically in: 1. Headline 2. Current and past positions 3. Summary Statement
  36. 36. Linkedin Guidelines 36 • Be real • Be professional • Be nice • Respect other’s rights and follow the law • Respect LinkedIn’s Rights Source: LinkedIn
  37. 37. NEVER send out a blank invitation to connect 37 Use custom invite text unless you know the person really, really well.
  38. 38. Your network is gold 38Source: http://www.slideshare.net/faberNovel/
  39. 39. To grow your network • Connect with direct contacts first • Add contacts from business meetings, network events, trade shows, mixers, email, etc. • Add previous colleagues and classmates • Join groups and participate 39
  40. 40. Find 4-5 groups that interest you 40
  41. 41. Use search to find background information on people and companies before connecting 41
  42. 42. In sales it’s not about what you know but who you know Source: http://www.slideshare.net/faberNovel/ 42
  43. 43. Source: http://www.slideshare.net/faberNovel/ 43
  44. 44. Source: http://www.slideshare.net/faberNovel/ 44
  45. 45. Source: http://www.slideshare.net/faberNovel/ 45
  46. 46. Suggested time spent on LinkedIn • 20 minutes per day • 4 days per week • Doing 5 things: • Updating status message • Write endorsements/recommendations • Respond to messages • Clean inbox • Prospecting for business or direct reachouts to achieve business goals 46
  47. 47. Questions? Milena Regos Out&About Marketing milena@outandaboutmarketing.com Twitter: @milenaregos Slideshare.net/milenaregos All images are credit of CreativeCommons unless indicated otherwise. 47
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