Rock LinkedIn - from an All-Star profile to lead generation

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Use this LinkedIn presentation to dial in your LinkedIn profile and get the most out of LinkedIn features to grow your community, connect with your contacts and start generating leads and sales

Use this LinkedIn presentation to dial in your LinkedIn profile and get the most out of LinkedIn features to grow your community, connect with your contacts and start generating leads and sales

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  • 1. Milena Regos Out&About Marketing
  • 2. Agenda • Why LinkedIn? • How to rock LinkedIn with an All - Star profile • How to grow your community • How to get found • Best practices • Lead generation and sales on LinkedIn 2
  • 3. • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800-Flowers and more. • Skier, paddleboarder, mountain biker, yogi. • On LinkedIn since the beginning - 2003. About Me 3
  • 4. 4Source:LinkedIn
  • 5. LinkedIn Visualized 5
  • 6. 6 LinkedIn Google Trend
  • 7. 7Source: http://www.slideshare.net/faberNovel/
  • 8. 8Source: http://www.slideshare.net/faberNovel/
  • 9. 9Source: http://www.slideshare.net/faberNovel/
  • 10. 10Source: http://www.slideshare.net/faberNovel/
  • 11. 11Source: http://www.slideshare.net/faberNovel/
  • 12. 90% of professionals use social media to get access to thought leadership and information they couldn’t get anywhere else. 12Source: Society for new communications research, US 2010
  • 13. LinkedIn Members • 200 million worldwide users • Average age 44 • 2x more buying power than Facebook and Twitter • 41% Household income of $100K+ • 13.5M business decision makers • 52% college grad or post grad • Company pages 2.8 million+ • Groups 1.7 million+ Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/201213
  • 14. What do people do on social networks? Personal Networks Professional Networks Socialize Maintain professional identity Stay in touch Make useful contacts Be entertained Search for opportunities Kill time Stay in touch Share content Keep up to date for career Spend time Invest time 26% more interested in receiving updates from brands Source: LinkedIn 14
  • 15. 25% penetration in the U.S. 15Source: SocialBakers
  • 16. 16Source:LinkedIn
  • 17. 17Source:LinkedIn
  • 18. 18Source:LinkedIn
  • 19. 5 elements for a compelling headline 1. Showcase your specialty, value proposition, or your “so what” 2. Speak directly to your audience 3. Be specific 4. Use the important keywords 5. Be creative 19Source: Forbes.com
  • 20. 20Source:LinkedIn
  • 21. 21 3. Set your public profile URL Include in signature and business correspondence
  • 22. 22 4. Customize your websites and links. Add Calls to Action: download paper, complete survey, read blog, etc.
  • 23. 23 5. Use the Summary to Show and Tell Company Background Passion CTA
  • 24. 24 6. Update current and 2 past positions. Get recommendations and show your successes.
  • 25. 25 7. Showcase your education
  • 26. 26 8. Connect with people from your school
  • 27. 27 9. Showcase your publications
  • 28. 28 10. Give and Get Recommendations
  • 29. Write endorsements and recommendations 29
  • 30. 30 11.Add your skills and experience. Give and get endorsements. profiles with endorsements have 4 times better visibility than those without Source: LinkedIn
  • 31. 12.Add contacts to improve your visibility 31
  • 32. 32Source:LinkedIn
  • 33. Improve your connectability Complete the “interests” and “groups and associations” sections, past companies, alumni 33
  • 34. 34 Become an All-Star • Upload a professional photo • Create a compelling headline • Complete your summary • Fill out your previous positions • Fill out your skills • Education and experience • Get endorsements and recommendations • Grow your network to 500+
  • 35. 35 Get found on LinkedIn - use keywords and phrases specifically in: 1. Headline 2. Current and past positions 3. Summary Statement
  • 36. Linkedin Guidelines 36 • Be real • Be professional • Be nice • Respect other’s rights and follow the law • Respect LinkedIn’s Rights Source: LinkedIn
  • 37. NEVER send out a blank invitation to connect 37 Use custom invite text unless you know the person really, really well.
  • 38. Your network is gold 38Source: http://www.slideshare.net/faberNovel/
  • 39. To grow your network • Connect with direct contacts first • Add contacts from business meetings, network events, trade shows, mixers, email, etc. • Add previous colleagues and classmates • Join groups and participate 39
  • 40. Find 4-5 groups that interest you 40
  • 41. Use search to find background information on people and companies before connecting 41
  • 42. In sales it’s not about what you know but who you know Source: http://www.slideshare.net/faberNovel/ 42
  • 43. Source: http://www.slideshare.net/faberNovel/ 43
  • 44. Source: http://www.slideshare.net/faberNovel/ 44
  • 45. Source: http://www.slideshare.net/faberNovel/ 45
  • 46. Suggested time spent on LinkedIn • 20 minutes per day • 4 days per week • Doing 5 things: • Updating status message • Write endorsements/recommendations • Respond to messages • Clean inbox • Prospecting for business or direct reachouts to achieve business goals 46
  • 47. Questions? Milena Regos Out&About Marketing milena@outandaboutmarketing.com Twitter: @milenaregos Slideshare.net/milenaregos All images are credit of CreativeCommons unless indicated otherwise. 47