Advanced social media tools
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Advanced social media tools

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Social media tools to help you identify the right people to follow on social networks, trending content, best time to tweet, analytics, small business and enterprise level platforms to monitor, ...

Social media tools to help you identify the right people to follow on social networks, trending content, best time to tweet, analytics, small business and enterprise level platforms to monitor, optimize, engage, generate leads and measure your social media marketing.

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Advanced social media tools Advanced social media tools Presentation Transcript

  • Social Media Tools 501 Milena Regos Out&About Marketing 1
  • • Find the right people/ influencers to follow • Find what content is trending • Analyze your competitors • Best time to tweet • Curate content/save time • Analytics for your social presence • Small business and Enterprise level tools 2
  • • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, inbound digital marketing and social media consultancy focusing on results. • Helps brands build vibrant online communities, while improving brand awareness, increasing market share and achieving record revenues. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, 1-800-Flowers and more. • Skier, paddleboarder, mountain biker, yogi. About Me 3
  • Find the right people to follow 4
  • • SocialBro • HootSuite • Klout • Bottlenose • Nimble • FollowerWonk • Vocus • Argyle Social The Tools 5
  • 6 Identifying influencers with HootSuite
  • Identifying who to follow with SocialBro 7
  • A tool that finds the influencers in your audience so you can target and empower them to become advocates for your brand. 8
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  • Find trending content 10
  • • PostPlanner • Bottlenose • Taggs • HootSuite • News • AllTop • Popurls • LinkedInToday • Facebook lists • Twitter trending topics • Reddit • Topsy • BuzzFeed The Tools 11
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  • ($) | A tool that provides live social intelligence by analyzing activity across all the major social networks. Use it to search, monitor, analyze, target, and engage in real time, all from one place. 13
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  • Taggs identifies trending visual content on Facebook 16
  • Analyze your competitors 17
  • The Tools • Social Bro • AgoraPulse • SocialBakers • Unified • HubSpot Marketing Grade • Simply Measured • WildFire 18
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  • Analyze your competitors on Twitter with SocialBro 20
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  • Best time to tweet 25
  • The Tools • SocialBro • Whentotweet • Tweriod • Tweet reports 26
  • Source: SocialBro 27
  • Source: SocialBro 28
  • Curate content & save time 29
  • HootSuite Syndicator Live demo 30
  • Small business and enterprise level platforms 31
  • The Tools • Argyle Social • MarketMeSuite • Nimble • BlitzMetrics • Curalate • UberVU • Vocus • HootSuite Enterprise 32
  • ($) | Identify and engage with more prospects, qualify and quantify better leads, and build and maintain stronger relationships by linking social media actions to the marketing platforms you’re already using. 33
  • ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more. It helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement. 34
  • ($) | This tool applies advanced image analytics to social media conversations to give you detailed insights for your initiatives on Instagram and Pinterest. 35
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  • Social Media Analytics 37
  • The Tools • HootSuite • Facebook Insights • Twitalyzer • SocialBro • Unified Social 38
  • Compare your Twitter account to the industry 39
  • HootSuite Reports Live Demo 40
  • Milena Regos Out&About Marketing www.outandaboutmarketing.com Slides on: www.slideshare.net/milenaregos Twitter: @milenaregos Email: milena@outandaboutmarketing.com 41