Social Media Tools 501
Milena Regos
Out&About Marketing
1
• Find the right people/ influencers to follow
• Find what content is trending
• Analyze your competitors
• Best time to tw...
• Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Princ...
Find the right people to
follow
4
• SocialBro
• HootSuite
• Klout
• Bottlenose
• Nimble
• FollowerWonk
• Vocus
• Argyle Social
The Tools
5
6
Identifying influencers
with HootSuite
Identifying who to follow with SocialBro
7
A tool that finds the influencers in your audience so you can target and empower them to become advocates for your brand.
8
9
Find trending content
10
• PostPlanner
• Bottlenose
• Taggs
• HootSuite
• News
• AllTop
• Popurls
• LinkedInToday
• Facebook lists
• Twitter trendi...
12
($) | A tool that provides live social intelligence by analyzing activity across all the major social networks. Use it to ...
14
15
Taggs identifies trending visual content on Facebook
16
Analyze your
competitors
17
The Tools
• Social Bro
• AgoraPulse
• SocialBakers
• Unified
• HubSpot Marketing Grade
• Simply Measured
• WildFire
18
19
Analyze your competitors on Twitter with SocialBro
20
21
22
23
24
Best time to tweet
25
The Tools
• SocialBro
• Whentotweet
• Tweriod
• Tweet reports
26
Source: SocialBro 27
Source: SocialBro 28
Curate content & save
time
29
HootSuite Syndicator
Live demo
30
Small business and
enterprise level
platforms
31
The Tools
• Argyle Social
• MarketMeSuite
• Nimble
• BlitzMetrics
• Curalate
• UberVU
• Vocus
• HootSuite Enterprise
32
($) | Identify and engage with more prospects, qualify and quantify better leads, and build and maintain stronger
relation...
($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, an...
($) | This tool applies advanced image analytics to social media conversations to give you detailed insights for your
init...
36
Social Media Analytics
37
The Tools
• HootSuite
• Facebook Insights
• Twitalyzer
• SocialBro
• Unified Social
38
Compare your Twitter account to the industry
39
HootSuite Reports Live
Demo
40
Milena Regos
Out&About Marketing
www.outandaboutmarketing.com
Slides on:
www.slideshare.net/milenaregos
Twitter: @milenare...
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Advanced social media tools

799

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Social media tools to help you identify the right people to follow on social networks, trending content, best time to tweet, analytics, small business and enterprise level platforms to monitor, optimize, engage, generate leads and measure your social media marketing.

Published in: Technology, Business

Advanced social media tools

  1. 1. Social Media Tools 501 Milena Regos Out&About Marketing 1
  2. 2. • Find the right people/ influencers to follow • Find what content is trending • Analyze your competitors • Best time to tweet • Curate content/save time • Analytics for your social presence • Small business and Enterprise level tools 2
  3. 3. • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, inbound digital marketing and social media consultancy focusing on results. • Helps brands build vibrant online communities, while improving brand awareness, increasing market share and achieving record revenues. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, 1-800-Flowers and more. • Skier, paddleboarder, mountain biker, yogi. About Me 3
  4. 4. Find the right people to follow 4
  5. 5. • SocialBro • HootSuite • Klout • Bottlenose • Nimble • FollowerWonk • Vocus • Argyle Social The Tools 5
  6. 6. 6 Identifying influencers with HootSuite
  7. 7. Identifying who to follow with SocialBro 7
  8. 8. A tool that finds the influencers in your audience so you can target and empower them to become advocates for your brand. 8
  9. 9. 9
  10. 10. Find trending content 10
  11. 11. • PostPlanner • Bottlenose • Taggs • HootSuite • News • AllTop • Popurls • LinkedInToday • Facebook lists • Twitter trending topics • Reddit • Topsy • BuzzFeed The Tools 11
  12. 12. 12
  13. 13. ($) | A tool that provides live social intelligence by analyzing activity across all the major social networks. Use it to search, monitor, analyze, target, and engage in real time, all from one place. 13
  14. 14. 14
  15. 15. 15
  16. 16. Taggs identifies trending visual content on Facebook 16
  17. 17. Analyze your competitors 17
  18. 18. The Tools • Social Bro • AgoraPulse • SocialBakers • Unified • HubSpot Marketing Grade • Simply Measured • WildFire 18
  19. 19. 19
  20. 20. Analyze your competitors on Twitter with SocialBro 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. Best time to tweet 25
  26. 26. The Tools • SocialBro • Whentotweet • Tweriod • Tweet reports 26
  27. 27. Source: SocialBro 27
  28. 28. Source: SocialBro 28
  29. 29. Curate content & save time 29
  30. 30. HootSuite Syndicator Live demo 30
  31. 31. Small business and enterprise level platforms 31
  32. 32. The Tools • Argyle Social • MarketMeSuite • Nimble • BlitzMetrics • Curalate • UberVU • Vocus • HootSuite Enterprise 32
  33. 33. ($) | Identify and engage with more prospects, qualify and quantify better leads, and build and maintain stronger relationships by linking social media actions to the marketing platforms you’re already using. 33
  34. 34. ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more. It helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement. 34
  35. 35. ($) | This tool applies advanced image analytics to social media conversations to give you detailed insights for your initiatives on Instagram and Pinterest. 35
  36. 36. 36
  37. 37. Social Media Analytics 37
  38. 38. The Tools • HootSuite • Facebook Insights • Twitalyzer • SocialBro • Unified Social 38
  39. 39. Compare your Twitter account to the industry 39
  40. 40. HootSuite Reports Live Demo 40
  41. 41. Milena Regos Out&About Marketing www.outandaboutmarketing.com Slides on: www.slideshare.net/milenaregos Twitter: @milenaregos Email: milena@outandaboutmarketing.com 41
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