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Using Pinterest for business

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An intro to how to use Pinterest for business from setting up an account to building a solid presence and using Pinterest effectively to reach your audience.

An intro to how to use Pinterest for business from setting up an account to building a solid presence and using Pinterest effectively to reach your audience.

Published in: Technology, Business

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  • 1. Pinterest 101 Milena Regos Out&About Marketing 1
  • 2. Agenda • Why is Pinterest important for business and the Pinterest process • How to set up a business account and verify your business page • Pinterest strategy • Adding the Pin It Button • Pinterest contests • Integrate Facebook and Pinterest • Increase your email database with Pinterest • Pinterest Analytics • Who’s doing it best • and more 2
  • 3. • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Helps brands build vibrant online communities, while improving brand awareness, increasing market share and achieving record revenues. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, 1-800-Flowers and more. • Native Bulgarian. Skier, paddleboarder, mountain biker, yogi. • Love Pinterest. • Business Pinterest page: http://pinterest.com/outandaboutmrkt/ About Me 3
  • 4. “Pinterest is 2012’s hottest website” CNN 4
  • 5. As Pinterest put it, this is a social network meant to “connect everyone in the world through the ‘things’ they find interesting.” 5
  • 6. Why Pinterest? • Pinterest grew to 10 million users faster than any other independent website in history • According to Mashable.com, most users are spending more time on Pinterest than Facebook • Nearly 12 million monthly unique visitors • Daily users have increased by more than 145% since the start of 2012. Source:ThePowerofPinning, Melanie Duncan 6
  • 7. Who’s on Pinterest?18-34 upper income women Source: Repinly 7
  • 8. Source:ThePowerofPinning, Melanie Duncan 8
  • 9. Source:ThePowerofPinning, Melanie Duncan 9
  • 10. Source:ThePowerofPinning, Melanie Duncan 10
  • 11. Pinterest is generating more referral traffic to websites thanYouTube, Google+ and LinkedIn combined. Drives more referral traffic than Twitter. Source:ThePowerofPinning, Melanie Duncan 11
  • 12. 80% of pins are REPINS 12
  • 13. Why Pinterest is important for business • Traffic • Links • Leads • Social Sharing 13
  • 14. Lingo • A Pin - an image added to Pinterest • Pinboard - a set of theme-based pins • Pinning - the act of visually sharing content • Repin - reposting someone else’s pin • Pin it button - can be placed on websites to facilitate pinning • Pinner - person who does the sharing 14
  • 15. 160 x 165 pixels Create and organize your boards. Use secret boards.15
  • 16. To set up a business account 16
  • 17. Choose business type 17
  • 18. 18
  • 19. Fill out the About Section/ Use keywords 19
  • 20. Verify your website This check means that your website has been verified Click on the pencil to get your website verified 20
  • 21. Add the Pin It button to your website Any pin can be repinned and all pins lead back to their sources 21
  • 22. Add the Pin It Button Make the pins useful - add description, price, etc. Go to business.pinterest.com 22
  • 23. 23
  • 24. Source: Pinterest 24
  • 25. A great Pinterest strategy starts with your website 25
  • 26. High quality images that people can pin. Images at least 600 pixels wide 26
  • 27. Pinnable Images • MorgueFile • Pixabay • PicMonkey • Your Own Images 27
  • 28. To get your current audience to Pinterest • Set up Pin It button on your website • Add Follow on Pinterest on your website • Cross-promote with other social media networks • Email your current customers to join you on Pinterest • Pinterest contests 28
  • 29. Connect Pinterest with Facebook 29
  • 30. 30
  • 31. 31
  • 32. Engage your audience with contests To be eligible to win a $100 ModCloth gift certificate -- and the inspiration for ModCloth's 2012 Spring Wedding Campaign -- entrants were required to create a pinboard called "Spring ModCloth Wedding," and pin one image to satisfy each of the following 20 criteria, tagged with the hashtags #modcloth and #wedding. To submit their board, participants were asked to leave a comment with a link to their board on ModCloth's contest announcement pin, appropriately located on ModCloth's wedding-themed pinboard, "To Have and to Hold." Boards were then judged on uniqueness, creativity, ModCloth spirit, and adherance to the contest guidelines. Source: HubSpot 32
  • 33. How to get followers on Pinterest • Follow Others • Engage (repin, like, comment) • Tag other pinners • Tell your brand story 33
  • 34. How to search on Pinterest 34
  • 35. Pins that Work • Original Content (80% are repins) • Amazing Photography • Caption, Call to Action • Link to website/blog • Add price if selling • Add video 35
  • 36. Educational pin; Link to website 36
  • 37. Create an instructional / how to pin: Instructographic 37
  • 38. 38
  • 39. Add price to your pin 39
  • 40. Capture emails on Pinterest 40
  • 41. Pins that get Repinned • Beauty • Travel • Inspiration/Motivation • Cute • Usefulness -recipes, fitness • Education • Humor/Entertainment 41
  • 42. Source:ThePowerofPinning, Melanie Duncan 42
  • 43. 43
  • 44. 44
  • 45. 45
  • 46. Learn from your Pinterest Analytics: which pins are most popular; what people pin 46
  • 47. Succeeding on Pinterest is about finding how your products and services fit into the lifestyles of your target audience. 47
  • 48. 48
  • 49. Additional Resources • business.pinterest.com • http://businessblog.pinterest.com/ • http://www.ohsopinteresting.com/ 49
  • 50. Milena Regos Out&About Marketing www.outandaboutmarketing.com Slides on: www.slideshare.net/milenaregos Twitter: @milenaregos Email: milena@outandaboutmarketing.com Pinterest.com/milenaregos Pinterest.com/outandaboutmrkt 50