Personal branding in the New Media World, best practices and time saving tips

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A presentation to the American Business Women's Association on how to build your personal brand using the web and social media, do and don't, how to save time and why all of this is important.

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Personal branding in the New Media World, best practices and time saving tips

  1. 1. BRAND YOU in the New Media age @milenaregos
  2. 2. I am... An Entrepreneur
  3. 3. “In the digital age our name is our only currency.” Dan Schawbel
  4. 4. Video time
  5. 5. Why Personal Branding?
  6. 6. • Better job • Better compensation • Future network opportunities • Be prepared for change • Start a new business • Promote your business • Bigger Ego
  7. 7. A Brand is a Collection of Perceptions in the mind of a consumer.
  8. 8. 9
  9. 9. Gary Vaynerchuk =Wine Expert
  10. 10. 11 Dan Schawbel= Personal Branding Expert
  11. 11. Discover your brand
  12. 12. what’s YOUR goal? What’s YOUR UVP?
  13. 13. Have you Googled yourself lately? Like what you are seeing?
  14. 14. We are all publishers
  15. 15. Video time
  16. 16. Your Personal Branding Plan
  17. 17. 1. What are your goals? 2. What do you value? 3. What are you passionate about? 4. What motivates you?
  18. 18. 5. What makes you remarkable? What is the ONE thing you want people to know about you Apple=Design You=?
  19. 19. Do’s: 1. Be Diligent 2. Be Consistent 3. Be Relevant 4. Be Interesting 5. Be Yourself Source: Kristian Andersen & Associates
  20. 20. Don’ts: 1. Try to be someone you are not 2. In it just to receive 3. Sharing irrelevant things only 4. Interrupting 5. Yelling 6. Trying to build up a network too fast
  21. 21. Start with the WHY “People don’t buy what you do. They buy WHY you do it.” Simon Sinek
  22. 22. Tactics
  23. 23. How do you get the message out? • Website • Email signature • About.me page • Blog • Professional photo • Social networks 26
  24. 24. Email address hotchicktahoe@hotmail.com is not your best option Get a gmail account firstandlastname@gmail.com
  25. 25. Business cards Moo.com makes awesome ones
  26. 26. Blog/Website yourname.com Buy it today. Own it. Buy your kids’ names too.
  27. 27. LinkedIn profile
  28. 28. Facebook profile: Personal vs Business Page
  29. 29. Twitter profile
  30. 30. Google+ profile Google+ = Being found Use it to connect with people + share articles
  31. 31. Pinterest profile Female audience, very visual Travel, cooking, fitness are very well represented
  32. 32. Professional photography Wardrobe
  33. 33. Reputation monitoring
  34. 34. Free tools: Google Alerts Social Mention Mention.com Kurrently.com
  35. 35. Grow your network. Start now.
  36. 36. • Be genuine • Provide value • Share your knowledge • Meet new people • Create relationships • Be patient • Build your tribe
  37. 37. • Plan ahead • Automate but be careful • Update on the go • Centralize - HootSuite • Limit your time but make time • Start small • Stick with it • Follow 20 people and build up from there No time?
  38. 38. I am... An Entrepreneur AND YOU?
  39. 39. Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com Web: outandaboutmarketing.com http://www.slideshare.net/milenaregos LinkedIn: linkedin.com/in/regos Facebook.com/outandaboutmarketing Thank you!

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