Personal branding in the New Media World, best practices and time saving tips
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A presentation to the American Business Women's Association on how to build your personal brand using the web and social media, do and don't, how to save time and why all of this is important.

A presentation to the American Business Women's Association on how to build your personal brand using the web and social media, do and don't, how to save time and why all of this is important.

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Personal branding in the New Media World, best practices and time saving tips Presentation Transcript

  • 1. BRAND YOU in the New Media age @milenaregos
  • 2. I am... An Entrepreneur
  • 3. “In the digital age our name is our only currency.” Dan Schawbel
  • 4. Video time
  • 5. Why Personal Branding?
  • 6. • Better job • Better compensation • Future network opportunities • Be prepared for change • Start a new business • Promote your business • Bigger Ego
  • 7. A Brand is a Collection of Perceptions in the mind of a consumer.
  • 8. 9
  • 9. Gary Vaynerchuk =Wine Expert
  • 10. 11 Dan Schawbel= Personal Branding Expert
  • 11. Discover your brand
  • 12. what’s YOUR goal? What’s YOUR UVP?
  • 13. Have you Googled yourself lately? Like what you are seeing?
  • 14. We are all publishers
  • 15. Video time
  • 16. Your Personal Branding Plan
  • 17. 1. What are your goals? 2. What do you value? 3. What are you passionate about? 4. What motivates you?
  • 18. 5. What makes you remarkable? What is the ONE thing you want people to know about you Apple=Design You=?
  • 19. Do’s: 1. Be Diligent 2. Be Consistent 3. Be Relevant 4. Be Interesting 5. Be Yourself Source: Kristian Andersen & Associates
  • 20. Don’ts: 1. Try to be someone you are not 2. In it just to receive 3. Sharing irrelevant things only 4. Interrupting 5. Yelling 6. Trying to build up a network too fast
  • 21. Start with the WHY “People don’t buy what you do. They buy WHY you do it.” Simon Sinek
  • 22. Tactics
  • 23. How do you get the message out? • Website • Email signature • About.me page • Blog • Professional photo • Social networks 26
  • 24. Email address hotchicktahoe@hotmail.com is not your best option Get a gmail account firstandlastname@gmail.com
  • 25. Business cards Moo.com makes awesome ones
  • 26. Blog/Website yourname.com Buy it today. Own it. Buy your kids’ names too.
  • 27. LinkedIn profile
  • 28. Facebook profile: Personal vs Business Page
  • 29. Twitter profile
  • 30. Google+ profile Google+ = Being found Use it to connect with people + share articles
  • 31. Pinterest profile Female audience, very visual Travel, cooking, fitness are very well represented
  • 32. Professional photography Wardrobe
  • 33. Reputation monitoring
  • 34. Free tools: Google Alerts Social Mention Mention.com Kurrently.com
  • 35. Grow your network. Start now.
  • 36. • Be genuine • Provide value • Share your knowledge • Meet new people • Create relationships • Be patient • Build your tribe
  • 37. • Plan ahead • Automate but be careful • Update on the go • Centralize - HootSuite • Limit your time but make time • Start small • Stick with it • Follow 20 people and build up from there No time?
  • 38. I am... An Entrepreneur AND YOU?
  • 39. Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com Web: outandaboutmarketing.com http://www.slideshare.net/milenaregos LinkedIn: linkedin.com/in/regos Facebook.com/outandaboutmarketing Thank you!