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BRAND YOU
INTRO TO PERSONAL BRANDING

      @milenaregos
I am...

          Entrepreneur
           Marketer
              Skier
          Hard working
           Bulgarian
The social media revolution
          VIDEO
“In the digital age    our
  name is our only
      currency.”
        Dan Schawbel
Generation C
27% of online videos, constitute 27% of visitors to social networking sites, own 33% of tablets
                       and use 39% of smartphones. (Source: Nielsen)
Discover your brand
A Brand is a Collection of
        Perceptions
in the mind of a consumer.
Brand You - Intro to Personal branding, Using social media to brand yourself and find a job
9
Gary
Vaynerchuk
  =Wine
  Expert
Dan Schawbel=
   Personal
Branding Expert




                  11
Brand You - Intro to Personal branding, Using social media to brand yourself and find a job
Your self impression
            =
How people perceive you
If you are not branding
         yourself
people are doing it for you
Have you Googled yourself
          lately?
 Like what you are seeing?
We are all publishers
Brand You - Intro to Personal branding, Using social media to brand yourself and find a job
38% trust business to do what is right
14% trust advertising
20% believe what they hear from the news
42% believe in ghosts
76% believe in miracles

  Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
Brand You - Intro to Personal branding, Using social media to brand yourself and find a job
1,351,972    249,008
 Twitter     Twitter
followers   followers
4,101   1,842
Your Personal
Branding Plan
1. What
                                         are your
                                          goals?


Source: Kristian Andersen & Associates
2. What do you value?




Source: Kristian Andersen & Associates
3. What are you passionate about?
4. What motivates you?
5. What makes you
   remarkable?
     What is the ONE thing
    you want people to know
           about you

         Apple=Design
            You=?
Game rules:
                                   1. Be Diligent
                                  2. Be Consistent
                                   3. Be Relevant
                                  4. Be Interesting
                                   5. Be Yourself
Source: Kristian Andersen & Associates
Tactics
Email address
hotchicktahoe@hotmail.com is
     not your best option
Business card
Moo.com makes awesome
         ones
Resume
Cover Letter
References
Online resume
Video resume
Portfolio
If you don’t have one, start
        one today.
Blog/Website
     yourname.com
  Buy it today. Own it.
Buy your kids names too.
LinkedIn profile
Facebook profile
Twitter profile - not like
         these
Google+ profile
Google+ = Being found
Pinterest profile
Professional photography
        Wardrobe
Reputation monitoring
Free tools:
Google Alerts
Social Mention
 Mention.com
Kurrently.com
Grow your network. Start now.
FirstJob makes it easy for
   students to find jobs
• LinkedIn profile         Best places
• LinkedIn Groups        to research,
• Facebook’s BranchOut
                              pay
• Twitter
                         attention to
                            and be
• Twitter chats

• SkillPages
                          active on if
• GlassDoor

• Klout
                         you want to
                           find a job
Thank you!
                Milena Regos
           Twitter: @milenaregos
    milena@outandaboutmarketing.com
               775-771-6863
     Web: outandaboutmarketing.com
   http://www.slideshare.net/milenaregos
       LinkedIn: linkedin.com/in/regos
   Facebook.com/outandaboutmarketing

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