Brand You - Intro to Personal branding, Using social media to brand yourself and find a job

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I gave this presentation to Sierra Nevada College students who are graduating in a month and need to find a job. I used real life examples from people whom I respect. I outlined a personal brand plan …

I gave this presentation to Sierra Nevada College students who are graduating in a month and need to find a job. I used real life examples from people whom I respect. I outlined a personal brand plan for them and gave them tactics they can use to start working on their personal brand, as simple as get a good email address. Yes, surprisingly, they don't even teach them that in school!

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  • 1. BRAND YOUINTRO TO PERSONAL BRANDING @milenaregos
  • 2. I am... Entrepreneur Marketer Skier Hard working Bulgarian
  • 3. The social media revolution VIDEO
  • 4. “In the digital age our name is our only currency.” Dan Schawbel
  • 5. Generation C27% of online videos, constitute 27% of visitors to social networking sites, own 33% of tablets and use 39% of smartphones. (Source: Nielsen)
  • 6. Discover your brand
  • 7. A Brand is a Collection of Perceptionsin the mind of a consumer.
  • 8. 9
  • 9. GaryVaynerchuk =Wine Expert
  • 10. Dan Schawbel= PersonalBranding Expert 11
  • 11. Your self impression =How people perceive you
  • 12. If you are not branding yourselfpeople are doing it for you
  • 13. Have you Googled yourself lately? Like what you are seeing?
  • 14. We are all publishers
  • 15. 38% trust business to do what is right14% trust advertising20% believe what they hear from the news42% believe in ghosts76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
  • 16. 1,351,972 249,008 Twitter Twitterfollowers followers
  • 17. 4,101 1,842
  • 18. Your PersonalBranding Plan
  • 19. 1. What are your goals?Source: Kristian Andersen & Associates
  • 20. 2. What do you value?Source: Kristian Andersen & Associates
  • 21. 3. What are you passionate about?
  • 22. 4. What motivates you?
  • 23. 5. What makes you remarkable? What is the ONE thing you want people to know about you Apple=Design You=?
  • 24. Game rules: 1. Be Diligent 2. Be Consistent 3. Be Relevant 4. Be Interesting 5. Be YourselfSource: Kristian Andersen & Associates
  • 25. Tactics
  • 26. Email addresshotchicktahoe@hotmail.com is not your best option
  • 27. Business cardMoo.com makes awesome ones
  • 28. ResumeCover LetterReferences
  • 29. Online resumeVideo resume
  • 30. PortfolioIf you don’t have one, start one today.
  • 31. Blog/Website yourname.com Buy it today. Own it.Buy your kids names too.
  • 32. LinkedIn profile
  • 33. Facebook profile
  • 34. Twitter profile - not like these
  • 35. Google+ profileGoogle+ = Being found
  • 36. Pinterest profile
  • 37. Professional photography Wardrobe
  • 38. Reputation monitoring
  • 39. Free tools:Google AlertsSocial Mention Mention.comKurrently.com
  • 40. Grow your network. Start now.
  • 41. FirstJob makes it easy for students to find jobs
  • 42. • LinkedIn profile Best places• LinkedIn Groups to research,• Facebook’s BranchOut pay• Twitter attention to and be• Twitter chats• SkillPages active on if• GlassDoor• Klout you want to find a job
  • 43. Thank you! Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 Web: outandaboutmarketing.com http://www.slideshare.net/milenaregos LinkedIn: linkedin.com/in/regos Facebook.com/outandaboutmarketing