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Brand You - Intro to Personal branding, Using social media to brand yourself and find a job
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Brand You - Intro to Personal branding, Using social media to brand yourself and find a job

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I gave this presentation to Sierra Nevada College students who are graduating in a month and need to find a job. I used real life examples from people whom I respect. I outlined a personal brand plan ...

I gave this presentation to Sierra Nevada College students who are graduating in a month and need to find a job. I used real life examples from people whom I respect. I outlined a personal brand plan for them and gave them tactics they can use to start working on their personal brand, as simple as get a good email address. Yes, surprisingly, they don't even teach them that in school!

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    Brand You - Intro to Personal branding, Using social media to brand yourself and find a job Brand You - Intro to Personal branding, Using social media to brand yourself and find a job Presentation Transcript

    • BRAND YOUINTRO TO PERSONAL BRANDING @milenaregos
    • I am... Entrepreneur Marketer Skier Hard working Bulgarian
    • The social media revolution VIDEO
    • “In the digital age our name is our only currency.” Dan Schawbel
    • Generation C27% of online videos, constitute 27% of visitors to social networking sites, own 33% of tablets and use 39% of smartphones. (Source: Nielsen)
    • Discover your brand
    • A Brand is a Collection of Perceptionsin the mind of a consumer.
    • 9
    • GaryVaynerchuk =Wine Expert
    • Dan Schawbel= PersonalBranding Expert 11
    • Your self impression =How people perceive you
    • If you are not branding yourselfpeople are doing it for you
    • Have you Googled yourself lately? Like what you are seeing?
    • We are all publishers
    • 38% trust business to do what is right14% trust advertising20% believe what they hear from the news42% believe in ghosts76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
    • 1,351,972 249,008 Twitter Twitterfollowers followers
    • 4,101 1,842
    • Your PersonalBranding Plan
    • 1. What are your goals?Source: Kristian Andersen & Associates
    • 2. What do you value?Source: Kristian Andersen & Associates
    • 3. What are you passionate about?
    • 4. What motivates you?
    • 5. What makes you remarkable? What is the ONE thing you want people to know about you Apple=Design You=?
    • Game rules: 1. Be Diligent 2. Be Consistent 3. Be Relevant 4. Be Interesting 5. Be YourselfSource: Kristian Andersen & Associates
    • Tactics
    • Email addresshotchicktahoe@hotmail.com is not your best option
    • Business cardMoo.com makes awesome ones
    • ResumeCover LetterReferences
    • Online resumeVideo resume
    • PortfolioIf you don’t have one, start one today.
    • Blog/Website yourname.com Buy it today. Own it.Buy your kids names too.
    • LinkedIn profile
    • Facebook profile
    • Twitter profile - not like these
    • Google+ profileGoogle+ = Being found
    • Pinterest profile
    • Professional photography Wardrobe
    • Reputation monitoring
    • Free tools:Google AlertsSocial Mention Mention.comKurrently.com
    • Grow your network. Start now.
    • FirstJob makes it easy for students to find jobs
    • • LinkedIn profile Best places• LinkedIn Groups to research,• Facebook’s BranchOut pay• Twitter attention to and be• Twitter chats• SkillPages active on if• GlassDoor• Klout you want to find a job
    • Thank you! Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 Web: outandaboutmarketing.com http://www.slideshare.net/milenaregos LinkedIn: linkedin.com/in/regos Facebook.com/outandaboutmarketing