BRAND YOUINTRO TO PERSONAL BRANDING      @milenaregos
I am...          Entrepreneur           Marketer              Skier          Hard working           Bulgarian
The social media revolution          VIDEO
“In the digital age    our  name is our only      currency.”        Dan Schawbel
Generation C27% of online videos, constitute 27% of visitors to social networking sites, own 33% of tablets               ...
Discover your brand
A Brand is a Collection of        Perceptionsin the mind of a consumer.
9
GaryVaynerchuk  =Wine  Expert
Dan Schawbel=   PersonalBranding Expert                  11
Your self impression            =How people perceive you
If you are not branding         yourselfpeople are doing it for you
Have you Googled yourself          lately? Like what you are seeing?
We are all publishers
38% trust business to do what is right14% trust advertising20% believe what they hear from the news42% believe in ghosts76...
1,351,972    249,008 Twitter     Twitterfollowers   followers
4,101   1,842
Your PersonalBranding Plan
1. What                                         are your                                          goals?Source: Kristian A...
2. What do you value?Source: Kristian Andersen & Associates
3. What are you passionate about?
4. What motivates you?
5. What makes you   remarkable?     What is the ONE thing    you want people to know           about you         Apple=Des...
Game rules:                                   1. Be Diligent                                  2. Be Consistent            ...
Tactics
Email addresshotchicktahoe@hotmail.com is     not your best option
Business cardMoo.com makes awesome         ones
ResumeCover LetterReferences
Online resumeVideo resume
PortfolioIf you don’t have one, start        one today.
Blog/Website     yourname.com  Buy it today. Own it.Buy your kids names too.
LinkedIn profile
Facebook profile
Twitter profile - not like         these
Google+ profileGoogle+ = Being found
Pinterest profile
Professional photography        Wardrobe
Reputation monitoring
Free tools:Google AlertsSocial Mention Mention.comKurrently.com
Grow your network. Start now.
FirstJob makes it easy for   students to find jobs
• LinkedIn profile         Best places• LinkedIn Groups        to research,• Facebook’s BranchOut                          ...
Thank you!                Milena Regos           Twitter: @milenaregos    milena@outandaboutmarketing.com               77...
Brand You - Intro to Personal branding, Using social media to brand yourself and find a job
Brand You - Intro to Personal branding, Using social media to brand yourself and find a job
Brand You - Intro to Personal branding, Using social media to brand yourself and find a job
Brand You - Intro to Personal branding, Using social media to brand yourself and find a job
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Brand You - Intro to Personal branding, Using social media to brand yourself and find a job

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I gave this presentation to Sierra Nevada College students who are graduating in a month and need to find a job. I used real life examples from people whom I respect. I outlined a personal brand plan for them and gave them tactics they can use to start working on their personal brand, as simple as get a good email address. Yes, surprisingly, they don't even teach them that in school!

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Transcript of "Brand You - Intro to Personal branding, Using social media to brand yourself and find a job"

  1. 1. BRAND YOUINTRO TO PERSONAL BRANDING @milenaregos
  2. 2. I am... Entrepreneur Marketer Skier Hard working Bulgarian
  3. 3. The social media revolution VIDEO
  4. 4. “In the digital age our name is our only currency.” Dan Schawbel
  5. 5. Generation C27% of online videos, constitute 27% of visitors to social networking sites, own 33% of tablets and use 39% of smartphones. (Source: Nielsen)
  6. 6. Discover your brand
  7. 7. A Brand is a Collection of Perceptionsin the mind of a consumer.
  8. 8. 9
  9. 9. GaryVaynerchuk =Wine Expert
  10. 10. Dan Schawbel= PersonalBranding Expert 11
  11. 11. Your self impression =How people perceive you
  12. 12. If you are not branding yourselfpeople are doing it for you
  13. 13. Have you Googled yourself lately? Like what you are seeing?
  14. 14. We are all publishers
  15. 15. 38% trust business to do what is right14% trust advertising20% believe what they hear from the news42% believe in ghosts76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
  16. 16. 1,351,972 249,008 Twitter Twitterfollowers followers
  17. 17. 4,101 1,842
  18. 18. Your PersonalBranding Plan
  19. 19. 1. What are your goals?Source: Kristian Andersen & Associates
  20. 20. 2. What do you value?Source: Kristian Andersen & Associates
  21. 21. 3. What are you passionate about?
  22. 22. 4. What motivates you?
  23. 23. 5. What makes you remarkable? What is the ONE thing you want people to know about you Apple=Design You=?
  24. 24. Game rules: 1. Be Diligent 2. Be Consistent 3. Be Relevant 4. Be Interesting 5. Be YourselfSource: Kristian Andersen & Associates
  25. 25. Tactics
  26. 26. Email addresshotchicktahoe@hotmail.com is not your best option
  27. 27. Business cardMoo.com makes awesome ones
  28. 28. ResumeCover LetterReferences
  29. 29. Online resumeVideo resume
  30. 30. PortfolioIf you don’t have one, start one today.
  31. 31. Blog/Website yourname.com Buy it today. Own it.Buy your kids names too.
  32. 32. LinkedIn profile
  33. 33. Facebook profile
  34. 34. Twitter profile - not like these
  35. 35. Google+ profileGoogle+ = Being found
  36. 36. Pinterest profile
  37. 37. Professional photography Wardrobe
  38. 38. Reputation monitoring
  39. 39. Free tools:Google AlertsSocial Mention Mention.comKurrently.com
  40. 40. Grow your network. Start now.
  41. 41. FirstJob makes it easy for students to find jobs
  42. 42. • LinkedIn profile Best places• LinkedIn Groups to research,• Facebook’s BranchOut pay• Twitter attention to and be• Twitter chats• SkillPages active on if• GlassDoor• Klout you want to find a job
  43. 43. Thank you! Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 Web: outandaboutmarketing.com http://www.slideshare.net/milenaregos LinkedIn: linkedin.com/in/regos Facebook.com/outandaboutmarketing

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