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Who am I    and why I’m    qualified to     talk about     this stuff?1
•   I’ve been on social networks    since 1997 and one of the first    to purchase a banner on    Yahoo!•   Successfully br...
I have some Klout :-)
Milena Regos  about.me/milenaregos Twitter hashtag: #nasja
Enough        about       me, let’s      talk about          youCartoonist: Bill Dussinger
Serious journalism talent                                       85% with15+ years of                                      ...
Level of experience with social media                                                                                     ...
64% of intermediate/advanced users will hire someone to help them    with social media  compared to 29% of   new/beginner ...
Personal and business use                Facebook                     Video                                               ...
How much time do you spend on social media?                                                0                  0      0    ...
Do you monitor your reputation                        online?                                                             ...
How are your efforts going to change?  30  23  15   8   0        Facebook    Twitter     Blog      Video    LinkedIn   Pin...
Biggest challenge? - TIME                                Time                    Proving the value             Measuring e...
“Dont say you dont have enough time.You have exactly the same number ofhours per day that were given to HelenKeller, Paste...
“Social media is people using technology to communicate”  Milena Regos
The social media revolution          VIDEO
Social Mediahas gonemainstream
Trust
38%       trust business to do what is right18%       trust advertising20%       believe what they hear from thenews42%   ...
92% trust                 recommendations                  from people they                       knowSource: AdWeek Dec 09
Audiences turn to web201510              17.5  5  0                               -1.5                                    ...
SOCIAL IS THE NUMBER 1 ACTIVITY ON THE                    NET  more popular than email, porn and search
There are 76,600monthly searches on Google for Ski and  Skiing Magazine
Newstoday:Speed.Relevancy.Power.
News today is a shared,social experience
1,171,178    138,731 Twitter     Twitterfollowers   followers
Start building your personal            brand
You are already doing it                    Viral VisionaryThe tall, athletic, loquacious blonde who is always smiling.
1. What is the ONEthing you want people  to know about you   Apple=Design      You=?
Define your brand            Passionate Marketer
2. Leverage Who You AreGary Vaynerchuk=Wine Expert
3. Be authentic• Use your voice• Care and be positive• Share• Give thanks• Be yourself• Be consistent• Do what you promise
“Try to become not a man of  success but try rather to  become a man of value”          Albert Einstein
4. Tell a story        39
5. Learn how to use the•   RSS feed              tools•   Google Alert/Twitter search•   Blog•   Twitter•   Facebook•   Li...
6. Build your tribe• Put your audience needs first. Be relevant.• Start small. Plan for growth• Lead with passion• Connect ...
7. Measure and adjust• Web   traffic• Reach   of network• Share   of Voice• Business   leads• $$$
Your old business card
Your new business card
“A person who’s    never made a mistake has nevertried anything new”    Albert Einstein   #1: Commit
#2:YOU ARE THE EXPERTS
#3: Content is KingPhoto Credit: RenoTahoe, Flickr
#4: Make it easy to share
#5: It’s theFuture
Questions?• How   to use Skype?• it   is all about elbow grease and a positive message that differentiates you from the re...
52
Thank you!                       Milena Regos                      @milenaregos            milena@outandaboutmarketing.com...
NASJA presentation
NASJA presentation
NASJA presentation
NASJA presentation
NASJA presentation
NASJA presentation
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NASJA presentation

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A presentation to NASJA 2012 journalists in South Lake Tahoe on social media, personal branding and building an online following.

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Transcript of "NASJA presentation"

  1. 1. Who am I and why I’m qualified to talk about this stuff?1
  2. 2. • I’ve been on social networks since 1997 and one of the first to purchase a banner on Yahoo!• Successfully branded companies• Received various marketing and social media awards.• I’ve made many mistakes and hopefully learned from them• It’s 7am and Phil couldn’t find anyone else!!!
  3. 3. I have some Klout :-)
  4. 4. Milena Regos about.me/milenaregos Twitter hashtag: #nasja
  5. 5. Enough about me, let’s talk about youCartoonist: Bill Dussinger
  6. 6. Serious journalism talent 85% with15+ years of experienceSource: NASJA 2012 social media survey developed by Out&About Marketing
  7. 7. Level of experience with social media 50 37.5 25 12.5 Newbie Beginner Intermediate 0 Advanced ExpertSource: NASJA 2012 social media survey developed by Out&About Marketing
  8. 8. 64% of intermediate/advanced users will hire someone to help them with social media compared to 29% of new/beginner users
  9. 9. Personal and business use Facebook Video Personal Business LinkedIn Twitter Blogs G+ Reviews Photos 0 25 50 75 100Source: NASJA 2012 social media survey developed by Out&About Marketing
  10. 10. How much time do you spend on social media? 0 0 0 0 0 0 58% spend 1-3 1-7 4-7 hours 8-11 12-20 21-40 40+ Im on social media 24/7Source: NASJA 2012 social media survey developed by Out&About Marketing
  11. 11. Do you monitor your reputation online? Yes 39% No 61%Source: NASJA 2012 social media survey developed by Out&About Marketing
  12. 12. How are your efforts going to change? 30 23 15 8 0 Facebook Twitter Blog Video LinkedIn Pinterest Flickr Instagram Foursquare Yelp Trip Advisor Google+ Increase Decrease Don’t knowSource: NASJA 2012 social media survey developed by Out&About Marketing
  13. 13. Biggest challenge? - TIME Time Proving the value Measuring effectiveness Staffing Lead generation Dealing with negative commentsulling budget away from other sources Increasing engagement Content creation Legal Staying on top of trends Objective journalism Growing my network 0 0 0 1 1 Source: NASJA 2012 social media survey developed by Out&About Marketing
  14. 14. “Dont say you dont have enough time.You have exactly the same number ofhours per day that were given to HelenKeller, Pasteur, Michaelangelo, MotherTeresa, Leonardo da Vinci, ThomasJefferson, and Albert Einstein.”H. Jackson Brown, Jr. (American best selling writer, author of Lifes Little Instruction Book)
  15. 15. “Social media is people using technology to communicate” Milena Regos
  16. 16. The social media revolution VIDEO
  17. 17. Social Mediahas gonemainstream
  18. 18. Trust
  19. 19. 38% trust business to do what is right18% trust advertising20% believe what they hear from thenews42% believe in ghosts76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
  20. 20. 92% trust recommendations from people they knowSource: AdWeek Dec 09
  21. 21. Audiences turn to web201510 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7-10-15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
  22. 22. SOCIAL IS THE NUMBER 1 ACTIVITY ON THE NET more popular than email, porn and search
  23. 23. There are 76,600monthly searches on Google for Ski and Skiing Magazine
  24. 24. Newstoday:Speed.Relevancy.Power.
  25. 25. News today is a shared,social experience
  26. 26. 1,171,178 138,731 Twitter Twitterfollowers followers
  27. 27. Start building your personal brand
  28. 28. You are already doing it Viral VisionaryThe tall, athletic, loquacious blonde who is always smiling.
  29. 29. 1. What is the ONEthing you want people to know about you Apple=Design You=?
  30. 30. Define your brand Passionate Marketer
  31. 31. 2. Leverage Who You AreGary Vaynerchuk=Wine Expert
  32. 32. 3. Be authentic• Use your voice• Care and be positive• Share• Give thanks• Be yourself• Be consistent• Do what you promise
  33. 33. “Try to become not a man of success but try rather to become a man of value” Albert Einstein
  34. 34. 4. Tell a story 39
  35. 35. 5. Learn how to use the• RSS feed tools• Google Alert/Twitter search• Blog• Twitter• Facebook• LinkedIn• Relevant blogs and forums• HARO (Help a Reporter Out)• Pitch Engine• MicroPR
  36. 36. 6. Build your tribe• Put your audience needs first. Be relevant.• Start small. Plan for growth• Lead with passion• Connect with people where they already are• Post interesting/quality content• Provide value. Be consistent.• It’s not about the fans and followers 42
  37. 37. 7. Measure and adjust• Web traffic• Reach of network• Share of Voice• Business leads• $$$
  38. 38. Your old business card
  39. 39. Your new business card
  40. 40. “A person who’s never made a mistake has nevertried anything new” Albert Einstein #1: Commit
  41. 41. #2:YOU ARE THE EXPERTS
  42. 42. #3: Content is KingPhoto Credit: RenoTahoe, Flickr
  43. 43. #4: Make it easy to share
  44. 44. #5: It’s theFuture
  45. 45. Questions?• How to use Skype?• it is all about elbow grease and a positive message that differentiates you from the rest of the crowd?• How can make money on blogs that appear on very legitimate media blog sites?• What do you see as the future of apps?
  46. 46. 52
  47. 47. Thank you! Milena Regos @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative CommonsText Fan outandaboutmarketing to 32665

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