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A presentation to NASJA 2012 journalists in South Lake Tahoe on social media, personal branding and building an online following.

A presentation to NASJA 2012 journalists in South Lake Tahoe on social media, personal branding and building an online following.

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NASJA presentation NASJA presentation Presentation Transcript

  • Who am I and why I’m qualified to talk about this stuff?1
  • • I’ve been on social networks since 1997 and one of the first to purchase a banner on Yahoo!• Successfully branded companies• Received various marketing and social media awards.• I’ve made many mistakes and hopefully learned from them• It’s 7am and Phil couldn’t find anyone else!!!
  • I have some Klout :-)
  • Milena Regos about.me/milenaregos Twitter hashtag: #nasja
  • Enough about me, let’s talk about youCartoonist: Bill Dussinger
  • Serious journalism talent 85% with15+ years of experienceSource: NASJA 2012 social media survey developed by Out&About Marketing
  • Level of experience with social media 50 37.5 25 12.5 Newbie Beginner Intermediate 0 Advanced ExpertSource: NASJA 2012 social media survey developed by Out&About Marketing
  • 64% of intermediate/advanced users will hire someone to help them with social media compared to 29% of new/beginner users
  • Personal and business use Facebook Video Personal Business LinkedIn Twitter Blogs G+ Reviews Photos 0 25 50 75 100Source: NASJA 2012 social media survey developed by Out&About Marketing
  • How much time do you spend on social media? 0 0 0 0 0 0 58% spend 1-3 1-7 4-7 hours 8-11 12-20 21-40 40+ Im on social media 24/7Source: NASJA 2012 social media survey developed by Out&About Marketing
  • Do you monitor your reputation online? Yes 39% No 61%Source: NASJA 2012 social media survey developed by Out&About Marketing
  • How are your efforts going to change? 30 23 15 8 0 Facebook Twitter Blog Video LinkedIn Pinterest Flickr Instagram Foursquare Yelp Trip Advisor Google+ Increase Decrease Don’t knowSource: NASJA 2012 social media survey developed by Out&About Marketing
  • Biggest challenge? - TIME Time Proving the value Measuring effectiveness Staffing Lead generation Dealing with negative commentsulling budget away from other sources Increasing engagement Content creation Legal Staying on top of trends Objective journalism Growing my network 0 0 0 1 1 Source: NASJA 2012 social media survey developed by Out&About Marketing
  • “Dont say you dont have enough time.You have exactly the same number ofhours per day that were given to HelenKeller, Pasteur, Michaelangelo, MotherTeresa, Leonardo da Vinci, ThomasJefferson, and Albert Einstein.”H. Jackson Brown, Jr. (American best selling writer, author of Lifes Little Instruction Book)
  • “Social media is people using technology to communicate” Milena Regos
  • The social media revolution VIDEO
  • Social Mediahas gonemainstream
  • Trust
  • 38% trust business to do what is right18% trust advertising20% believe what they hear from thenews42% believe in ghosts76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
  • 92% trust recommendations from people they knowSource: AdWeek Dec 09
  • Audiences turn to web201510 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7-10-15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
  • SOCIAL IS THE NUMBER 1 ACTIVITY ON THE NET more popular than email, porn and search
  • There are 76,600monthly searches on Google for Ski and Skiing Magazine
  • Newstoday:Speed.Relevancy.Power.
  • News today is a shared,social experience
  • 1,171,178 138,731 Twitter Twitterfollowers followers
  • Start building your personal brand
  • You are already doing it Viral VisionaryThe tall, athletic, loquacious blonde who is always smiling.
  • 1. What is the ONEthing you want people to know about you Apple=Design You=?
  • Define your brand Passionate Marketer
  • 2. Leverage Who You AreGary Vaynerchuk=Wine Expert
  • 3. Be authentic• Use your voice• Care and be positive• Share• Give thanks• Be yourself• Be consistent• Do what you promise
  • “Try to become not a man of success but try rather to become a man of value” Albert Einstein
  • 4. Tell a story 39
  • 5. Learn how to use the• RSS feed tools• Google Alert/Twitter search• Blog• Twitter• Facebook• LinkedIn• Relevant blogs and forums• HARO (Help a Reporter Out)• Pitch Engine• MicroPR
  • 6. Build your tribe• Put your audience needs first. Be relevant.• Start small. Plan for growth• Lead with passion• Connect with people where they already are• Post interesting/quality content• Provide value. Be consistent.• It’s not about the fans and followers 42
  • 7. Measure and adjust• Web traffic• Reach of network• Share of Voice• Business leads• $$$
  • Your old business card
  • Your new business card
  • “A person who’s never made a mistake has nevertried anything new” Albert Einstein #1: Commit
  • #2:YOU ARE THE EXPERTS
  • #3: Content is KingPhoto Credit: RenoTahoe, Flickr
  • #4: Make it easy to share
  • #5: It’s theFuture
  • Questions?• How to use Skype?• it is all about elbow grease and a positive message that differentiates you from the rest of the crowd?• How can make money on blogs that appear on very legitimate media blog sites?• What do you see as the future of apps?
  • 52
  • Thank you! Milena Regos @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative CommonsText Fan outandaboutmarketing to 32665