How Millennials and
Generation X are changing
the way we do business
Milena Regos
Out&About Marketing
Millennials
Born: 1982 - 2007
Milennials
Also known as:
Gen Y
Gen Next
Echo Boomers
Baby-on-Board Generation
Screenagers
Facebookers
Gen Why Not
Source:...
Events defining the Millennials formative years -
9-11, Hurricane Katrina, Obama, Financial Crisis
Millennials Characteristics
‣ Optimistic and
enthusiastic
‣ Pessimistic about
their country’s
direction
‣ Respectful of
au...
80 mil
Source: Maximizing Millennials in the Workspace. Photo
credit: http://b-i.forbesimg.com/danschawbel/files/2013/09/
m...
34%
66%
Millennials Older
Millennials in the workforce in 2014
Source: Lynch 2008
46%54%
Millennials Older
Millennials in the workforce in 2020
Source: Lynch 2008
Source: http://www.insites-consulting.com/infographic-millennials-social-media/
More than 8 out of
10 are members of at
le...
“Social media permeate the personal,
academic, political and professional lives
of millennials, helping to foster the type...
“Millennials work more closely together,
leverage right- and left-brain skills,
ask the right questions, learn faster and
...
Source: http://www.insites-consulting.com/infographic-millennials-social-media/
Vast
Transparency
66% of Millennials believe that
older generations don’t
understand them.
No generation will grow up
more misunderstood by ...
‣ Show them the end result
‣ Give them a due date
‣ Let them figure out the in between
‣ Flexibility in work schedule
How t...
“If corporate cultures don’t align with the
transparency, free flow of information,
and inclusiveness that millennials high...
Recruiting Millennials
‣ Take a look at the US Army - 79% Millennials
‣ Involve parent’s approval
‣ Do good in the world
‣...
Managing Millennials
‣ Coach them don’t manage them
‣ Treat them like they are special. They are.
‣ Need for structure - U...
Empowered
Engaged
Want to make a difference
Sassy enough to think
they can
WILL
THEY???
The Gen X
Born: 1965
to 1981
Source: Chuck Underwood.The
Generational Imperative
‣ Birth control pill
is gaining
widespread use
‣ Abortion is
legalized in 1973
‣ Feminist
movement is
opening career
doors...
59 mil
Gen X Characteristics
‣ Independence
‣ Self-reliance
‣ Distance from Older
Generations
‣ Marriage is
disposable
‣ Us Again...
The first generation to grow up
with a computer
(no Internet)
Gen X Values
‣ No ideology
‣ Pragmatic
‣ Make marriage
work
‣ Be there for
children
‣ Work hard,
make money
‣ Not “joiners”
Leadership
‣ Gen X are sharing leadership
positions with Boomers
‣ By 2020, we’ll become a Gen X
nation for the next 10 to...
Xers in the Workplace
‣ They will replace the
Boomers at the top
‣ They are creative,
entrepreneurial
‣ Self-reliant and
i...
Recruiting Xers
‣ Identify peaks and
valleys in the hours
required upfront
‣ Explain time
demand up front
‣ Can you explai...
Managing Xers
‣ Career success =
Work-life balance
‣ Offer mentoring
‣ Don’t micromanage
‣ Establish retention
program
‣ T...
A Z
Tools,Technology, Respect, Credit
Gen X Millennials
Accept Diversity
Pragmatic / practical
Self-reliant / individualistic
Reject rules
Killer life
Mistrust ...
Generation Work Style Career Goals Values
Millennials
Energy, ideas,
productivity,
What’s next?
Money, work-life
balance,
...
Commonalities
‣ Social responsibility
‣ Desire for work-life
balance
‣ Want to have fun
‣ Keep things moving
‣ Productivit...
Building on strengths
‣ If you have a project that requires
multi-tasking and technology and
you have time to actively sup...
Building on strengths
‣ If you have a project that needs to
get done and you have little time
for supervision – trust Gen ...
Takeaways
‣ Understand Generational Differences
‣ Identify strengths and shortcomings
‣ Play it to your advantage = Harnes...
VIDEO
Milena Regos
Out&About Marketing
www.outandaboutmarketing.com
milena@outandaboutmarketing.com
Twitter: @milenaregos
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Millennials+gen x at work
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Millennials+gen x at work

  1. 1. How Millennials and Generation X are changing the way we do business Milena Regos Out&About Marketing
  2. 2. Millennials Born: 1982 - 2007
  3. 3. Milennials Also known as: Gen Y Gen Next Echo Boomers Baby-on-Board Generation Screenagers Facebookers Gen Why Not Source: Maximizing Millennials in the Workspace
  4. 4. Events defining the Millennials formative years - 9-11, Hurricane Katrina, Obama, Financial Crisis
  5. 5. Millennials Characteristics ‣ Optimistic and enthusiastic ‣ Pessimistic about their country’s direction ‣ Respectful of authority ‣ Focused on their education ‣ Close with their parents ‣ Compassionate ‣ We Generation Source: Chuck Underwood.The Generational Imperative
  6. 6. 80 mil Source: Maximizing Millennials in the Workspace. Photo credit: http://b-i.forbesimg.com/danschawbel/files/2013/09/ millennials.jpg
  7. 7. 34% 66% Millennials Older Millennials in the workforce in 2014 Source: Lynch 2008
  8. 8. 46%54% Millennials Older Millennials in the workforce in 2020 Source: Lynch 2008
  9. 9. Source: http://www.insites-consulting.com/infographic-millennials-social-media/ More than 8 out of 10 are members of at least 1 social network. On average, they join 2.5 social networks.
  10. 10. “Social media permeate the personal, academic, political and professional lives of millennials, helping to foster the type of environment where innovation flourishes. So when compared with older generations, millennials learn quickly — and that’s the most important driver of innovation.”   Source: Embracing the Millennials Mind Set at Work, NYtimes.com
  11. 11. “Millennials work more closely together, leverage right- and left-brain skills, ask the right questions, learn faster and take risks previous generations resisted. They truly want to change the world and will use technology to do so.” Source: Mike Marasco
  12. 12. Source: http://www.insites-consulting.com/infographic-millennials-social-media/ Vast Transparency
  13. 13. 66% of Millennials believe that older generations don’t understand them. No generation will grow up more misunderstood by older generation than Gen X. Source: Bridging the preparedness gap
  14. 14. ‣ Show them the end result ‣ Give them a due date ‣ Let them figure out the in between ‣ Flexibility in work schedule How to deal with Millennials at work? Source: Embracing the Millennials Mind Set at Work, NYtimes.com
  15. 15. “If corporate cultures don’t align with the transparency, free flow of information, and inclusiveness that millennials highly value — and that are also essential for learning and successful innovation — the competitiveness of many established businesses will suffer.” Source: Embracing the Millennials Mind Set at Work, NYtimes.com
  16. 16. Recruiting Millennials ‣ Take a look at the US Army - 79% Millennials ‣ Involve parent’s approval ‣ Do good in the world ‣ Fun work space ‣ Technologically advanced ‣ Flexible schedules
  17. 17. Managing Millennials ‣ Coach them don’t manage them ‣ Treat them like they are special. They are. ‣ Need for structure - US ARMY!! ‣ Immediate feedback ‣ 360 formal mentorships & reverse mentoring ‣ Benefits: Relocation assistance; Tax assistance; Advise and counseling
  18. 18. Empowered Engaged Want to make a difference Sassy enough to think they can
  19. 19. WILL THEY???
  20. 20. The Gen X Born: 1965 to 1981 Source: Chuck Underwood.The Generational Imperative
  21. 21. ‣ Birth control pill is gaining widespread use ‣ Abortion is legalized in 1973 ‣ Feminist movement is opening career doors to women ‣ The rich will get richer Gen X Formative years
  22. 22. 59 mil
  23. 23. Gen X Characteristics ‣ Independence ‣ Self-reliance ‣ Distance from Older Generations ‣ Marriage is disposable ‣ Us Against Them ‣ Me Generation Source: Chuck Underwood.The Generational Imperative
  24. 24. The first generation to grow up with a computer (no Internet)
  25. 25. Gen X Values ‣ No ideology ‣ Pragmatic ‣ Make marriage work ‣ Be there for children ‣ Work hard, make money ‣ Not “joiners”
  26. 26. Leadership ‣ Gen X are sharing leadership positions with Boomers ‣ By 2020, we’ll become a Gen X nation for the next 10 to 15 years
  27. 27. Xers in the Workplace ‣ They will replace the Boomers at the top ‣ They are creative, entrepreneurial ‣ Self-reliant and independent ‣ Technologically savyy ‣ Willing to work hard ‣ Seek work/play balance ‣ Comfortable with change ‣ Prefer start-ups, small firms ‣ Work to live, not live to work ‣ Seek skill-building opportunities ‣ Seek respect and input
  28. 28. Recruiting Xers ‣ Identify peaks and valleys in the hours required upfront ‣ Explain time demand up front ‣ Can you explain career path? ‣ Enhance their skill set ‣ Be technologically forward ‣ Reward individualism, creativity
  29. 29. Managing Xers ‣ Career success = Work-life balance ‣ Offer mentoring ‣ Don’t micromanage ‣ Establish retention program ‣ Train them constantly. ‣ Maintain contact after they leave. ‣ Quantify performance ‣ Give them plenty of resources ‣ Permit them input and feedback
  30. 30. A Z Tools,Technology, Respect, Credit
  31. 31. Gen X Millennials Accept Diversity Pragmatic / practical Self-reliant / individualistic Reject rules Killer life Mistrust institutions PC Multitask Latch-key kids Friends-not family Celebrate diversity Optimistic / realistic Self-inventive / individualistic Rewrite the rules Killer lifestyle Irrelevance of institutions Internet Multitask fast Nurtured Friends=Family Source: http://apps.americanbar.org/lpm/lpt/articles/mgt08044.html
  32. 32. Generation Work Style Career Goals Values Millennials Energy, ideas, productivity, What’s next? Money, work-life balance, Change, Impact Now Flexibility, Control, Productivity Independence, Fun Gen X Independent, resilient, critical thinking, Get the job done Career first, aiming toward Work-Life balance, Money Flexibility, Freedom, Responsiveness, Fairness, Fun Source: http://www.good.co/blog/2013/05/01/gen-x-vs-gen-y-in-the-workplace-making-generational-differences-work/
  33. 33. Commonalities ‣ Social responsibility ‣ Desire for work-life balance ‣ Want to have fun ‣ Keep things moving ‣ Productivity versus process ‣ Forward thinking Source: http://www.good.co/blog/2013/05/01/gen-x-vs-gen-y-in-the-workplace-making-generational-differences-work/
  34. 34. Building on strengths ‣ If you have a project that requires multi-tasking and technology and you have time to actively supervise and provide feedback – assign it to Millennials. They want engagement. Source: http://www.good.co/blog/2013/05/01/gen-x-vs-gen-y-in-the-workplace-making-generational-differences-work/
  35. 35. Building on strengths ‣ If you have a project that needs to get done and you have little time for supervision – trust Gen X to take care of it. They want freedom. Source: http://www.good.co/blog/2013/05/01/gen-x-vs-gen-y-in-the-workplace-making-generational-differences-work/
  36. 36. Takeaways ‣ Understand Generational Differences ‣ Identify strengths and shortcomings ‣ Play it to your advantage = Harness the specialness ‣ Embrace it. Don’t fight it.
  37. 37. VIDEO
  38. 38. Milena Regos Out&About Marketing www.outandaboutmarketing.com milena@outandaboutmarketing.com Twitter: @milenaregos slideshare.net/milenaregos All images credit CreativeCommons unless otherwise indicated Research by: Kendall Kaminski, A Millennial
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