Milena Regos
Out&About Marketing
Agenda
• Why LinkedIn?
• How to rock LinkedIn with an All - Star
profile
• How to grow your community
• How to get found
• ...
• Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Princ...
LinkedIn
Visualized
4
5
LinkedIn Google Trend
6Source: http://www.slideshare.net/faberNovel/
7Source: http://www.slideshare.net/faberNovel/
8Source: http://www.slideshare.net/faberNovel/
9Source: http://www.slideshare.net/faberNovel/
90% of professionals use
social media to get access to
thought leadership and
information they couldn’t get
anywhere else....
LinkedIn Members
• 200 million worldwide users
• Average age 44
• 2x more buying power than Facebook and Twitter
• 41% Hou...
What do people do on social
networks?
Personal Networks Professional Networks
Socialize Maintain professional identity
Sta...
25% penetration in the
U.S.
13Source: SocialBakers
14Source:LinkedIn
15Source:LinkedIn
16Source:LinkedIn
17Source:LinkedIn
5 elements for a
compelling headline
1. Showcase your specialty, value proposition, or
your “so what”
2. Speak directly to...
19Source:LinkedIn
20
3. Set your public profile URL
Include in signature
and business
correspondence
21
4. Customize your websites and links.
Add Calls to Action: download paper,
complete survey, read blog, etc.
22
5. Use the Summary to Show
and Tell
Company
Background
Passion
CTA
23
6. Update current
and 2 past
positions. Get
recommendations
and show your
successes.
24
7. Showcase your education
25
8. Connect with people from your school
26
9. Showcase your publications
27
10. Give and Get Recommendations
Write endorsements and
recommendations
28
29Source: LinkedIn
30Source: LinkedIn
31Source: LinkedIn
32
11.Add your skills and experience.
Give and get endorsements.
profiles with
endorsements
have 4 times
better visibility
...
12.Add contacts to improve your
visibility
33
34Source:LinkedIn
Improve your connectability
Complete the “interests” and “groups and
associations” sections, past companies, alumni
35
36
Become an All-Star
• Upload a professional photo
• Create a compelling headline
• Complete your summary
• Fill out your...
37
Get found on LinkedIn -
use keywords and phrases
specifically in:
1. Headline
2. Current and past positions
3. Summary S...
Linkedin Guidelines
38
• Be real
• Be professional
• Be nice
• Respect other’s rights and follow the law
• Respect LinkedI...
NEVER send out a blank
invitation to connect
39
Use custom
invite text
unless you
know the
person
really, really
well.
Your network is gold
40Source: http://www.slideshare.net/faberNovel/
To grow your network
• Connect with direct contacts
first
• Add contacts from business
meetings, network events,
trade show...
Find 4-5 groups that interest you
42
43
In sales it’s not about
what you know but who
you know
Source: http://www.slideshare.net/faberNovel/ 44
Source: http://www.slideshare.net/faberNovel/ 45
Source: http://www.slideshare.net/faberNovel/ 46
Suggested time spent on
LinkedIn
• 20 minutes per day
• 4 days per week
• Doing 5 things:
• Updating status message
• Writ...
Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos
Slides available on: Sli...
Upcoming SlideShare
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LinkedIn getting started

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Published on

Get up to speed on LinkedIn fast with this intro to LinkedIn. Create an All-Star profile, get found, increase your network, generate leads and sales and learn best practices and LinkedIn tips and tricks.

Published in: Technology, Business

LinkedIn getting started

  1. 1. Milena Regos Out&About Marketing
  2. 2. Agenda • Why LinkedIn? • How to rock LinkedIn with an All - Star profile • How to grow your community • How to get found • Best practices • Lead generation and sales on LinkedIn 2
  3. 3. • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800-Flowers and more. • Skier, paddleboarder, mountain biker, yogi. • On LinkedIn since the beginning - 2003. About Me 3
  4. 4. LinkedIn Visualized 4
  5. 5. 5 LinkedIn Google Trend
  6. 6. 6Source: http://www.slideshare.net/faberNovel/
  7. 7. 7Source: http://www.slideshare.net/faberNovel/
  8. 8. 8Source: http://www.slideshare.net/faberNovel/
  9. 9. 9Source: http://www.slideshare.net/faberNovel/
  10. 10. 90% of professionals use social media to get access to thought leadership and information they couldn’t get anywhere else. 10Source: Society for new communications research, US 2010
  11. 11. LinkedIn Members • 200 million worldwide users • Average age 44 • 2x more buying power than Facebook and Twitter • 41% Household income of $100K+ • 13.5M business decision makers • 52% college grad or post grad • Company pages 2.8 million+ • Groups 1.7 million+ Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/201211
  12. 12. What do people do on social networks? Personal Networks Professional Networks Socialize Maintain professional identity Stay in touch Make useful contacts Be entertained Search for opportunities Kill time Stay in touch Share content Keep up to date for career Spend time Invest time 26% more interested in receiving updates from brands Source: LinkedIn 12
  13. 13. 25% penetration in the U.S. 13Source: SocialBakers
  14. 14. 14Source:LinkedIn
  15. 15. 15Source:LinkedIn
  16. 16. 16Source:LinkedIn
  17. 17. 17Source:LinkedIn
  18. 18. 5 elements for a compelling headline 1. Showcase your specialty, value proposition, or your “so what” 2. Speak directly to your audience 3. Be specific 4. Use the important keywords 5. Be creative 18Source: Forbes.com
  19. 19. 19Source:LinkedIn
  20. 20. 20 3. Set your public profile URL Include in signature and business correspondence
  21. 21. 21 4. Customize your websites and links. Add Calls to Action: download paper, complete survey, read blog, etc.
  22. 22. 22 5. Use the Summary to Show and Tell Company Background Passion CTA
  23. 23. 23 6. Update current and 2 past positions. Get recommendations and show your successes.
  24. 24. 24 7. Showcase your education
  25. 25. 25 8. Connect with people from your school
  26. 26. 26 9. Showcase your publications
  27. 27. 27 10. Give and Get Recommendations
  28. 28. Write endorsements and recommendations 28
  29. 29. 29Source: LinkedIn
  30. 30. 30Source: LinkedIn
  31. 31. 31Source: LinkedIn
  32. 32. 32 11.Add your skills and experience. Give and get endorsements. profiles with endorsements have 4 times better visibility than those without Source: LinkedIn
  33. 33. 12.Add contacts to improve your visibility 33
  34. 34. 34Source:LinkedIn
  35. 35. Improve your connectability Complete the “interests” and “groups and associations” sections, past companies, alumni 35
  36. 36. 36 Become an All-Star • Upload a professional photo • Create a compelling headline • Complete your summary • Fill out your previous positions • Fill out your skills • Education and experience • Get endorsements and recommendations • Grow your network to 500+
  37. 37. 37 Get found on LinkedIn - use keywords and phrases specifically in: 1. Headline 2. Current and past positions 3. Summary Statement
  38. 38. Linkedin Guidelines 38 • Be real • Be professional • Be nice • Respect other’s rights and follow the law • Respect LinkedIn’s Rights Source: LinkedIn
  39. 39. NEVER send out a blank invitation to connect 39 Use custom invite text unless you know the person really, really well.
  40. 40. Your network is gold 40Source: http://www.slideshare.net/faberNovel/
  41. 41. To grow your network • Connect with direct contacts first • Add contacts from business meetings, network events, trade shows, mixers, email, etc. • Add previous colleagues and classmates • Join groups and participate 41
  42. 42. Find 4-5 groups that interest you 42
  43. 43. 43
  44. 44. In sales it’s not about what you know but who you know Source: http://www.slideshare.net/faberNovel/ 44
  45. 45. Source: http://www.slideshare.net/faberNovel/ 45
  46. 46. Source: http://www.slideshare.net/faberNovel/ 46
  47. 47. Suggested time spent on LinkedIn • 20 minutes per day • 4 days per week • Doing 5 things: • Updating status message • Write endorsements/recommendations • Respond to messages • Clean inbox • Prospecting for business or direct reachouts to achieve business goals 47
  48. 48. Questions? Milena Regos Out&About Marketing milena@outandaboutmarketing.com Twitter: @milenaregos Slides available on: Slideshare.net/milenaregos All images are credit of CreativeCommons unless indicated otherwise. 48
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