LinkedIn 501
Milena Regos
Out&About Marketing
Agenda
• Linkedin Profile Ninja
tricks
• LinkedIn Company Pages
• LinkedIn Groups
• LinkedIn Ads
• Best Practices
• Measure...
• Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Princ...
Linkedin Profile Tricks
Make your profile
searchable by search
engines
Adjust your settings and activity broadcasts
Spend time on your profile.
When working on your
profile back up copy on Word
Keep your network open or closed
Connect your Twitter account(s)
Use InMails/ Introductions
Upgrade your profile
Create Company
Presence on LinkedIn
13
Linkedin is 277% more
effective for lead
generation than
Facebook and Twitter.
Source: HubSpot
Include a company image that tells your story
16
Complete your company information
17
Complete your company information
18
Complete your company information
Fill out your services/product info
19
Complete audiences and target your
updates and pages based on personas.
Customize content based on audience.
20
Collect recommendations for your company page
21
Source: LinkedIn
22
Source: LinkedIn
Companies that post 20 times
a month, on average, reach
60% of their followers with 1
or more updates.
23
Source: LinkedIn
Companies with most
effective engagement need to
have a minimum of 100-200
followers.
24Source: HubSpot
To grow your page
• Connect with coworkers, business partners
• Reach out to people through email, phone,
etc.
• Include y...
Look who’s following you.
Create content for them
Best practices for status
updates
• Use links and images in your updates
• Make your updates short
• Tell your followers w...
Check your stats
Check your stats
Available stats 24 hours after
posting an update
Track back to business goals
Linkedin Groups
Linkedin Groups
• Join many
• Participate in a few
• Run one
Why Join Groups
• Connect
• Stay on top of industry trends
• Develop thought leadership
• Create a group around your produ...
Example of a Linkedin Group
Best practices for groups
• Stay active. Send a weekly message to the group.
• Promote group members.
• Set guidelines. Ma...
Highlight discussions with manager’s choice
Use polls to increase engagement
Participate
Choose how often you want to receive emails
Groups Best Practices
• Don’t spam the group
• Post to different groups if the message is relevant
• It’s OK to take it of...
LinkedIn Ads
• Text, video and image ads are available
• Pay by clicks or impressions
• Very specific targeting
• Budget min of $10/day
...
Specific targeting
Specific targeting
Specific targeting
Campaign performance
Linkedin Ads Best Practices
• Start with your goal and set up your campaign
• Use a compelling headline in 25 characters; ...
Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos
Slideshare.net/milenareg...
Advanced LinkedIn
Advanced LinkedIn
Advanced LinkedIn
Upcoming SlideShare
Loading in...5
×

Advanced LinkedIn

2,031

Published on

Advanced LinkedIn covers some more in-depth tips and tricks for your personal LinkedIn profile and reviews LinkedIn Company pages, LinkedIn Groups, LinkedIn Ads, LinkedIn measurements, LinkedIn insights and how to tie everything back to your business goals and report on your social media ROI.

Published in: Technology, Business

Transcript of "Advanced LinkedIn"

  1. 1. LinkedIn 501 Milena Regos Out&About Marketing
  2. 2. Agenda • Linkedin Profile Ninja tricks • LinkedIn Company Pages • LinkedIn Groups • LinkedIn Ads • Best Practices • Measurements • and more
  3. 3. • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800-Flowers and more. • Skier, paddleboarder, mountain biker, yogi. • On LinkedIn since the beginning - 2003. About Me 3
  4. 4. Linkedin Profile Tricks
  5. 5. Make your profile searchable by search engines
  6. 6. Adjust your settings and activity broadcasts
  7. 7. Spend time on your profile. When working on your profile back up copy on Word
  8. 8. Keep your network open or closed
  9. 9. Connect your Twitter account(s)
  10. 10. Use InMails/ Introductions
  11. 11. Upgrade your profile
  12. 12. Create Company Presence on LinkedIn 13
  13. 13. Linkedin is 277% more effective for lead generation than Facebook and Twitter. Source: HubSpot
  14. 14. Include a company image that tells your story
  15. 15. 16 Complete your company information
  16. 16. 17 Complete your company information
  17. 17. 18 Complete your company information Fill out your services/product info
  18. 18. 19 Complete audiences and target your updates and pages based on personas. Customize content based on audience.
  19. 19. 20 Collect recommendations for your company page
  20. 20. 21 Source: LinkedIn
  21. 21. 22 Source: LinkedIn
  22. 22. Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates. 23 Source: LinkedIn
  23. 23. Companies with most effective engagement need to have a minimum of 100-200 followers. 24Source: HubSpot
  24. 24. To grow your page • Connect with coworkers, business partners • Reach out to people through email, phone, etc. • Include your company page on your website, email newsletter, collateral, etc. • Add LinkedIn follow sign to website and emails
  25. 25. Look who’s following you. Create content for them
  26. 26. Best practices for status updates • Use links and images in your updates • Make your updates short • Tell your followers what actions to take
  27. 27. Check your stats
  28. 28. Check your stats
  29. 29. Available stats 24 hours after posting an update
  30. 30. Track back to business goals
  31. 31. Linkedin Groups
  32. 32. Linkedin Groups • Join many • Participate in a few • Run one
  33. 33. Why Join Groups • Connect • Stay on top of industry trends • Develop thought leadership • Create a group around your product or service
  34. 34. Example of a Linkedin Group
  35. 35. Best practices for groups • Stay active. Send a weekly message to the group. • Promote group members. • Set guidelines. Make sure everyone’s comfortable. • Engage people in discussions. • Moderate. • Content creation. • Open groups or members only. • Make introductions. • Choose which content to feature with Manager’s Choice box.
  36. 36. Highlight discussions with manager’s choice
  37. 37. Use polls to increase engagement
  38. 38. Participate
  39. 39. Choose how often you want to receive emails
  40. 40. Groups Best Practices • Don’t spam the group • Post to different groups if the message is relevant • It’s OK to take it offline • Post Promotions in the Promotions Tab • Participate in discussions • Like and share discussions • When you start a discussion ask a compelling question, follow up on comments
  41. 41. LinkedIn Ads
  42. 42. • Text, video and image ads are available • Pay by clicks or impressions • Very specific targeting • Budget min of $10/day Linkedin Ads
  43. 43. Specific targeting
  44. 44. Specific targeting
  45. 45. Specific targeting
  46. 46. Campaign performance
  47. 47. Linkedin Ads Best Practices • Start with your goal and set up your campaign • Use a compelling headline in 25 characters; tell them why to click in 75 characters • Go pay per click unless awareness is your goal (min budget $10/day) • Test a variety of campaigns • Create an offer people care about • Use the lead collection widget Source: Shoutlet
  48. 48. Questions? Milena Regos Out&About Marketing milena@outandaboutmarketing.com Twitter: @milenaregos Slideshare.net/milenaregos All images are credit of CreativeCommons unless indicated otherwise. 51

×