Advanced LinkedIn

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Advanced LinkedIn covers some more in-depth tips and tricks for your personal LinkedIn profile and reviews LinkedIn Company pages, LinkedIn Groups, LinkedIn Ads, LinkedIn measurements, LinkedIn …

Advanced LinkedIn covers some more in-depth tips and tricks for your personal LinkedIn profile and reviews LinkedIn Company pages, LinkedIn Groups, LinkedIn Ads, LinkedIn measurements, LinkedIn insights and how to tie everything back to your business goals and report on your social media ROI.

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  • 1. LinkedIn 501 Milena Regos Out&About Marketing
  • 2. Agenda • Linkedin Profile Ninja tricks • LinkedIn Company Pages • LinkedIn Groups • LinkedIn Ads • Best Practices • Measurements • and more
  • 3. • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800-Flowers and more. • Skier, paddleboarder, mountain biker, yogi. • On LinkedIn since the beginning - 2003. About Me 3
  • 4. Linkedin Profile Tricks
  • 5. Make your profile searchable by search engines
  • 6. Adjust your settings and activity broadcasts
  • 7. Spend time on your profile. When working on your profile back up copy on Word
  • 8. Keep your network open or closed
  • 9. Connect your Twitter account(s)
  • 10. Use InMails/ Introductions
  • 11. Upgrade your profile
  • 12. Create Company Presence on LinkedIn 13
  • 13. Linkedin is 277% more effective for lead generation than Facebook and Twitter. Source: HubSpot
  • 14. Include a company image that tells your story
  • 15. 16 Complete your company information
  • 16. 17 Complete your company information
  • 17. 18 Complete your company information Fill out your services/product info
  • 18. 19 Complete audiences and target your updates and pages based on personas. Customize content based on audience.
  • 19. 20 Collect recommendations for your company page
  • 20. 21 Source: LinkedIn
  • 21. 22 Source: LinkedIn
  • 22. Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates. 23 Source: LinkedIn
  • 23. Companies with most effective engagement need to have a minimum of 100-200 followers. 24Source: HubSpot
  • 24. To grow your page • Connect with coworkers, business partners • Reach out to people through email, phone, etc. • Include your company page on your website, email newsletter, collateral, etc. • Add LinkedIn follow sign to website and emails
  • 25. Look who’s following you. Create content for them
  • 26. Best practices for status updates • Use links and images in your updates • Make your updates short • Tell your followers what actions to take
  • 27. Check your stats
  • 28. Check your stats
  • 29. Available stats 24 hours after posting an update
  • 30. Track back to business goals
  • 31. Linkedin Groups
  • 32. Linkedin Groups • Join many • Participate in a few • Run one
  • 33. Why Join Groups • Connect • Stay on top of industry trends • Develop thought leadership • Create a group around your product or service
  • 34. Example of a Linkedin Group
  • 35. Best practices for groups • Stay active. Send a weekly message to the group. • Promote group members. • Set guidelines. Make sure everyone’s comfortable. • Engage people in discussions. • Moderate. • Content creation. • Open groups or members only. • Make introductions. • Choose which content to feature with Manager’s Choice box.
  • 36. Highlight discussions with manager’s choice
  • 37. Use polls to increase engagement
  • 38. Participate
  • 39. Choose how often you want to receive emails
  • 40. Groups Best Practices • Don’t spam the group • Post to different groups if the message is relevant • It’s OK to take it offline • Post Promotions in the Promotions Tab • Participate in discussions • Like and share discussions • When you start a discussion ask a compelling question, follow up on comments
  • 41. LinkedIn Ads
  • 42. • Text, video and image ads are available • Pay by clicks or impressions • Very specific targeting • Budget min of $10/day Linkedin Ads
  • 43. Specific targeting
  • 44. Specific targeting
  • 45. Specific targeting
  • 46. Campaign performance
  • 47. Linkedin Ads Best Practices • Start with your goal and set up your campaign • Use a compelling headline in 25 characters; tell them why to click in 75 characters • Go pay per click unless awareness is your goal (min budget $10/day) • Test a variety of campaigns • Create an offer people care about • Use the lead collection widget Source: Shoutlet
  • 48. Questions? Milena Regos Out&About Marketing milena@outandaboutmarketing.com Twitter: @milenaregos Slideshare.net/milenaregos All images are credit of CreativeCommons unless indicated otherwise. 51