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It's 2010. is your business social. milena regos
 

It's 2010. is your business social. milena regos

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It's not a question of whether you do social media but how well you do it. This presentation covers social media stats, listening, engagement and measurements. Presented by Milena Regos, Out&About ...

It's not a question of whether you do social media but how well you do it. This presentation covers social media stats, listening, engagement and measurements. Presented by Milena Regos, Out&About Marketing Oct 7, 2010.

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    It's 2010. is your business social. milena regos It's 2010. is your business social. milena regos Presentation Transcript

    • It’s 2010. Is your Business Social? 1 Thursday, October 7, 2010
    • Milena Regos. Blog: OutandAboutMarketing.com Twitter @milenaregos. LinkedIn: regos. Presentation slides available on: outandaboutmarketing.com Why do you want to listen to me? I’m a marketer. I’ve been involved with advertising and marketing since 1990 but in reality since I was a kid. I’ve been marketing online since 1996. I was one of the first people to purchase a banner on Yahoo. I’ve worked with some big (Johnnie Walker, Marlboro, Nestle, Pepsi, Vail) and small clients. I have been presented with multiple marketing awards: AMA, ADDY, MarCom Gold Award. I have been on social networks since 1997. I love connecting with smart people online and offline. The doors to this room are locked!!! Thursday, October 7, 2010
    • •WHAT DO YOU THINK SOCIAL MEDIA IS? •HOW DO YOU USE IT? •WHAT WORKS FOR YOU? •WHAT DOES SUCCESS LOOK LIKE? •WHAT IS YOUR BIGGEST CHALLENGE? Thursday, October 7, 2010
    • Thursday, October 7, 2010
    • TODAY people share what they had for BREAKFAST! Thursday, October 7, 2010
    • and this is supposed to make companies realize there’s a HUGE OPPORTUNITY? Thursday, October 7, 2010
    • 1 in 4 Americans have posted comments or reviews online about products or services they buy Source: Pew Internet & American Life Project Oct 2010 Thursday, October 7, 2010
    • exists because of lack of TRUST Thursday, October 7, 2010
    • trust is at an all time low 9 Thursday, October 7, 2010
    • 38% trust business to do what is right 18% trust advertising 20% believe what they hear from the news 42% believe in ghosts 76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009 Thursday, October 7, 2010
    • 92% trust recommendations from people they know Source: AdWeek Dec 09 Thursday, October 7, 2010
    • Thursday, October 7, 2010
    • Why people are on social networks? Keep in touch with friends 75% For fun 55% Keep in touch with family 41% Invited by someone they know 30% Keep in touch with classmates 30% Keep in touch with business network 5% Job searching 4% Business dev’t/Sales 3% Searching for new hires 1% Other 4% Source: eMarketer July 09 Thursday, October 7, 2010
    • 89% expect to be able to interact with brands Source: WebProNews Oct 09 14 Thursday, October 7, 2010
    • We no longer count eyeballs. We look at engagement. 15 Thursday, October 7, 2010
    • Thursday, October 7, 2010
    • > 500 mil active users 50% of active users log on to Facebook in any given day 57% are women 70% are outside of the US Average user has: 130 friends spends >55 min/day likes 9 pieces of content each month writes 25 comments each month Fans 4 Pages each month is invited to 3 events per month is a member of 13 groups There are more than 100 million active users currently accessing Facebook through their mobile devices. Thursday, October 7, 2010
    • Thursday, October 7, 2010
    • Facebook vs Google 19 Thursday, October 7, 2010
    • 190m + estimated ‘users’ 65 mil tweets/day only 21% are active 57% women men have 15% more followers 66% under 25 yrs old 85% tweet <1x per day 1.1% tweet >10x per day 94% of Twitter users have <100 followers 0.68% of Twitter users have >1000 followers Source: eMarketer Aug09, Harvard Study June 09, Brian Solis Oct 09, Tara Hunt “Yes, I do mind the Gap”, TechCrunch June 10 Thursday, October 7, 2010
    • 21 Thursday, October 7, 2010
    • SOCIAL IS THE NUMBER 1 ACTIVITY ON THE NET more popular than email, porn and search Thursday, October 7, 2010
    • When Lufthansa lost my bag I tried to contact them by telephone, email, online form. #FAIL Thursday, October 7, 2010
    • So I wrote about it on my blog, tweeted, Facebooked Thursday, October 7, 2010
    • And received a response within 24 hours! Thursday, October 7, 2010
    • facebook: >500mil. users twitter: >120 mil. users foursquare: >1 mil. users Source: Tara Hunt Thursday, October 7, 2010
    • What do you think is going to be the next big thing? 27 Thursday, October 7, 2010
    • Thursday, October 7, 2010
    • Thursday, October 7, 2010
    • Thursday, October 7, 2010
    • Credit: www.dirjournal.com Thursday, October 7, 2010
    • 66% of communication professionals have done nothing with the feedback gleaned from social networks Source: MarketingSavant.com Thursday, October 7, 2010
    • 49% of organizations still don’t have a specific approach to social media Source: MarketingSavant.com Thursday, October 7, 2010
    • As simple as this Listen Plan Engage Measure Thursday, October 7, 2010
    • Start with listening Thursday, October 7, 2010
    • 36 Thursday, October 7, 2010
    • Thursday, October 7, 2010
    • 38 Thursday, October 7, 2010
    • L I S T E N 39 Thursday, October 7, 2010
    • 40 Thursday, October 7, 2010
    • Best Practices for Monitoring the Conversation look for evangelists and help spread the good word Source: Marketech 41 Thursday, October 7, 2010
    • 42 Thursday, October 7, 2010
    • Engage with middle ground consumers to influence them Source: Marketech 43 Thursday, October 7, 2010
    • Look for “incidental detractors” and engage with them to fix problems. Source: Marketech 44 Thursday, October 7, 2010
    • 45 Thursday, October 7, 2010
    • Seek out and minimize “determined detractors” - the people who just can’t seem to be happy Source: Marketech 46 Thursday, October 7, 2010
    • 47 Thursday, October 7, 2010
    • Paid Listening Tools - ScoutLabs Thursday, October 7, 2010
    • With free or paid tools you can listen online Thursday, October 7, 2010
    • and hopefully avoid this Thursday, October 7, 2010
    • and catch a problem before it gets too big Thursday, October 7, 2010
    • Thursday, October 7, 2010
    • Increase your Facebook likes Keep content fresh Keep it interesting Promote a contest via Facebook (WildFire) Give fans something they can’t get anywhere else (Discounts) Encourage interaction Thursday, October 7, 2010
    • How to get Facebook fans to like a page to get access to exclusive content 25% for fun or entertainment 29% to get updates on upcoming sales 30% to get updates on future products 33% to stay informed about the activities of a company 34% to get a “freebie” 36% to show my support for the company to others 39% to receive discounts and promotions 40% Source: ExactTarget 2010 Survey Thursday, October 7, 2010
    • 3,000 likes 55 Thursday, October 7, 2010
    • Engage your fans. Reward. Thursday, October 7, 2010
    • Have fun Thursday, October 7, 2010
    • Contests generated good amount of traffic 58 Thursday, October 7, 2010
    • 59 Thursday, October 7, 2010
    • Thursday, October 7, 2010
    • 61 Thursday, October 7, 2010
    • • Google Analytics • WebTrends • HootSuite • Sentiment • Share of Voice • Trends • $$$ Thursday, October 7, 2010
    • 63 Thursday, October 7, 2010
    • 64 Thursday, October 7, 2010
    • Jen Schimdt Photography www.jenschimdtphotography.com 65 Thursday, October 7, 2010
    • www.jenschimdtphotography.com 66 Thursday, October 7, 2010
    • www.jenschimdtphotography.com 67 Thursday, October 7, 2010
    • The ROI from social media: In 1 year 718 fans $2/day $16 to every $1 www.jenschimdtphotography.com 68 Thursday, October 7, 2010
    • “I'm not only selling my work, but my personality, and social media is the ideal platform for it.” Jen Schmidt 69 Thursday, October 7, 2010
    • Milena Regos OutandAboutMarketing.com milenaregos@gmail.com @milenaregos slideshare.com/milenaregos 775-771-6863 All images photo credit Creative Commons unless otherwise indicated. Share/remix/reuse. Thursday, October 7, 2010