It’s 2010. Is your
                Business Social?     1

Thursday, October 7, 2010
Milena Regos. Blog: OutandAboutMarketing.com
                          Twitter @milenaregos. LinkedIn: regos.
            ...
•WHAT DO YOU THINK SOCIAL MEDIA IS?

       •HOW DO YOU USE IT?

       •WHAT WORKS FOR YOU?

       •WHAT DOES SUCCESS LO...
Thursday, October 7, 2010
TODAY people share what they had for
                         BREAKFAST!




Thursday, October 7, 2010
and this is supposed to make
companies realize there’s a HUGE
         OPPORTUNITY?



Thursday, October 7, 2010
1 in 4 Americans have posted
               comments or reviews online about
                 products or services they bu...
exists because of lack of TRUST




Thursday, October 7, 2010
trust is at
                            an all time
                            low



                                   ...
38%                   trust business to do what is right

      18%                   trust advertising

      20%        ...
92% trust
            recommendations
             from people they
                  know


   Source: AdWeek Dec 09

Thu...
Thursday, October 7, 2010
Why people are on social
                         networks?
                            Keep in touch with friends        ...
89% expect to
                                      be able to
                                      interact with
       ...
We no longer count
           eyeballs. We look at
           engagement.




                                  15

Thursd...
Thursday, October 7, 2010
> 500 mil active users
  50% of active users log on to Facebook in
                        any given day
                 ...
Thursday, October 7, 2010
Facebook vs Google




                                                 19

Thursday, October 7, 2010
190m + estimated ‘users’
              65 mil tweets/day
              only 21% are active
                  57% women
   ...
21

Thursday, October 7, 2010
SOCIAL IS THE NUMBER 1 ACTIVITY ON THE
                              NET
            more popular than email, porn and sea...
When Lufthansa lost my bag I tried to
      contact them by telephone, email,
             online form. #FAIL

Thursday, O...
So I wrote about it on my
                     blog, tweeted,
                      Facebooked




Thursday, October 7, 20...
And received a response
             within 24 hours!




Thursday, October 7, 2010
facebook: >500mil. users
                              twitter: >120 mil. users
                            foursquare: >1...
What do you think is going to
            be the next big thing?




                                     27

Thursday, Oc...
Thursday, October 7, 2010
Thursday, October 7, 2010
Thursday, October 7, 2010
Credit: www.dirjournal.com

Thursday, October 7, 2010
66% of communication professionals have
       done nothing with the feedback gleaned from
                     social net...
49% of organizations still don’t have a
          specific approach to social media




              Source: MarketingSava...
As simple as this


      Listen                  Plan    Engage    Measure




Thursday, October 7, 2010
Start with listening



Thursday, October 7, 2010
36

Thursday, October 7, 2010
Thursday, October 7, 2010
38

Thursday, October 7, 2010
L
     I
     S
     T
     E
     N


                            39

Thursday, October 7, 2010
40

Thursday, October 7, 2010
Best Practices for Monitoring the Conversation

                                      look for
                           ...
42

Thursday, October 7, 2010
Engage with
                            middle ground
                            consumers to
                           ...
Look for “incidental
      detractors” and engage with
      them to fix problems.




                  Source: Marketech
...
45

Thursday, October 7, 2010
Seek out and
     minimize
     “determined
     detractors” - the
     people who just can’t
     seem to be happy
      ...
47

Thursday, October 7, 2010
Paid Listening Tools - ScoutLabs




Thursday, October 7, 2010
With free
    or paid
   tools you
   can listen
     online

Thursday, October 7, 2010
and hopefully avoid this
Thursday, October 7, 2010
and catch a problem before it gets too big




Thursday, October 7, 2010
Thursday, October 7, 2010
Increase your Facebook
                      likes
        Keep            content fresh
        Keep it interesting
     ...
How to get Facebook fans to like a page
                to get access to exclusive content               25%



          ...
3,000 likes


                               55

Thursday, October 7, 2010
Engage your fans. Reward.




Thursday, October 7, 2010
Have fun




Thursday, October 7, 2010
Contests generated good amount of traffic




                                                                        58

...
59

Thursday, October 7, 2010
Thursday, October 7, 2010
61

Thursday, October 7, 2010
• Google Analytics

    • WebTrends

    • HootSuite

    • Sentiment

    • Share        of Voice

    • Trends

    • $$...
63

Thursday, October 7, 2010
64

Thursday, October 7, 2010
Jen Schimdt Photography




                            www.jenschimdtphotography.com
                                    ...
www.jenschimdtphotography.com
                                                    66

Thursday, October 7, 2010
www.jenschimdtphotography.com
                                                     67

Thursday, October 7, 2010
The ROI from
                  social media:
                  In 1 year
                  718 fans
                  $2/d...
“I'm not only selling my work, but my
       personality, and social media is the ideal
                   platform for it...
Milena Regos
     OutandAboutMarketing.com
     milenaregos@gmail.com
     @milenaregos
     slideshare.com/milenaregos
  ...
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It's 2010. is your business social. milena regos

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It's not a question of whether you do social media but how well you do it. This presentation covers social media stats, listening, engagement and measurements. Presented by Milena Regos, Out&About Marketing Oct 7, 2010.

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It's 2010. is your business social. milena regos

  1. 1. It’s 2010. Is your Business Social? 1 Thursday, October 7, 2010
  2. 2. Milena Regos. Blog: OutandAboutMarketing.com Twitter @milenaregos. LinkedIn: regos. Presentation slides available on: outandaboutmarketing.com Why do you want to listen to me? I’m a marketer. I’ve been involved with advertising and marketing since 1990 but in reality since I was a kid. I’ve been marketing online since 1996. I was one of the first people to purchase a banner on Yahoo. I’ve worked with some big (Johnnie Walker, Marlboro, Nestle, Pepsi, Vail) and small clients. I have been presented with multiple marketing awards: AMA, ADDY, MarCom Gold Award. I have been on social networks since 1997. I love connecting with smart people online and offline. The doors to this room are locked!!! Thursday, October 7, 2010
  3. 3. •WHAT DO YOU THINK SOCIAL MEDIA IS? •HOW DO YOU USE IT? •WHAT WORKS FOR YOU? •WHAT DOES SUCCESS LOOK LIKE? •WHAT IS YOUR BIGGEST CHALLENGE? Thursday, October 7, 2010
  4. 4. Thursday, October 7, 2010
  5. 5. TODAY people share what they had for BREAKFAST! Thursday, October 7, 2010
  6. 6. and this is supposed to make companies realize there’s a HUGE OPPORTUNITY? Thursday, October 7, 2010
  7. 7. 1 in 4 Americans have posted comments or reviews online about products or services they buy Source: Pew Internet & American Life Project Oct 2010 Thursday, October 7, 2010
  8. 8. exists because of lack of TRUST Thursday, October 7, 2010
  9. 9. trust is at an all time low 9 Thursday, October 7, 2010
  10. 10. 38% trust business to do what is right 18% trust advertising 20% believe what they hear from the news 42% believe in ghosts 76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009 Thursday, October 7, 2010
  11. 11. 92% trust recommendations from people they know Source: AdWeek Dec 09 Thursday, October 7, 2010
  12. 12. Thursday, October 7, 2010
  13. 13. Why people are on social networks? Keep in touch with friends 75% For fun 55% Keep in touch with family 41% Invited by someone they know 30% Keep in touch with classmates 30% Keep in touch with business network 5% Job searching 4% Business dev’t/Sales 3% Searching for new hires 1% Other 4% Source: eMarketer July 09 Thursday, October 7, 2010
  14. 14. 89% expect to be able to interact with brands Source: WebProNews Oct 09 14 Thursday, October 7, 2010
  15. 15. We no longer count eyeballs. We look at engagement. 15 Thursday, October 7, 2010
  16. 16. Thursday, October 7, 2010
  17. 17. > 500 mil active users 50% of active users log on to Facebook in any given day 57% are women 70% are outside of the US Average user has: 130 friends spends >55 min/day likes 9 pieces of content each month writes 25 comments each month Fans 4 Pages each month is invited to 3 events per month is a member of 13 groups There are more than 100 million active users currently accessing Facebook through their mobile devices. Thursday, October 7, 2010
  18. 18. Thursday, October 7, 2010
  19. 19. Facebook vs Google 19 Thursday, October 7, 2010
  20. 20. 190m + estimated ‘users’ 65 mil tweets/day only 21% are active 57% women men have 15% more followers 66% under 25 yrs old 85% tweet <1x per day 1.1% tweet >10x per day 94% of Twitter users have <100 followers 0.68% of Twitter users have >1000 followers Source: eMarketer Aug09, Harvard Study June 09, Brian Solis Oct 09, Tara Hunt “Yes, I do mind the Gap”, TechCrunch June 10 Thursday, October 7, 2010
  21. 21. 21 Thursday, October 7, 2010
  22. 22. SOCIAL IS THE NUMBER 1 ACTIVITY ON THE NET more popular than email, porn and search Thursday, October 7, 2010
  23. 23. When Lufthansa lost my bag I tried to contact them by telephone, email, online form. #FAIL Thursday, October 7, 2010
  24. 24. So I wrote about it on my blog, tweeted, Facebooked Thursday, October 7, 2010
  25. 25. And received a response within 24 hours! Thursday, October 7, 2010
  26. 26. facebook: >500mil. users twitter: >120 mil. users foursquare: >1 mil. users Source: Tara Hunt Thursday, October 7, 2010
  27. 27. What do you think is going to be the next big thing? 27 Thursday, October 7, 2010
  28. 28. Thursday, October 7, 2010
  29. 29. Thursday, October 7, 2010
  30. 30. Thursday, October 7, 2010
  31. 31. Credit: www.dirjournal.com Thursday, October 7, 2010
  32. 32. 66% of communication professionals have done nothing with the feedback gleaned from social networks Source: MarketingSavant.com Thursday, October 7, 2010
  33. 33. 49% of organizations still don’t have a specific approach to social media Source: MarketingSavant.com Thursday, October 7, 2010
  34. 34. As simple as this Listen Plan Engage Measure Thursday, October 7, 2010
  35. 35. Start with listening Thursday, October 7, 2010
  36. 36. 36 Thursday, October 7, 2010
  37. 37. Thursday, October 7, 2010
  38. 38. 38 Thursday, October 7, 2010
  39. 39. L I S T E N 39 Thursday, October 7, 2010
  40. 40. 40 Thursday, October 7, 2010
  41. 41. Best Practices for Monitoring the Conversation look for evangelists and help spread the good word Source: Marketech 41 Thursday, October 7, 2010
  42. 42. 42 Thursday, October 7, 2010
  43. 43. Engage with middle ground consumers to influence them Source: Marketech 43 Thursday, October 7, 2010
  44. 44. Look for “incidental detractors” and engage with them to fix problems. Source: Marketech 44 Thursday, October 7, 2010
  45. 45. 45 Thursday, October 7, 2010
  46. 46. Seek out and minimize “determined detractors” - the people who just can’t seem to be happy Source: Marketech 46 Thursday, October 7, 2010
  47. 47. 47 Thursday, October 7, 2010
  48. 48. Paid Listening Tools - ScoutLabs Thursday, October 7, 2010
  49. 49. With free or paid tools you can listen online Thursday, October 7, 2010
  50. 50. and hopefully avoid this Thursday, October 7, 2010
  51. 51. and catch a problem before it gets too big Thursday, October 7, 2010
  52. 52. Thursday, October 7, 2010
  53. 53. Increase your Facebook likes Keep content fresh Keep it interesting Promote a contest via Facebook (WildFire) Give fans something they can’t get anywhere else (Discounts) Encourage interaction Thursday, October 7, 2010
  54. 54. How to get Facebook fans to like a page to get access to exclusive content 25% for fun or entertainment 29% to get updates on upcoming sales 30% to get updates on future products 33% to stay informed about the activities of a company 34% to get a “freebie” 36% to show my support for the company to others 39% to receive discounts and promotions 40% Source: ExactTarget 2010 Survey Thursday, October 7, 2010
  55. 55. 3,000 likes 55 Thursday, October 7, 2010
  56. 56. Engage your fans. Reward. Thursday, October 7, 2010
  57. 57. Have fun Thursday, October 7, 2010
  58. 58. Contests generated good amount of traffic 58 Thursday, October 7, 2010
  59. 59. 59 Thursday, October 7, 2010
  60. 60. Thursday, October 7, 2010
  61. 61. 61 Thursday, October 7, 2010
  62. 62. • Google Analytics • WebTrends • HootSuite • Sentiment • Share of Voice • Trends • $$$ Thursday, October 7, 2010
  63. 63. 63 Thursday, October 7, 2010
  64. 64. 64 Thursday, October 7, 2010
  65. 65. Jen Schimdt Photography www.jenschimdtphotography.com 65 Thursday, October 7, 2010
  66. 66. www.jenschimdtphotography.com 66 Thursday, October 7, 2010
  67. 67. www.jenschimdtphotography.com 67 Thursday, October 7, 2010
  68. 68. The ROI from social media: In 1 year 718 fans $2/day $16 to every $1 www.jenschimdtphotography.com 68 Thursday, October 7, 2010
  69. 69. “I'm not only selling my work, but my personality, and social media is the ideal platform for it.” Jen Schmidt 69 Thursday, October 7, 2010
  70. 70. Milena Regos OutandAboutMarketing.com milenaregos@gmail.com @milenaregos slideshare.com/milenaregos 775-771-6863 All images photo credit Creative Commons unless otherwise indicated. Share/remix/reuse. Thursday, October 7, 2010
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