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It's 2010. is your business social. milena regos

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It's not a question of whether you do social media but how well you do it. This presentation covers social media stats, listening, engagement and measurements. Presented by Milena Regos, Out&About …

It's not a question of whether you do social media but how well you do it. This presentation covers social media stats, listening, engagement and measurements. Presented by Milena Regos, Out&About Marketing Oct 7, 2010.

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  • 1. It’s 2010. Is your Business Social? 1 Thursday, October 7, 2010
  • 2. Milena Regos. Blog: OutandAboutMarketing.com Twitter @milenaregos. LinkedIn: regos. Presentation slides available on: outandaboutmarketing.com Why do you want to listen to me? I’m a marketer. I’ve been involved with advertising and marketing since 1990 but in reality since I was a kid. I’ve been marketing online since 1996. I was one of the first people to purchase a banner on Yahoo. I’ve worked with some big (Johnnie Walker, Marlboro, Nestle, Pepsi, Vail) and small clients. I have been presented with multiple marketing awards: AMA, ADDY, MarCom Gold Award. I have been on social networks since 1997. I love connecting with smart people online and offline. The doors to this room are locked!!! Thursday, October 7, 2010
  • 3. •WHAT DO YOU THINK SOCIAL MEDIA IS? •HOW DO YOU USE IT? •WHAT WORKS FOR YOU? •WHAT DOES SUCCESS LOOK LIKE? •WHAT IS YOUR BIGGEST CHALLENGE? Thursday, October 7, 2010
  • 4. Thursday, October 7, 2010
  • 5. TODAY people share what they had for BREAKFAST! Thursday, October 7, 2010
  • 6. and this is supposed to make companies realize there’s a HUGE OPPORTUNITY? Thursday, October 7, 2010
  • 7. 1 in 4 Americans have posted comments or reviews online about products or services they buy Source: Pew Internet & American Life Project Oct 2010 Thursday, October 7, 2010
  • 8. exists because of lack of TRUST Thursday, October 7, 2010
  • 9. trust is at an all time low 9 Thursday, October 7, 2010
  • 10. 38% trust business to do what is right 18% trust advertising 20% believe what they hear from the news 42% believe in ghosts 76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009 Thursday, October 7, 2010
  • 11. 92% trust recommendations from people they know Source: AdWeek Dec 09 Thursday, October 7, 2010
  • 12. Thursday, October 7, 2010
  • 13. Why people are on social networks? Keep in touch with friends 75% For fun 55% Keep in touch with family 41% Invited by someone they know 30% Keep in touch with classmates 30% Keep in touch with business network 5% Job searching 4% Business dev’t/Sales 3% Searching for new hires 1% Other 4% Source: eMarketer July 09 Thursday, October 7, 2010
  • 14. 89% expect to be able to interact with brands Source: WebProNews Oct 09 14 Thursday, October 7, 2010
  • 15. We no longer count eyeballs. We look at engagement. 15 Thursday, October 7, 2010
  • 16. Thursday, October 7, 2010
  • 17. > 500 mil active users 50% of active users log on to Facebook in any given day 57% are women 70% are outside of the US Average user has: 130 friends spends >55 min/day likes 9 pieces of content each month writes 25 comments each month Fans 4 Pages each month is invited to 3 events per month is a member of 13 groups There are more than 100 million active users currently accessing Facebook through their mobile devices. Thursday, October 7, 2010
  • 18. Thursday, October 7, 2010
  • 19. Facebook vs Google 19 Thursday, October 7, 2010
  • 20. 190m + estimated ‘users’ 65 mil tweets/day only 21% are active 57% women men have 15% more followers 66% under 25 yrs old 85% tweet <1x per day 1.1% tweet >10x per day 94% of Twitter users have <100 followers 0.68% of Twitter users have >1000 followers Source: eMarketer Aug09, Harvard Study June 09, Brian Solis Oct 09, Tara Hunt “Yes, I do mind the Gap”, TechCrunch June 10 Thursday, October 7, 2010
  • 21. 21 Thursday, October 7, 2010
  • 22. SOCIAL IS THE NUMBER 1 ACTIVITY ON THE NET more popular than email, porn and search Thursday, October 7, 2010
  • 23. When Lufthansa lost my bag I tried to contact them by telephone, email, online form. #FAIL Thursday, October 7, 2010
  • 24. So I wrote about it on my blog, tweeted, Facebooked Thursday, October 7, 2010
  • 25. And received a response within 24 hours! Thursday, October 7, 2010
  • 26. facebook: >500mil. users twitter: >120 mil. users foursquare: >1 mil. users Source: Tara Hunt Thursday, October 7, 2010
  • 27. What do you think is going to be the next big thing? 27 Thursday, October 7, 2010
  • 28. Thursday, October 7, 2010
  • 29. Thursday, October 7, 2010
  • 30. Thursday, October 7, 2010
  • 31. Credit: www.dirjournal.com Thursday, October 7, 2010
  • 32. 66% of communication professionals have done nothing with the feedback gleaned from social networks Source: MarketingSavant.com Thursday, October 7, 2010
  • 33. 49% of organizations still don’t have a specific approach to social media Source: MarketingSavant.com Thursday, October 7, 2010
  • 34. As simple as this Listen Plan Engage Measure Thursday, October 7, 2010
  • 35. Start with listening Thursday, October 7, 2010
  • 36. 36 Thursday, October 7, 2010
  • 37. Thursday, October 7, 2010
  • 38. 38 Thursday, October 7, 2010
  • 39. L I S T E N 39 Thursday, October 7, 2010
  • 40. 40 Thursday, October 7, 2010
  • 41. Best Practices for Monitoring the Conversation look for evangelists and help spread the good word Source: Marketech 41 Thursday, October 7, 2010
  • 42. 42 Thursday, October 7, 2010
  • 43. Engage with middle ground consumers to influence them Source: Marketech 43 Thursday, October 7, 2010
  • 44. Look for “incidental detractors” and engage with them to fix problems. Source: Marketech 44 Thursday, October 7, 2010
  • 45. 45 Thursday, October 7, 2010
  • 46. Seek out and minimize “determined detractors” - the people who just can’t seem to be happy Source: Marketech 46 Thursday, October 7, 2010
  • 47. 47 Thursday, October 7, 2010
  • 48. Paid Listening Tools - ScoutLabs Thursday, October 7, 2010
  • 49. With free or paid tools you can listen online Thursday, October 7, 2010
  • 50. and hopefully avoid this Thursday, October 7, 2010
  • 51. and catch a problem before it gets too big Thursday, October 7, 2010
  • 52. Thursday, October 7, 2010
  • 53. Increase your Facebook likes Keep content fresh Keep it interesting Promote a contest via Facebook (WildFire) Give fans something they can’t get anywhere else (Discounts) Encourage interaction Thursday, October 7, 2010
  • 54. How to get Facebook fans to like a page to get access to exclusive content 25% for fun or entertainment 29% to get updates on upcoming sales 30% to get updates on future products 33% to stay informed about the activities of a company 34% to get a “freebie” 36% to show my support for the company to others 39% to receive discounts and promotions 40% Source: ExactTarget 2010 Survey Thursday, October 7, 2010
  • 55. 3,000 likes 55 Thursday, October 7, 2010
  • 56. Engage your fans. Reward. Thursday, October 7, 2010
  • 57. Have fun Thursday, October 7, 2010
  • 58. Contests generated good amount of traffic 58 Thursday, October 7, 2010
  • 59. 59 Thursday, October 7, 2010
  • 60. Thursday, October 7, 2010
  • 61. 61 Thursday, October 7, 2010
  • 62. • Google Analytics • WebTrends • HootSuite • Sentiment • Share of Voice • Trends • $$$ Thursday, October 7, 2010
  • 63. 63 Thursday, October 7, 2010
  • 64. 64 Thursday, October 7, 2010
  • 65. Jen Schimdt Photography www.jenschimdtphotography.com 65 Thursday, October 7, 2010
  • 66. www.jenschimdtphotography.com 66 Thursday, October 7, 2010
  • 67. www.jenschimdtphotography.com 67 Thursday, October 7, 2010
  • 68. The ROI from social media: In 1 year 718 fans $2/day $16 to every $1 www.jenschimdtphotography.com 68 Thursday, October 7, 2010
  • 69. “I'm not only selling my work, but my personality, and social media is the ideal platform for it.” Jen Schmidt 69 Thursday, October 7, 2010
  • 70. Milena Regos OutandAboutMarketing.com milenaregos@gmail.com @milenaregos slideshare.com/milenaregos 775-771-6863 All images photo credit Creative Commons unless otherwise indicated. Share/remix/reuse. Thursday, October 7, 2010

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