• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Improve your business through social media - North Tahoe Business Association social media presentation
 

Improve your business through social media - North Tahoe Business Association social media presentation

on

  • 666 views

How to use social media for your business with tips for Facebook, Yelp, TripAdvisor, Instagram and Twitter.

How to use social media for your business with tips for Facebook, Yelp, TripAdvisor, Instagram and Twitter.

Statistics

Views

Total Views
666
Views on SlideShare
662
Embed Views
4

Actions

Likes
1
Downloads
7
Comments
0

2 Embeds 4

http://www.outandaboutmarketing.com 3
https://twitter.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Improve your business through social media - North Tahoe Business Association social media presentation Improve your business through social media - North Tahoe Business Association social media presentation Presentation Transcript

    • Improve your business through social media Milena Regos Out&About Marketing Hashtag: #NTBSocial @milenaregos Slides on: slideshare.net/milenaregos
    • Facebook Plan 1. Build 2. Grow 3. Engage 4. Measure 5. Monetize
    • BUILD Timeline Cover FB Events FB apps Email list building Your custom landing page? Claim Place
    • Timeline cover image. Include CALL TO ACTION 851x315
    • Tool: Use Bit.ly to abbreviate links and get stats.
    • No designer? No problem.
    • Facebook apps up to 12 custom apps ‣ Connect other social networks: Twitter, Instagram, Pinterest, YouTube ‣ Email generation ‣ Create Contests / Giveaways ‣ Custom landing pages ‣ Vendors / Tools ‣ Heyo ‣ WooBox ‣ ShortStack Source: ECommerce Quarterly, EQ1 2013
    • 35% of people like a page so they can participate in contests Source: Buddymedia
    • Free FB apps Use WooBox.com and connect your Instagram, Twitter, YouTube and Pinterest
    • Fan gated value added content
    • Email generator
    • How do I increase my Facebook likes?
    • GROW Quality + Relevant Content Exclusive offers Like box Facebook ads Contests/ Giveaways Promote offline
    • Shorter posts generate 29% more interaction Source:TrackSocial
    • Photos generate 39% more interaction Source: Hubspot
    • Dogs, cats, horses
    • clever timely
    • funny curiosity
    • Questions get 100% more comments Source: KissMetrics
    • Contests/ Giveaways
    • FB offers/ exclusive deals 42% of people like a page to get a coupon or discount Source: SociallyStacked
    • Run Highly Targeted Facebook ads facebook.com/ ads facebook.com/ business
    • Use the Power Editor for advanced FB ad management Create Custom Audiences
    • How often to post?
    • ENGAGE Act as page not you Respond/ Comment Schedule Tag pages Use hashtags
    • Use Facebook as your Business
    • Establish Content Publishing Schedule = Save Time
    • Save 2 hours a day with PostPlanner
    • PostPlanner Content Suggestions
    • Schedule with Facebook
    • BUFFER
    • Comment/Reply Within 24 hours max!! Use App “Pages” for people on the GO
    • Measure & Celebrate
    • ROI?
    • 77% of marketers have found customers via Facebook (B2C), 43% B2B Source: Hubspot2013
    • ROI=167%
    • ROI=337%
    • ROI= 2,616%
    • Remember that social is not all about sales
    • Facebook is FREE
    • Bonus: Get your FB Score
    • Yelp ‣ 120 million monthly unique visitors in Q4 2013 ‣ 85% read online reviews about local businesses ‣ 4 out of 5 Yelp users stop by Yelp before making a local purchase Sources:Yelp; Bright Local Consumer review survey 2013; Nielsen; Fake it till you make it: Reputation, Competition and Yelp review fraud
    • 16% of reviews get filtered
    • ‣ Fill out your profile completely - add photos, details, address, menu ‣ Ask for reviews ‣ Hey, write a review for me on Yelp (BAD) ‣ Hey, check us out on Yelp (GOOD) ‣ Try to prevent good reviews from being filtered out ‣ Respond to reviews in timely manner ‣ Run a Yelp deal, Foursquare check in deal ‣ Offline presence - find us on Yelp sign, Yelp event, display positive reviews
    • TripAdvisor ‣ 200 million monthly unique visitors ‣ 125 million travel reviews ‣ 3.1 million businesses and properties ‣ 17 mil candid traveler photos Source: TripAdvisor
    • ‣ Write detailed descriptions (92% choose a business that posts detailed descriptions) Cross-promote your social networks Show off your awards / Showcase your badges Claim your business listing ‣ ‣ ‣ ‣ Change your primary photo often ‣ Keep your info up to date ‣ Add keyword-rich text ‣ Integrate booking and reservation links ‣ Upload photos - 150% higher engagement with 20+ photos ‣ Encourage reviews as guests check out Source: SearchEngineJournal
    • TripAdvisor ‣ 93% of bookings are affected by online reviews ‣ Focus on offline service for online results ‣ Respond to negative reviews and use to improve performance ‣ Celebrate the successes ‣ Hire the right people Source: StrategyOne
    • Instagram ‣ 150 million users ‣ 70% log in at least once a day ‣ 25% of Fortune 500 companies use Instagram Source: Expandedramblings.com
    • Post regularly
    • Use hashtags
    • Put a filter on it
    • Run contests
    • Instagram ‣ Link to your account on your website ‣ Promote on other social networks ‣ Experiment and stick to what works ‣ Comment on posts ‣ Mention others ‣ Follow others
    • Twitter ‣ Engage ‣ Be personable ‣ Meet/connect new people ‣ Show up - tweetchats, events, news ‣ Share good content ‣ Give a lot
    • Twitter Source: SimplyMeasured
    • Diversify
    • Go VISUAL
    • Invest time and resources
    • Need more? ‣ Sign up for the Social Media Academy ‣ outandaboutmarketing.com Free&Useful Tab ‣ On demand classes ‣ 3 class packages $29.95
    • Questions? Milena Regos Out&About Marketing www.outandaboutmarketing.com milena@outandaboutmarketing.com Twitter: @milenaregos