Improve your business through social media - North Tahoe Business Association social media presentation

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How to use social media for your business with tips for Facebook, Yelp, TripAdvisor, Instagram and Twitter.

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Improve your business through social media - North Tahoe Business Association social media presentation

  1. 1. Improve your business through social media Milena Regos Out&About Marketing Hashtag: #NTBSocial @milenaregos Slides on: slideshare.net/milenaregos
  2. 2. Facebook Plan 1. Build 2. Grow 3. Engage 4. Measure 5. Monetize
  3. 3. BUILD Timeline Cover FB Events FB apps Email list building Your custom landing page? Claim Place
  4. 4. Timeline cover image. Include CALL TO ACTION 851x315
  5. 5. Tool: Use Bit.ly to abbreviate links and get stats.
  6. 6. No designer? No problem.
  7. 7. Facebook apps up to 12 custom apps ‣ Connect other social networks: Twitter, Instagram, Pinterest, YouTube ‣ Email generation ‣ Create Contests / Giveaways ‣ Custom landing pages ‣ Vendors / Tools ‣ Heyo ‣ WooBox ‣ ShortStack Source: ECommerce Quarterly, EQ1 2013
  8. 8. 35% of people like a page so they can participate in contests Source: Buddymedia
  9. 9. Free FB apps Use WooBox.com and connect your Instagram, Twitter, YouTube and Pinterest
  10. 10. Fan gated value added content
  11. 11. Email generator
  12. 12. How do I increase my Facebook likes?
  13. 13. GROW Quality + Relevant Content Exclusive offers Like box Facebook ads Contests/ Giveaways Promote offline
  14. 14. Shorter posts generate 29% more interaction Source:TrackSocial
  15. 15. Photos generate 39% more interaction Source: Hubspot
  16. 16. Dogs, cats, horses
  17. 17. clever timely
  18. 18. funny curiosity
  19. 19. Questions get 100% more comments Source: KissMetrics
  20. 20. Contests/ Giveaways
  21. 21. FB offers/ exclusive deals 42% of people like a page to get a coupon or discount Source: SociallyStacked
  22. 22. Run Highly Targeted Facebook ads facebook.com/ ads facebook.com/ business
  23. 23. Use the Power Editor for advanced FB ad management Create Custom Audiences
  24. 24. How often to post?
  25. 25. ENGAGE Act as page not you Respond/ Comment Schedule Tag pages Use hashtags
  26. 26. Use Facebook as your Business
  27. 27. Establish Content Publishing Schedule = Save Time
  28. 28. Save 2 hours a day with PostPlanner
  29. 29. PostPlanner Content Suggestions
  30. 30. Schedule with Facebook
  31. 31. BUFFER
  32. 32. Comment/Reply Within 24 hours max!! Use App “Pages” for people on the GO
  33. 33. Measure & Celebrate
  34. 34. ROI?
  35. 35. 77% of marketers have found customers via Facebook (B2C), 43% B2B Source: Hubspot2013
  36. 36. ROI=167%
  37. 37. ROI=337%
  38. 38. ROI= 2,616%
  39. 39. Remember that social is not all about sales
  40. 40. Facebook is FREE
  41. 41. Bonus: Get your FB Score
  42. 42. Yelp ‣ 120 million monthly unique visitors in Q4 2013 ‣ 85% read online reviews about local businesses ‣ 4 out of 5 Yelp users stop by Yelp before making a local purchase Sources:Yelp; Bright Local Consumer review survey 2013; Nielsen; Fake it till you make it: Reputation, Competition and Yelp review fraud
  43. 43. 16% of reviews get filtered
  44. 44. ‣ Fill out your profile completely - add photos, details, address, menu ‣ Ask for reviews ‣ Hey, write a review for me on Yelp (BAD) ‣ Hey, check us out on Yelp (GOOD) ‣ Try to prevent good reviews from being filtered out ‣ Respond to reviews in timely manner ‣ Run a Yelp deal, Foursquare check in deal ‣ Offline presence - find us on Yelp sign, Yelp event, display positive reviews
  45. 45. TripAdvisor ‣ 200 million monthly unique visitors ‣ 125 million travel reviews ‣ 3.1 million businesses and properties ‣ 17 mil candid traveler photos Source: TripAdvisor
  46. 46. ‣ Write detailed descriptions (92% choose a business that posts detailed descriptions) Cross-promote your social networks Show off your awards / Showcase your badges Claim your business listing ‣ ‣ ‣ ‣ Change your primary photo often ‣ Keep your info up to date ‣ Add keyword-rich text ‣ Integrate booking and reservation links ‣ Upload photos - 150% higher engagement with 20+ photos ‣ Encourage reviews as guests check out Source: SearchEngineJournal
  47. 47. TripAdvisor ‣ 93% of bookings are affected by online reviews ‣ Focus on offline service for online results ‣ Respond to negative reviews and use to improve performance ‣ Celebrate the successes ‣ Hire the right people Source: StrategyOne
  48. 48. Instagram ‣ 150 million users ‣ 70% log in at least once a day ‣ 25% of Fortune 500 companies use Instagram Source: Expandedramblings.com
  49. 49. Post regularly
  50. 50. Use hashtags
  51. 51. Put a filter on it
  52. 52. Run contests
  53. 53. Instagram ‣ Link to your account on your website ‣ Promote on other social networks ‣ Experiment and stick to what works ‣ Comment on posts ‣ Mention others ‣ Follow others
  54. 54. Twitter ‣ Engage ‣ Be personable ‣ Meet/connect new people ‣ Show up - tweetchats, events, news ‣ Share good content ‣ Give a lot
  55. 55. Twitter Source: SimplyMeasured
  56. 56. Diversify
  57. 57. Go VISUAL
  58. 58. Invest time and resources
  59. 59. Need more? ‣ Sign up for the Social Media Academy ‣ outandaboutmarketing.com Free&Useful Tab ‣ On demand classes ‣ 3 class packages $29.95
  60. 60. Questions? Milena Regos Out&About Marketing www.outandaboutmarketing.com milena@outandaboutmarketing.com Twitter: @milenaregos

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