0
LinkedIn 101
Milena Regos
Out&About Marketing
How to leverage the
power of LinkedIn
• Why LinkedIn?
• How to create a profile that stands out
• How to build your network...
• Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Princ...
LinkedIn
Visualized
4
LinkedIn Members
• 200 million worldwide users
• Average age 44
• 2x more buying power than Facebook and Twitter
• 41% Hou...
What do people do on social
networks?
Personal Networks Professional Networks
Socialize Maintain professional identity
Sta...
Why Does Linkedin
Matter?
• It offers unmatched efficiency when
developing business contacts and new leads
online.
• Provid...
8Source: http://www.slideshare.net/faberNovel/
9Source: http://www.slideshare.net/faberNovel/
10Source: http://www.slideshare.net/faberNovel/
11Source: http://www.slideshare.net/faberNovel/
12Source: http://www.slideshare.net/faberNovel/
Create a profile that is
searchable and it stands
out
13
Edit your public
LinkedIn Profile
14
Upload a professional
image
15
Create a compelling
headline
16
5 elements for a
compelling headline
• Showcase your specialty, value proposition, or
your “so what”
• Speak directly to y...
Create a powerful and
complete profile
• Use search terms
• List your current position and at least two
last positions
• Co...
Complete your profile
and get found
• Give recommendations first
• Complete the “interests” and “groups and
associations” se...
Add contacts to
improve your visibility
20
Improve your connectability
Complete the “interests” and “groups and
associations” sections, past companies, alumni
21
Your network is gold
22Source: http://www.slideshare.net/faberNovel/
To grow your network
• Connect with direct contacts
first
• Add contacts from business
meetings, network events,
trade show...
Find 4-5 groups that
interest you
24
NEVER send out a blank
invitation to connect
25
Use custom
invite text
unless you
know the
person
really, really
well.
Find new connections
through advanced search
26
Save
searches
and
receive
email
updates
Browse your
connections’
connections to add
people you have missed
27
Write endorsement and
recommendations
28
Use search to find
background information
on people and
companies before
connecting
29
In sales it’s not about
what you know but who
you know
Source: http://www.slideshare.net/faberNovel/ 30
Source: http://www.slideshare.net/faberNovel/ 31
Source: http://www.slideshare.net/faberNovel/ 32
Source: http://www.slideshare.net/faberNovel/ 33
Suggested time spent on
LinkedIn
• 20 minutes per day
• 4 days per week
• Doing 5 things:
• Updating status message
• Writ...
Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos
Slideshare.net/milenareg...
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How to tap into the power of LinkedIn

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Use LinkedIn to connect with more people in your industry, establish meaningful connections, increase your network, generate more sales and achieve your business goals faster.

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Transcript of "How to tap into the power of LinkedIn"

  1. 1. LinkedIn 101 Milena Regos Out&About Marketing
  2. 2. How to leverage the power of LinkedIn • Why LinkedIn? • How to create a profile that stands out • How to build your network • How to use Linkedin to market your business/yourself • How to use Linkedin for lead generation • Best practices 2
  3. 3. • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800-Flowers and more. • Skier, paddleboarder, mountain biker, yogi. • On LinkedIn since the beginning - 2003. About Me 3
  4. 4. LinkedIn Visualized 4
  5. 5. LinkedIn Members • 200 million worldwide users • Average age 44 • 2x more buying power than Facebook and Twitter • 41% Household income of $100K+ • 13.5M business decision makers • 52% college grad or post grad • Company pages 2.8 million+ • Groups 1.6 million+ Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/20125
  6. 6. What do people do on social networks? Personal Networks Professional Networks Socialize Maintain professional identity Stay in touch Make useful contacts Be entertained Search for opportunities Kill time Stay in touch Share content Keep up to date for career Spend time Invest time 26% more interested in receiving updates from brands Source: LinkedIn 6
  7. 7. Why Does Linkedin Matter? • It offers unmatched efficiency when developing business contacts and new leads online. • Provides infinite market research opportunities. • Secures an online network of connections. • Has the ability to establish credibility with the right audience when optimized properly. 7Source: UberVu LinkedIn Webinar
  8. 8. 8Source: http://www.slideshare.net/faberNovel/
  9. 9. 9Source: http://www.slideshare.net/faberNovel/
  10. 10. 10Source: http://www.slideshare.net/faberNovel/
  11. 11. 11Source: http://www.slideshare.net/faberNovel/
  12. 12. 12Source: http://www.slideshare.net/faberNovel/
  13. 13. Create a profile that is searchable and it stands out 13
  14. 14. Edit your public LinkedIn Profile 14
  15. 15. Upload a professional image 15
  16. 16. Create a compelling headline 16
  17. 17. 5 elements for a compelling headline • Showcase your specialty, value proposition, or your “so what” • Speak directly to your audience • Be specific • Use the important keywords • Be creative 17Source: Forbes.com
  18. 18. Create a powerful and complete profile • Use search terms • List your current position and at least two last positions • Complete the summary section of your profile • Complete the “specialties” section of your profile 18
  19. 19. Complete your profile and get found • Give recommendations first • Complete the “interests” and “groups and associations” sections • Get plugged in with rich media • Include your profile in your email signature 19
  20. 20. Add contacts to improve your visibility 20
  21. 21. Improve your connectability Complete the “interests” and “groups and associations” sections, past companies, alumni 21
  22. 22. Your network is gold 22Source: http://www.slideshare.net/faberNovel/
  23. 23. To grow your network • Connect with direct contacts first • Add contacts from business meetings, network events, trade shows, mixers, email, etc. • Add previous colleagues and classmates • Join groups and participate 23
  24. 24. Find 4-5 groups that interest you 24
  25. 25. NEVER send out a blank invitation to connect 25 Use custom invite text unless you know the person really, really well.
  26. 26. Find new connections through advanced search 26 Save searches and receive email updates
  27. 27. Browse your connections’ connections to add people you have missed 27
  28. 28. Write endorsement and recommendations 28
  29. 29. Use search to find background information on people and companies before connecting 29
  30. 30. In sales it’s not about what you know but who you know Source: http://www.slideshare.net/faberNovel/ 30
  31. 31. Source: http://www.slideshare.net/faberNovel/ 31
  32. 32. Source: http://www.slideshare.net/faberNovel/ 32
  33. 33. Source: http://www.slideshare.net/faberNovel/ 33
  34. 34. Suggested time spent on LinkedIn • 20 minutes per day • 4 days per week • Doing 5 things: • Updating status message • Write endorsements/recommendations • Respond to messages • Clean inbox • Prospecting for business or direct reachouts to achieve business goals 34
  35. 35. Questions? Milena Regos Out&About Marketing milena@outandaboutmarketing.com Twitter: @milenaregos Slideshare.net/milenaregos All images are credit of CreativeCommons unless indicated otherwise. 35
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