How to reach 1,000 Facebook fans and beyond
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How to reach 1,000 Facebook fans and beyond

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Facebook essentials - from Facebook design to practical tips for maximum engagement and monetization of your Facebook efforts.

Facebook essentials - from Facebook design to practical tips for maximum engagement and monetization of your Facebook efforts.

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  • 1. Simple tips to ROCK your Facebook page
  • 2. Milena Regos outandaboutmarketing.com
  • 3. Little known fact aboutme: Always wanted to own a floral shop.
  • 4. Facebook users are uploading 300 million photos to Facebook per day, up 20% from earlier this yearSource: Amy Porterfield
  • 5. In addition, 2.5 billion content items are shared each day and Facebook users generate 2.7 billion likes a day.Source: Amy Porterfield
  • 6. Facebook reach is tremendous, with over 1 billion users to date. 1 in 7 people in the world has a Facebook profile or page right now.Source: Amy Porterfield
  • 7. “92% of industry professionals report that they have acquired a customer from Facebook” - OpenForum, 2012Source: Amy Porterfield
  • 8. 70% of local businesses use Facebook.Source: Jeff Bullas.com
  • 9. For your customers who like your brand on 60% are more likely to recommendSource: Chadwick Martin Bailey, Mar 2011
  • 10. For your customers wholike your brand on 51% are more likely to buy from youSource: Chadwick Martin Bailey, Mar 2011
  • 11. Simple tips to rock your Facebook page• Establish a good foundation - optimize your design• Quickly grow qualified fan base• Create massive and ongoing engagement• Monetize your Facebook page
  • 12. Brand your Facebook page
  • 13. Be aware of thetimeline restrictions
  • 14. Price or purchase information, such as "40% off," "Download it at our website," or "Free Sunglasses All Summer Long."Source: Facebook.com
  • 15. Contact information, such as web address, email, mailing address or other information intended for your Pages About section.Source: Facebook.com
  • 16. References to user interface elements, such as Like or Share, or other Facebook site features.Source: Facebook.com
  • 17. Calls to action, such as "Get it now" or "Tell your friends."Source: Facebook.com
  • 18. Change your photo to reflect the season
  • 19. Use one single image to light up your page
  • 20. Use one single image to light up your page
  • 21. Showcase different products
  • 22. Extend your brand
  • 23. Showcase your products in a colorful way
  • 24. Get creative with visuals
  • 25. Fan of the week/month
  • 26. Run a Special Promotion
  • 27. But don’t break the rules
  • 28. Profile image - clever use of logo Size: 180 x 180 pixelsMake sure it’s still visible at XX x XX pixels
  • 29. SEO & Web Traffic Hot Spot The About Section
  • 30. Use Facebook Apps Wisely
  • 31. 7 ways to quickly grow your Facebook fan base• Brand your timeline image and your profile pic• Fill out your details on your page, include your website address• Secure your custom Facebook URL• Link your Facebook profile to your Facebook page• Add a like box on your website• Post 2-5 times/day• Grow your base to at least 1,000 fans
  • 32. The average company saw 185% increase in traffic after crossing 1,000 Facebook fans.Source: Hubspot 2012
  • 33. 1,000 fans and beyond• Organic growth• Facebook ads• Contests and special offers
  • 34. Gather Fans FeedbackCrunch Fitness contest to give fanscreativity to submit their own class idea.Winning class was implemented in the gym. • 1,116 visits • 55 entries • 4.93% entry rate
  • 35. Increase your fan base & email database • 2,906 views • 264 invites • 663 shares • 3,151 entries
  • 36. Source: ExactTarget
  • 37. Exclusive Facebook Offers• $25 gift card with purchase of a season pass• ROI: 337%
  • 38. Exclusive Facebook Offers$300 budget58 new gym members156 new likesROI: 2,616%
  • 39. Best Practices for Maximum Engagement• Post every day. • Post in the morning/ after Consistently. 2-5 times/ business hours/weekends. day. 1 post a day isn’t Stagger posts throughout enough. the day for maximum exposure.• Post images, videos, quick • Include a call to action in tips, links and questions. your posts - Share, Like, Comment.• Keep post updates to less than 80 characters!! (27% higher engagement rate, • Keep to 80/20 rule on promotion (only 20% Source: Buddy Media) promotion in your Facebook posts). Keep it fun.
  • 40. Engaging content is:• Educational• Informational• Entertaining• News worthy• Not self promoting
  • 41. Focus on your fans
  • 42. Photos and Video=generate up to200% engagement
  • 43. Photos on Facebookgenerate 53% morelikes than the averagepost (Hubspot 2012)
  • 44. The Power of Facebook ads • Laser targeted ads • demographics - age, gender • geographics - 10-25 miles within your location • interests - recently engaged • age • Promoted posts - increase your reach to fans and friends of fans • Sponsored stories • Affordable - cost per click
  • 45. Use Facebook Insights
  • 46. Use Facebook Insights Fan Demographics
  • 47. Use Facebook InsightsPeople Who You Reach
  • 48. Use Facebook InsightsPeople Talking About Your Page
  • 49. Simple tips to rock your Facebook page• Establish a good foundation - optimize your design• Quickly grow qualified fan base• Create massive and ongoing engagement• Monetize your Facebook page
  • 50. For more practical DYI resources and tutorials Sign up on www.outandaboutmarketing.com7 free tips to help you with your social media strategy; short emails/weekly Free/Affordable small business resources and platforms to help you customize your Facebook page 3 free Facebook webinars
  • 51. Milena Regos outandaboutmarketing.com