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Simple tips to ROCK your    Facebook page
Milena Regos outandaboutmarketing.com
Little known fact aboutme: Always wanted to   own a floral shop.
Facebook users are uploading           300 million photos to Facebook            per day, up 20% from earlier             ...
In addition, 2.5 billion content            items are shared each day and             Facebook users generate 2.7         ...
Facebook reach is tremendous,          with over 1 billion users to date. 1            in 7 people in the world has a     ...
“92% of industry professionals         report that they have acquired a            customer from Facebook” -              ...
70% of                             local                          businesses                              use             ...
For your customers who                                        like your brand on                         60% are more like...
For your  customers wholike your brand on                                           51% are                               ...
Simple tips to rock your   Facebook page•   Establish a good foundation - optimize your    design•   Quickly grow qualifie...
Brand your Facebook page
Be aware of thetimeline restrictions
Price or purchase information, such as             "40% off," "Download it at our website,"             or "Free Sunglasse...
Contact information, such as web     address, email, mailing address or other     information intended for your Pages     ...
References to user interface elements,       such as Like or Share, or other       Facebook site features.Source: Facebook...
Calls to action, such as "Get it now" or       "Tell your friends."Source: Facebook.com
Change your photo to reflect the season
Use one single image to light up your page
Use one single image to light up your page
Showcase different products
Extend your brand
Showcase your products in a colorful way
Get creative with visuals
Fan of the week/month
Run a Special Promotion
But don’t break the rules
Profile image - clever use of logo         Size: 180 x 180 pixelsMake sure it’s still visible at XX x XX pixels
SEO & Web Traffic Hot Spot    The About Section
Use Facebook Apps Wisely
7 ways to quickly grow your        Facebook fan base•   Brand your timeline image and your profile pic•   Fill out your de...
The average company saw         185% increase in traffic after        crossing 1,000 Facebook fans.Source: Hubspot 2012
1,000 fans and beyond•   Organic growth•   Facebook ads•   Contests and special offers
Gather Fans FeedbackCrunch Fitness contest to give fanscreativity to submit their own class idea.Winning class was impleme...
Increase your fan base & email database                          •   2,906 views                          •   264 invites ...
Source: ExactTarget
Exclusive Facebook Offers•   $25 gift card with purchase of a season pass•   ROI: 337%
Exclusive Facebook Offers$300 budget58 new gym members156 new likesROI: 2,616%
Best Practices for Maximum Engagement•   Post every day.              •   Post in the morning/ after    Consistently. 2-5 ...
Engaging content is:• Educational• Informational• Entertaining• News worthy• Not self  promoting
Focus  on your fans
Photos and Video=generate up to200% engagement
Photos on Facebookgenerate 53% morelikes than the averagepost (Hubspot 2012)
The Power of Facebook ads  •   Laser targeted ads      •   demographics - age, gender      •   geographics - 10-25 miles w...
Use Facebook Insights
Use Facebook Insights Fan Demographics
Use Facebook InsightsPeople Who You Reach
Use Facebook InsightsPeople Talking About Your Page
Simple tips to rock your   Facebook page•   Establish a good foundation - optimize your    design•   Quickly grow qualifie...
For more practical DYI resources and                tutorials               Sign up on    www.outandaboutmarketing.com7 fr...
Milena Regos outandaboutmarketing.com
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How to reach 1,000 Facebook fans and beyond

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Facebook essentials - from Facebook design to practical tips for maximum engagement and monetization of your Facebook efforts.

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Transcript of "How to reach 1,000 Facebook fans and beyond"

  1. 1. Simple tips to ROCK your Facebook page
  2. 2. Milena Regos outandaboutmarketing.com
  3. 3. Little known fact aboutme: Always wanted to own a floral shop.
  4. 4. Facebook users are uploading 300 million photos to Facebook per day, up 20% from earlier this yearSource: Amy Porterfield
  5. 5. In addition, 2.5 billion content items are shared each day and Facebook users generate 2.7 billion likes a day.Source: Amy Porterfield
  6. 6. Facebook reach is tremendous, with over 1 billion users to date. 1 in 7 people in the world has a Facebook profile or page right now.Source: Amy Porterfield
  7. 7. “92% of industry professionals report that they have acquired a customer from Facebook” - OpenForum, 2012Source: Amy Porterfield
  8. 8. 70% of local businesses use Facebook.Source: Jeff Bullas.com
  9. 9. For your customers who like your brand on 60% are more likely to recommendSource: Chadwick Martin Bailey, Mar 2011
  10. 10. For your customers wholike your brand on 51% are more likely to buy from youSource: Chadwick Martin Bailey, Mar 2011
  11. 11. Simple tips to rock your Facebook page• Establish a good foundation - optimize your design• Quickly grow qualified fan base• Create massive and ongoing engagement• Monetize your Facebook page
  12. 12. Brand your Facebook page
  13. 13. Be aware of thetimeline restrictions
  14. 14. Price or purchase information, such as "40% off," "Download it at our website," or "Free Sunglasses All Summer Long."Source: Facebook.com
  15. 15. Contact information, such as web address, email, mailing address or other information intended for your Pages About section.Source: Facebook.com
  16. 16. References to user interface elements, such as Like or Share, or other Facebook site features.Source: Facebook.com
  17. 17. Calls to action, such as "Get it now" or "Tell your friends."Source: Facebook.com
  18. 18. Change your photo to reflect the season
  19. 19. Use one single image to light up your page
  20. 20. Use one single image to light up your page
  21. 21. Showcase different products
  22. 22. Extend your brand
  23. 23. Showcase your products in a colorful way
  24. 24. Get creative with visuals
  25. 25. Fan of the week/month
  26. 26. Run a Special Promotion
  27. 27. But don’t break the rules
  28. 28. Profile image - clever use of logo Size: 180 x 180 pixelsMake sure it’s still visible at XX x XX pixels
  29. 29. SEO & Web Traffic Hot Spot The About Section
  30. 30. Use Facebook Apps Wisely
  31. 31. 7 ways to quickly grow your Facebook fan base• Brand your timeline image and your profile pic• Fill out your details on your page, include your website address• Secure your custom Facebook URL• Link your Facebook profile to your Facebook page• Add a like box on your website• Post 2-5 times/day• Grow your base to at least 1,000 fans
  32. 32. The average company saw 185% increase in traffic after crossing 1,000 Facebook fans.Source: Hubspot 2012
  33. 33. 1,000 fans and beyond• Organic growth• Facebook ads• Contests and special offers
  34. 34. Gather Fans FeedbackCrunch Fitness contest to give fanscreativity to submit their own class idea.Winning class was implemented in the gym. • 1,116 visits • 55 entries • 4.93% entry rate
  35. 35. Increase your fan base & email database • 2,906 views • 264 invites • 663 shares • 3,151 entries
  36. 36. Source: ExactTarget
  37. 37. Exclusive Facebook Offers• $25 gift card with purchase of a season pass• ROI: 337%
  38. 38. Exclusive Facebook Offers$300 budget58 new gym members156 new likesROI: 2,616%
  39. 39. Best Practices for Maximum Engagement• Post every day. • Post in the morning/ after Consistently. 2-5 times/ business hours/weekends. day. 1 post a day isn’t Stagger posts throughout enough. the day for maximum exposure.• Post images, videos, quick • Include a call to action in tips, links and questions. your posts - Share, Like, Comment.• Keep post updates to less than 80 characters!! (27% higher engagement rate, • Keep to 80/20 rule on promotion (only 20% Source: Buddy Media) promotion in your Facebook posts). Keep it fun.
  40. 40. Engaging content is:• Educational• Informational• Entertaining• News worthy• Not self promoting
  41. 41. Focus on your fans
  42. 42. Photos and Video=generate up to200% engagement
  43. 43. Photos on Facebookgenerate 53% morelikes than the averagepost (Hubspot 2012)
  44. 44. The Power of Facebook ads • Laser targeted ads • demographics - age, gender • geographics - 10-25 miles within your location • interests - recently engaged • age • Promoted posts - increase your reach to fans and friends of fans • Sponsored stories • Affordable - cost per click
  45. 45. Use Facebook Insights
  46. 46. Use Facebook Insights Fan Demographics
  47. 47. Use Facebook InsightsPeople Who You Reach
  48. 48. Use Facebook InsightsPeople Talking About Your Page
  49. 49. Simple tips to rock your Facebook page• Establish a good foundation - optimize your design• Quickly grow qualified fan base• Create massive and ongoing engagement• Monetize your Facebook page
  50. 50. For more practical DYI resources and tutorials Sign up on www.outandaboutmarketing.com7 free tips to help you with your social media strategy; short emails/weekly Free/Affordable small business resources and platforms to help you customize your Facebook page 3 free Facebook webinars
  51. 51. Milena Regos outandaboutmarketing.com
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