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Facebook Tools/Tech
Stop Wasting your Time on Facebook.
Learn 5 Tools and Technologies for Success.
Milena Regos
Out&About...
Facebook Plan
1. Build
2. Grow
3. Engage
4. Measure
5. Monetize
Hashtag: #NCETTech
BUILD
Timeline Cover
FB Events
FB apps

Email list building
Hashtag: #NCETTech

Your custom
landing page?
Claim Place
Timeline cover specs. Include Call to Action!

Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Tool: Use Bit.ly to abbreviate links and get stats.
Hashtag: #NCETTech
No designer? No problem.

Hashtag: #NCETTech
Facebook apps
‣

Connect other social networks: Twitter, Instagram, Pinterest, YouTube

‣

Email generation

‣

Create Con...
Hashtag: #NCETTech
Create a
contest with
Heyo or
WooBox

Hashtag: #NCETTech
Free FB apps
Use WooBox.com
and connect your
Instagram, Twitter,
YouTube and
Pinterest
Price: Free

Hashtag: #NCETTech
Fan gated
value added
content

Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Local business tip
To allow check ins:
Claim your place - add physical
address in your page description

Hashtag: #NCETTec...
What 3 FB apps would you do
tomorrow?
Write them down.

Hashtag: #NCETTech
How do I increase my
Facebook likes?

Hashtag: #NCETTech
GROW
Quality +
Relevant
Content

Exclusive
offers
Contests/
Giveaways
Facebook ads

Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Run Highly Targeted Facebook
ads
facebook.com/ads
facebook.com/business

Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Use the Power Editor for
advanced FB ad management

Hashtag: #NCETTech
Contests/
Giveaways

Hashtag: #NCETTech
FB offers/
exclusive deals

Hashtag: #NCETTech
Hashtag: #NCETTech
How often to post?

Hashtag: #NCETTech
ENGAGE
Act as page
not you
Respond/
Comment

Hashtag: #NCETTech

Schedule
Tag pages

Use hashtags
Use Facebook as your
Business

Hashtag: #NCETTech
Establish Content Publishing
Schedule = Save Time
‣

Schedule ahead:
‣
‣

Facebook

‣

Hashtag: #NCETTech

PostPlanner
Buf...
Save 2 hours a day with
PostPlanner

Hashtag: #NCETTech
PostPlanner Content Suggestions

Hashtag: #NCETTech
Schedule with Facebook

Hashtag: #NCETTech
Hashtag: #NCETTech
Comment/Reply
Within 24 hours max!!
Use App “Pages” for
people on the GO

Hashtag: #NCETTech
How to tag other people/
pages?
Use @ before their name/page

Hashtag: #NCETTech
Use of hashtags

Hashtag: #NCETTech
Measure

Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
ROI?

Hashtag: #NCETTech
52% of marketers have found
a customer via Facebook

Source: Hubspot2013
ROI=167%

Hashtag: #NCETTech
ROI=337%

Hashtag: #NCETTech
ROI= 2,616%
Hashtag: #NCETTech
Remember that social is not
all about sales

Hashtag: #NCETTech
Facebook is FREE

Hashtag: #NCETTech
Takeaways
‣

Timeline cover

‣

FB apps

‣

FB ads

‣

Exclusive offers

‣

Know what’s working

Hashtag: #NCETTech
Bonus: Get your FB Score

Hashtag: #NCETTech
Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos

Hashtag: #NCETTech
Facebook Tools and Tech NCET Tech Bites
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Facebook Tools and Tech NCET Tech Bites

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Learn 5 important elements for your Facebook marketing from how to set up your Facebook page for success, grow your likes, improve your engagement, measure what counts and get return on investment.

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Transcript of "Facebook Tools and Tech NCET Tech Bites"

  1. 1. Facebook Tools/Tech Stop Wasting your Time on Facebook. Learn 5 Tools and Technologies for Success. Milena Regos Out&About Marketing Hashtag: #NCETTech @milenaregos
  2. 2. Facebook Plan 1. Build 2. Grow 3. Engage 4. Measure 5. Monetize Hashtag: #NCETTech
  3. 3. BUILD Timeline Cover FB Events FB apps Email list building Hashtag: #NCETTech Your custom landing page? Claim Place
  4. 4. Timeline cover specs. Include Call to Action! Hashtag: #NCETTech
  5. 5. Hashtag: #NCETTech
  6. 6. Hashtag: #NCETTech
  7. 7. Hashtag: #NCETTech
  8. 8. Hashtag: #NCETTech
  9. 9. Hashtag: #NCETTech
  10. 10. Tool: Use Bit.ly to abbreviate links and get stats. Hashtag: #NCETTech
  11. 11. No designer? No problem. Hashtag: #NCETTech
  12. 12. Facebook apps ‣ Connect other social networks: Twitter, Instagram, Pinterest, YouTube ‣ Email generation ‣ Create Contests / Giveaways ‣ Custom landing pages ‣ Vendors / Tools ‣ ‣ WooBox ‣ Hashtag: #NCETTech Heyo ShortStack
  13. 13. Hashtag: #NCETTech
  14. 14. Create a contest with Heyo or WooBox Hashtag: #NCETTech
  15. 15. Free FB apps Use WooBox.com and connect your Instagram, Twitter, YouTube and Pinterest Price: Free Hashtag: #NCETTech
  16. 16. Fan gated value added content Hashtag: #NCETTech
  17. 17. Hashtag: #NCETTech
  18. 18. Hashtag: #NCETTech
  19. 19. Local business tip To allow check ins: Claim your place - add physical address in your page description Hashtag: #NCETTech
  20. 20. What 3 FB apps would you do tomorrow? Write them down. Hashtag: #NCETTech
  21. 21. How do I increase my Facebook likes? Hashtag: #NCETTech
  22. 22. GROW Quality + Relevant Content Exclusive offers Contests/ Giveaways Facebook ads Hashtag: #NCETTech
  23. 23. Hashtag: #NCETTech
  24. 24. Hashtag: #NCETTech
  25. 25. Hashtag: #NCETTech
  26. 26. Run Highly Targeted Facebook ads facebook.com/ads facebook.com/business Hashtag: #NCETTech
  27. 27. Hashtag: #NCETTech
  28. 28. Hashtag: #NCETTech
  29. 29. Hashtag: #NCETTech
  30. 30. Hashtag: #NCETTech
  31. 31. Hashtag: #NCETTech
  32. 32. Hashtag: #NCETTech
  33. 33. Use the Power Editor for advanced FB ad management Hashtag: #NCETTech
  34. 34. Contests/ Giveaways Hashtag: #NCETTech
  35. 35. FB offers/ exclusive deals Hashtag: #NCETTech
  36. 36. Hashtag: #NCETTech
  37. 37. How often to post? Hashtag: #NCETTech
  38. 38. ENGAGE Act as page not you Respond/ Comment Hashtag: #NCETTech Schedule Tag pages Use hashtags
  39. 39. Use Facebook as your Business Hashtag: #NCETTech
  40. 40. Establish Content Publishing Schedule = Save Time ‣ Schedule ahead: ‣ ‣ Facebook ‣ Hashtag: #NCETTech PostPlanner Buffer
  41. 41. Save 2 hours a day with PostPlanner Hashtag: #NCETTech
  42. 42. PostPlanner Content Suggestions Hashtag: #NCETTech
  43. 43. Schedule with Facebook Hashtag: #NCETTech
  44. 44. Hashtag: #NCETTech
  45. 45. Comment/Reply Within 24 hours max!! Use App “Pages” for people on the GO Hashtag: #NCETTech
  46. 46. How to tag other people/ pages? Use @ before their name/page Hashtag: #NCETTech
  47. 47. Use of hashtags Hashtag: #NCETTech
  48. 48. Measure Hashtag: #NCETTech
  49. 49. Hashtag: #NCETTech
  50. 50. Hashtag: #NCETTech
  51. 51. Hashtag: #NCETTech
  52. 52. Hashtag: #NCETTech
  53. 53. Hashtag: #NCETTech
  54. 54. Hashtag: #NCETTech
  55. 55. ROI? Hashtag: #NCETTech
  56. 56. 52% of marketers have found a customer via Facebook Source: Hubspot2013
  57. 57. ROI=167% Hashtag: #NCETTech
  58. 58. ROI=337% Hashtag: #NCETTech
  59. 59. ROI= 2,616% Hashtag: #NCETTech
  60. 60. Remember that social is not all about sales Hashtag: #NCETTech
  61. 61. Facebook is FREE Hashtag: #NCETTech
  62. 62. Takeaways ‣ Timeline cover ‣ FB apps ‣ FB ads ‣ Exclusive offers ‣ Know what’s working Hashtag: #NCETTech
  63. 63. Bonus: Get your FB Score Hashtag: #NCETTech
  64. 64. Questions? Milena Regos Out&About Marketing milena@outandaboutmarketing.com Twitter: @milenaregos Hashtag: #NCETTech
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