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Facebook Tools and Tech NCET Tech Bites

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Learn 5 important elements for your Facebook marketing from how to set up your Facebook page for success, grow your likes, improve your engagement, measure what counts and get return on investment.

Learn 5 important elements for your Facebook marketing from how to set up your Facebook page for success, grow your likes, improve your engagement, measure what counts and get return on investment.

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  • 1. Facebook Tools/Tech Stop Wasting your Time on Facebook. Learn 5 Tools and Technologies for Success. Milena Regos Out&About Marketing Hashtag: #NCETTech @milenaregos
  • 2. Facebook Plan 1. Build 2. Grow 3. Engage 4. Measure 5. Monetize Hashtag: #NCETTech
  • 3. BUILD Timeline Cover FB Events FB apps Email list building Hashtag: #NCETTech Your custom landing page? Claim Place
  • 4. Timeline cover specs. Include Call to Action! Hashtag: #NCETTech
  • 5. Hashtag: #NCETTech
  • 6. Hashtag: #NCETTech
  • 7. Hashtag: #NCETTech
  • 8. Hashtag: #NCETTech
  • 9. Hashtag: #NCETTech
  • 10. Tool: Use Bit.ly to abbreviate links and get stats. Hashtag: #NCETTech
  • 11. No designer? No problem. Hashtag: #NCETTech
  • 12. Facebook apps ‣ Connect other social networks: Twitter, Instagram, Pinterest, YouTube ‣ Email generation ‣ Create Contests / Giveaways ‣ Custom landing pages ‣ Vendors / Tools ‣ ‣ WooBox ‣ Hashtag: #NCETTech Heyo ShortStack
  • 13. Hashtag: #NCETTech
  • 14. Create a contest with Heyo or WooBox Hashtag: #NCETTech
  • 15. Free FB apps Use WooBox.com and connect your Instagram, Twitter, YouTube and Pinterest Price: Free Hashtag: #NCETTech
  • 16. Fan gated value added content Hashtag: #NCETTech
  • 17. Hashtag: #NCETTech
  • 18. Hashtag: #NCETTech
  • 19. Local business tip To allow check ins: Claim your place - add physical address in your page description Hashtag: #NCETTech
  • 20. What 3 FB apps would you do tomorrow? Write them down. Hashtag: #NCETTech
  • 21. How do I increase my Facebook likes? Hashtag: #NCETTech
  • 22. GROW Quality + Relevant Content Exclusive offers Contests/ Giveaways Facebook ads Hashtag: #NCETTech
  • 23. Hashtag: #NCETTech
  • 24. Hashtag: #NCETTech
  • 25. Hashtag: #NCETTech
  • 26. Run Highly Targeted Facebook ads facebook.com/ads facebook.com/business Hashtag: #NCETTech
  • 27. Hashtag: #NCETTech
  • 28. Hashtag: #NCETTech
  • 29. Hashtag: #NCETTech
  • 30. Hashtag: #NCETTech
  • 31. Hashtag: #NCETTech
  • 32. Hashtag: #NCETTech
  • 33. Use the Power Editor for advanced FB ad management Hashtag: #NCETTech
  • 34. Contests/ Giveaways Hashtag: #NCETTech
  • 35. FB offers/ exclusive deals Hashtag: #NCETTech
  • 36. Hashtag: #NCETTech
  • 37. How often to post? Hashtag: #NCETTech
  • 38. ENGAGE Act as page not you Respond/ Comment Hashtag: #NCETTech Schedule Tag pages Use hashtags
  • 39. Use Facebook as your Business Hashtag: #NCETTech
  • 40. Establish Content Publishing Schedule = Save Time ‣ Schedule ahead: ‣ ‣ Facebook ‣ Hashtag: #NCETTech PostPlanner Buffer
  • 41. Save 2 hours a day with PostPlanner Hashtag: #NCETTech
  • 42. PostPlanner Content Suggestions Hashtag: #NCETTech
  • 43. Schedule with Facebook Hashtag: #NCETTech
  • 44. Hashtag: #NCETTech
  • 45. Comment/Reply Within 24 hours max!! Use App “Pages” for people on the GO Hashtag: #NCETTech
  • 46. How to tag other people/ pages? Use @ before their name/page Hashtag: #NCETTech
  • 47. Use of hashtags Hashtag: #NCETTech
  • 48. Measure Hashtag: #NCETTech
  • 49. Hashtag: #NCETTech
  • 50. Hashtag: #NCETTech
  • 51. Hashtag: #NCETTech
  • 52. Hashtag: #NCETTech
  • 53. Hashtag: #NCETTech
  • 54. Hashtag: #NCETTech
  • 55. ROI? Hashtag: #NCETTech
  • 56. 52% of marketers have found a customer via Facebook Source: Hubspot2013
  • 57. ROI=167% Hashtag: #NCETTech
  • 58. ROI=337% Hashtag: #NCETTech
  • 59. ROI= 2,616% Hashtag: #NCETTech
  • 60. Remember that social is not all about sales Hashtag: #NCETTech
  • 61. Facebook is FREE Hashtag: #NCETTech
  • 62. Takeaways ‣ Timeline cover ‣ FB apps ‣ FB ads ‣ Exclusive offers ‣ Know what’s working Hashtag: #NCETTech
  • 63. Bonus: Get your FB Score Hashtag: #NCETTech
  • 64. Questions? Milena Regos Out&About Marketing milena@outandaboutmarketing.com Twitter: @milenaregos Hashtag: #NCETTech