Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing
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Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing

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A Facebook for Business presentation for SMG Marketing & Technology Workshop 2011 in Lake Tahoe

A Facebook for Business presentation for SMG Marketing & Technology Workshop 2011 in Lake Tahoe

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  • 1. Facebook for Business Milena Regos Twitter hashtag: #ttm11 @milenaregos http://www.slideshare.net/milenaregos
  • 2. 65% of online adults use social networking sitesSource: Pew Internet, Aug 26, 2011
  • 3. 98% of online adults 18-24 use social networking sitesSource: Media Post Oct 7, 2011
  • 4. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  • 5. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  • 6. 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  • 7. 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  • 8. Your Facebook Strategy Crystal Clear
  • 9. Let’s talk about:• Engagement• Best Practices• Apps• Metrics
  • 10. Engagement• Your Page Wall - First Impression!• Their News Feed - EdgeRank• Apps• Open Graph/Social Plugin• FB Advertising
  • 11. Your Page Wall - Landing Tab CLARITY
  • 12. Your Page Wall - Landing Tab Bragging rights
  • 13. Your Page Wall Entertainment = Engagement
  • 14. Your Page Wall - Landing Tab Contest
  • 15. Your Page Wall - Landing Tab Enticing
  • 16. Your Page Wall - Landing Tab Brand Promise/ Memories
  • 17. Your Page Wall - Landing Tab Variety; 12 ski resorts
  • 18. Your Page Wall - Landing Tab New product announcement
  • 19. Your Page Wall - Landing Tab Emotional connection
  • 20. Your Page Wall - Landing Tab Give people a reason to like you
  • 21. Your Page Wall - Landing Tab Access to photos from past event
  • 22. Your Page Wall - Landing Tab Call to Action
  • 23. Takes you directly to an online shop withinFacebook
  • 24. A custom landing page will double your “likes” 23
  • 25. Does your “like” count really matter?• Businesses with 501 to 1,000 Facebook fans had 3.5x more traffic than those with 1 to 25 fans.• Businesses with over 1,000 Facebook fans had 22x more traffic. Source: Facebook Social Media Summit 2011; Amy Porterfield; Hubspot research from over 4,000 companies
  • 26. 54% don’t want to be bombardedwith messages or ads
  • 27. Make surepeople can interactwith your page wall
  • 28. Your Page Wall
  • 29. Facebook custom landing tabs & apps software• iwiPage • Lujure• MyTab • ShortStack• PageModo • FaceitPages• NorthSocial • AppBistro• WildFire • TabFusion• TabSite • Friend2Friend
  • 30. My Page Wall - Landing Tab
  • 31. Engagement✓Your Page Wall - First Impression!• Their News Feed - EdgeRank• Apps• Open Graph/Social Plugin• FB Advertising
  • 32. Their News Feed - EdgeRank Moontoast.com
  • 33. Their News Feed Fans love photos/ images
  • 34. Their News Feed Use beautiful images
  • 35. Their News Feed Shares is the name of the game
  • 36. Their News Feed - The Share Button
  • 37. Their News Feed Keep it short. Ask Q’s
  • 38. Their News Feed Keep it short. Ask Q’s
  • 39. Their News Feed Fill in the blank
  • 40. Their News Feed Ask them to like it
  • 41. Their News Feed Create a poll
  • 42. Their News Feed Photo of the Day
  • 43. Best Practices• Keep it to less than 80 characters!!• Experiment with frequency: 1x/day; 6-12 for media companies• Post in the morning• Post on weekends - 35% of users log in during the weekday (ExactTarget study)• Post after business hours• Call to action• Use long URLs!!
  • 44. Engagement✓Your Page Wall - First Impression!✓Their News Feed• Apps• Open Graph/Social Plugin• FB Advertising
  • 45. Apps Book online
  • 46. Apps Contests
  • 47. Apps Create a community
  • 48. Apps YouTube videos
  • 49. Apps Twitter integration
  • 50. Apps UG Product design
  • 51. Apps Mobile App
  • 52. Apps Website integration
  • 53. Apps Email collection
  • 54. Engagement✓Your Page Wall - First Impression!✓Their News Feed - EdgeRank✓Apps• Open Graph/Social Plugin• FB Advertising
  • 55. Open Graph/Social Plugins Use social proof everywhere
  • 56. Open Graph/Social Plugins
  • 57. Open Graph/Social Plugins Social proof
  • 58. Open Graph/Social Plugins CNN Social Plugin customizes news
  • 59. Engagement✓Your Page Wall - First Impression!✓Their News Feed✓Apps✓Open Graph/Social Plugin• FB Advertising
  • 60. Happy Birthday from Diamond Peak!Offer: Free Birthday Lift Ticketpromoted with Facebook adsResults:• 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback• 464 new customers• Cost: $1,897.99• The campaign receivedHermes Platinum Award forsocial media campaign
  • 61. Facebook Insights Part 1:Offer: Free Birthday Lift Ticketpromoted with Facebook advertising
  • 62. Facebook Insights Part 2:
  • 63. How do you know your strategy is working?
  • 64. Metrics/Facebook Insights
  • 65. Metrics/Facebook Insights
  • 66. Facebook Insights
  • 67. Facebook for Business in Summary• Engagement • Your Page Wall - First Impression! • Their News Feed - EdgeRank • Apps • Open Graph/Social Plugin • FB Advertising• Best Practices• Apps• Metrics
  • 68. Be Yourself. Be Human.
  • 69. Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons