Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing
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Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing

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A Facebook for Business presentation for SMG Marketing & Technology Workshop 2011 in Lake Tahoe

A Facebook for Business presentation for SMG Marketing & Technology Workshop 2011 in Lake Tahoe

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Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing Presentation Transcript

  • Facebook for Business Milena Regos Twitter hashtag: #ttm11 @milenaregos http://www.slideshare.net/milenaregos
  • 65% of online adults use social networking sitesSource: Pew Internet, Aug 26, 2011
  • 98% of online adults 18-24 use social networking sitesSource: Media Post Oct 7, 2011 View slide
  • Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011 View slide
  • Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  • 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  • 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  • Your Facebook Strategy Crystal Clear
  • Let’s talk about:• Engagement• Best Practices• Apps• Metrics
  • Engagement• Your Page Wall - First Impression!• Their News Feed - EdgeRank• Apps• Open Graph/Social Plugin• FB Advertising
  • Your Page Wall - Landing Tab CLARITY
  • Your Page Wall - Landing Tab Bragging rights
  • Your Page Wall Entertainment = Engagement
  • Your Page Wall - Landing Tab Contest
  • Your Page Wall - Landing Tab Enticing
  • Your Page Wall - Landing Tab Brand Promise/ Memories
  • Your Page Wall - Landing Tab Variety; 12 ski resorts
  • Your Page Wall - Landing Tab New product announcement
  • Your Page Wall - Landing Tab Emotional connection
  • Your Page Wall - Landing Tab Give people a reason to like you
  • Your Page Wall - Landing Tab Access to photos from past event
  • Your Page Wall - Landing Tab Call to Action
  • Takes you directly to an online shop withinFacebook
  • A custom landing page will double your “likes” 23
  • Does your “like” count really matter?• Businesses with 501 to 1,000 Facebook fans had 3.5x more traffic than those with 1 to 25 fans.• Businesses with over 1,000 Facebook fans had 22x more traffic. Source: Facebook Social Media Summit 2011; Amy Porterfield; Hubspot research from over 4,000 companies
  • 54% don’t want to be bombardedwith messages or ads
  • Make surepeople can interactwith your page wall
  • Your Page Wall
  • Facebook custom landing tabs & apps software• iwiPage • Lujure• MyTab • ShortStack• PageModo • FaceitPages• NorthSocial • AppBistro• WildFire • TabFusion• TabSite • Friend2Friend
  • My Page Wall - Landing Tab
  • Engagement✓Your Page Wall - First Impression!• Their News Feed - EdgeRank• Apps• Open Graph/Social Plugin• FB Advertising
  • Their News Feed - EdgeRank Moontoast.com
  • Their News Feed Fans love photos/ images
  • Their News Feed Use beautiful images
  • Their News Feed Shares is the name of the game
  • Their News Feed - The Share Button
  • Their News Feed Keep it short. Ask Q’s
  • Their News Feed Keep it short. Ask Q’s
  • Their News Feed Fill in the blank
  • Their News Feed Ask them to like it
  • Their News Feed Create a poll
  • Their News Feed Photo of the Day
  • Best Practices• Keep it to less than 80 characters!!• Experiment with frequency: 1x/day; 6-12 for media companies• Post in the morning• Post on weekends - 35% of users log in during the weekday (ExactTarget study)• Post after business hours• Call to action• Use long URLs!!
  • Engagement✓Your Page Wall - First Impression!✓Their News Feed• Apps• Open Graph/Social Plugin• FB Advertising
  • Apps Book online
  • Apps Contests
  • Apps Create a community
  • Apps YouTube videos
  • Apps Twitter integration
  • Apps UG Product design
  • Apps Mobile App
  • Apps Website integration
  • Apps Email collection
  • Engagement✓Your Page Wall - First Impression!✓Their News Feed - EdgeRank✓Apps• Open Graph/Social Plugin• FB Advertising
  • Open Graph/Social Plugins Use social proof everywhere
  • Open Graph/Social Plugins
  • Open Graph/Social Plugins Social proof
  • Open Graph/Social Plugins CNN Social Plugin customizes news
  • Engagement✓Your Page Wall - First Impression!✓Their News Feed✓Apps✓Open Graph/Social Plugin• FB Advertising
  • Happy Birthday from Diamond Peak!Offer: Free Birthday Lift Ticketpromoted with Facebook adsResults:• 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback• 464 new customers• Cost: $1,897.99• The campaign receivedHermes Platinum Award forsocial media campaign
  • Facebook Insights Part 1:Offer: Free Birthday Lift Ticketpromoted with Facebook advertising
  • Facebook Insights Part 2:
  • How do you know your strategy is working?
  • Metrics/Facebook Insights
  • Metrics/Facebook Insights
  • Facebook Insights
  • Facebook for Business in Summary• Engagement • Your Page Wall - First Impression! • Their News Feed - EdgeRank • Apps • Open Graph/Social Plugin • FB Advertising• Best Practices• Apps• Metrics
  • Be Yourself. Be Human.
  • Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons