Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing
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Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing

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A Facebook for Business presentation for SMG Marketing & Technology Workshop 2011 in Lake Tahoe

A Facebook for Business presentation for SMG Marketing & Technology Workshop 2011 in Lake Tahoe

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    Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing Presentation Transcript

    • Facebook for Business Milena Regos Twitter hashtag: #ttm11 @milenaregos http://www.slideshare.net/milenaregos
    • 65% of online adults use social networking sitesSource: Pew Internet, Aug 26, 2011
    • 98% of online adults 18-24 use social networking sitesSource: Media Post Oct 7, 2011
    • Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
    • Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
    • 1 out of every 8minutes online is spent on Source: Comscore, February 2011
    • 1 out of every 8minutes online is spent on Source: Comscore, February 2011
    • Your Facebook Strategy Crystal Clear
    • Let’s talk about:• Engagement• Best Practices• Apps• Metrics
    • Engagement• Your Page Wall - First Impression!• Their News Feed - EdgeRank• Apps• Open Graph/Social Plugin• FB Advertising
    • Your Page Wall - Landing Tab CLARITY
    • Your Page Wall - Landing Tab Bragging rights
    • Your Page Wall Entertainment = Engagement
    • Your Page Wall - Landing Tab Contest
    • Your Page Wall - Landing Tab Enticing
    • Your Page Wall - Landing Tab Brand Promise/ Memories
    • Your Page Wall - Landing Tab Variety; 12 ski resorts
    • Your Page Wall - Landing Tab New product announcement
    • Your Page Wall - Landing Tab Emotional connection
    • Your Page Wall - Landing Tab Give people a reason to like you
    • Your Page Wall - Landing Tab Access to photos from past event
    • Your Page Wall - Landing Tab Call to Action
    • Takes you directly to an online shop withinFacebook
    • A custom landing page will double your “likes” 23
    • Does your “like” count really matter?• Businesses with 501 to 1,000 Facebook fans had 3.5x more traffic than those with 1 to 25 fans.• Businesses with over 1,000 Facebook fans had 22x more traffic. Source: Facebook Social Media Summit 2011; Amy Porterfield; Hubspot research from over 4,000 companies
    • 54% don’t want to be bombardedwith messages or ads
    • Make surepeople can interactwith your page wall
    • Your Page Wall
    • Facebook custom landing tabs & apps software• iwiPage • Lujure• MyTab • ShortStack• PageModo • FaceitPages• NorthSocial • AppBistro• WildFire • TabFusion• TabSite • Friend2Friend
    • My Page Wall - Landing Tab
    • Engagement✓Your Page Wall - First Impression!• Their News Feed - EdgeRank• Apps• Open Graph/Social Plugin• FB Advertising
    • Their News Feed - EdgeRank Moontoast.com
    • Their News Feed Fans love photos/ images
    • Their News Feed Use beautiful images
    • Their News Feed Shares is the name of the game
    • Their News Feed - The Share Button
    • Their News Feed Keep it short. Ask Q’s
    • Their News Feed Keep it short. Ask Q’s
    • Their News Feed Fill in the blank
    • Their News Feed Ask them to like it
    • Their News Feed Create a poll
    • Their News Feed Photo of the Day
    • Best Practices• Keep it to less than 80 characters!!• Experiment with frequency: 1x/day; 6-12 for media companies• Post in the morning• Post on weekends - 35% of users log in during the weekday (ExactTarget study)• Post after business hours• Call to action• Use long URLs!!
    • Engagement✓Your Page Wall - First Impression!✓Their News Feed• Apps• Open Graph/Social Plugin• FB Advertising
    • Apps Book online
    • Apps Contests
    • Apps Create a community
    • Apps YouTube videos
    • Apps Twitter integration
    • Apps UG Product design
    • Apps Mobile App
    • Apps Website integration
    • Apps Email collection
    • Engagement✓Your Page Wall - First Impression!✓Their News Feed - EdgeRank✓Apps• Open Graph/Social Plugin• FB Advertising
    • Open Graph/Social Plugins Use social proof everywhere
    • Open Graph/Social Plugins
    • Open Graph/Social Plugins Social proof
    • Open Graph/Social Plugins CNN Social Plugin customizes news
    • Engagement✓Your Page Wall - First Impression!✓Their News Feed✓Apps✓Open Graph/Social Plugin• FB Advertising
    • Happy Birthday from Diamond Peak!Offer: Free Birthday Lift Ticketpromoted with Facebook adsResults:• 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback• 464 new customers• Cost: $1,897.99• The campaign receivedHermes Platinum Award forsocial media campaign
    • Facebook Insights Part 1:Offer: Free Birthday Lift Ticketpromoted with Facebook advertising
    • Facebook Insights Part 2:
    • How do you know your strategy is working?
    • Metrics/Facebook Insights
    • Metrics/Facebook Insights
    • Facebook Insights
    • Facebook for Business in Summary• Engagement • Your Page Wall - First Impression! • Their News Feed - EdgeRank • Apps • Open Graph/Social Plugin • FB Advertising• Best Practices• Apps• Metrics
    • Be Yourself. Be Human.
    • Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons