Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing

Facebook for Business Milena Regos Twitter hashtag: #ttm11 @milenaregos http://www.slideshare.net/milenaregos

65% of online adults use social networking sitesSource: Pew Internet, Aug 26, 2011

98% of online adults 18-24 use social networking sitesSource: Media Post Oct 7, 2011

Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011

1 out of every 8minutes online is spent on Source: Comscore, February 2011

Your Facebook Strategy Crystal Clear

Let’s talk about:• Engagement• Best Practices• Apps• Metrics

Engagement• Your Page Wall - First Impression!• Their News Feed - EdgeRank• Apps• Open Graph/Social Plugin• FB Advertising

Your Page Wall - Landing Tab CLARITY

Your Page Wall - Landing Tab Bragging rights

Your Page Wall Entertainment = Engagement

Your Page Wall - Landing Tab Contest

Your Page Wall - Landing Tab Enticing

Your Page Wall - Landing Tab Brand Promise/ Memories

Your Page Wall - Landing Tab Variety; 12 ski resorts

Your Page Wall - Landing Tab New product announcement

Your Page Wall - Landing Tab Emotional connection

Your Page Wall - Landing Tab Give people a reason to like you

Your Page Wall - Landing Tab Access to photos from past event

Your Page Wall - Landing Tab Call to Action

Takes you directly to an online shop withinFacebook

A custom landing page will double your “likes” 23

Does your “like” count really matter?• Businesses with 501 to 1,000 Facebook fans had 3.5x more traffic than those with 1 to 25 fans.• Businesses with over 1,000 Facebook fans had 22x more traffic. Source: Facebook Social Media Summit 2011; Amy Porterfield; Hubspot research from over 4,000 companies

54% don’t want to be bombardedwith messages or ads

Make surepeople can interactwith your page wall

Your Page Wall

Facebook custom landing tabs & apps software• iwiPage • Lujure• MyTab • ShortStack• PageModo • FaceitPages• NorthSocial • AppBistro• WildFire • TabFusion• TabSite • Friend2Friend

My Page Wall - Landing Tab

Engagement✓Your Page Wall - First Impression!• Their News Feed - EdgeRank• Apps• Open Graph/Social Plugin• FB Advertising

Their News Feed - EdgeRank Moontoast.com

Their News Feed Fans love photos/ images

Their News Feed Use beautiful images

Their News Feed Shares is the name of the game

Their News Feed - The Share Button

Their News Feed Keep it short. Ask Q’s

Their News Feed Fill in the blank

Their News Feed Ask them to like it

Their News Feed Create a poll

Their News Feed Photo of the Day

Best Practices• Keep it to less than 80 characters!!• Experiment with frequency: 1x/day; 6-12 for media companies• Post in the morning• Post on weekends - 35% of users log in during the weekday (ExactTarget study)• Post after business hours• Call to action• Use long URLs!!

Engagement✓Your Page Wall - First Impression!✓Their News Feed• Apps• Open Graph/Social Plugin• FB Advertising

Apps Book online

Apps Contests

Apps Create a community

Apps YouTube videos

Apps Twitter integration

Apps UG Product design

Apps Mobile App

Apps Website integration

Apps Email collection

Engagement✓Your Page Wall - First Impression!✓Their News Feed - EdgeRank✓Apps• Open Graph/Social Plugin• FB Advertising

Open Graph/Social Plugins Use social proof everywhere

Open Graph/Social Plugins

Open Graph/Social Plugins Social proof

Open Graph/Social Plugins CNN Social Plugin customizes news

Engagement✓Your Page Wall - First Impression!✓Their News Feed✓Apps✓Open Graph/Social Plugin• FB Advertising

Happy Birthday from Diamond Peak!Offer: Free Birthday Lift Ticketpromoted with Facebook adsResults:• 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback• 464 new customers• Cost: $1,897.99• The campaign receivedHermes Platinum Award forsocial media campaign

Facebook Insights Part 1:Offer: Free Birthday Lift Ticketpromoted with Facebook advertising

Facebook Insights Part 2:

How do you know your strategy is working?

Metrics/Facebook Insights

Facebook Insights

Facebook for Business in Summary• Engagement • Your Page Wall - First Impression! • Their News Feed - EdgeRank • Apps • Open Graph/Social Plugin • FB Advertising• Best Practices• Apps• Metrics

Be Yourself. Be Human.

Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons

Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing

by Milena Regos

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