Build your business through social media

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This was presented as the first Business Owners Speaker Series in Reno, NV sponsored by Charter Business and 99.1 FM News Radio.

This was presented as the first Business Owners Speaker Series in Reno, NV sponsored by Charter Business and 99.1 FM News Radio.

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  • 1. • What is social media and does it matter for your business?• How to go about it the right way• Time/Budget• Measurements• 30 awesome Facebook tips, tools and best practices• Free social media evaluation offer ($300 value)
  • 2. People Using Technologyto Communicate 91% of today’s online adults use social media
  • 3. The social media revolution VIDEO
  • 4. Percent of online adult using social media monthly in 2011, by age100% 97% 95% 92% 90% 91% 87% 80%75%50%25% 0% 18-24 25-34 35-44 45-54 55-64 65+ All AdultsSource: Experian Simmons The 2012 Digital Marketer
  • 5. Audiences turn to web201510 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7-10-15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
  • 6. Advertising Revenue 20 17 15 13.9 10 8.4 6.6 5 6 0 -6.3 -5 -10 Local TV Online Cable TV Network TV Audio NewspapersSource: SNL Kagan, eMarketer, Kantar Media, Radio Advertising Bureau, Publishers Information Bureau, National Newspaper Association, BIA/Kelsey.
  • 7. Trust
  • 8. Trust completely/Somewhat Don’t trust much/at all Recommendations 92% 8%Consumer opinions online 70% 30% Editorial 58% 42% Branded websites 58% 42% Emails I signed up for 50% 50% Ads on TV 47% 53% Brand sponsorships 47% 53% Ads in magazines 47% 53% Outdoor ads 47% 53% Ads in newspapers 46% 54% Ads on radio 42% 58% Ads on social networks 36% 64% 0% 25% 50% 75% 100% Source: Nielsen Global Trust in Advertising Survey, Q3 2011
  • 9. Each day we are hit with an average of 5,000 marketing messages
  • 10. Customer Service
  • 11. Tony Hsieh Zappos.com1.8 mil+ followers on Twitter
  • 12. Chrysler Delivers
  • 13. Digital Presence• Website• Email• SEO• Social• Mobile• Local
  • 14. Remove the road blocks
  • 15. Businesses see 63% increase in marketing effectiveness when using social mediaSource: HubSpot 2012
  • 16. New BusinessComes from:• Facebook 67%• Blogging 57%• Twitter 42% 2011 Social Media Marketing Report
  • 17. Blogging A blog gets you 55% more traffic but please, blog only if you have something really good to saySource: Hubspot 2012
  • 18. Facebook reaches 3 out of every 4 Internet users in the USSource: Comscore, February 2011
  • 19. 1 out of every 8 minutes online is spent on. 20 min time spent per visit (845 mil users)Source: Comscore, February 2011. InfographicsLabs.com 2012
  • 20. • BlackBerry Facebook fans are 4X more likely to recommend the brand to friends and family • Coca Cola Facebook fans are almost 50% more likely to consider a brand purchase • Best Buy Facebook fans are almost 2X as likely to have purchased from the brand in the last 12 monthsSource: Forrester
  • 21. 3rd most visited website 10% of Internet Traffic 24 hours of video uploaded every minuteSource: SpeakyMagazine.com
  • 22. 2 new members join every second 135 million users Customer Acquisition: B2B businesses experience 61% success rateSource: InfographicsLabs.com
  • 23. 465 million accounts 1 million accounts added each day 175 millions tweets/daySource: InfographicsLabs.com
  • 24. Choose your platform wisely
  • 25. Low Cost to entry but not free
  • 26. Costs:• Time• Third-party platforms and tools• Outside agencies/expertise• Development & design• Training
  • 27. How much money should I be spending on social?Average spendingthis year=9.8%Average spendingnext year=18.1%Some marketerstoday are spendingupwards of 25% oftheir marketing
  • 28. How much time should I be spending on social?58% ofmarketersspend 6 ormore hourseach week34% ofmarketersspend 11 ormore hourseach weekSource: Social Media Marketing Report 2011
  • 29. First Social Media Survey Reno Tahoe • 88% use social media • Challenges: time & measuring value • How they measure: GA, FB Insights, HootSuite • Budget dedicated to digital marketing 46% • 13-20% of staff’s time dedicated to social (8-11 hours/week)Source: Out&About Marketing social media survey
  • 30. To fill out the surveyand receive the report http://svy.mk/renotahoe
  • 31. Case Study: Facebook advertising for Diamond Peak Ski Resort wins Hermes Platinum AwardOffer: Free Birthday Lift Ticketpromoted with Facebook adsResults:• 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback• 464 new customers• Cost: $1,897.99• The campaign received Hermes PlatinumAward for social media campaign
  • 32. Case Study: Sliding on the CheapGoal: Develop Facebook social media strategy and presence and increase email subscribersResult: 5,484 likes. 20% increase in email subscribers.
  • 33. Facebook Case Study High Altitude FitnessFacebook advertising campaign: “Get Fit New Year’s Resolution”Results: $8,148 in revenue 58 new members1. $300 x 16 couples 156 new likes to the Facebook page2. $186 x 18 people 656 people clicked on the ads $0.37 cost per click3. 8 people with free pass presented so far 808,582 impressions $300 marketing expense ROI 2,616%
  • 34. 10 Facebook tips• Engagement is key • Pinning posts - Edgerank• Timeline image • Hyper Alerts• Post photos • Facebook Insights• Apps (total of 12) • Facebook Offers• Your company • Facebook Advertising history
  • 35. EdgeRank Moontoast.com
  • 36. Apps UG Product design
  • 37. Apps Email collection
  • 38. Apps Book online
  • 39. Facebook Insights
  • 40. 12 Facebook app companies and great tools• FanPageEngine • WooBox• NorthSocial • Edgerank Checker• WildFire • Pagelever• TabSite • Social Bakers• Lujure • Buffer• ShortStack • Crowdsource
  • 41. 8 Best Practices• Keep post updates to less than 80 characters!!• Include photos/videos• Experiment with frequency: 1-2x/day; 6-12 for media companies• Post in the morning/ after business hours/weekends• Include call to action in your posts• Analyze your engagement score• 80/20 rule on promotion (only 20% promotion)• Keep it fun
  • 42. Takeaways• Keep it social/ Humanize the brand• Commit, be patient, be consistent• Dedicate resources.• Develop a plan with listening, content, engagement, measurements• It’s the future.
  • 43. HUGE THANKS!!!Free social media evaluation goes to...
  • 44. Thank you! Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos To provide feedback: https://www.surveymonkey.com/s/ MRPresentationText “Fan outandaboutmarketing” to 32665