• What is social media and does it matter for your business?• How to go about it the right way• Time/Budget• Measurements• 30 awesome Facebook tips, tools and best practices• Free social media evaluation offer ($300 value)
People Using Technologyto Communicate 91% of today’s online adults use social media
Percent of online adult using social media monthly in 2011, by age100% 97% 95% 92% 90% 91% 87% 80%75%50%25% 0% 18-24 25-34 35-44 45-54 55-64 65+ All AdultsSource: Experian Simmons The 2012 Digital Marketer
Audiences turn to web201510 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7-10-15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
Advertising Revenue 20 17 15 13.9 10 8.4 6.6 5 6 0 -6.3 -5 -10 Local TV Online Cable TV Network TV Audio NewspapersSource: SNL Kagan, eMarketer, Kantar Media, Radio Advertising Bureau, Publishers Information Bureau, National Newspaper Association, BIA/Kelsey.
Businesses see 63% increase in marketing effectiveness when using social mediaSource: HubSpot 2012
New BusinessComes from:• Facebook 67%• Blogging 57%• Twitter 42% 2011 Social Media Marketing Report
Blogging A blog gets you 55% more trafﬁc but please, blog only if you have something really good to saySource: Hubspot 2012
Facebook reaches 3 out of every 4 Internet users in the USSource: Comscore, February 2011
1 out of every 8 minutes online is spent on. 20 min time spent per visit (845 mil users)Source: Comscore, February 2011. InfographicsLabs.com 2012
• BlackBerry Facebook fans are 4X more likely to recommend the brand to friends and family • Coca Cola Facebook fans are almost 50% more likely to consider a brand purchase • Best Buy Facebook fans are almost 2X as likely to have purchased from the brand in the last 12 monthsSource: Forrester
3rd most visited website 10% of Internet Trafﬁc 24 hours of video uploaded every minuteSource: SpeakyMagazine.com
2 new members join every second 135 million users Customer Acquisition: B2B businesses experience 61% success rateSource: InfographicsLabs.com
465 million accounts 1 million accounts added each day 175 millions tweets/daySource: InfographicsLabs.com
Costs:• Time• Third-party platforms and tools• Outside agencies/expertise• Development & design• Training
How much money should I be spending on social?Average spendingthis year=9.8%Average spendingnext year=18.1%Some marketerstoday are spendingupwards of 25% oftheir marketing
How much time should I be spending on social?58% ofmarketersspend 6 ormore hourseach week34% ofmarketersspend 11 ormore hourseach weekSource: Social Media Marketing Report 2011
First Social Media Survey Reno Tahoe • 88% use social media • Challenges: time & measuring value • How they measure: GA, FB Insights, HootSuite • Budget dedicated to digital marketing 46% • 13-20% of staff’s time dedicated to social (8-11 hours/week)Source: Out&About Marketing social media survey
To ﬁll out the surveyand receive the report http://svy.mk/renotahoe
Case Study: Facebook advertising for Diamond Peak Ski Resort wins Hermes Platinum AwardOffer: Free Birthday Lift Ticketpromoted with Facebook adsResults:• 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback• 464 new customers• Cost: $1,897.99• The campaign received Hermes PlatinumAward for social media campaign
Case Study: Sliding on the CheapGoal: Develop Facebook social media strategy and presence and increase email subscribersResult: 5,484 likes. 20% increase in email subscribers.
Facebook Case Study High Altitude FitnessFacebook advertising campaign: “Get Fit New Year’s Resolution”Results: $8,148 in revenue 58 new members1. $300 x 16 couples 156 new likes to the Facebook page2. $186 x 18 people 656 people clicked on the ads $0.37 cost per click3. 8 people with free pass presented so far 808,582 impressions $300 marketing expense ROI 2,616%
10 Facebook tips• Engagement is key • Pinning posts - Edgerank• Timeline image • Hyper Alerts• Post photos • Facebook Insights• Apps (total of 12) • Facebook Offers• Your company • Facebook Advertising history
12 Facebook app companies and great tools• FanPageEngine • WooBox• NorthSocial • Edgerank Checker• WildFire • Pagelever• TabSite • Social Bakers• Lujure • Buffer• ShortStack • Crowdsource
8 Best Practices• Keep post updates to less than 80 characters!!• Include photos/videos• Experiment with frequency: 1-2x/day; 6-12 for media companies• Post in the morning/ after business hours/weekends• Include call to action in your posts• Analyze your engagement score• 80/20 rule on promotion (only 20% promotion)• Keep it fun
Takeaways• Keep it social/ Humanize the brand• Commit, be patient, be consistent• Dedicate resources.• Develop a plan with listening, content, engagement, measurements• It’s the future.
HUGE THANKS!!!Free social media evaluation goes to...
Thank you! Twitter: @milenaregos email@example.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos To provide feedback: https://www.surveymonkey.com/s/ MRPresentationText “Fan outandaboutmarketing” to 32665