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800 flowers-presentation 800 flowers-presentation Presentation Transcript

  • 1
  • How to Build yourFloral Business with Social Media Milena Regos
  • About Me Work Hard. Play Harder. about.me/milenaregosTwitter hashtag: #UnitedWeBloom
  • “THE TIMES THEYARE A-CHANGIN’.” BOB DYLAN PhotoCredit: Savingcountrymusic.com
  • Social media isPEOPLE usingTechnology toCommunicate 91% of today’s online U.S. adults use social mediaSource: Experian Simmons The 2012 Digital Marketer
  • Remember that: It’s less about the NETWORKS
  • and more about the PEOPLE
  • For florists - the biggest obstacles to entering in social media marketing are: 0.6 54%0.45 0.3 22%0.15 12% 8% 0 4% w e i t ue ve w ho et im ve in e val abo kno hav elie th the on ’t on ’t n’t b ’t see ll of D D Do n A Do Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • For florists - the biggest obstacles to entering in social media marketing are:60% 0.6 54%0.4530% 0.3 22%0.15 12% 8% 0% 0 4% w e i t ue ve w ho et im ve in e val abo kno hav elie th the on ’t on ’t n’t b ’t see ll of D D Do n A Do Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 100% 96% 75% Believe in it 50% 25% 4% Don’t believe in it 0%Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 74% of gift retailers use social media 100% 99% 75% 50% 43% 34% 33% 25% 0% Facebook Twitter LinkedIn PinterestSource: GiftRetailerSurvey 2012
  • Facebook: 955 mil activeusers - just shy of a billion.! ! ! 1000000000
  • 70% of local businesses use Facebook.Source: Jeff Bullas.com
  • 90% of gift retailers say Facebook is the most effective social media siteSource: GiftRetailerSurvey 2012
  • For your customers who like your brand on 60% are more likely to recommendSource: Chadwick Martin Bailey, Mar 2011
  • For your customers wholike your brand on 51% are more likely to buy from youSource: Chadwick Martin Bailey, Mar 2011
  • Twitter: >200 mil active Twitter users 36% men 64% womenSource: DigitalFlash, Jeff Bullas.com
  • Pinterest 18% men 82% women >10 mil users drives more traffic than TwitterSource: DigitalFlash, Wall Street Journal, Mashable.com
  • Pinterest users are second in buying power out of the top 5 social networksSource: Comscore.com
  • However, Pinterest users spend more money, more often, on more products than any other social media site.Source: Comscore.com
  • Challenge I: Solution: Don’t have Single time Platform
  • Powering more than500,000 local businesses
  • OURPRODUCT   Enter your products,services, hours, locations, photos & more.
  • OURVALUE For the price of a • Get your storefront and menus in front of millions of potential and undecided customers • Easily change your menu, specials as often as you choose • Show up in searches based onor slightly less than location, specific items or popularity • Make your digital marketing extremely efficient • Enhance your brand awareness per day you can:
  • Challenge 2: Support: Don’t know 1-800- how Flowers
  • Facebook: Store Locator
  • Find a StoreMap View List View
  • Customize your appearance Space for co- branded logo Space for Shop-specific promotions
  • Let’s talk about
  • 7 #1 Claim yourfacebook business namestrategies Ex: facebook.com/ outandaboutmarketing for success
  • https://www.facebook.com/username
  • #2: Create a great looking Facebook page
  • Get creative with your Facebook Cover Photo
  • Change your photo to reflect the season
  • Showcase your products in a colorful way
  • Use one single image to light up your page
  • Show what you do
  • Show what you do + Be personal
  • #3: Post Good Content• Educate• Inform• Entertain• Limit self promotion
  • #4 Use Facebook Ads to attract qualified leadsStart by going to: https://www.facebook.com/advertising Min daily spend: $10/day Pay per click model
  • #5 Offer Facebook exclusive deals #1 reason tolike your page (67% of ppl)$300 budget58 new gym members156 new likes$8,148 in revenueROI: 2,616%
  • Focus on your fans
  • #7 Use Facebook Insights
  • DYI Facebook Resources• https://www.facebook.com/business• https://www.facebook.com/about/pages• https://www.facebook.com/marketing• http://facebook-studio.com/news/index
  • Use the background image
  • Use the advanced search on Twitter search.twitter.com
  • Use HootSuite to manage your Twitter
  • Schedule Tweets
  • Pinterest first became known withWOMEN PLANNING WEDDINGS and is still the largest demographics.
  • Get an account
  • Upload quality images
  • Over 80% of pin on Pinterestare repins. Upload new content.
  • Add a pin to your website
  • Does social media work? 33% report higher sales 44% report higher in- store traffic 40% report increased customer loyaltySource: GiftRetailerSurvey 2012
  • Buthow do youmeasureLOVE?
  • Your Action List1. Set aside time daily - min 1 hour to work on your digital presenceor hire someone.2. Secure your business listings/profiles - social, local - Facebook,Twitter, Google,Yelp, Instagram, etc.3. Create/Improve your Facebook business page. Schedule dailyupdates.4. Set aside time for future training - webinars, white papers, ebooks,conferences.5. Use 1-800-Flowers resources/SinglePlatform resources.
  • Get 40 extra free tips, tools and best practices• 20 best practices to rock your Facebook page• 10 free listening tools• Milena’s faves: 10 time management tips• Sign up now on www.outandaboutmarketing.com and get them delivered to your inbox
  • Thank you! Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons unless indicated otherwise