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  • 1. 1
  • 2. How to Build yourFloral Business with Social Media Milena Regos
  • 3. About Me Work Hard. Play Harder. about.me/milenaregosTwitter hashtag: #UnitedWeBloom
  • 4. “THE TIMES THEYARE A-CHANGIN’.” BOB DYLAN PhotoCredit: Savingcountrymusic.com
  • 5. Social media isPEOPLE usingTechnology toCommunicate 91% of today’s online U.S. adults use social mediaSource: Experian Simmons The 2012 Digital Marketer
  • 6. Remember that: It’s less about the NETWORKS
  • 7. and more about the PEOPLE
  • 8. For florists - the biggest obstacles to entering in social media marketing are: 0.6 54%0.45 0.3 22%0.15 12% 8% 0 4% w e i t ue ve w ho et im ve in e val abo kno hav elie th the on ’t on ’t n’t b ’t see ll of D D Do n A Do Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 9. For florists - the biggest obstacles to entering in social media marketing are:60% 0.6 54%0.4530% 0.3 22%0.15 12% 8% 0% 0 4% w e i t ue ve w ho et im ve in e val abo kno hav elie th the on ’t on ’t n’t b ’t see ll of D D Do n A Do Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 10. 100% 96% 75% Believe in it 50% 25% 4% Don’t believe in it 0%Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  • 11. 74% of gift retailers use social media 100% 99% 75% 50% 43% 34% 33% 25% 0% Facebook Twitter LinkedIn PinterestSource: GiftRetailerSurvey 2012
  • 12. Facebook: 955 mil activeusers - just shy of a billion.! ! ! 1000000000
  • 13. 70% of local businesses use Facebook.Source: Jeff Bullas.com
  • 14. 90% of gift retailers say Facebook is the most effective social media siteSource: GiftRetailerSurvey 2012
  • 15. For your customers who like your brand on 60% are more likely to recommendSource: Chadwick Martin Bailey, Mar 2011
  • 16. For your customers wholike your brand on 51% are more likely to buy from youSource: Chadwick Martin Bailey, Mar 2011
  • 17. Twitter: >200 mil active Twitter users 36% men 64% womenSource: DigitalFlash, Jeff Bullas.com
  • 18. Pinterest 18% men 82% women >10 mil users drives more traffic than TwitterSource: DigitalFlash, Wall Street Journal, Mashable.com
  • 19. Pinterest users are second in buying power out of the top 5 social networksSource: Comscore.com
  • 20. However, Pinterest users spend more money, more often, on more products than any other social media site.Source: Comscore.com
  • 21. Challenge I: Solution: Don’t have Single time Platform
  • 22. Powering more than500,000 local businesses
  • 23. YESTERDAY
  • 24. TODAY
  • 25. OURPRODUCT   Enter your products,services, hours, locations, photos & more.
  • 26. MOBILEWEBSITE
  • 27. OURVALUE For the price of a • Get your storefront and menus in front of millions of potential and undecided customers • Easily change your menu, specials as often as you choose • Show up in searches based onor slightly less than location, specific items or popularity • Make your digital marketing extremely efficient • Enhance your brand awareness per day you can:
  • 28. Challenge 2: Support: Don’t know 1-800- how Flowers
  • 29. Facebook: Store Locator
  • 30. Find a StoreMap View List View
  • 31. Customize your appearance Space for co- branded logo Space for Shop-specific promotions
  • 32. Let’s talk about
  • 33. 7 #1 Claim yourfacebook business namestrategies Ex: facebook.com/ outandaboutmarketing for success
  • 34. https://www.facebook.com/username
  • 35. #2: Create a great looking Facebook page
  • 36. Get creative with your Facebook Cover Photo
  • 37. Change your photo to reflect the season
  • 38. Showcase your products in a colorful way
  • 39. Use one single image to light up your page
  • 40. Show what you do
  • 41. Show what you do + Be personal
  • 42. #3: Post Good Content• Educate• Inform• Entertain• Limit self promotion
  • 43. #4 Use Facebook Ads to attract qualified leadsStart by going to: https://www.facebook.com/advertising Min daily spend: $10/day Pay per click model
  • 44. #5 Offer Facebook exclusive deals #1 reason tolike your page (67% of ppl)$300 budget58 new gym members156 new likes$8,148 in revenueROI: 2,616%
  • 45. Focus on your fans
  • 46. #7 Use Facebook Insights
  • 47. DYI Facebook Resources• https://www.facebook.com/business• https://www.facebook.com/about/pages• https://www.facebook.com/marketing• http://facebook-studio.com/news/index
  • 48. Use the background image
  • 49. Use the advanced search on Twitter search.twitter.com
  • 50. Use HootSuite to manage your Twitter
  • 51. Schedule Tweets
  • 52. Pinterest first became known withWOMEN PLANNING WEDDINGS and is still the largest demographics.
  • 53. Get an account
  • 54. Upload quality images
  • 55. Over 80% of pin on Pinterestare repins. Upload new content.
  • 56. Add a pin to your website
  • 57. Does social media work? 33% report higher sales 44% report higher in- store traffic 40% report increased customer loyaltySource: GiftRetailerSurvey 2012
  • 58. Buthow do youmeasureLOVE?
  • 59. Your Action List1. Set aside time daily - min 1 hour to work on your digital presenceor hire someone.2. Secure your business listings/profiles - social, local - Facebook,Twitter, Google,Yelp, Instagram, etc.3. Create/Improve your Facebook business page. Schedule dailyupdates.4. Set aside time for future training - webinars, white papers, ebooks,conferences.5. Use 1-800-Flowers resources/SinglePlatform resources.
  • 60. Get 40 extra free tips, tools and best practices• 20 best practices to rock your Facebook page• 10 free listening tools• Milena’s faves: 10 time management tips• Sign up now on www.outandaboutmarketing.com and get them delivered to your inbox
  • 61. Thank you! Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons unless indicated otherwise