This document provides tips for using social media to build a floral business. It discusses how social media has changed communication and marketing. The biggest obstacles florists face with social media are not knowing how or not having time. However, social media can increase sales, traffic, and loyalty when used effectively. The document provides strategies for using Facebook, Twitter, and Pinterest to engage customers and drive business, including claiming business profiles, creating engaging content, and using analytics to measure results. It emphasizes focusing on customers and using available resources for support.