1
How to Build yourFloral Business with    Social Media      Milena Regos
About Me       Work Hard. Play Harder.       about.me/milenaregosTwitter hashtag: #UnitedWeBloom
“THE TIMES THEYARE A-CHANGIN’.”   BOB DYLAN PhotoCredit: Savingcountrymusic.com
Social media isPEOPLE usingTechnology toCommunicate                                           91% of today’s online U.S.  ...
Remember that: It’s less about        the  NETWORKS
and more about  the PEOPLE
For florists - the biggest obstacles to entering in           social media marketing are: 0.6                              ...
For florists - the biggest obstacles to entering in           social media marketing are:60% 0.6                           ...
100%                                                                      96%        75%                                  ...
74% of gift retailers use social media      100%                        99%       75%       50%                           ...
Facebook: 955 mil activeusers - just shy of a billion.! ! ! 1000000000
70% of                             local                          businesses                              use             ...
90% of gift        retailers say        Facebook is         the most          effective        social media             si...
For your customers who                                         like your brand on                         60% are more lik...
For your  customers wholike your brand on                                           51% are                               ...
Twitter: >200 mil active Twitter users                          36% men       64% womenSource: DigitalFlash, Jeff Bullas.com
Pinterest            18% men                                            82% women                                         ...
Pinterest users are second        in buying power out of         the top 5 social networksSource: Comscore.com
However, Pinterest           users spend more         money, more often,         on more products          than any other ...
Challenge I:   Solution: Don’t have      Single   time         Platform
Powering more than500,000 local businesses
YESTERDAY
TODAY
OURPRODUCT                              	     Enter your products,services, hours, locations,     photos & more.
MOBILEWEBSITE
OURVALUE For the price of a                        • Get your storefront and menus                        in front of mill...
Challenge 2:   Support: Don’t know      1-800-   how          Flowers
Facebook: Store Locator
Find a StoreMap View              List View
Customize your appearance                            Space for co-                            branded logo  Space for Shop...
Let’s talk about
7       #1 Claim yourfacebook     business namestrategies   Ex: facebook.com/             outandaboutmarketing    for succ...
https://www.facebook.com/username
#2: Create a great looking Facebook page
Get creative with your Facebook Cover Photo
Change your photo to reflect the season
Showcase your products in a colorful way
Use one single image to light up your page
Show what you do
Show what you do + Be personal
#3: Post Good Content• Educate• Inform• Entertain• Limit self  promotion
#4 Use Facebook Ads to attract              qualified leadsStart by going to: https://www.facebook.com/advertising         ...
#5 Offer Facebook exclusive deals #1 reason tolike your page  (67% of ppl)$300 budget58 new gym members156 new likes$8,148...
Focus on your fans
#7 Use Facebook Insights
DYI Facebook Resources• https://www.facebook.com/business• https://www.facebook.com/about/pages• https://www.facebook.com/...
Use the background image
Use the advanced search on Twitter        search.twitter.com
Use HootSuite to manage your Twitter
Schedule Tweets
Pinterest first became known withWOMEN PLANNING WEDDINGS and is still the largest demographics.
Get an account
Upload quality images
Over 80% of pin on Pinterestare repins.  Upload    new content.
Add a pin to your website
Does social media work?          33% report higher          sales          44% report higher in-          store traffic   ...
Buthow do  youmeasureLOVE?
Your Action List1. Set aside time daily - min 1 hour to work on your digital presenceor hire someone.2. Secure your busine...
Get 40 extra free tips,     tools and best practices•   20 best practices to rock your    Facebook page•   10 free listeni...
Thank you!                Milena Regos           Twitter: @milenaregos    milena@outandaboutmarketing.com               77...
800 flowers-presentation
800 flowers-presentation
800 flowers-presentation
800 flowers-presentation
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800 flowers-presentation

  1. 1. 1
  2. 2. How to Build yourFloral Business with Social Media Milena Regos
  3. 3. About Me Work Hard. Play Harder. about.me/milenaregosTwitter hashtag: #UnitedWeBloom
  4. 4. “THE TIMES THEYARE A-CHANGIN’.” BOB DYLAN PhotoCredit: Savingcountrymusic.com
  5. 5. Social media isPEOPLE usingTechnology toCommunicate 91% of today’s online U.S. adults use social mediaSource: Experian Simmons The 2012 Digital Marketer
  6. 6. Remember that: It’s less about the NETWORKS
  7. 7. and more about the PEOPLE
  8. 8. For florists - the biggest obstacles to entering in social media marketing are: 0.6 54%0.45 0.3 22%0.15 12% 8% 0 4% w e i t ue ve w ho et im ve in e val abo kno hav elie th the on ’t on ’t n’t b ’t see ll of D D Do n A Do Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  9. 9. For florists - the biggest obstacles to entering in social media marketing are:60% 0.6 54%0.4530% 0.3 22%0.15 12% 8% 0% 0 4% w e i t ue ve w ho et im ve in e val abo kno hav elie th the on ’t on ’t n’t b ’t see ll of D D Do n A Do Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  10. 10. 100% 96% 75% Believe in it 50% 25% 4% Don’t believe in it 0%Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
  11. 11. 74% of gift retailers use social media 100% 99% 75% 50% 43% 34% 33% 25% 0% Facebook Twitter LinkedIn PinterestSource: GiftRetailerSurvey 2012
  12. 12. Facebook: 955 mil activeusers - just shy of a billion.! ! ! 1000000000
  13. 13. 70% of local businesses use Facebook.Source: Jeff Bullas.com
  14. 14. 90% of gift retailers say Facebook is the most effective social media siteSource: GiftRetailerSurvey 2012
  15. 15. For your customers who like your brand on 60% are more likely to recommendSource: Chadwick Martin Bailey, Mar 2011
  16. 16. For your customers wholike your brand on 51% are more likely to buy from youSource: Chadwick Martin Bailey, Mar 2011
  17. 17. Twitter: >200 mil active Twitter users 36% men 64% womenSource: DigitalFlash, Jeff Bullas.com
  18. 18. Pinterest 18% men 82% women >10 mil users drives more traffic than TwitterSource: DigitalFlash, Wall Street Journal, Mashable.com
  19. 19. Pinterest users are second in buying power out of the top 5 social networksSource: Comscore.com
  20. 20. However, Pinterest users spend more money, more often, on more products than any other social media site.Source: Comscore.com
  21. 21. Challenge I: Solution: Don’t have Single time Platform
  22. 22. Powering more than500,000 local businesses
  23. 23. YESTERDAY
  24. 24. TODAY
  25. 25. OURPRODUCT   Enter your products,services, hours, locations, photos & more.
  26. 26. MOBILEWEBSITE
  27. 27. OURVALUE For the price of a • Get your storefront and menus in front of millions of potential and undecided customers • Easily change your menu, specials as often as you choose • Show up in searches based onor slightly less than location, specific items or popularity • Make your digital marketing extremely efficient • Enhance your brand awareness per day you can:
  28. 28. Challenge 2: Support: Don’t know 1-800- how Flowers
  29. 29. Facebook: Store Locator
  30. 30. Find a StoreMap View List View
  31. 31. Customize your appearance Space for co- branded logo Space for Shop-specific promotions
  32. 32. Let’s talk about
  33. 33. 7 #1 Claim yourfacebook business namestrategies Ex: facebook.com/ outandaboutmarketing for success
  34. 34. https://www.facebook.com/username
  35. 35. #2: Create a great looking Facebook page
  36. 36. Get creative with your Facebook Cover Photo
  37. 37. Change your photo to reflect the season
  38. 38. Showcase your products in a colorful way
  39. 39. Use one single image to light up your page
  40. 40. Show what you do
  41. 41. Show what you do + Be personal
  42. 42. #3: Post Good Content• Educate• Inform• Entertain• Limit self promotion
  43. 43. #4 Use Facebook Ads to attract qualified leadsStart by going to: https://www.facebook.com/advertising Min daily spend: $10/day Pay per click model
  44. 44. #5 Offer Facebook exclusive deals #1 reason tolike your page (67% of ppl)$300 budget58 new gym members156 new likes$8,148 in revenueROI: 2,616%
  45. 45. Focus on your fans
  46. 46. #7 Use Facebook Insights
  47. 47. DYI Facebook Resources• https://www.facebook.com/business• https://www.facebook.com/about/pages• https://www.facebook.com/marketing• http://facebook-studio.com/news/index
  48. 48. Use the background image
  49. 49. Use the advanced search on Twitter search.twitter.com
  50. 50. Use HootSuite to manage your Twitter
  51. 51. Schedule Tweets
  52. 52. Pinterest first became known withWOMEN PLANNING WEDDINGS and is still the largest demographics.
  53. 53. Get an account
  54. 54. Upload quality images
  55. 55. Over 80% of pin on Pinterestare repins. Upload new content.
  56. 56. Add a pin to your website
  57. 57. Does social media work? 33% report higher sales 44% report higher in- store traffic 40% report increased customer loyaltySource: GiftRetailerSurvey 2012
  58. 58. Buthow do youmeasureLOVE?
  59. 59. Your Action List1. Set aside time daily - min 1 hour to work on your digital presenceor hire someone.2. Secure your business listings/profiles - social, local - Facebook,Twitter, Google,Yelp, Instagram, etc.3. Create/Improve your Facebook business page. Schedule dailyupdates.4. Set aside time for future training - webinars, white papers, ebooks,conferences.5. Use 1-800-Flowers resources/SinglePlatform resources.
  60. 60. Get 40 extra free tips, tools and best practices• 20 best practices to rock your Facebook page• 10 free listening tools• Milena’s faves: 10 time management tips• Sign up now on www.outandaboutmarketing.com and get them delivered to your inbox
  61. 61. Thank you! Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons unless indicated otherwise
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