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7 effective strategies to use social media for your business

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A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media ...

A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.

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7 effective strategies to use social media for your business 7 effective strategies to use social media for your business Presentation Transcript

  • 7+ effective strategies to use social media for business Milena Regos Out&About Marketing
  • Milena Regos about.me/milenaregos outandaboutmarketing.comTwitter hashtag: #NCO
  • It’s less about the NETWORKS
  • and more about the PEOPLE
  • The social media revolution VIDEO
  • IT’SALLABOUT THE PEOPLE
  • IT’SALLABOUT THE PEOPLE
  • IT’SALLABOUT THE PEOPLE
  • Audiences turn to web201510 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7-10-15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
  • Percent of online adult using social media monthly in 2011, by age100% 97% 95% 92% 90% 91% 87% 80%75%50%25% 0% 18-24 25-34 35-44 45-54 55-64 65+ All AdultsSource: Experian Simmons The 2012 Digital Marketer
  • Businesses see 63% increase in marketing effectiveness when using social mediaSource: HubSpot 2012
  • Each day we are hit with an average of 5,000 marketing messages
  • Strategy 1: Define your goals • Reach • Engagement • Lead Generation • Sales • Customer Service
  • Is this your strategy?
  • Strategy #2: Do “good”business online & offline= WOM
  • Chrysler Delivers
  • Tony Hsieh Zappos.com1.8 mil+ followers on Twitter
  • Consider your entire digital presence• Website• Email• SEO• Social• Mobile• Local
  • Hub & Spoke Publishing YouTube Location /Vimeo/ (FourSquare) Email Flickr MobileTwitter App Blog Facebook Website An inside view on the outside world
  • Remove the obstacles
  • Strategy #3: Build Trust
  • Notthisway
  • The more you giveSource: http://strange-lands.com/2010/07/epik-korea-buying-gift-coteacher-principal.html
  • The more youreceive
  • Human izeyourbusiness
  • Trust completely/Somewhat Don’t trust much/at all Recommendations 92% 8%Consumer opinions online 70% 30% Editorial 58% 42% Branded websites 58% 42% Emails I signed up for 50% 50% Ads on TV 47% 53% Brand sponsorships 47% 53% Ads in magazines 47% 53% Outdoor ads 47% 53% Ads in newspapers 46% 54% Ads on radio 42% 58% Ads on social networks 36% 64% 0% 25% 50% 75% 100% Source: Nielsen Global Trust in Advertising Survey, Q3 2011
  • 80% try new things based on friend’s recommendations on social mediaSource: MarketForce
  • Strategy #4
  • Strategy #4: Listen• Brand reputation monitoring• Define your audience• Identify the right platforms• Competitive analysis• Content ideas• Engagement
  • Technographics profile An inside view on the outside world
  • What platforms are most popular for you? An inside view on the outside world
  • What platforms are most popular for your competitors? An inside view on the outside world
  • Competitive Intelligence and lead opportunitiesFitnessFirst
  • What do people talk about? An inside view on the outside world
  • What do people talk about?Source: radian6, 30 day history, March 28 - April 28, 2012 An inside view on the outside world
  • What is the sentiment? An inside view on the outside world
  • What is your digital share of voice vis-à-vis the share of digital voice of your competitors?Source: radian6, 30 day history, March 28 - April 28, 2012 An inside view on the outside world
  • Free and Paid Tools• Free tools: HootSuite, Social Mention, SocialBro, Klout, EdgeRankChecker, FollowerWonk, GoogleAlerts, TwitterSearch• Paid tools - Radian6,ViralHeat, Lithium, SpredFast, Alterian SM2• To get a free handout with 10 free listening platforms sign up for the newsletter on www.outandaboutmarketing.com
  • Strategy #5: ContentSource: WildFire
  • Happy Birthday from Diamond Peak
  • Good engagement
  • Source: Infographic Iventhelp
  • Strategy #6: EngagementSource: WildFireApp
  • Measure sales with exclusive offers Used an exclusive offer at alocal gym.Generated ROI of 2,616%
  • Understand what people want
  • Strategy 6 : Manage your time effectively• RSS feeds• GMail• HootSuite• Buffer• CrowdBooster• Diigo• GetPocket• SocialBro
  • Time Commitment58% ofmarketers spend 6or more hourseach week34% ofmarketers spend11 or more hourseach weekSource: Social Media Marketing Report 2011
  • Social Media in an hour a day • Listen: 30 min • Facebook: 15 min • Twitter:15 min. • Create/curate content: 8 hours/ monthly. • Review of metrics: 2 hours/ monthly. An inside view on the outside world
  • Strategy #7: Measure
  • New BusinessComes from:• Facebook 67%• Blogging 57%• Twitter 42% 2011 Social Media Marketing Report
  • Measure reach Facebook likes, Twitter followers, video subscribers views1500 1497 Jan April1125 750 776 720 475 375 0 15 54 Facebook Twitter Video
  • Measure your reach
  • Measure SEO/web traffic An inside view on the outside world
  • Measure engagement
  • Measure your Twitter community
  • Buthow do youmeasure love?
  • Don’t do these mistakes• Set it and forget it• Cross promote Twitter and Facebook• Not claiming your business pages• Posting too seldom/too often• Not responding• Treating social media as a campaign• Not measuring/celebrating your success
  • Get 40 extra free tips, tools and best practices• 20 best practices to rock your Facebook page• 10 free listening tools• Milena’s faves: 10 time management tips• Sign up now on www.outandaboutmarketing.com and get them delivered to your inbox
  • Thank you! Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos