7+ effective strategies to  use social media for        business          Milena Regos       Out&About Marketing
Milena Regos   about.me/milenaregos outandaboutmarketing.comTwitter hashtag: #NCO
It’s less about the   NETWORKS
and more about  the PEOPLE
The social media revolution          VIDEO
IT’SALLABOUT     THE PEOPLE
IT’SALLABOUT     THE PEOPLE
IT’SALLABOUT     THE PEOPLE
Audiences turn to web201510              17.5  5  0                               -1.5                                    ...
Percent of online adult using social media                   monthly in 2011, by age100%          97%             95%     ...
Businesses see 63% increase            in marketing effectiveness             when using social mediaSource: HubSpot 2012
Each day we are hit with an average of  5,000 marketing messages
Strategy 1: Define your         goals                • Reach                • Engagement                • Lead             ...
Is this your strategy?
Strategy #2: Do   “good”business online & offline= WOM
Chrysler Delivers
Tony Hsieh Zappos.com1.8 mil+ followers on Twitter
Consider your entire  digital presence• Website• Email• SEO• Social• Mobile• Local
Hub & Spoke Publishing                        YouTube                                                          Location   ...
Remove the obstacles
Strategy #3: Build Trust
Notthisway
The        more        you        giveSource: http://strange-lands.com/2010/07/epik-korea-buying-gift-coteacher-principal....
The more  youreceive
Human izeyourbusiness
Trust completely/Somewhat                                 Don’t trust much/at all       Recommendations                   ...
80% try new things         based on friend’s        recommendations           on social mediaSource: MarketForce
Strategy #4
Strategy #4: Listen• Brand reputation monitoring• Define your audience• Identify the right platforms• Competitive analysis•...
Technographics profile    An inside view on the outside world
What platforms are most popular for you?              An inside view on the outside world
What platforms are most popular for your             competitors?             An inside view on the outside world
Competitive Intelligence and lead        opportunitiesFitnessFirst
What do people talk about?      An inside view on the outside world
What do people talk about?Source: radian6, 30 day history, March 28 - April 28, 2012 An inside view on the outside world
What is the sentiment?    An inside view on the outside world
What is your digital share of voice vis-à-vis the           share of digital voice of your competitors?Source: radian6, 30...
Free and Paid Tools•   Free tools: HootSuite, Social Mention,    SocialBro, Klout, EdgeRankChecker,    FollowerWonk, Googl...
Strategy #5: ContentSource: WildFire
Happy Birthday from  Diamond Peak
Good engagement
Source: Infographic Iventhelp
Strategy #6: EngagementSource: WildFireApp
Measure sales with        exclusive offers Used an exclusive offer at alocal gym.Generated ROI of 2,616%
Understand what people want
Strategy 6 : Manage your time          effectively•   RSS feeds•   GMail•   HootSuite•   Buffer•   CrowdBooster•   Diigo• ...
Time Commitment58% ofmarketers spend 6or more hourseach week34% ofmarketers spend11 or more hourseach weekSource: Social M...
Social Media in an hour a day                                               • Listen: 30 min                              ...
Strategy #7: Measure
New BusinessComes from:• Facebook 67%• Blogging 57%• Twitter 42%                 2011 Social Media Marketing Report
Measure reach Facebook likes, Twitter followers, video subscribers views1500               1497                           ...
Measure your reach
Measure SEO/web traffic     An inside view on the outside world
Measure engagement
Measure your Twitter community
Buthow do  youmeasure love?
Don’t do these mistakes•   Set it and forget it•   Cross promote Twitter and Facebook•   Not claiming your business pages•...
Get 40 extra free tips,     tools and best practices•   20 best practices to rock your    Facebook page•   10 free listeni...
Thank you!         Twitter: @milenaregos   milena@outandaboutmarketing.com             775-771-6863  http://www.outandabou...
7 effective strategies to use social media for your business
7 effective strategies to use social media for your business
7 effective strategies to use social media for your business
7 effective strategies to use social media for your business
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7 effective strategies to use social media for your business

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A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.

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Transcript of "7 effective strategies to use social media for your business"

  1. 1. 7+ effective strategies to use social media for business Milena Regos Out&About Marketing
  2. 2. Milena Regos about.me/milenaregos outandaboutmarketing.comTwitter hashtag: #NCO
  3. 3. It’s less about the NETWORKS
  4. 4. and more about the PEOPLE
  5. 5. The social media revolution VIDEO
  6. 6. IT’SALLABOUT THE PEOPLE
  7. 7. IT’SALLABOUT THE PEOPLE
  8. 8. IT’SALLABOUT THE PEOPLE
  9. 9. Audiences turn to web201510 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7-10-15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
  10. 10. Percent of online adult using social media monthly in 2011, by age100% 97% 95% 92% 90% 91% 87% 80%75%50%25% 0% 18-24 25-34 35-44 45-54 55-64 65+ All AdultsSource: Experian Simmons The 2012 Digital Marketer
  11. 11. Businesses see 63% increase in marketing effectiveness when using social mediaSource: HubSpot 2012
  12. 12. Each day we are hit with an average of 5,000 marketing messages
  13. 13. Strategy 1: Define your goals • Reach • Engagement • Lead Generation • Sales • Customer Service
  14. 14. Is this your strategy?
  15. 15. Strategy #2: Do “good”business online & offline= WOM
  16. 16. Chrysler Delivers
  17. 17. Tony Hsieh Zappos.com1.8 mil+ followers on Twitter
  18. 18. Consider your entire digital presence• Website• Email• SEO• Social• Mobile• Local
  19. 19. Hub & Spoke Publishing YouTube Location /Vimeo/ (FourSquare) Email Flickr MobileTwitter App Blog Facebook Website An inside view on the outside world
  20. 20. Remove the obstacles
  21. 21. Strategy #3: Build Trust
  22. 22. Notthisway
  23. 23. The more you giveSource: http://strange-lands.com/2010/07/epik-korea-buying-gift-coteacher-principal.html
  24. 24. The more youreceive
  25. 25. Human izeyourbusiness
  26. 26. Trust completely/Somewhat Don’t trust much/at all Recommendations 92% 8%Consumer opinions online 70% 30% Editorial 58% 42% Branded websites 58% 42% Emails I signed up for 50% 50% Ads on TV 47% 53% Brand sponsorships 47% 53% Ads in magazines 47% 53% Outdoor ads 47% 53% Ads in newspapers 46% 54% Ads on radio 42% 58% Ads on social networks 36% 64% 0% 25% 50% 75% 100% Source: Nielsen Global Trust in Advertising Survey, Q3 2011
  27. 27. 80% try new things based on friend’s recommendations on social mediaSource: MarketForce
  28. 28. Strategy #4
  29. 29. Strategy #4: Listen• Brand reputation monitoring• Define your audience• Identify the right platforms• Competitive analysis• Content ideas• Engagement
  30. 30. Technographics profile An inside view on the outside world
  31. 31. What platforms are most popular for you? An inside view on the outside world
  32. 32. What platforms are most popular for your competitors? An inside view on the outside world
  33. 33. Competitive Intelligence and lead opportunitiesFitnessFirst
  34. 34. What do people talk about? An inside view on the outside world
  35. 35. What do people talk about?Source: radian6, 30 day history, March 28 - April 28, 2012 An inside view on the outside world
  36. 36. What is the sentiment? An inside view on the outside world
  37. 37. What is your digital share of voice vis-à-vis the share of digital voice of your competitors?Source: radian6, 30 day history, March 28 - April 28, 2012 An inside view on the outside world
  38. 38. Free and Paid Tools• Free tools: HootSuite, Social Mention, SocialBro, Klout, EdgeRankChecker, FollowerWonk, GoogleAlerts, TwitterSearch• Paid tools - Radian6,ViralHeat, Lithium, SpredFast, Alterian SM2• To get a free handout with 10 free listening platforms sign up for the newsletter on www.outandaboutmarketing.com
  39. 39. Strategy #5: ContentSource: WildFire
  40. 40. Happy Birthday from Diamond Peak
  41. 41. Good engagement
  42. 42. Source: Infographic Iventhelp
  43. 43. Strategy #6: EngagementSource: WildFireApp
  44. 44. Measure sales with exclusive offers Used an exclusive offer at alocal gym.Generated ROI of 2,616%
  45. 45. Understand what people want
  46. 46. Strategy 6 : Manage your time effectively• RSS feeds• GMail• HootSuite• Buffer• CrowdBooster• Diigo• GetPocket• SocialBro
  47. 47. Time Commitment58% ofmarketers spend 6or more hourseach week34% ofmarketers spend11 or more hourseach weekSource: Social Media Marketing Report 2011
  48. 48. Social Media in an hour a day • Listen: 30 min • Facebook: 15 min • Twitter:15 min. • Create/curate content: 8 hours/ monthly. • Review of metrics: 2 hours/ monthly. An inside view on the outside world
  49. 49. Strategy #7: Measure
  50. 50. New BusinessComes from:• Facebook 67%• Blogging 57%• Twitter 42% 2011 Social Media Marketing Report
  51. 51. Measure reach Facebook likes, Twitter followers, video subscribers views1500 1497 Jan April1125 750 776 720 475 375 0 15 54 Facebook Twitter Video
  52. 52. Measure your reach
  53. 53. Measure SEO/web traffic An inside view on the outside world
  54. 54. Measure engagement
  55. 55. Measure your Twitter community
  56. 56. Buthow do youmeasure love?
  57. 57. Don’t do these mistakes• Set it and forget it• Cross promote Twitter and Facebook• Not claiming your business pages• Posting too seldom/too often• Not responding• Treating social media as a campaign• Not measuring/celebrating your success
  58. 58. Get 40 extra free tips, tools and best practices• 20 best practices to rock your Facebook page• 10 free listening tools• Milena’s faves: 10 time management tips• Sign up now on www.outandaboutmarketing.com and get them delivered to your inbox
  59. 59. Thank you! Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos

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