Customer Centricity for Profitable Growth - Webinar

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Companies can grow using various strategies ranging from customer centricity, innovation, and mergers and acquisitions. During the last several years, market leaders have realized that moving from product centricity to customer centricity can create sustained value and a competitive advantage. However, customer centricity is a complex strategy that presents a myriad of practical challenges. This webinar will address the following questions:
What is customer centricity?
How do you create the customer advocate?
What are the key building blocks of a customer centric organization?
What are the rewards from being customer centric?

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Customer Centricity for Profitable Growth - Webinar

  1. 1. Customer CentricityProf. Kamel JedidiColumbia University
  2. 2. Agenda What is customer centricity? How to create the customer advocate The rewards from customer centricity Conclusion 2
  3. 3. What does Customer Centricity meanto you? 3
  4. 4. Themes and buzzwords 1-to-1 Customer Customer marketing intimacy equity CRM Customer Real-time marketing acquisition & retention PermissionPersonalization marketing Customer loyalty Customer lifecycle management 4
  5. 5. Customer Centricity has two sides to itCompany Customers Create value For Complete PPT You can Visit: 5
  6. 6. Customer Centricity has two sides to itCompany Customers Create value For Complete PPT You can Visit: 5

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