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Afci e reputation & com interne 12052011
 

Afci e reputation & com interne 12052011

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    Afci e reputation & com interne 12052011 Afci e reputation & com interne 12052011 Presentation Transcript

    • Pierre Milcent – Executive Consultant Social Network12 Mai 2011E-reputation et communicationinterne : le salarié peut-il être unambassadeur de son entreprise ?Created in Lotus Symphony 3
    • Réponse ....IBM Presentation Template Full Version OUI2 © 2011 IBM Corporation
    • Intranet w3 : de Consommer à Contribuer3 © 2011 IBM Corporation
    • Valeurs dentrepriseCreating the Future of IBM ■ Embrace challenge ■ Partner for clients success ■ Collaborate globally ■ Act with a systemic perspective IBMers ■ Build mutual trust at our ■ Influence through expertise Best ■ Continuously transform ■ Communicate for impact ■ Help IBMers succeed4 © 2011 IBM Corporation
    • Valeurs dentrepriseIBMers at our Best ■ Embrace challenge ■ Partner for clients success ■ Collaborate globally positive attitude ■ Act with a systemic perspective seize opportunity ■ Build mutual trust ■ Influence through expertise personal accountability for ■ Continuously transform transformative outcomes ■ Communicate for impact ■ Help IBMers succeed5 © 2011 IBM Corporation
    • Valeurs dentrepriseIBMers at our Best ■ Embrace challenge ■ Partner for clients success ■ Collaborate globally connect across the whole of IBM ■ Act with a systemic perspective ■ Build mutual trust co-create with clients ■ Influence through expertise ■ Continuously transform to transform industries, economies and society ■ Communicate for impact ■ Help IBMers succeed6 © 2011 IBM Corporation
    • Valeurs dentrepriseIBMers at our Best ■ Embrace challenge ■ Partner for clients success ■ Collaborate globally cultural adaptability ■ Act with a systemic perspective integrate enterprise across ■ Build mutual trust boundaries and disciplines ■ Influence through expertise ■ Continuously transform collective intelligence ■ Communicate for impact and action ■ Help IBMers succeed7 © 2011 IBM Corporation
    • Valeurs dentrepriseIBMers at our Best ■ Embrace challenge ■ Partner for clients success anticipate/remove obstacles ■ Collaborate globally ■ Act with a systemic perspective champion ideas of ■ Build mutual trust others/acknowledge their ■ Influence through expertise contributions ■ Continuously transform help IBMers find motivation ■ Communicate for impact and purpose to act ■ Help IBMers succeed8 © 2011 IBM Corporation
    • ECE Enterprise Collaborative EcoSystem © 2011 IBM Corporation
    • ECE Enterprise Collaborative EcoSystem © 2011 IBM Corporation
    • ECE Enterprise Collaborative EcoSystem11 © 2011 IBM Corporation
    • Intranet “W3” Hier © 2011 IBM Corporation
    • Intranet “My w3” Aujourdhui © 2011 IBM Corporation
    • Intranet “My w3 workplace” Demain © 2011 IBM Corporation
    • Gouvernance du Social Computing © 2011 IBM Corporation
    • Social Business @IBM © 2011 IBM Corporation
    • Social Business @IBM © 2011 IBM Corporation
    • ®The IBM Story: Social SoftwareAdoptionunleashing our collective IQBlueIQ Ambassador program
    • Top five contributors to corporate change success Active and visible executive sponsorship Dedicated resources Well-orchestrated program Frequent and open communications Employee participation Adapted from 2007 Best Practices in Change Management, Prosci Research Company
    • @IBM: Dedicated resources Gina Poole, VP of Social Software Programs & Enablement, leads social software adoption efforts for all of IBM She assembled a team of 15 direct report and dotted line people from across geographies, divisions and disciplines Many were discovered while using IBM’s social software! The social software adoption team holds weekly conference calls that include ideation sessions, project updates, Q&A, and special guest speakers
    • @IBM: Well-orchestrated program The social software adoption program primarily focuses on enabling employees to help one another. Participants have a clear path to do so:
    • @IBM: Frequent and open communications Communication about social software adoption efforts abound: Intranet news articles written by corporate communications Wiki, managed by the dedicated team Blogs, shared bookmarks, shared files, and forum entries, written or identified by individual contributors – tagged with a codeword for easy findability and ease of subscribing
    • @IBM: Employee participation The Ambassadors community, launched November 2007 and led by two of Poole’s direct reports, is comprised solely of IBM volunteers – includes a participant awards program As of January 13, 2008, 68 volunteers have signed up Ambassadors are self-defined social software experts who help individual IBM employees, teams and communities with using social software As an ambassador, you can volunteer to: organize and run clinics, lunch and learn sessions lead or work as a consultant in jumpstart engagements create and/or recommend material for Getting Started share success stories, evangelize at events
    • Ambassador efforts Clinics – “The Doctor Is In” – are designed to help individuals with whatever they need to use IBM social software. Clinics can be run to help individuals in-person and/or on the phone. Lunch & learn sessions are designed to teach individuals, teams and communities how to use IBM social software tools. Lunch and learn sessions can be run in-person and/or as an e-meeting.   Jumpstart engagements are pro-active "consulting" engagements with IBM software sales and technical sales teams to help them do what they do better using IBM social software. The engagement team identifies use cases, recommends tools and enablement materials, and captures success stories for use by other teams.
    • BlueIQ Members : > 2000 © 2011 IBM Corporation
    • BlueIQ Resource Center © 2011 IBM Corporation
    • Engagement sur les réseaux publics © 2011 IBM Corporation
    • Votre Voix sur les médias sociaux © 2011 IBM Corporation
    • Twitter en bonne compagnie © 2011 IBM Corporation
    • Social Business Jam © 2011 IBM Corporation
    • 31 © 2011 IBM Corporation
    • Legal Disclaimer © IBM Corporation 2011. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. All references to Renovations refer to a fictitious company and are used for illustration purposes only.32 © 2011 IBM Corporation
    • Pierre Milcent Compagnie IBM France Consultant Réseaux 17, avenue de lEurope Sociaux dEntreprise F 92275 Bois Colombes Cedex IBM Collaboration Solutions Tél + 33 (0)1 58 75 31 96 Mobile + 33 (0)6 72 96 23 00 pierre_milcent@fr.ibm.com33 © 2011 IBM Corporation