Lecture   11   survey research
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
864
On Slideshare
864
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
13
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. #11 Location In The Research Process
    Formulating
    Research
    Questions
    Appropriate
    Design
    Craft
    Knowledge
    Appropriate
    Sampling
    Decisions
    Previous
    Research
    Ensure
    Research
    Ethics
    Data
    Collection
    &
    Management
    Data
    Analysis
    Ongoing
    Research
    Interpretation
    Dissemination
  • 2. SURVEY RESEARCH
    SELF ADMINISTERED QUESTIONNAIRES
    INTERVIEW SURVEYS
    TELEPHONE SURVEYS
  • 3. QUESTIONNAIRES
    May be mailed, administered at a site, delivered to a home, or electronically
    There are a number of computer-assisted methods for telephone, in person, or self-report surveying
  • 4. MAIL SURVEYS
    A cover letter
    A way for the respondent to reply
    A way to track return rates
    A follow-up mailing to increase return rates
    A response rate of 50% is adequate, 60% is good, 70% or higher is very good
    Response rate has an inverse relationship to response bias
  • 5. General Rules for Interview Surveys
    Interviewer appearance and demeanor
    Interviewer familiarity with the questionnaire
    Following question wording exactly
    Accurate recording
    Probing for response clarity
    Interviewer specifications, how to deal with novel or troubling situations
  • 6. TELEPHONE SURVEYS
    Class bias
    Unlisted numbers as a factor unless random digit dialing is used
    Using a central location
    Improve coordination and control
    Establishing credibility
    Not a bogus survey
    Incomplete surveys
    Likelihood due to hang-ups
  • 7. Question 1
    The Spokane County Sheriff wants to know about public perceptions of how his deputies carry out their duties
    What method would you use? Why?
    What should you consider in using this method?
  • 8. SURVEY METHODS
    Self-administered surveys are cheaper to conduct, and can provide anonymity
    Interviews are more likely to gather complete data
    Afford the opportunity for clarifying through probing
    More costly if done in person
    Telephone surveys have the advantages of in-person interviews at a lower cost
  • 9. STRENGTHS AND WEAKNESSES OF SURVEY RESEARCH
    Good for describing large populations
    Large samples are feasible
    Can analyze multiple variables
    Flexibility in analysis
    Measurement accuracy
  • 10. STRENGTHS AND WEAKNESSES OF SURVEY RESEARCH
    Surveys can be superficial
    Surveys do not measure context well
    Surveys a priori limit variables and responses
  • 11. STRENGTHS AND WEAKNESSES OF SURVEY RESEARCH
    Artificiality
    Social desirability
    Survey responses are a proxy variable
    Measurement or testing effects
    Reliability is high but validity is open to dispute
  • 12. Question 2
    Lutheran Social Services wants to know about how their staff are perceived when collaborating with allied agencies
    What method would you use? Why?
    What are the strengths and weaknesses of using this method?