Cultivating Zombies or Activating Community : Non-Profit Challenges Competing In the Social Media World by Mila Araujo 2012
by Mila Araujo, Social Business Strategy on Oct 01, 2012
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Presented at Pod Camp East 2012, This is not the original slide deck. Over 25 slides have been added and some altered to include the discussion points (text) which occurred during the presentation. ...
Presented at Pod Camp East 2012, This is not the original slide deck. Over 25 slides have been added and some altered to include the discussion points (text) which occurred during the presentation.
Text is being included now so that those following online who did not have the benefit of the presentation and discussion can get a better idea of the context (which would be left out with only the original visual slides uploaded). This deck also doubles as "notes" for the presentation for those who were present.
Two versions of the Youtube video are also available. The first is the shorter version (30 seconds shown at the presentation) the second is the full story version, which gives a bit more of the background of what was actually discussed.
Non-Profits must use social media technology to deliver shorter more engaging and appealing bursts of information for greater impact, particularly effective with video (under 2 minutes) and photos.
Additional links have also been added to references which were mentioned during the presentation for participants reference and further research or learning. This was a 40 minute presentation.
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