Professional social networks - for researchers, Milan Zdravković

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EURAXESS Conference in Dubrovnik, April 2013: Workshop Marketing Strategies and Social Media

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  • All presentations from the workshop:

    1. Introduction to WS Marketing Strategies & Social Media
    http://www.slideshare.net/milanzdravkovic/1-introduction-20030548

    2. Group work
    http://www.slideshare.net/milanzdravkovic/group-work-ws-marketing-strategies-social-media

    3. Social Broadcasting vs. Traditional Online Advertising
    http://www.slideshare.net/milanzdravkovic/social-broadcasting-vs-traditional-online-advertising-milan-zdravkovi

    4. The Facebook ABC
    http://www.slideshare.net/milanzdravkovic/the-facebook-abc-anna-mossolova

    5. Meet the 'social' researchers
    http://www.slideshare.net/milanzdravkovic/meet-the-social-researchers-milan-zdravkovi

    6. 'Social EURAXESS' Guidelines for Facebook
    http://www.slideshare.net/milanzdravkovic/social-euraxess-guidelines-for-facebook-milan-zdravkovi

    7. Post lunch challenge exercise
    http://www.slideshare.net/milanzdravkovic/post-lunch-challenge

    8. Case study: EURAXESS - Research in Estonia
    http://www.slideshare.net/milanzdravkovic/case-study-euraxess-research-in-estonia
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  • It was very interesting to find out that business plan for making this venture profitable is based on “charging companies and universities for using it to advertise jobs”, and to operate a marketplace for laboratory materials.
  • Professional social networks - for researchers, Milan Zdravković

    1. 1. Professional social networks –for researchersMilan Zdravković
    2. 2. Facebooks in suitsviadeo.com (France) xing.com (Germany)LinkedIn – the best fit
    3. 3. LinkedIn – the best fit◦ Launched on May, 2003◦ More than 200 M users (11 Mfrom Europe, 100 M from USA)◦ No. 2 social network in USA◦ Revenues are coming fromtalent solutions, marketingsolutions and premiumsubscriptions◦ LinkedIn was the 14th mostvisited website in the world inNov 2012 (Alexa traffic rank)◦ Will it open the arena ofproducts for Social Enterprises?Features
    4. 4. Features◦ Create and maintain list of professional contacts◦ Get introduced to 2ndand 3rdlevel of contacts◦ Design and advertise the professional profile– Find jobs, people and business opportunities by search or by“following” companies◦ Advertise companies– Create company pages, list products and services– List jobs and search for potential candidates◦ Ask questions for the community (LinkedIn Answers)◦ Groups– Forum discussion, polls◦ Embedded applications– Amazon reading list, TripIt, WordPress, SlideShareGated-access approach
    5. 5. Gated-access approach◦ contact with anyprofessional requireseither an existingrelationship, or theintervention of a contactof theirsSocial job search
    6. 6. “Social” job search◦ Consult your contactsabout the jobs◦ Get introduced todecision makers in yournetworkSocial job search
    7. 7. “Social” job search◦ Find companieswho are hiring andhave employeesfrom your networkResearchGate
    8. 8. ResearchGate◦ If LinkedIn isFacebook forprofessionals, thanResearchGate isLinkedIn forresearchers◦ Over 2.6 M users◦ approx. 35 M papersFeatures
    9. 9. Features◦ Self-archiving– Publishing papers, datasets◦ Find potential collaborators◦ Collaboration– Ask questions, participate in discussions on specific topics– Setup projects, exchange data files, manage tasks◦ Build reputation through a reputation score and IF– Personal– Institutional◦ Post jobs, search job listingsResearcher on ResearchGate
    10. 10. Researcher on ResearchGateGoin viral with your papers
    11. 11. Goin’ viral with your papers on ResearchGateTypical problems
    12. 12. Typical problems◦ The redundancy– Publications cannot be removed or evensometimes – cannot be edited (when imported)◦ Background noise– High-number of non-informed, sometimes evenabsurd questions◦ Lack of original service– All features are already offered by other websites
    13. 13. Enjoy your coffee !

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