Post lunch challenge, WS Marketing Strategies & Social Media


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EURAXESS Conference in Dubrovnik, April 2013: Workshop Marketing Strategies and Social Media

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  • All presentations from the workshop:

    1. Introduction to WS Marketing Strategies & Social Media

    2. Group work

    3. Social Broadcasting vs. Traditional Online Advertising

    4. The Facebook ABC

    5. Meet the 'social' researchers

    6. 'Social EURAXESS' Guidelines for Facebook

    7. Post lunch challenge exercise

    8. Case study: EURAXESS - Research in Estonia
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Post lunch challenge, WS Marketing Strategies & Social Media

  1. 1. Post-lunch wake-up exerciseAnna Mossolova
  2. 2. Description of the taskPlease try to translate a piece of the EuropeanCommission’s press-release text into a micro-blog, a FBpost. Extract the most important information and make apost, which is:1. short;2. catchy;3. relevant to researchers, i.e would make them“like” or“share” it!Each group gets it own text to transform.Try to compose MORE THAN ONE micro-blog!
  3. 3. Challenge #1Grants of up to €2.4 million will be awarded to universities orresearch institutions in less developed regions in Europe, undera pilot programme of the European Commission. The ERAChairs initiative will support universities and other eligibleorganisations to achieve the level of research excellenceneeded to be competitive at international level. They will haveto demonstrate that they can provide the facilities andenvironment for excellent research in line with the EuropeanResearch Area (ERA). The pilot stage for ERA Chairs will testthe concept. If successful, the Commission proposes to fund amuch larger number of ERA Chairs, depending on the size ofthe budget for the future framework programme Horizon 2020(2014-2020).
  4. 4. Challenge #2The European Commission has today, on Rare Disease Day2013, announced €144 million of new funding for 26 researchprojects on rare diseases. The projects will help improve thelives of some of the 30 million Europeans suffering from a raredisease. The selected projects bring together over 300participants from 29 countries in Europe and beyond, includingteams from leading academic institutions, SMEs and patientsgroups. The goal is to pool resources and work beyondborders, to get a better understanding of rare diseases and findadequate treatments. The 26 new projects cover a broadspectrum of rare diseases such as cardiovascular, metabolicand immunological disorders.
  5. 5. Challenge #3Although the proportion of female researchers in Europe isincreasing, the under-representation of women in scientificdisciplines and careers still persists. This is the message of thelatest edition of the "She Figures", published today by theEuropean Commission. Women represent only 33% ofEuropean researchers, 20% of full professors and 15.5 % ofheads of institutions in the Higher Education sector. climbing upthe ladder of the academic career, women represented 44 % ofthe researchers with a PhD at the first grade of an academiccareer and only 20 % of the researchers at the top grade of anacademic career. Promoting gender equality is one of the keypriorities set by the Commission for the achievement of theEuropean Research Area (ERA).
  6. 6. Challenge #4Better job opportunities and more rewarding careers forresearchers is at the heart of establishing a well functioning andborderless European Research Area. Creating the FifthFreedom—the free movement of knowledge—is a top priorityand Europes political leaders have prioritised modernisinglabour markets and investing in knowledge and innovation todeliver on the EUs Lisbon Strategy for Growth and Jobs. The"European Charter for Researchers and the Code of Conductfor the Recruitment of Researchers” provides a means toachieving a transparent and open labour market forresearchers. While 900 institutions in 24 participating countrieshave signed up to the Charter and the Code, a new supportmeasure would encourage more institutions to take betterownership of the Charter and the Code in their own humanresources policy.
  7. 7. Challenge #5Consultation on the ERA Framework: Areas of untappedpotential for the development of the European Research Area(ERA). The consultation aims to reinforce the Commissionanalysis of the key issues to be addressed as well as to gatherviews on their importance: researchers careers and mobility,research infrastructures, cross-border operation of researchactors, knowledge circulation, International cooperation andcross-cutting governance issues. The outcome of theconsultation will help the Commission to decide on those issues,which should be addressed as priorities when preparing by 2012the ERA Framework, which will set out the focused,proportionate and effective measures to be taken to realizeERA. We welcome contributions from citizens, organisationsand public authorities.
  8. 8. Now it’s time to “like” and “share”!