E Marketing

E-Marketing

Team Members
Abhishek Kumar Rai
Adrian
Nidhi Kumari
Kaushal
Milan Bir

What is E-marketing
It is also referred as ‘Online marketing” or “Internet Marketing”.
The unique benefits of usage of internet in marketing are:-
Low costs in distribution of information
Acts as vibrant media to global audience
Most flexible way of doing business.

E-Commerce
Doing business online.
“Any form of business transaction in which the parties interact electronically rather than by physical exchange of documents or direct meetings amongst officials”

Methods of E-Marketing
Search engine marketing
Display advertising
E-mail marketing
Affiliate marketing
Interactive advertising
Viral marketing

Strategies for E-Marketing
E-marketing strategies includes all aspects of online advertising of products, services and websites which in turn includes:-
Search engine marketing
Public relations
Social media
Market research
E-mail marketing
Direct sales

Types of E-Marketing:-
Internet marketing
Interactive marketing
Mobile marketing

Problems to go for E-Marketing
Availability of computers.
Access to Internet.
Credit Cards
For Indians

Contd…
Low percentage of computer penetration.
Internet connectivity
Low percentage of internet surfers entering into online transactions.
Credit cards
Cyber security
Cyber crime
Loss of personal touch in shopping.
Legal issues (trade mark, domain name/copy right, jurisdiction issues) etc.
Overall

Statistics:-
According to a survey carried out in 2002 by CDB Research and consulting inc (cdbresearch.com) revealed that:-
One out of every three (33 per cent) internet users are making online purchases every day in the world.
30 % of the online shoppers are attracted by the ability to shop at home.
While 25 % cited the ability to shop at any time of the day or night.
18 % using the internet to find the best prices.

E-Business Vs E-Commerce
E- Business
E- Commerce
Covers outer as well as internal processes.
it involves only three types of integration:-
Vertical integration of front-end Web site applications to existing transaction systems;
Cross-business integration of a company with Web sites of customers, suppliers or intermediaries such as Web-based marketplaces; and
Integration of technology with modestly redesigned processes for order handling, purchasing or customer service.
Mainly focused on internal processes.
E-commerce covers outward-facing processes.
Sub part of E-Business

Uses of Internet in E-Marketing
Distribution
Customer Relationship
Money collection
Lead Generation
Advertisement
Feed back Tool

E- Marketing Mix:-
Product
Price
Place
Promotion

Product:-

Price:-
International Pricing
Online Auctions
Pricing Information
cost of an online advertising medium.
Traditional Pricing

Place:-
New Internet Marketing
Pre-Existing Companies

Promotion:-
Pay-Per-Click Advertising
Search Marketing
Affiliate Marketing
Offline Promotions Strategies

5‘S’ in E-Marketing:-
Smith and Chaffey (2006)
Sell
Serve
Speak
Save
Sizzle:-sell the sizzle not the sausage.

Benefits of E-Marketing:-
More information for sellers about their customers .
More information for buyers.

New intermediaries.
New technology "interconnectivity“.
More automation
World-wide sourcing and access.
Greater value consciousness.

Framework of E-Marketing:-
Set overall electronic objectives - need standards and expectations.

Understand each customer - data-base marketing.
Design your presence - follow the rules of research.
Entertain! provide a wealth of experiences.
Make it interactive - engage the customer.

Contd…
Advertise your presence - develop effective campaigns
Network the net - location! direct the traffic to your site (use buttons, banners, sponsorship and co-brand ads, keyword ads
Deliver the promise - get the logistics right for home delivery
Manage loyalty - practice the art of keeping customers
Measure - ways of counting include = cost per thousand, cost per click, click through, cost per head, number of hits, number of visits,

E Marketing

by National School Of Business, Bangalore on Mar 19, 2010

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E Marketing — Presentation Transcript