E Marketing

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This ppt cover all the pro's and con's related to E-Marketing

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E Marketing

  1. 1. E-Marketing<br />
  2. 2. Team Members<br />Abhishek Kumar Rai<br />Adrian<br />Nidhi Kumari<br />Kaushal<br />Milan Bir<br />
  3. 3. What is E-marketing<br /><ul><li>It is also referred as ‘Online marketing” or “Internet Marketing”.
  4. 4. The unique benefits of usage of internet in marketing are:-</li></ul>Low costs in distribution of information <br />Acts as vibrant media to global audience<br />Most flexible way of doing business.<br />
  5. 5. E-Commerce<br />Doing business online.<br />“Any form of business transaction in which the parties interact electronically rather than by physical exchange of documents or direct meetings amongst officials”<br />
  6. 6. Methods of E-Marketing<br /><ul><li>Search engine marketing
  7. 7. Display advertising
  8. 8. E-mail marketing
  9. 9. Affiliate marketing
  10. 10. Interactive advertising
  11. 11. Viral marketing </li></li></ul><li>Strategies for E-Marketing<br />E-marketing strategies includes all aspects of online advertising of products, services and websites which in turn includes:- <br /><ul><li>Search engine marketing
  12. 12. Public relations
  13. 13. Social media
  14. 14. Market research
  15. 15. E-mail marketing
  16. 16. Direct sales</li></li></ul><li>Types of E-Marketing:-<br />Internet marketing<br />Interactive marketing <br />Mobile marketing <br />
  17. 17. Problems to go for E-Marketing<br />Availability of computers.<br />Access to Internet.<br />Credit Cards<br /> For Indians<br />
  18. 18. Contd…<br /><ul><li> Low percentage of computer penetration.
  19. 19. Internet connectivity
  20. 20. Low percentage of internet surfers entering into online transactions.
  21. 21. Credit cards
  22. 22. Cyber security
  23. 23. Cyber crime
  24. 24. Loss of personal touch in shopping.
  25. 25. Legal issues (trade mark, domain name/copy right, jurisdiction issues) etc.</li></ul> Overall <br />
  26. 26. Statistics:-<br /><ul><li>According to a survey carried out in 2002 by CDB Research and consulting inc (cdbresearch.com) revealed that:-
  27. 27. One out of every three (33 per cent) internet users are making online purchases every day in the world.
  28. 28. 30 % of the online shoppers are attracted by the ability to shop at home.
  29. 29. While 25 % cited the ability to shop at any time of the day or night.
  30. 30. 18 % using the internet to find the best prices.</li></li></ul><li>E-Business Vs E-Commerce<br />E- Business<br />E- Commerce<br />Covers outer as well as internal processes.<br />it involves only three types of integration:-<br />Vertical integration of front-end Web site applications to existing transaction systems; <br />Cross-business integration of a company with Web sites of customers, suppliers or intermediaries such as Web-based marketplaces; and <br />Integration of technology with modestly redesigned processes for order handling, purchasing or customer service. <br /> Mainly focused on internal processes.<br />E-commerce covers outward-facing processes.<br />Sub part of E-Business<br />
  31. 31. Uses of Internet in E-Marketing<br /> Distribution<br />Customer Relationship<br /> Money collection<br />Lead Generation<br />Advertisement<br />Feed back Tool<br />
  32. 32. E- Marketing Mix:-<br />Product<br />Price<br />Place<br />Promotion<br />
  33. 33. Product:-<br />
  34. 34. Price:-<br />International Pricing<br />Online Auctions<br />Pricing Information<br />cost of an online advertising medium.<br />Traditional Pricing<br />
  35. 35. Place:-<br />New Internet Marketing<br />Pre-Existing Companies<br />
  36. 36. Promotion:-<br />Pay-Per-Click Advertising<br />Search Marketing<br />Affiliate Marketing<br />Offline Promotions Strategies<br />
  37. 37. 5‘S’ in E-Marketing:-<br />Smith and Chaffey (2006)<br /><ul><li>Sell
  38. 38. Serve
  39. 39. Speak
  40. 40. Save
  41. 41. Sizzle:-sell the sizzle not the sausage. </li></li></ul><li>
  42. 42. Benefits of E-Marketing:-<br />More information for sellers about their customers .<br /> More information for buyers.<br /> <br />New intermediaries. <br />New technology "interconnectivity“. <br /> More automation <br /> World-wide sourcing and access. <br /> Greater value consciousness.<br />
  43. 43. Framework of E-Marketing:-<br /> Set overall electronic objectives - need standards and expectations.<br /> <br /> Understand each customer - data-base marketing. <br /> Design your presence - follow the rules of research. <br /> Entertain! provide a wealth of experiences. <br />Make it interactive - engage the customer. <br />
  44. 44. Contd…<br /> Advertise your presence - develop effective campaigns <br /> Network the net - location! direct the traffic to your site (use buttons, banners, sponsorship and co-brand ads, keyword ads <br /> Deliver the promise - get the logistics right for home delivery <br /> Manage loyalty - practice the art of keeping customers <br /> Measure - ways of counting include = cost per thousand, cost per click, click through, cost per head, number of hits, number of visits,<br />

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