What is E-marketing<br /><ul><li>It is also referred as ‘Online marketing” or “Internet Marketing”.
The unique benefits of usage of internet in marketing are:-</li></ul>Low costs in distribution of information <br />Acts as vibrant media to global audience<br />Most flexible way of doing business.<br />
E-Commerce<br />Doing business online.<br />“Any form of business transaction in which the parties interact electronically rather than by physical exchange of documents or direct meetings amongst officials”<br />
Methods of E-Marketing<br /><ul><li>Search engine marketing
Viral marketing </li></li></ul><li>Strategies for E-Marketing<br />E-marketing strategies includes all aspects of online advertising of products, services and websites which in turn includes:- <br /><ul><li>Search engine marketing
Statistics:-<br /><ul><li>According to a survey carried out in 2002 by CDB Research and consulting inc (cdbresearch.com) revealed that:-
One out of every three (33 per cent) internet users are making online purchases every day in the world.
30 % of the online shoppers are attracted by the ability to shop at home.
While 25 % cited the ability to shop at any time of the day or night.
18 % using the internet to find the best prices.</li></li></ul><li>E-Business Vs E-Commerce<br />E- Business<br />E- Commerce<br />Covers outer as well as internal processes.<br />it involves only three types of integration:-<br />Vertical integration of front-end Web site applications to existing transaction systems; <br />Cross-business integration of a company with Web sites of customers, suppliers or intermediaries such as Web-based marketplaces; and <br />Integration of technology with modestly redesigned processes for order handling, purchasing or customer service. <br /> Mainly focused on internal processes.<br />E-commerce covers outward-facing processes.<br />Sub part of E-Business<br />
Uses of Internet in E-Marketing<br /> Distribution<br />Customer Relationship<br /> Money collection<br />Lead Generation<br />Advertisement<br />Feed back Tool<br />
Sizzle:-sell the sizzle not the sausage. </li></li></ul><li>
Benefits of E-Marketing:-<br />More information for sellers about their customers .<br /> More information for buyers.<br /> <br />New intermediaries. <br />New technology "interconnectivity“. <br /> More automation <br /> World-wide sourcing and access. <br /> Greater value consciousness.<br />
Framework of E-Marketing:-<br /> Set overall electronic objectives - need standards and expectations.<br /> <br /> Understand each customer - data-base marketing. <br /> Design your presence - follow the rules of research. <br /> Entertain! provide a wealth of experiences. <br />Make it interactive - engage the customer. <br />
Contd…<br /> Advertise your presence - develop effective campaigns <br /> Network the net - location! direct the traffic to your site (use buttons, banners, sponsorship and co-brand ads, keyword ads <br /> Deliver the promise - get the logistics right for home delivery <br /> Manage loyalty - practice the art of keeping customers <br /> Measure - ways of counting include = cost per thousand, cost per click, click through, cost per head, number of hits, number of visits,<br />