What is the value of                       a Facebook fan?                      How I learned to stop worrying about quant...
“If you are not paying for it,                              You are the product.”                              - Some real...
We all have an individual                                Social Value.                          Based on what we do and   ...
Wednesday, October 26, 2011
We are part of a machinery,                      which is sold to marketeers                         as any other media.We...
“A Fan base of 1 million                 translates into at least $3.6M               in equivalent media over a year.”   ...
“Fans are 28 % more likely than                  non-fans to continue using a                        specific brand”      ...
“On average fans spend an                   extra $72 that they would not                         otherwise spend.”       ...
But still many brands                        fall short from their potential                                in Social Medi...
“Maybe the problem is that we                    still treat Social Media as a                   media, not as an environm...
From singularity and simplicity..Wednesday, October 26, 2011
to complex networks..Wednesday, October 26, 2011
And this means we have to                 change the way work, the way                 we think and way we produce.Wednesd...
Wednesday, October 26, 2011
Wednesday, October 26, 2011
Marketing is always on!Wednesday, October 26, 2011
Wednesday, October 26, 2011
There has to be a clear goal                           and way to measure it.Wednesday, October 26, 2011
Wednesday, October 26, 2011
This is no goal.Wednesday, October 26, 2011
This might be, but it’s not enough.Wednesday, October 26, 2011
One thing is for sure:                       Somebody else’s goal is not                              your goal.Wednesday,...
Brands are very different                                and so are their fans.Wednesday, October 26, 2011
Wednesday, October 26, 2011
Wednesday, October 26, 2011
Instead of focusing on quantity,           we should start embracing quality.Wednesday, October 26, 2011
If you build a fan base, be sure                        you are leveraging it!Wednesday, October 26, 2011
If it’s earned media that we want.                        Let’s start earning it!Wednesday, October 26, 2011
“Luke, use the data.. ”Wednesday, October 26, 2011
Facebook’s latest update on                              insights is all about                           engagement and ac...
Wednesday, October 26, 2011
Not every fan will see your                update, because Facebook tries               to show users only most relevant  ...
Wednesday, October 26, 2011
Talking about thisWednesday, October 26, 2011
Wednesday, October 26, 2011
• Liking a Page              • Posting to a Page’s Wall              • Liking, commenting on or sharing a Page post (or ot...
That’s all folks!Wednesday, October 26, 2011
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The Value of a Facebook Fan

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  • I enjoyed it.. But the question is..Which do you prefer? Facebook or Twitter?

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The Value of a Facebook Fan

  1. 1. What is the value of a Facebook fan? How I learned to stop worrying about quantity and love the quality.Wednesday, October 26, 2011
  2. 2. “If you are not paying for it, You are the product.” - Some really smart guy on the internet -Wednesday, October 26, 2011
  3. 3. We all have an individual Social Value. Based on what we do and what is our role.Wednesday, October 26, 2011
  4. 4. Wednesday, October 26, 2011
  5. 5. We are part of a machinery, which is sold to marketeers as any other media.Wednesday, October 26, 2011
  6. 6. “A Fan base of 1 million translates into at least $3.6M in equivalent media over a year.” - Vitrue -Wednesday, October 26, 2011
  7. 7. “Fans are 28 % more likely than non-fans to continue using a specific brand” - Synpase -Wednesday, October 26, 2011
  8. 8. “On average fans spend an extra $72 that they would not otherwise spend.” - Synpase -Wednesday, October 26, 2011
  9. 9. But still many brands fall short from their potential in Social MediaWednesday, October 26, 2011
  10. 10. “Maybe the problem is that we still treat Social Media as a media, not as an environment” - I said that many times -Wednesday, October 26, 2011
  11. 11. From singularity and simplicity..Wednesday, October 26, 2011
  12. 12. to complex networks..Wednesday, October 26, 2011
  13. 13. And this means we have to change the way work, the way we think and way we produce.Wednesday, October 26, 2011
  14. 14. Wednesday, October 26, 2011
  15. 15. Wednesday, October 26, 2011
  16. 16. Marketing is always on!Wednesday, October 26, 2011
  17. 17. Wednesday, October 26, 2011
  18. 18. There has to be a clear goal and way to measure it.Wednesday, October 26, 2011
  19. 19. Wednesday, October 26, 2011
  20. 20. This is no goal.Wednesday, October 26, 2011
  21. 21. This might be, but it’s not enough.Wednesday, October 26, 2011
  22. 22. One thing is for sure: Somebody else’s goal is not your goal.Wednesday, October 26, 2011
  23. 23. Brands are very different and so are their fans.Wednesday, October 26, 2011
  24. 24. Wednesday, October 26, 2011
  25. 25. Wednesday, October 26, 2011
  26. 26. Instead of focusing on quantity, we should start embracing quality.Wednesday, October 26, 2011
  27. 27. If you build a fan base, be sure you are leveraging it!Wednesday, October 26, 2011
  28. 28. If it’s earned media that we want. Let’s start earning it!Wednesday, October 26, 2011
  29. 29. “Luke, use the data.. ”Wednesday, October 26, 2011
  30. 30. Facebook’s latest update on insights is all about engagement and activityWednesday, October 26, 2011
  31. 31. Wednesday, October 26, 2011
  32. 32. Not every fan will see your update, because Facebook tries to show users only most relevant stuff according to EdgeRankWednesday, October 26, 2011
  33. 33. Wednesday, October 26, 2011
  34. 34. Talking about thisWednesday, October 26, 2011
  35. 35. Wednesday, October 26, 2011
  36. 36. • Liking a Page • Posting to a Page’s Wall • Liking, commenting on or sharing a Page post (or other content on a page, like photos, videos or albums) • Answering a Question posted • RSVPing to an event • Mentioning a Page in a post • Phototagging a Page • Liking or sharing a check-in deal • Or checking in at a Place .Wednesday, October 26, 2011
  37. 37. That’s all folks!Wednesday, October 26, 2011
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