The Value of a Facebook Fan

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The Value of a Facebook Fan

  1. What is the value of a Facebook fan? How I learned to stop worrying about quantity and love the quality.Wednesday, October 26, 2011
  2. “If you are not paying for it, You are the product.” - Some really smart guy on the internet -Wednesday, October 26, 2011
  3. We all have an individual Social Value. Based on what we do and what is our role.Wednesday, October 26, 2011
  4. Wednesday, October 26, 2011
  5. We are part of a machinery, which is sold to marketeers as any other media.Wednesday, October 26, 2011
  6. “A Fan base of 1 million translates into at least $3.6M in equivalent media over a year.” - Vitrue -Wednesday, October 26, 2011
  7. “Fans are 28 % more likely than non-fans to continue using a specific brand” - Synpase -Wednesday, October 26, 2011
  8. “On average fans spend an extra $72 that they would not otherwise spend.” - Synpase -Wednesday, October 26, 2011
  9. But still many brands fall short from their potential in Social MediaWednesday, October 26, 2011
  10. “Maybe the problem is that we still treat Social Media as a media, not as an environment” - I said that many times -Wednesday, October 26, 2011
  11. From singularity and simplicity..Wednesday, October 26, 2011
  12. to complex networks..Wednesday, October 26, 2011
  13. And this means we have to change the way work, the way we think and way we produce.Wednesday, October 26, 2011
  14. Wednesday, October 26, 2011
  15. Wednesday, October 26, 2011
  16. Marketing is always on!Wednesday, October 26, 2011
  17. Wednesday, October 26, 2011
  18. There has to be a clear goal and way to measure it.Wednesday, October 26, 2011
  19. Wednesday, October 26, 2011
  20. This is no goal.Wednesday, October 26, 2011
  21. This might be, but it’s not enough.Wednesday, October 26, 2011
  22. One thing is for sure: Somebody else’s goal is not your goal.Wednesday, October 26, 2011
  23. Brands are very different and so are their fans.Wednesday, October 26, 2011
  24. Wednesday, October 26, 2011
  25. Wednesday, October 26, 2011
  26. Instead of focusing on quantity, we should start embracing quality.Wednesday, October 26, 2011
  27. If you build a fan base, be sure you are leveraging it!Wednesday, October 26, 2011
  28. If it’s earned media that we want. Let’s start earning it!Wednesday, October 26, 2011
  29. “Luke, use the data.. ”Wednesday, October 26, 2011
  30. Facebook’s latest update on insights is all about engagement and activityWednesday, October 26, 2011
  31. Wednesday, October 26, 2011
  32. Not every fan will see your update, because Facebook tries to show users only most relevant stuff according to EdgeRankWednesday, October 26, 2011
  33. Wednesday, October 26, 2011
  34. Talking about thisWednesday, October 26, 2011
  35. Wednesday, October 26, 2011
  36. • Liking a Page • Posting to a Page’s Wall • Liking, commenting on or sharing a Page post (or other content on a page, like photos, videos or albums) • Answering a Question posted • RSVPing to an event • Mentioning a Page in a post • Phototagging a Page • Liking or sharing a check-in deal • Or checking in at a Place .Wednesday, October 26, 2011
  37. That’s all folks!Wednesday, October 26, 2011
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