“Digital”                             From web sites to ecosystemsSaturday, December 3, 2011
A few years ago                             digital was about                              cool ash sitesSaturday, Decembe...
A few years ago                             digital was about                              cool ash sitesSaturday, Decembe...
A few years ago                             digital was about                              cool ash sitesSaturday, Decembe...
A few years ago                             digital was about                              cool ash sitesSaturday, Decembe...
The digital dimension              of marketing was a             destination in digital             space you sent your  ...
And suddenly things                 changed forever...Saturday, December 3, 2011
And suddenly things                 changed forever...Saturday, December 3, 2011
And suddenly things                 changed forever...Saturday, December 3, 2011
Digital marketing       evolved into building     ecosystems, experiences        and adding tangible              value......
Saturday, December 3, 2011
Saturday, December 3, 2011
Saturday, December 3, 2011
Saturday, December 3, 2011
Saturday, December 3, 2011
Saturday, December 3, 2011
Saturday, December 3, 2011
Saturday, December 3, 2011
And at the end of the                  day it has really                 nothing to do with                      digital.....
Its all about people.Saturday, December 3, 2011
An idea turns into                  an innovation after                  people start to use it                   in their...
So the question                    shouldn’t be “what                   can we do in digital”.                     It shou...
Every creative should               be enthusiastic about                   the possibilities                technology gi...
1. Mobile is growing                        faster than any                      technology beforeSaturday, December 3, 2011
Saturday, December 3, 2011
Smart phones have or              will revolutionize the                way we consume                 digital content.Sat...
Three behavioral                 trends: Convenience,                    context and fun.Saturday, December 3, 2011
Example of Convenience:                               Mobile Paying (NFC)Saturday, December 3, 2011
Example of Context: Relevance            through time and place.Saturday, December 3, 2011
Example of Fun: Engaging                   real-life game with mobileSaturday, December 3, 2011
2.Creative use of dataSaturday, December 3, 2011
We are overloaded                  with data and the key                      is to become                    absolutely c...
Data can be turned                  into a competitive                advantage. It can also                 be used to se...
Saturday, December 3, 2011
Saturday, December 3, 2011
Saturday, December 3, 2011
3. Platforms for creationSaturday, December 3, 2011
Saturday, December 3, 2011
Saturday, December 3, 2011
Saturday, December 3, 2011
Saturday, December 3, 2011
4. From campaigns                              to projectsSaturday, December 3, 2011
Saturday, December 3, 2011
Saturday, December 3, 2011
Saturday, December 3, 2011
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Digital - from websites to ecosystems

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Digital - from websites to ecosystems

  1. 1. “Digital” From web sites to ecosystemsSaturday, December 3, 2011
  2. 2. A few years ago digital was about cool ash sitesSaturday, December 3, 2011
  3. 3. A few years ago digital was about cool ash sitesSaturday, December 3, 2011
  4. 4. A few years ago digital was about cool ash sitesSaturday, December 3, 2011
  5. 5. A few years ago digital was about cool ash sitesSaturday, December 3, 2011
  6. 6. The digital dimension of marketing was a destination in digital space you sent your audience from analog world...Saturday, December 3, 2011
  7. 7. And suddenly things changed forever...Saturday, December 3, 2011
  8. 8. And suddenly things changed forever...Saturday, December 3, 2011
  9. 9. And suddenly things changed forever...Saturday, December 3, 2011
  10. 10. Digital marketing evolved into building ecosystems, experiences and adding tangible value...Saturday, December 3, 2011
  11. 11. Saturday, December 3, 2011
  12. 12. Saturday, December 3, 2011
  13. 13. Saturday, December 3, 2011
  14. 14. Saturday, December 3, 2011
  15. 15. Saturday, December 3, 2011
  16. 16. Saturday, December 3, 2011
  17. 17. Saturday, December 3, 2011
  18. 18. Saturday, December 3, 2011
  19. 19. And at the end of the day it has really nothing to do with digital...Saturday, December 3, 2011
  20. 20. Its all about people.Saturday, December 3, 2011
  21. 21. An idea turns into an innovation after people start to use it in their daily lives.Saturday, December 3, 2011
  22. 22. So the question shouldn’t be “what can we do in digital”. It should be what would make our audience care.Saturday, December 3, 2011
  23. 23. Every creative should be enthusiastic about the possibilities technology gives us. It allows us to be creative...Saturday, December 3, 2011
  24. 24. 1. Mobile is growing faster than any technology beforeSaturday, December 3, 2011
  25. 25. Saturday, December 3, 2011
  26. 26. Smart phones have or will revolutionize the way we consume digital content.Saturday, December 3, 2011
  27. 27. Three behavioral trends: Convenience, context and fun.Saturday, December 3, 2011
  28. 28. Example of Convenience: Mobile Paying (NFC)Saturday, December 3, 2011
  29. 29. Example of Context: Relevance through time and place.Saturday, December 3, 2011
  30. 30. Example of Fun: Engaging real-life game with mobileSaturday, December 3, 2011
  31. 31. 2.Creative use of dataSaturday, December 3, 2011
  32. 32. We are overloaded with data and the key is to become absolutely clear about what is useful.Saturday, December 3, 2011
  33. 33. Data can be turned into a competitive advantage. It can also be used to serve our audience and start engagement.Saturday, December 3, 2011
  34. 34. Saturday, December 3, 2011
  35. 35. Saturday, December 3, 2011
  36. 36. Saturday, December 3, 2011
  37. 37. 3. Platforms for creationSaturday, December 3, 2011
  38. 38. Saturday, December 3, 2011
  39. 39. Saturday, December 3, 2011
  40. 40. Saturday, December 3, 2011
  41. 41. Saturday, December 3, 2011
  42. 42. 4. From campaigns to projectsSaturday, December 3, 2011
  43. 43. Saturday, December 3, 2011
  44. 44. Saturday, December 3, 2011
  45. 45. Saturday, December 3, 2011

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