Digital - from websites to ecosystems

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Digital - from websites to ecosystems

  1. 1. “Digital” From web sites to ecosystemsSaturday, December 3, 2011
  2. 2. A few years ago digital was about cool ash sitesSaturday, December 3, 2011
  3. 3. A few years ago digital was about cool ash sitesSaturday, December 3, 2011
  4. 4. A few years ago digital was about cool ash sitesSaturday, December 3, 2011
  5. 5. A few years ago digital was about cool ash sitesSaturday, December 3, 2011
  6. 6. The digital dimension of marketing was a destination in digital space you sent your audience from analog world...Saturday, December 3, 2011
  7. 7. And suddenly things changed forever...Saturday, December 3, 2011
  8. 8. And suddenly things changed forever...Saturday, December 3, 2011
  9. 9. And suddenly things changed forever...Saturday, December 3, 2011
  10. 10. Digital marketing evolved into building ecosystems, experiences and adding tangible value...Saturday, December 3, 2011
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  19. 19. And at the end of the day it has really nothing to do with digital...Saturday, December 3, 2011
  20. 20. Its all about people.Saturday, December 3, 2011
  21. 21. An idea turns into an innovation after people start to use it in their daily lives.Saturday, December 3, 2011
  22. 22. So the question shouldn’t be “what can we do in digital”. It should be what would make our audience care.Saturday, December 3, 2011
  23. 23. Every creative should be enthusiastic about the possibilities technology gives us. It allows us to be creative...Saturday, December 3, 2011
  24. 24. 1. Mobile is growing faster than any technology beforeSaturday, December 3, 2011
  25. 25. Saturday, December 3, 2011
  26. 26. Smart phones have or will revolutionize the way we consume digital content.Saturday, December 3, 2011
  27. 27. Three behavioral trends: Convenience, context and fun.Saturday, December 3, 2011
  28. 28. Example of Convenience: Mobile Paying (NFC)Saturday, December 3, 2011
  29. 29. Example of Context: Relevance through time and place.Saturday, December 3, 2011
  30. 30. Example of Fun: Engaging real-life game with mobileSaturday, December 3, 2011
  31. 31. 2.Creative use of dataSaturday, December 3, 2011
  32. 32. We are overloaded with data and the key is to become absolutely clear about what is useful.Saturday, December 3, 2011
  33. 33. Data can be turned into a competitive advantage. It can also be used to serve our audience and start engagement.Saturday, December 3, 2011
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  37. 37. 3. Platforms for creationSaturday, December 3, 2011
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  42. 42. 4. From campaigns to projectsSaturday, December 3, 2011
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