Mikko

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Mikko

  1. 1. Aim High A 20 Year Marketing Plan for Mikko the Dreamer Mikko M. Estolano Ateneo Graduate School of Business July 2013 http://mikkoestolano.blogspot.com
  2. 2. MY FUTURE IS IN MY HANDS… A. Getting to Know Me • Vision / Mission: A Life of Purpose • Roles: The Many Faces of Mikko • Brand launch: The Dreamer B. Working on a Better Me • The Secret by Rhonda Byrne • The Law of Attraction by Joellyn Wittenstein Schwerdlin C. Envisioning the Future Me • Monitoring: Eye on the Prize • 20 years from now: Some dreams realized, new dreams are formed http://mikkoestolano.blogspot.com
  3. 3. VISION / MISSION www.mikkoestolano.blogspot.comhttp://mikkoestolano.blogspot.com My purpose in life is to be a steward of the Lord by applying the teachings of the Church in the way I conduct my personal and professional affairs. I will put to use my God-given knowledge and skills in sales and entrepreneurship in the service of my family, my community and the Lord.
  4. 4. SUCCESS MEANS PERFORMING 6 MAJOR ROLES AND MORE www.mikkoestolano.blogspot.com 1. Devoted Catholic 2. Caring son 3. Dependable brother 4. Reliable colleague 5. True friend 6. Responsible student http://mikkoestolano.blogspot.com
  5. 5. DEVOTED CATHOLIC www.mikkoestolano.blogspot.comhttp://mikkoestolano.blogspot.com
  6. 6. CARING SON http://mikkoestolano.blogspot.com
  7. 7. DEPENDABLE BROTHER http://mikkoestolano.blogspot.com
  8. 8. RELIABLE COLLEAGUE http://mikkoestolano.blogspot.com
  9. 9. TRUE FRIEND http://mikkoestolano.blogspot.com
  10. 10. RESPONSIBLE STUDENT http://mikkoestolano.blogspot.com
  11. 11. http://mikkoestolano.blogspot.com Mikko Estolano, PAL -O REMEMBER ME
  12. 12. http://mikkoestolano.blogspot.com BRANDING: The Dreamer I have chosen this logo to represent my brand as I look at the kite as a representation of one’s dream. I believe that we start having dreams about the lives we want for ourselves in our childhood at about the same way we learn how to fly kites. Just as the picture depicts, flying kites, just like dreaming should continue until adulthood.
  13. 13. http://mikkoestolano.blogspot.com BRANDING: The Dreamer Just like flying a kite, we must take hold and ownership of our dreams and steer those dreams as high as possible. As the cliché goes, “Sky is the limit.”
  14. 14. The Law of Attraction: The Secret by Rhonda Byrne •“Act as if you’ve already received.” - I attract the things I want in life by visualizing that they are already given to me or has already happened to me. This optimistic attitude sends a positive signal to the world. •“ Everything is possible, Nothing is impossible” -Being the “Dreamer” that I am, I aim for the good things in life not just for me, but for those around me as well. I work hard as I believe that nothing is impossible through God’s grace and hard work. http://mikkoestolano.blogspot.com
  15. 15. Principle #1: Understand sympathetic vibrations – like attracts like. - I try my best to be a force of good in the workplace, in school, at home and everywhere I go so as to attract positive things as well. http://mikkoestolano.blogspot.com Principle #2: Raise your vibrations – the importance of “feeling good.” - Despite difficult situations, I always try to see the ‘silver lining’ and not be defeated by challenges that come my way. The Law of Attraction: 5 Basic Principles by Joellyn Wittenstein Schwerdlin
  16. 16. http://mikkoestolano.blogspot.com The Law of Attraction: 5 Basic Principles by Joellyn Wittenstein Schwerdlin Principle #3: Change your mood – you have the power. - I recognize that not everything is under my control, but that my emotions are. Even in difficult situations, I try to keep my composure so as to be able to decide the best course of action. Principle #4: Follow this four-step process toward “deliberate creation”: - Knowing what I don’t want, getting clear on what I want and feeling what it would be like to have what I want will allow the universe to bring those things to me
  17. 17. http://mikkoestolano.blogspot.com The Law of Attraction: 5 Basic Principles by Joellyn Wittenstein Schwerdlin Principle #5: Allow the Law of Attraction to work – the absence of doubt. -I accept that the things I don’t like may happen, but at the same time, I believe that I have the capacity to attract the things that I do want to happen. Source: http://www.career-success-coach.com/index.php/2012/06/law- attraction-basic-principles/
  18. 18. 20 Years from today, I will still be dreaming… Dreaming of new things http://mikkoestolano.blogspot.com 2013 2033 25 years old 45 years old Single / In a relationship Married with 2 children Taking up MBA / Employee Business Owner Driving a Vios Owning a BMW, Lexus and Mercedes Benz Saving for my tuition Saving money for my retirement
  19. 19. STAYING ON THE RIGHT TRACK http://mikkoestolano.blogspot.com • Gantt Chart of “My Life” •Accomplishments •Bank Account •Family satisfaction
  20. 20. WHEN DREAMS COME TRUE, NEW DREAMS SHOULD BE FORMED http://mikkoestolano.blogspot.com As a Dreamer, I aim to inspire others to not be afraid to aspire for great things. Through faith and hard work, I believe that all things are possible for the power to make them into reality lies within us.
  21. 21. Aim High A 20 Year Marketing Plan for Mikko the Dreamer Mikko M. Estolano Ateneo Graduate School of Business July 2013 http://mikkoestolano.blogspot.com

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