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PRESENTATION 
ELEVATION 
Michael Weiss 
@mikepweiss
Who is this guy? 
AND WHAT IS 
HE DOING 
HERE?
Still Chasing 
THE ROCK 
AND ROLL 
DREAM
Now you know 
MICHAEL 
WEISS
That is called 
THE LESSIG 
METHOD
YOU 
THEM 
HOW 3
YOU
You are not the 
HERO. 
You are Yoda. 
The audience is 
LUKE 
SKYWALKER
We are in the business of 
PERSUASION
Aristotle said that one of 
the most important parts 
of a speech is to 
PRODUCE 
PERSUASION
Communication is the 
TRANSFER 
OF EMOTION 
Seth Godin
What is your 
STYLE?
It is critical that you 
IDENTIFY & 
ACCEPT 
your style
If you are not 
NERVOUS you 
are not HUMAN
Be 
COMFORTABLE
Be 
NATURAL
“You’re never really 
COMFORTABLE. 
Even though you may 
think you are…you 
really aren’t.”
Are you 
CASUAL?
Are you 
FORMAL?
What about your 
CADENCE?
Are you a 
FAST 
talker?
The power of the 
PAUSE
Or do you 
TAKE YOUR 
TIME?
How do you use your 
HANDS?
Are you aware of your 
FACE?
How do you use your 
BODY?
At the 1988 DNC 
Clinton was 
BOO’ED 
off the stage
Clinton uses his 
HANDS 
better than anyone
Cadence
Repetition 
REPETITION 
Repetition
It was hard not to feel his 
PASSION
Jim Morrison was 
a master of 
CROWD 
CONTROL
It comes down to 
CHARISMA
A personal quality making a person capable of 
INFLUENCING or INSPIRING large 
! 
numbers of people.
Is it 
INNATE 
or can it be 
LEARNED?
CLTs* 
(Charismatic Leadership 
Tactics) 
* John Antonakis, Marika Fenley, and Sue Liechti
Metaphor
Story
Want to learn how to tell a better story? 
WATCH 
COMEDIANS
Confidence
If you don’t believe it 
NEITHER 
WILL THEY
“If I'm King, where's my 
power? Can I form a 
government? Can I levy a 
tax, declare a war? No! 
And yet I am the seat of 
all authority. Why? 
Because the nation 
believes that when I 
speak, I speak for them. 
But I can't speak.”
Being 
AUTHENTIC
We fear that we 
are not worthy. 
And that 
DISCONNECTS 
US 
- Brene Brown
We have to be willing to be 
VULNERABLE* 
*Do something where there are 
no guarantees
We need to stop 
CONTROLLING 
& 
PREDICTING
EMOTIONS 
are 
CONTAGIOUS
THEM
The human brain not only 
looks for the 
UNEXPECTED 
but actually craves it 
Gregory Berns
Create 
TENSION
NESTED LOOPS
Open with the 
CONCLUSION
? It creates 
MYSTERY
It unravels a 
PUZZLE
2 THE PITCH 
THE 
WORKING 
SESSION
Let’s talk about 
THE PITCH
Your proposal is factual and filled with 
PROCESS AND 
BUDGETS
Your pitch is 
EMOTIONAL, 
ENGAGING & 
INSPIRATIONAL
3 READ YOUR 
PROPOSAL 
DEVOURED 
YOUR WEB 
SITE 
KNOW YOU 
CAN DO THE 
JOB
Bottom Line 
YOU ARE IN THE 
ROOM FOR A 
REASON
Now is not the time to talk about 
ME ME ME
Now is not the time to talk about 
THEM
This is just another 
MEETING
A Presentation Is Not A Meeting; 
IT’S A 
PERFORMANCE
Let’s talk about 
THE 
WORKING 
SESSION
Nancy Duarte
End Of Class #1
HOW
STORYTELLING 
STORYTELLING
Campfires have been replaced with 
PROJECTOR 
BULBS Nancy Duarte
You don’t have to tell the 
ENTIRE 
STORY
RULE 
OF 3
The 3 Little Pigs 
Goldilocks & the 3 Bears 
The Good, The Bad & The Ugly 
Stop, Drop & Roll 
Location, Location, Location 
Duty, Honor, Country 
Veni, Vidi, Vici
3 It’s 
ALL 
they can 
remember
Be 
RESPECTFUL
#1 Exercise boosts 
BRAIN 
POWER
If we didn’t move 
we would have been 
EATEN
UNPLUG
GO ANALOG
Multitasking is a 
MYTH
#4 We do not pay 
attention to 
BORING 
THINGS
Do something different 
EVERY 10 
MINUTES
#10 Vision trumps 
all other 
SENSES
HEAR 
a piece of information 
and 3 days later you’ll remember 
10% OF IT
ADD A 
PICTURE 
and you’ll remember 65%
CHOOSE YOUR TOOL
Too often we build our presentations 
AROUND OUR 
DECKS
I want you to build your decks 
AROUND YOUR 
PRESENTATIONS
Swab 
The 
Decks
Beware Of 
The Bullet 
Points
Why I Love Dolphins 
★ I 
Met 
One 
Once 
★ It 
was 
a 
summer 
day 
in 
Florida..... 
– Lorem 
ipsum 
dolor 
sit 
amet, 
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elit. 
Aenean 
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Aenean 
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massa, 
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et 
bibendum 
eget. 
(c) 
2012 
-­‐ 
NOAA 
-­‐ 
Why 
I 
Love 
Dolphins 
PresentaIon 
February 
2012 
#1
1 IDEA 
PER 
SLIDE
Slides are for 
SUPPORT 
ONLY
Say no to 
ANIMATION
HI-REZ 
images only
Your slide deck is NOT a 
HANDOUT
ENSEMBLE 
PRESENTING
“Jazz, like any language, has its own 
grammar and vocabulary. 
There’s no right or wrong, 
just some choices that are 
better than others.” 
- Wynton Marsalis
#1 Spend time 
TOGETHER
#2 Take calls 
TOGETHER
#3 Rehearse 
TOGETHER
Kibbitz & Nosh
"I've learned that people will forget what you 
said, people will forget what you did, but 
people will never forget how you 
made them feel.” 
- Maya Angelou
YOU 
THEM 
HOW 3
End Of Class #2
Setting Up 
THE 
ROOM
Got Mac?
Lights 
ON
Thermostat 
DOWN
Check Out The 
LAYOUT
10 Things You 
MUST DO 
Before You 
Present
#1 Clear Your 
CACHE
#2 Close 
OUTLOOK
#3 Close Your 
IM 
PROGRAM
#4 Sign Out Of 
TWITTER 
& 
FACEBOOK
#5 Check your 
VOLUME
#6 Close 
EVERYTHING
#7 Put Your 
Presentation On 
Your 
DESKTOP
#8 Go To The 
BATHROOM
#9 Take A Sip Of 
WATER
#10 Take A Deep 
BREATH
Breathing Exercise 
4, 7, 8
FOUR 
PERSONALITIES
TASK 
ASK TELL 
PEOPLE
TASK 
ASK TELL 
PEOPLE 
Analytical
TO BE RIGHT
TASK 
Analytical Driver 
ASK TELL 
PEOPLE
RESULTS
TASK 
Analytical Driver 
ASK TELL 
PEOPLE 
Amiable
APPROVAL
TASK 
Analytical Driver 
ASK TELL 
Amiable Expressive 
PEOPLE
RECOGNITION
TASK 
Analytical Driver 
ASK TELL 
Amiable Expressive 
PEOPLE 
Indifferent Handshake 
Quiet In Voice & Posture 
Asks Questions 
Does Not Make Statements 
Tends to Lean Back
TASK 
Analytical Driver 
ASK TELL 
Amiable Expressive 
PEOPLE 
Indifferent Handshake 
Quiet In Voice & Posture 
Asks Questions 
Does Not Make Statements 
Tends to Lean Back 
Firm Handshake 
Aggressive 
Tone Changes In Voice 
Quick / Clear 
Makes Statements 
Tends to Lean Forward
TASK 
Analytical Driver 
ASK TELL 
Amiable Expressive 
PEOPLE 
Indifferent Handshake 
Quiet In Voice & Posture 
Asks Questions 
Does Not Make Statements 
Tends to Lean Back 
Firm Handshake 
Aggressive 
Tone Changes In Voice 
Quick / Clear 
Makes Statements 
Tends to Lean Forward 
Infrequent Eye Contact 
Poker Faced 
Acts With Caution 
Wants Facts / Details 
Limited Hand Use 
No Small Talk
Infrequent Eye Contact 
Poker Faced 
Acts With Caution 
Wants Facts / Details 
Limited Hand Use 
No Small Talk 
TASK 
Analytical Driver 
ASK TELL 
Amiable Expressive 
PEOPLE 
Indifferent Handshake 
Quiet In Voice & Posture 
Asks Questions 
Does Not Make Statements 
Tends to Lean Back 
Firm Handshake 
Aggressive 
Tone Changes In Voice 
Quick / Clear 
Makes Statements 
Tends to Lean Forward 
Great Eye Contact 
Animated / Facial Expressions 
Smiles / Nods / Frowns 
Little Effort For Facts 
Hands Free / Palms Open Up 
Shares Personal Feelings
RELAX 
Take Deep 
Breaths
Listen & 
PAUSE
Repeat 
THE QUESTION
PEP
POINT 
EXAMPLE 
POINT
It’s Okay To Say 
I DON’T 
KNOW
End Of Class #3

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