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How Connected Have We Become?          Michael Weiss         Adjunct Professor         January 16, 2013
What’s the first thing you do inthe morning?
85% of Americans have a cell phone                               *PEW
45% have a smart phone                    *PEW
25% have a tablet45% have a smart phone                    *PEW
61% have a laptop     25% have a tablet45% have a smart phone                    *PEW
18% have an ebook reader       61% have a laptop       25% have a tablet  45% have a smart phone                      *PEW
Americans areConnected                * MIT senseable city lab
Community Redefined
Would You Rather Call or Text?
How Many Texts Per Day?
Technology goes beyond the phone
One of Six People In The World       Is On Facebook
17 billion location-tagged posts and check-ins logged.Average User Has 130 Friends23% of Users Check Their Account 5+ Time...
77% of B2C companies&43%of B2B companies acquired customers from        Facebook
In 2011 there were 7.5 millionkids under the age of 13 onFacebook                         *Consumer Reports
5 million were under 10                          *Consumer Reports
1 million accounts are everyday.                     There are 175 million tweets sent                     from Twitter ev...
34% of marketers havegenerated leads using Twitter.
What About TV?
The percentof DVRusage hasgrownfivefold froma mere 1.6%in 2006 toalmost 8% in                *Neilsen 2012
Leading the trend in DVR usage are females 18-54, who allot  almost 10%       of their TV    viewing time to a DVR.       ...
*Neilsen 2012
What Would You Do If You      Lost Power?
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How Connected Have We Become

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This is a deck I used for the first class of the semester. The class is called All Things Digital at the mSchool at Loyola Marymount University. The purpose was to spark conversation with the students - and believe me - it did!

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Transcript of "How Connected Have We Become"

  1. 1. How Connected Have We Become? Michael Weiss Adjunct Professor January 16, 2013
  2. 2. What’s the first thing you do inthe morning?
  3. 3. 85% of Americans have a cell phone *PEW
  4. 4. 45% have a smart phone *PEW
  5. 5. 25% have a tablet45% have a smart phone *PEW
  6. 6. 61% have a laptop 25% have a tablet45% have a smart phone *PEW
  7. 7. 18% have an ebook reader 61% have a laptop 25% have a tablet 45% have a smart phone *PEW
  8. 8. Americans areConnected * MIT senseable city lab
  9. 9. Community Redefined
  10. 10. Would You Rather Call or Text?
  11. 11. How Many Texts Per Day?
  12. 12. Technology goes beyond the phone
  13. 13. One of Six People In The World Is On Facebook
  14. 14. 17 billion location-tagged posts and check-ins logged.Average User Has 130 Friends23% of Users Check Their Account 5+ Times A Day250 Million Photos Uploaded Every Day488 million users regularly use Facebookmobile.85% of women are annoyed by their friends onFacebook.
  15. 15. 77% of B2C companies&43%of B2B companies acquired customers from Facebook
  16. 16. In 2011 there were 7.5 millionkids under the age of 13 onFacebook *Consumer Reports
  17. 17. 5 million were under 10 *Consumer Reports
  18. 18. 1 million accounts are everyday. There are 175 million tweets sent from Twitter every day. Since the dawn of Twitter, theres been a total of 163 billion tweets.The most followed brand on Twitter is YouTube with19 million followers.56% of customer tweets to companies are beingignored.
  19. 19. 34% of marketers havegenerated leads using Twitter.
  20. 20. What About TV?
  21. 21. The percentof DVRusage hasgrownfivefold froma mere 1.6%in 2006 toalmost 8% in *Neilsen 2012
  22. 22. Leading the trend in DVR usage are females 18-54, who allot almost 10% of their TV viewing time to a DVR. *Neilsen 2012
  23. 23. *Neilsen 2012
  24. 24. What Would You Do If You Lost Power?
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