PEOPLE
CAPITAL:
MONEY IS NOT
THE ONLY
THING YOU
NEED TO RAISE
AT STARTUPS
Mike Yonker, President, Learner Mobile
@theyonks...
“WHAT MATTERS IS NOT IDEAS, BUT THE
PEOPLE WHO HAVE THEM. GOOD PEOPLE
CAN FIX BAD IDEAS, BUT GOOD IDEAS
CAN’T SAVE BAD PEO...
KNOW YOU
!   Be self-critical!
!   Be honest!
!   Be authentic!
!   What do you look for
when you hire
someone?!
Me
KNOW YOUR BRAND
!  What’s Your Brand?!
•  Mission!
•  Vision!
•  Values!
!  Live it !
!  When all else fails employees wil...
KNOW YOUR PARTNERS
Will they be there in the rain?
Would they be there, when in pain?
Will they work as hard as you?
Will ...
BUILD A TEAM
!  It takes all types!
•  My first lesson!
•  COMPAQ ’90!
•  Briggs-Meyer Test!
!  Do you really want your tea...
INTERVIEW WELL
!  Job descriptions set expectations!
!  Trick questions suck!
!  Know what you’re hiring for!
•  Skills!
•...
MEASURE SUCCESS
!  Goals = Responsibility!
!  Metrics = Accountability!
COMMUNICATE PRIORITIES
!   Employees make tons of
decisions daily!
!   Priorities guide those
decisions and allow for
auto...
PROVIDE GUARDRAILS
!  No one likes to micro-manage!
•  If you do, you have other problems!
!  No one likes to be micro-man...
LEAD, THEN MANAGE
! What Makes a Great Leader?!
! Management != Leadership!
•  Counting value vs. Creating value!
•  Circl...
REMOVE BARRIERS
#1 JOB OF GREAT MANAGERS IS
TO SET DIRECTION, REMOVE
OBSTACLES, AND ALLOW
EMPLOYEES TO RUN QUICKLY
DEAL WITH UNDERPEFORMANCE
!  Harmful for everyone!
!  Use informal
accountability!
!  SHAKE on it!!
WORK != LIFE
!  Great employees are going to work
long and hard!
!  Encourage hobbies and vacation -
everyone needs an esc...
SAY SORRY
!  Professional
environment!
!  Civility still applies!
!  If you slip up, do
the same think
you’d tell your kid...
DO THE SIMPLE STUFF, IT MATTERS
!  Provoke curiosity!
!  Think like the best sales people!
•  Ask questions!
•  Listen, th...
“CAUSE CHANGE AND LEAD;
ACCEPT CHANGE AND SURVIVE;
RESIST CHANGE AND DIE.”
– RAY NOORDA
QUESTIONS?
THANK YOU mike.yonker@learnermobile.com
@theyonks/@learnermobile
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People Capital

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VentureSpur Accelerator Fall 2013 Workshop

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People Capital

  1. 1. PEOPLE CAPITAL: MONEY IS NOT THE ONLY THING YOU NEED TO RAISE AT STARTUPS Mike Yonker, President, Learner Mobile @theyonks/@learnermobile VentureSpur Workshop Fall 2013
  2. 2. “WHAT MATTERS IS NOT IDEAS, BUT THE PEOPLE WHO HAVE THEM. GOOD PEOPLE CAN FIX BAD IDEAS, BUT GOOD IDEAS CAN’T SAVE BAD PEOPLE” – PAUL GRAHAM
  3. 3. KNOW YOU !   Be self-critical! !   Be honest! !   Be authentic! !   What do you look for when you hire someone?! Me
  4. 4. KNOW YOUR BRAND !  What’s Your Brand?! •  Mission! •  Vision! •  Values! !  Live it ! !  When all else fails employees will make daily decisions guided by it!
  5. 5. KNOW YOUR PARTNERS Will they be there in the rain? Would they be there, when in pain? Will they work as hard as you? Will they leave you holding poo?
  6. 6. BUILD A TEAM !  It takes all types! •  My first lesson! •  COMPAQ ’90! •  Briggs-Meyer Test! !  Do you really want your team to be just like you?! !  Also stresses the need for empathy and communication! ! Team = Cohesion = >Performance!
  7. 7. INTERVIEW WELL !  Job descriptions set expectations! !  Trick questions suck! !  Know what you’re hiring for! •  Skills! •  Experience! •  Core Values! !  Interview against their resume!
  8. 8. MEASURE SUCCESS !  Goals = Responsibility! !  Metrics = Accountability!
  9. 9. COMMUNICATE PRIORITIES !   Employees make tons of decisions daily! !   Priorities guide those decisions and allow for autonomy! !   You’re all on an adventure – it’s nice when you feel like you’re in the same boat, going to the same destination!
  10. 10. PROVIDE GUARDRAILS !  No one likes to micro-manage! •  If you do, you have other problems! !  No one likes to be micro-managed! • If they do, you have other problems! !  Set guardrails, like French parents!
  11. 11. LEAD, THEN MANAGE ! What Makes a Great Leader?! ! Management != Leadership! •  Counting value vs. Creating value! •  Circles of influence vs. Circles of power! •  Leading people vs. Managing work! !  Great Management = Operational Efficiency!
  12. 12. REMOVE BARRIERS #1 JOB OF GREAT MANAGERS IS TO SET DIRECTION, REMOVE OBSTACLES, AND ALLOW EMPLOYEES TO RUN QUICKLY
  13. 13. DEAL WITH UNDERPEFORMANCE !  Harmful for everyone! !  Use informal accountability! !  SHAKE on it!!
  14. 14. WORK != LIFE !  Great employees are going to work long and hard! !  Encourage hobbies and vacation - everyone needs an escape, incl. you! !  Think hard about company events! •  Do you want to ask more time?! •  Are you encroaching even more on their personal/family time?!
  15. 15. SAY SORRY !  Professional environment! !  Civility still applies! !  If you slip up, do the same think you’d tell your kids to do! My Wife
  16. 16. DO THE SIMPLE STUFF, IT MATTERS !  Provoke curiosity! !  Think like the best sales people! •  Ask questions! •  Listen, think, respond – 2 ears/1 mouth! !  Don’t interrupt! !  Everyone’s voice matters – have a parking lot for ideas! !  Getting a raise wears off – take notice/say thanks!
  17. 17. “CAUSE CHANGE AND LEAD; ACCEPT CHANGE AND SURVIVE; RESIST CHANGE AND DIE.” – RAY NOORDA
  18. 18. QUESTIONS?
  19. 19. THANK YOU mike.yonker@learnermobile.com @theyonks/@learnermobile
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