Tweaking Your Marketing Toolbox

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Presented to the Advanced Marketing class at Kirkwood High School in September 2010.

Presented to the Advanced Marketing class at Kirkwood High School in September 2010.

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Transcript

  • 1. Tweaking Your Marketing Toolbox
    Michael Biedenstein
    Marketing Specialist
    Des Peres Parks and Recreation
  • 2. Overview
    • Introduction / Background
    • 3. Tools I use for marketing
    • 4. How marketing has changed
    • 5. Targeted marketing examples
    • 6. Questions
    Social Media is not a substitute for value.
    It’s a means of demonstrating value,
    but value must be there first. (@hrbartender)
  • 7. Michael Biedenstein
    • Kirkwood High School - Class of 2004
    • 8. Southeast Missouri State University - B.S. Recreation
    • 9. Des Peres Parks and Recreation
    • 10. Intern - Summer 2008
    • 11. Marketing Specialist - December 2008
    • 12. Kirkwood Football
    • 13. Statistician - 2002 Season
    • 14. Social Media Director - May 2010
  • Marketing Tools - Des Peres
  • 15. Marketing Tools - Des Peres
  • 16. Marketing Tools - Des Peres
  • 17. Marketing Tools - Des Peres
  • 18. Marketing Tools - Kirkwood Football
  • 19. Marketing Tools - Kirkwood Football
  • 20. Marketing Tool - Managing Social Media
  • 21. How has Marketing changed?
    • Time Delay vs. Instantaneous
    • 22. Push Marketing vs. Pull Marketing
    • 23. Mass Marketing vs. Targeted Marketing
  • Local Punt, Pass & Kick Competition
    Target Audience: Boys and Girls (6-15) in or very near Des Peres
    • Activity Guide
    • 24. Lodge Link email blast
    • 25. Flyers at The Lodge
    • 26. Large Poster at The Lodge
    • 27. City and NFL webpages
    • 28. Facebook and Twitter posts
  • Summer “Dive-In” Movie
    Target Audience: All Ages, especially children and families
    • “Chalk” ads on the sidewalk
    • 29. Lodge Link email blast
    • 30. Flyers at The Lodge
    • 31. Large signs on Lodge perimeter
    • 32. City webpage
    • 33. Bulletin boards at The Lodge
    • 34. Submitted to free web calendars
  • Dodgeball League
    Target Audience: Men and Women (16+) <10 miles from The Lodge
    • Lodge Link email blast
    • 35. Flyers at The Lodge
    • 36. Large Poster at The Lodge
    • 37. Activity Guide and City webpage
    • 38. Facebook and Twitter posts
  • Kirkwood Football on Facebook
    Target Audience: Facebook Users who are interested in Kirkwood Football
  • 39. Any Questions?
    Michael Biedenstein
    Marketing Specialist
    Des Peres Parks and Recreation
    314-835-6153
    mbiedenstein@desperesmo.org