Tweaking Your Marketing Toolbox<br />Michael Biedenstein<br />Marketing Specialist<br />Des Peres Parks and Recreation<br />
Overview<br /><ul><li>Introduction / Background
Tools I use for marketing
How marketing has changed
Targeted marketing examples
Questions</li></ul>Social Media is not a substitute for value.  <br />It’s a means of demonstrating value, <br />but value...
Michael Biedenstein<br /><ul><li>Kirkwood High School - Class of 2004
Southeast Missouri State University - B.S. Recreation
Des Peres Parks and Recreation
Intern - Summer 2008
Marketing Specialist - December 2008
Kirkwood Football
Statistician - 2002 Season
Social Media Director - May 2010</li></li></ul><li>Marketing Tools - Des Peres<br />
Marketing Tools - Des Peres<br />
Marketing Tools - Des Peres<br />
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Tweaking Your Marketing Toolbox

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Presented to the Advanced Marketing class at Kirkwood High School in September 2010.

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Tweaking Your Marketing Toolbox

  1. 1. Tweaking Your Marketing Toolbox<br />Michael Biedenstein<br />Marketing Specialist<br />Des Peres Parks and Recreation<br />
  2. 2. Overview<br /><ul><li>Introduction / Background
  3. 3. Tools I use for marketing
  4. 4. How marketing has changed
  5. 5. Targeted marketing examples
  6. 6. Questions</li></ul>Social Media is not a substitute for value. <br />It’s a means of demonstrating value, <br />but value must be there first. (@hrbartender)<br />
  7. 7. Michael Biedenstein<br /><ul><li>Kirkwood High School - Class of 2004
  8. 8. Southeast Missouri State University - B.S. Recreation
  9. 9. Des Peres Parks and Recreation
  10. 10. Intern - Summer 2008
  11. 11. Marketing Specialist - December 2008
  12. 12. Kirkwood Football
  13. 13. Statistician - 2002 Season
  14. 14. Social Media Director - May 2010</li></li></ul><li>Marketing Tools - Des Peres<br />
  15. 15. Marketing Tools - Des Peres<br />
  16. 16. Marketing Tools - Des Peres<br />
  17. 17. Marketing Tools - Des Peres<br />
  18. 18. Marketing Tools - Kirkwood Football<br />
  19. 19. Marketing Tools - Kirkwood Football<br />
  20. 20. Marketing Tool - Managing Social Media<br />
  21. 21. How has Marketing changed?<br /><ul><li>Time Delay vs. Instantaneous
  22. 22. Push Marketing vs. Pull Marketing
  23. 23. Mass Marketing vs. Targeted Marketing</li></li></ul><li>Local Punt, Pass & Kick Competition<br />Target Audience: Boys and Girls (6-15) in or very near Des Peres<br /><ul><li>Activity Guide
  24. 24. Lodge Link email blast
  25. 25. Flyers at The Lodge
  26. 26. Large Poster at The Lodge
  27. 27. City and NFL webpages
  28. 28. Facebook and Twitter posts</li></li></ul><li>Summer “Dive-In” Movie<br />Target Audience: All Ages, especially children and families<br /><ul><li>“Chalk” ads on the sidewalk
  29. 29. Lodge Link email blast
  30. 30. Flyers at The Lodge
  31. 31. Large signs on Lodge perimeter
  32. 32. City webpage
  33. 33. Bulletin boards at The Lodge
  34. 34. Submitted to free web calendars</li></li></ul><li>Dodgeball League<br />Target Audience: Men and Women (16+) <10 miles from The Lodge<br /><ul><li>Lodge Link email blast
  35. 35. Flyers at The Lodge
  36. 36. Large Poster at The Lodge
  37. 37. Activity Guide and City webpage
  38. 38. Facebook and Twitter posts</li></li></ul><li>Kirkwood Football on Facebook<br />Target Audience: Facebook Users who are interested in Kirkwood Football<br />
  39. 39. Any Questions?<br />Michael Biedenstein<br />Marketing Specialist<br />Des Peres Parks and Recreation<br />314-835-6153<br />mbiedenstein@desperesmo.org<br />

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