The Most Practical Social Media Presentation You'll Find For Free!
Upcoming SlideShare
Loading in...5
×
 

The Most Practical Social Media Presentation You'll Find For Free!

on

  • 3,936 views

Social Media strategic planning is an exercise that few organizations put themselves through. Get beyond the overview presentations and start doing something on the social web....

Social Media strategic planning is an exercise that few organizations put themselves through. Get beyond the overview presentations and start doing something on the social web.

Licensed through Creative Commons.
Please download, adapt and reuse.
Just give credit and then I'd love to know how you have improved upon it.

Statistics

Views

Total Views
3,936
Views on SlideShare
3,377
Embed Views
559

Actions

Likes
10
Downloads
219
Comments
0

27 Embeds 559

http://techhermit.blogspot.com 401
http://techhermit.blogspot.nl 17
http://techhermit.blogspot.co.uk 17
http://techhermit.blogspot.com.au 17
http://techhermit.blogspot.ca 16
http://www.slideshare.net 14
http://techhermit.blogspot.in 12
http://www.scoop.it 7
http://techhermit.blogspot.be 7
http://techhermit.blogspot.it 7
http://techhermit.blogspot.com.es 7
http://techhermit.blogspot.de 5
http://techhermit.blogspot.fr 4
http://www.techhermit.blogspot.com 4
http://techhermit.blogspot.ru 3
http://techhermit.blogspot.co.nz 3
http://techhermit.blogspot.ch 3
http://techhermit.blogspot.sg 2
http://techhermit.blogspot.pt 2
http://techhermit.blogspot.gr 2
http://techhermit.blogspot.com.br 2
http://techhermit.blogspot.dk 2
http://techhermit.blogspot.fi 1
http://www.techhermit.blogspot.ca 1
http://techhermit.blogspot.mx 1
http://pinterest.com 1
http://techhermit.blogspot.ie 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Most Practical Social Media Presentation You'll Find For Free! The Most Practical Social Media Presentation You'll Find For Free! Presentation Transcript

    • Social Media Strategic Planning
      A strategic planning worksheet developed for the under-resourced organization new to social media
      The Most Practical Social Media Presentation You Will Find, For Free!
    • Developed by
      Mikey Ames I Strategic Consultant I Pursuant Group
      @mikeyames I techhermit.blogspot.com
      @pursuant I www.pursuantgroup.com
    • Social Media
      Basic Strategic Engagement Plan
      Audience, Objectives,
      Constraints and Strategy
      Ask Age? Gender? Geography? Socioeconomics?
      Profile the online behavior of your constituents
      Forrester’s Consumer Profile Tool
      Initial Strategic Planning
      Considerations and Questions
      Choose a single, measurable objective that is most important. If secondary objective must be met, it remains 2nd.
      An overall strategy must be informed by your audience, objectives and constraints.
      Strategies are different than tactics.
    • Social Media
      Basic Strategic Engagement Plan
      General Tactical Notes-
      Google Reader
      Google Reader-keywords
      *org name
      *programs and events
      *CEO or other notable staff names
      *peer organization names
      *URLs of site and blog
      *industry terms related to mission
      *Subscribe to key bloggers in your space
      AVOID GENERAL TERMS.
      Find New Blogs:
      Technorati.com
      Alltop.com
      Icerocket.com
    • Social Media
      Basic Strategic Engagement Plan
      General Tactical Notes-
      Twitter
      Reveal More in Bio
      • One sentence dedicated to overall mission
      • One sentence to explain purpose of twitter presence
      • One sentence to show authenticity of who is behind it
      For instance…
      “We are dedicated to the welfare of orphans. Using twitter to connect with others who care. You’ll meet a few of us here, but mainly it’s @mikeyames”
      *Follow back all real people
      *Block spammers and marketers
      Find and follow
      • Individuals who tweet about mission
      • Like minded organizations /peers
      • Corporate relations/partners
      Don’t follow 200 more than who is following you until you reach about 1000 followers
      Place personal Twitter handle in “Name Field”
      Best Practices
      • Background photo should be as constituent centric as possible
      • Actively seek to reply and retweet others
      • Include home page link in the bio
    • Social Media
      Basic Strategic Engagement Plan
      General Tactical Notes-
      Gmail
      Gmail account to administrate should be friendly moniker like “iheartmission@gmail“
      Load email contacts for future friend finding opportunities (gmail has 10k contact limit so be prepared to setup more than one account)
      Annually, refresh these contact lists with a new export from your data.
      Monthly, rotate these through your profiles to find new friends to follow
    • Social Media
      Basic Strategic Engagement Plan
      General Tactical Notes-
      Facebook Profile and Pages
      In facebook, your personal profile is the way for you to make initial connections and it gives you the chance to invite friends to fan pages. Privacy is customizable, but be willing to be open with most.
      (Being aware you are on public display is a good governor when absent a social media policy)
      Tutorial to create a custom welcome page for your facebook fan page
    • Social Media
      Basic Strategic Engagement Plan
      General Tactical Notes-
      YouTube
      Incorporate Branding
      Bio Should Include…
      • Fan-friendly welcome
      • Links to your sites
      • Full profile of information
      Open Comments
      Fear of negative comments shouldn’t limit you from positive connections
      “Subscribe to” and “Add as Friend” all peer organizations and individual who produce content around your mission.
    • Social Media
      Basic Strategic Engagement Plan
      General Tactical Notes-
      Update Scheduler - Hootsuite
      Top Efficiency Tactic
      Used to schedule updates to multiple locations
      Feedback and Statistics
      Measure effectiveness through easy reports
    • Social Media
      Basic Strategic Engagement Plan
      General Tactical Notes-
      Blogs and Comments
      Use comment management
      service like Disqus.com
      Commenting on other blog posts *What did they say well?
      *Answer Questions
      *Relay what others say
      *Ask “what if ?”
      *Review history and project future
      Top Priority Tactic
      Comment early and often on other blog posts that mention your team.
    • Social Media
      Basic Strategic Engagement Plan
      Schematic Workflow
      Visualize
      Your
      Workflow
    • Social Media
      Basic Strategic Engagement Plan
      Tactical Matrix
      Make Tactical Decisions While Making Time Estimates
    • Social Media
      Basic Strategic Engagement Plan
      Daily Tasks and Time
      Turn Tactics and Time Into Daily Task Lists
    • Social Media
      Basic Strategic Engagement Plan
      Task Order - Tool Tutorials
      Do The Setup Tasks
      gmail.com - may need more than one
      - sign up with name equivalent of “iheartmission@gmail.com”
      - also get iheartmission2, iheartmission3
      - load contact list from csv file (limit to 10,000 contacts per email account)
      hootsuite.com- signup with primary gmail account
      - connect personal twitter, team twitter, facebook fan pages, facebook personal profile
      - feed YouTube RSS to Hootsuite on RSS/Atom tab
      http://gdata.youtube.com/feeds/api/users/username/uploads
      -set keyword search columns
      - video tutorial – Setting up a hootsuite account
      -video tutorial – Hootsuitehas a $1.99 iphone app
      Google.com/reader- signup with primary gmail account
      - import known blog RSS feeds and keyword alert feeds
      - video tutorial – Using Google Reader
    • Social Media
      Basic Strategic Engagement Plan
      Task Order - Tool Tutorials
      Do The Setup Tasks
      youtube.com- signup with primary gmail account
      -setup organization’s YouTube channel with matching username
      disqus.com- signup with primary gmail account
      -setup disqusprofile and replace blog comment system
      Discover New Bloggers
      alltop.com- become familiar
      technorati.com- become familiar
      icerocket.com- become familiar
      User Names - bring usernames into alignment - http://namechk.com/
    • Social Media
      Basic Strategic Engagement Plan
      Tactical Matrix
    • Social Media
      Basic Strategic Engagement Plan
      Daily Tasks and Time
    • Would you like someone to walk your organization through this exercise?
      Contact Mikey Ames at michael.ames@pursuantagency.com