Social Media Strategic Planning Strategic Planning for the Front OfficeAn Introduction<br />http://www.flickr.com/photos/2...
Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />Audience, Objectives, <br />Constraints and Str...
Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />Google Reader<br /...
Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />Twitter<br />Revea...
One sentence to explain purpose of twitter presence
One sentence to show authenticity of who is behind it</li></ul>For instance…<br /> “Great family baseball experience.  Usi...
Like minded organizations /peers  Corporate relations/partners</li></ul>Don’t follow more than 200 than who is following y...
Actively seek to reply and retweet others
Include home page link in the bio</li></li></ul><li>Northwoods League, Social Media <br />Basic Strategic Engagement Plan<...
Be more engaging with fans
Give then an experience, a twitter autograph just for them</li></li></ul><li>Northwoods League, Social Media <br />Basic S...
Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />Facebook Profile a...
Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />Blogs and Comments...
Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />Gmail<br />Gmail a...
Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />YouTube<br />Incor...
Links to your sites
Full profile of information</li></ul>Open Comments<br />Fear of negative comments shouldn’t limit you from positive connec...
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Social Media Strategic Planning for the Sports Front Office

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A presentation to aid sports teams in strategic planning. This is an exercise hosted for the Northwoods Summer Baseball League by Pursuant Sports. It contains blank worksheets at the end of the presentation for others who would like to download and use

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Social Media Strategic Planning for the Sports Front Office

  1. 1. Social Media Strategic Planning Strategic Planning for the Front OfficeAn Introduction<br />http://www.flickr.com/photos/24704473@N07<br />http://www.flickr.com/photos/zacheverson/2259577982/<br />http://www.flickr.com/photos/hectoralejandro/3499429624<br />http://www.flickr.com/photos/localandbitter/sets/72157601501234353/<br />http://www.flickr.com/photos/jancyclops/4302613514<br />Prepared for Northwoods League <br />by Michael Ames, Pursuant Group<br />
  2. 2. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />Audience, Objectives, <br />Constraints and Strategy<br />
  3. 3. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />Google Reader<br />Google Reader-keywords<br />*org name <br />*programs and events <br />*Owner, GM, Coach <br />*other teams in space <br />*URLs of site and blog <br />*industry terms related to local fan interest<br />*Subscribe to key bloggers in your space <br />AVOID GENERAL TERMS. <br />Find New Blogs:<br />Technorati.com<br />Alltop.com<br />Icerocket.com<br />
  4. 4. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />Twitter<br />Reveal More in Bio<br /><ul><li>One sentence dedicated to overall mission
  5. 5. One sentence to explain purpose of twitter presence
  6. 6. One sentence to show authenticity of who is behind it</li></ul>For instance…<br /> “Great family baseball experience. Using twitter to connect with fans. You may hear several of our voices through this profile. Nice to tweet you!”<br />*Follow back all real people <br />*Block spammers and marketers <br />Find and follow<br /><ul><li>Individuals who tweet about mission
  7. 7. Like minded organizations /peers Corporate relations/partners</li></ul>Don’t follow more than 200 than who is following you until you reach about 1000 followers<br />Place personal Twitter handle in “Name Field”<br />Best Practices<br /><ul><li>Background photo should be as fan centric as possible
  8. 8. Actively seek to reply and retweet others
  9. 9. Include home page link in the bio</li></li></ul><li>Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />Twitter<br />Great Practice<br /><ul><li>Shows largest following because of fan expectations
  10. 10. Be more engaging with fans
  11. 11. Give then an experience, a twitter autograph just for them</li></li></ul><li>Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />Update Scheduler - Hootsuite<br />Top Efficiency Tactic<br />Used to schedule updates to multiple locations<br />Feedback and Stats<br />Measure effectiveness through easy reports<br />
  12. 12. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />Facebook Profile and Pages<br />In facebook, your personal profile is the way for you to make initial connections and it gives you the chance to invite friends to fan pages. Privacy is customizable, but be willing to be open with most.<br />(Being aware you are on public display is a good governor when absent a social media policy)<br />Tutorial to create a custom welcome page for your facebook fan page<br />
  13. 13. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />Blogs and Comments<br />Use comment management <br />service like Disqus.com <br />Commenting on other blog posts *What did they say well? <br />*Answer Questions <br />*Relay what others say <br />*Ask “what if ?” <br />*Review history and project future<br />Top Priority Tactic<br />Comment early and often on other blog posts that mention your team. <br />
  14. 14. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />Gmail<br />Gmail account to administrate should be friendly moniker like "bigteamfan@gmail“ <br />Load email contacts for future friend finding opportunities (gmail has 10k contact limit so be prepared to setup more than one account)<br />Annually, refresh these contact lists with a new export from your data.<br />Monthly, rotate these through your profiles to find new friends to follow<br />
  15. 15. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />General Tactical Notes-<br />YouTube<br />Incorporate Branding<br />Bio Should Include…<br /><ul><li>Fan-friendly welcome
  16. 16. Links to your sites
  17. 17. Full profile of information</li></ul>Open Comments<br />Fear of negative comments shouldn’t limit you from positive connections<br />“Subscribe to” and “Add as Friend” all peer organizations and individual who produce content around your mission.<br />
  18. 18. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />Schematic Workflow<br />
  19. 19. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />Tactical Matrix<br />
  20. 20. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />Daily Tasks and Time<br />
  21. 21. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />Task Order - Tool Tutorials<br />gmail.com - may need more than one<br />- sign up with name equivalent of “NorthwoodsLeaguefan@gmail.com”<br /> - also get NorthwoodsLeaguefan2, NorthwoodsLeaguefan3<br /> - load contact list from csv file (limit to 10,000 contacts per email account)<br />hootsuite.com- signup with primary gmail account<br />- connect personal twitter, team twitter, facebook fan pages, facebook personal profile<br />- feed YouTube RSS to Hootsuite on RSS/Atom tab <br />http://gdata.youtube.com/feeds/api/users/username/uploads<br />-set keyword search columns<br />- video tutorial – Setting up a hootsuite account <br />-video tutorial – Hootsuitehas a $1.99 iphone app<br />Google.com/reader- signup with primary gmail account<br /> - import known blog RSS feeds and keyword alert feeds<br />- video tutorial – Using Google Reader<br />
  22. 22. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />Task Order - Tool Tutorials<br />youtube.com- signup with primary gmail account<br />-setup teamYouTube channel with matching username<br />disqus.com- signup with primary gmail account<br /> -setup disqusprofile and replace blog comment system<br />Discover New Bloggers<br />alltop.com- become familiar<br />technorati.com- become familiar<br />icerocket.com- become familiar<br />User Names - bring usernames into alignment - http://namechk.com/<br />
  23. 23. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />Tactical Matrix<br />
  24. 24. Northwoods League, Social Media <br />Basic Strategic Engagement Plan<br />Daily Tasks and Time<br />
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