Person to Person Fundraising
The fundraising process of gathering gifts and
pledges by empowering individuals to raise funds
from their own networks and communities. This
method allows people to communicate with their
own choice of prospects through the use of
blogs, widgets, images, video, face to face
interaction and other social media.
Synonyms: peer to peer fundraising, personal fundraising, group
fundraising, viral fundraising, grassroots fundraising
Content via Peter Deitz http://www.slideshare.net/peterdeitz/persontoperson-fundraising-tools

Person to Person Fundraising
Traditional Fundraising P 2 P Fundraising
NPO NPO
•Organizational •Personal
•One-Way Communication •Two-Way Interactivity
Synonyms: peer to peer fundraising, personal fundraising, group
•Expensive •Inexpensive
•Controlledfundraising, viral fundraising, grassroots fundraising
Messaging •Uncontrolled Messaging
Adapted Content via Ben Rattay http://www.slideshare.net/peterdeitz/group-fundraising-how-does-it-work-and-whats-out-there

Person to Person Fundraising
Existing Tools
Available Processing + Full Integrated Campaign Fees
Platform Credit Card Fees Custom Training Management
Design And Help for Available
Options Fundraisers
BringLight < 10% No No No % of gifts
Change.org 4.50% No No No % of gifts
Changing the
Present 3% + $0.30 No No No % of gifts
ChipIn 2.9% + $0.30 No No No % of gifts
GiveMeaning 0% No No No 0%
JustGive 6.40% No No No % of gifts
FirstGiving 7.35% No No No % of gifts
Six Degrees 4.75% No No No % of gifts
Project Agape 4.50% No No No % of gifts
Integrates
Pursuant P2P existing payment Fee for
Microsite process Yes Yes Yes service

Pursuant’s Person to Person Fundraising Microsite
Synonyms: peer to peer fundraising, personal
fundraising, group fundraising, viral
fundraising, grassroots fundraising

Pursuant’s Person to Person Fundraising Microsite
Custom
Synonyms: peer to peer fundraising,Custom fundraising, group
Custom personal
Logo/Branding
fundraising, viral Video Custom Copy
Campaign fundraising, grassroots fundraising
Colors/Font

Pursuant’s Person to Person Fundraising Microsite
Individuals set
fundraising goal
Individuals create their
own profile with
picture and video
upload options
Individuals
Synonyms: peer to peer fundraising, personal fundraising, group with
communicate
their own networks
fundraising, viral fundraising, grassroots fundraising

Pursuant’s Person to Person Fundraising Microsite
Strategic training videos provided
for fundraising individuals
Strategies shared on how to
approach specific social networks
Email tool available for fundraisers
to message from the microsite
View The Training Videos Now!
CLICK HERE

Pursuant’s Person to Person Fundraising Microsite
Donations made generally or as
credit toward a specific
fundraiser’s goal
Integration with your existing
payment process
Confirmation emails available to
be sent as gift recepits

Pursuant’s Person to Person Fundraising Microsite
Explore and Play with a Generic
Sample of the Microsite