Online Giving is NOT Online Fundraising

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An appeal towards better terminology with online development.

An appeal towards better terminology with online development.

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  • 1. Online Gifts and Online Giving ARE NOT Online Fundraising twitter.com/ mikeyames http://techhermit.blogspot.com michael.ames@pursuant.net
  • 2. Development Cycle Identification Cultivation Solicitation Fulfillment Stewardship twitter.com/ mikeyames http://techhermit.blogspot.com michael.ames@pursuant.net
  • 3. Classic Fundraising http://www.flickr.com/photos/78428166@N00/512966822/ Identification http://www.flickr.com/photos/78428166@N00/143202334/ Cultivation Solicitation Fulfillment Stewardship http://www.intuitivmedia.net/data/picture/thumbnail/25.jpg twitter.com/ mikeyames http://techhermit.blogspot.com http://www.flickr.com/photos/ameliaps/171257741/ michael.ames@pursuant.net http://www.old-picture.com/american-history-1900-1930s/pictures/Carnegie-A.jpg
  • 4. Direct Mail Fundraising http://www.flickr.com/photos/funtomas/162339016/ Identification Cultivation http://www.flickr.com/photos/inkdphotos/3472854002/ Solicitation Fulfillment Stewardship http://www.flickr.com/photos/shutterkate/3151258891/ twitter.com/ mikeyames http://techhermit.blogspot.com michael.ames@pursuant.net http://www.flickr.com/photos/howardlake/3212182015/
  • 5. Telephone Fundraising http://www.flickr.com/photos/inkdphotos/3472854002/ http://www.flickr.com/photos/funtomas/162339016/ Identification Cultivation Solicitation Fulfillment Stewardship http://www.flickr.com/photos/21317126@N04/2646368016/ http://www.flickr.com/photos/shutterkate/3151258891/ twitter.com/ mikeyames http://techhermit.blogspot.com http://www.flickr.com/photos/howardlake/3212182015/ michael.ames@pursuant.net http://www.flickr.com/photos/21317126@N04/2646368016/
  • 6. Online Fundraising (Circa 1994) Identification Cultivation Solicitation Fulfillment Stewardship Have we improved in 15 years? twitter.com/ mikeyames http://techhermit.blogspot.com michael.ames@pursuant.net
  • 7. Online Gifts, Online Giving and Online Fundraising Online Gifts – Money that happens to be donated through some online interface. Online Giving – The action of donors who happen to donate through some online interface. Online Fundraising – Strategic understanding of human behavior in the various online environments, the chosen objectives of an organization to direct that behavior of their existing and potential donors, and the subsequent strategy to meet those objectives by utilizing appropriate online technology. twitter.com/ mikeyames http://techhermit.blogspot.com michael.ames@pursuant.net
  • 8. Online Gifts, Online Giving and Online Fundraising Clicking on this button does not initiate online fundraising. twitter.com/ mikeyames http://techhermit.blogspot.com michael.ames@pursuant.net
  • 9. Online Gifts, Online Giving and Online Fundraising Money donated through this page is an example of online giving resulting in an online gift, it is NOT necessarily online fundraising. twitter.com/ mikeyames http://techhermit.blogspot.com michael.ames@pursuant.net
  • 10. •Intentional Web Design Online •One Way Communication Fundraising Email Newsletters, Quarterlys, Annuals Donor Story Video •Two Way Communication •Electronic Direct Address Updates Social Web •Email Acquisition Strategies Blogs Participation •Online Listening Strategies Blog Content Creation Identification Cultivation •eSolicitation •Behavioral Data •Interactive Video Solicitation •Open and Click-through Rates •Variable Data Videos •Segmented/Informed Follow Up •Segmented Appeals Fulfillment •Segmented Gift Arrays •Campaign Microsites Stewardship •Person to Person Microsites Observation •Email Confirmation Gift Receipts •Donor Stories •Electronic Payment Gateways •Holiday Greetings •One-time and Monthly Giving Options twitter.com/ mikeyames http://techhermit.blogspot.com michael.ames@pursuant.net
  • 11. Get hold of me. I would love to talk… Mikey Ames twitter.com/ mikeyames http://techhermit.blogspot.com michael.ames@pursuant.net