Watt Belt - Opportunity execution presentation
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Watt Belt - Opportunity execution presentation Watt Belt - Opportunity execution presentation Presentation Transcript

  • WattBeltFashion forward mobile charging right on your hip!December 13, 2012
  • What is Watt Belt?For smartphone users who are frustrated by the limitedbattery life of todays devices, the "Watt" is a stylish beltwith an integrated ultra thin lithium polymer battery thatprovides backup power for your devices in a convenientfashion.Our product isnt an inconvenient/unfashionable batterybrick that you have to remember to carry around. Its areliable source of power youll never be without.
  • Marketing StrategyOnline● Google AdWords, Bing and Yahoo!● Facebook, Google+, Pinterest and other (Twitter).● % off of next purchase / referral discounts.Partnerships● Leverage retail relationships to promote the product.● Partner with other companies that produce complementary products for cross selling opportunities.Public Relations● Identify key people who would promote the product through their media channels.
  • Sales StrategyDirect Sales● From website (www.wattbelt.com)Partnerships● Boutique retailers● Fashion, technology● Examples: Hammacher SchlemmerWholesale● Resell to larger vendors / retailers
  • Key PartnershipsInitial Partnerships● Use Google Advertising and Facebook.Ramp-up Partnership● Select retailers located at large malls.Suppliers● Leverage off-shore suppliers for materials.
  • Distribution StrategyDirect Sales & Distribution● Initially - Individual shipping from production facility (basement, garage, warehouse,etc.)● Future - Expand network based on demand
  • Cost AnalysisBill of Materials (BOM) to outlineCustom PCB (printed circuit board) for charging/boosting/safety - $2Ultra-thin Li-Poly rechargeable battery - $2.22Pre-stamped leather - $3Battery sleeve - $0.50Custom nickel/chrome plated belt buckle - $3Charging cable - $0.25Other wire - $0.10TOTAL = $11.07/unitOverhead (development, manufacturing, facility, distribution) - TBD
  • Revenue ModelUnit Cost = 25% $11.07Profit Margin = 25% $11.07Retail cost = 50% $22.14Retail price = 100% ~$45.00
  • Risks● Overcoming health fears ○ Ensure product wont overheat/cause burns ○ Convince customers it is safe to use● Projection ○ Fad or here to stay ○ Being surpassed by quicker, more prevalent competitors● Quality & Manufacturing ○ Tooling costs are high even for first prototype battery ○ Grow too fast & the quality may be affected ○ Too slow and customers may lose interest
  • FundingBootstrap to startAs a next step, private funding via:Friends and familyKickstarter or alternativeAngel InvestorVenture CapitalIPO