W W W .M IKEW I TTENS TEI N. COM
Your Story Matters!
How To Find, Control, and Amplify Your Story
MIKE WITTENSTEIN
Mike Wittenstein Speaks To and Consults with Organizations that
Want to Create Memorable, Profitable Customer Experiences.
To control your story, make lots of
tools (web site, blog, bio, PowerPoint,
business card, videos, etc.) so that
At the September 15th meeting, you learned that wherever you appear on-line, the
how people buy talent is changing; that your own same clues are discovered about you.
Own your presence on-line. Use
story becomes the essence of your brand and that www.qalias.com in conjunction with
you are its brand manager. the usual tools, www.linkedin.com,
www.facebook.com, and
It’s not what you know or who you www.twitter.com. Don’t forget to
know...it’s about who knows you! check yourself out at
www.addictomatic.com to see how
you’re doing.
The core of your brand is your story. It’s what To amplify your story, create some
makes you unique, memorable, and worth great tools your referral network can
use to promote you. In professional
meeting (to those who don’t know you yet).
services, it’s always better to be
introduced than to introduce yourself.
To find your story, ask for testimonials Use your Reason for Being daily. Get a
and get some friendly interviews. Listen video clip of you at your best then
for the words others use to describe you share it widely.
then start to use them yourself. The This is what it takes
hardest and most important part of to make your brand
nailing your story is to write it from your brand portable—
audience’s perspective. and keep your
future secure!
Write a Reason for Being statement that identifies
who you serve, what outcome you produce, and Want to Learn More About Delivering
how you do it. It should be totally unambiguous. Great Customer Experiences? Call
Mike to discuss your needs and his
programs and consulting.
Info and Bookings (866) 770-9830 | Mobile (404) 229-5809 | Mike@MikeWittenstein.com