Atlanta
10.15.2009

Your Story Matters!
How to Identify, Control,
and Amplify Your Story
Thanks...

Storyminers

We help leaders earn
their most important stories...
...by designing experiences
their customers rave about
45 Minutes

We Have 45 Minutes
• Let’s get started!
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Story and
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Identify Your Sto
ify
Ampl
ps
ic al Ste
Pract
Change

Fear

What you know

Buying is Changing
Who
What you know

Buying is Changing
You
Who you know

Buying is Changing
Mike Knows!
770.425.9830
Brand Manager
Who knows you

You
Referral Agent Admin Professional
You You You
Brand Manager Social Media
You You
As of right
now, you
are a brand. You Not Easy

Personal Branding is
Not Easy
Worth it

But, it is
Rewarding
When You Do It Right
What is Personal Branding?

What is “Personal Branding”?

What is “Personal Branding”?
General Appearance LinkedIn
Clothes Facebook
Facial Expressions Resume
Smile ReputaIon
Voice Gossip
Experience Story
Skin Tone Leadership
Charisma Helpfulness
Genuineness Spitefulness
ReacIons Ego
Aroma/Odor AthleIc Ability

What is “Personal Branding”?
Experience Story

What is “Personal Branding”?
Experience Story
IdenyIfy

How to Identify Your Story
Listen
Different

Start With What’s Different
And Better TesImonials

Ask for Testimonials
• Listen for themes
• Capture turns of phrase
• Learn to see
yourself as
others do
Interview

Get a Friendly Interview
• Record a friendly interview
– Ask amazing questions
– Lead up to your focus
– Build on your strengths
– Turn the tables
• Now, you ask the questions ;-)
Focus

How to Identify Your Story
Focus
Not this

RFB

Declare Your
Reason for Being
Who?
What Outcome?
How?
RFB

Declare Your
Reason for Being
Who? I exist to help leaders
What Outcome? earn their most important stories
How? by designing experiences their
customers rave about.
See

How to Share Your Story
See
PerspecIve

Show

How to Share Your Story
Tell
Tools

Make the Tools
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Teach

How to Share Your Story
Teach
RFB

Tools That Teach
After
re
Befo
Barry
Jenkins’
Story

Create Your Own Sales Team
• 10 tell 10
Show what you DO

How to Own Your Story
Be Consistent
Own Your Story

Social Media

Social Media

Social Media
Control

You Can’t Really Control
What Others Say About You...
BriTany Spears, Lindsay Lohan, Paris Hilton

You can only control
what you do.
What can you do?

Own Your Story
QAlias

#1 Posi(on on ALL Major Search Engines

#1 Posi(on on ALL Major Search Engines

How To Monitor Yourself/Your Story
Consistent everywhere

Own Your Story
ping

Check self

Own Your Story

Type Any Name...

Review

Review
Everything on one slide

What you know
Who you know
Who knows you
Listen Focus See Tell Teach
Be about Something!
Find Your Story.
Be Your Brand.
Tools Be Your Own Brand Manager.
Not so hard

Be portable (fish)

Thanks!

Mike@MikeWittenstein.com
@MikeWittenstein on Twitter
Q&A
Thanks!

WWW.MIKEWITTENSTEIN.COM
Leave a card. Your Story Matters!
How To Find, Control, and Amplify Your Story
Get a handout. MIKE WITTENSTEIN
Mike Wittenstein Speaks To and Consults with Organizations that
Want to Create Memorable, Profitable Customer Experiences.
To control your story, make lots of
tools (web site, blog, bio, PowerPoint,
business card, videos, etc.) so that
At the September 15th meeting, you learned that wherever you appear on-line, the
how people buy talent is changing; that your own same clues are discovered about you.
Own your presence on-line. Use
story becomes the essence of your brand and that www.qalias.com in conjunction with
you are its brand manager. the usual tools, www.linkedin.com,
www.facebook.com, and
It’s not what you know or who you www.twitter.com. Don’t forget to
know...it’s about who knows you! check yourself out at
www.addictomatic.com to see how
you’re doing.
The core of your brand is your story. It’s what To amplify your story, create some
makes you unique, memorable, and worth great tools your referral network can
use to promote you. In professional
meeting (to those who don’t know you yet).
services, it’s always better to be
introduced than to introduce yourself.
To find your story, ask for testimonials Use your Reason for Being daily. Get a
and get some friendly interviews. Listen video clip of you at your best then
for the words others use to describe you share it widely.
then start to use them yourself. The This is what it takes
hardest and most important part of to make your brand
nailing your story is to write it from your brand portable—
audience’s perspective. and keep your
future secure!
Write a Reason for Being statement that identifies
who you serve, what outcome you produce, and Want to Learn More About Delivering
how you do it. It should be totally unambiguous. Great Customer Experiences? Call
Mike to discuss your needs and his
programs and consulting.
Info and Bookings (866) 770-9830 | Mobile (404) 229-5809 | Mike@MikeWittenstein.com
Thanks + Q&A

Remember...
No matter how much you try
or how much you spend,
your brand can’t be
any better
than what
your clients
experience.