Wingate

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This 'Hotel of the Future' video helped Wingate Inns launch its then new brand to franchisees and the press. It incorporated 30+ IBM technology innovations in a 7-minute piece that the leadership and the front line employees could authentically understand. Results = Wingate saved over $1 million in capital expenses and got many of its ideas to market 6-12 months faster due to the shared understanding and excitement this story brought about.

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