2009 Kaia Midwest Tech Conf Web Sites And Sm V08 21 09

Effective Marketing Strategies for Selling Insurance in the Web 2.0 Era Mike Wise VP – Insurance Technologies IdeaStar Incorporated [email_address]

Engage the New Client Demographic
How much business are you getting from the Web? Meanwhile, are your traditional selling strategies showing declining results?
Are you engaged with your targeted prospects and get timely referrals from clients via email, messaging, twitter?
What are other agents doing to be at the right place, at the right time, with the right message?
How to Use Web sites, Social Networking E-Mail Marketing, And Blogs

How much do you know?

What is the most used navigational element of a Web browser?
What is the definition of “Twipsy”?
What is User-generated Content?
Is the Web more about the top of the funnel or the bottom?
What is ‘viral marketing’?

Current Landscape Your Peers

ACT Web 2.0 Social Media Agent Survey Option Personal Agency Blog 17 7 Social Networking Sites 33 15 Wiki 19 7 Shared Media 25 1 Micro blogs 8 4 Virtual Gaming 3 1 Instant Messaging 26 15 Text Messaging 37 16

ACT Web 2.0 Social Media Agent Survey

Engage the New Agent Demographic
Agents are looking for useful information
and share helpful information
Provide ways to connect with each other
Share best practices
Share war stories
Train them on social media and referrals
USER-GENERATED CONTENT is critical
No fear… Moderate
Engaging Agents

Background, statistics on consumer Web utilization versus traditional advertising

With the proliferation of broadband penetration, and growing ubiquity of the Web at work and at home, the Internet garners one third of today’s consumer share of media consumption. http://tinyurl.com/pocec7
The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% at the end of 2008 . http://www.pewinternet.org
Almost half (49%) of internet users say they have used online classified sites, up from 22% who had done so in 2005. http://www.pewinternet.org

Common myths about insurance agents, Web traffic, and closing business

Insurance is face-to-face
Insurance agents will suffer the same fate as… travel agents
Insurance is too complicated to be sold online through Web sites

Best Practices Agent-driven Web-enabled insurance sales strategies http://www.govaughn.com

Right place, right time, right message
Consumer-driven Channel of Choice
Primary Web site ( www.GoVaughn.com )
Blog ( blog.GoVaughn.com )
Facebook Fan page
Twitter @NibbyP
Linkedin
Email engine
Referrals Referrals Referrals

Web sites “ The 8-second Rule” design and usability

Professional Design
Content Management
Current Content
Useful Content
Low cost
Simple
Viral
8 seconds before BACK

Driving traffic buzz, content email, referrals social networks

Main Site: News & Events (monthly)
Blog: Weekly Story, keywords, links
Twitter: Tweet both, RT others (daily)
Facebook: Share Tips, Ask Questions
Linkedin: Status, Reading, Trips, Network
Email: Weekly or Bi-weekly
Hire a Social Media Director??

Best Practices Agents using Facebook and Twitter

Hometown Quotes
Founders Insurance Group
Anyone in the audience?

The RAW POWER of BLOGS

The Raw Power of Blogs
Written by Agents and for Agents
Reward Top Producers with Authorship
OK… with editorial help as needed! 
Small, steady doses of engaging content
Pictures, podcasts, video, music video
Searchable for new agents coming on
Private or public
Clever search engine optimization
Social media integration
Email integration
Share-able
Why Blogs? Example………

The Raw Power of Blogs

Integrated Strategies with Social Networks According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business… Source: Social Media Marketing Industry Report, March 2009 18 FriendFeed 26 Digg, Reddit or similar 28 StumbleUpon 38 Forums 38 Social bookmark sites 41 YouTube or other video 77 Facebook 78 Linkedin 79 Blogs 86% Twitter % Respondents Using Social Media Marketer's Use of Social Media Tools

Integrated Strategies with Social Networks

Why Integrated Strategies with Social Networks? http://www.youtube.com/watch?v=sIFYPQjYhv8

Final Exam

How often should you Blog?
Where can you buy a Web 2.0?
When was the last time you used the old paper-based ‘Yellow Pages”?
How do Social Networks drive traffic?
What do you use the back of the business card for?

Helpful tools & Next Steps

GoodBarry - $39/mo
Tweetdeck - free
Bloglines - free
Audacity - free
Sony Vegas - $50 license
CamStudio – free
FreeConference - free
ShareItNow - $39/mo
Others from the audience?

Take a day a week next month and do this:
Set up a Blog and start Blogging
Write, Podcast, Vidcast, Tweet
Show your prospects who you are and what you know
Set up a simple Web site
P1: About, Contact, News, Events, Carriers, Products, Viral
P2: Links to Quote Engines and e-Applications
Set up Facebook and Linkedin pages
Continue to share and learn:
http://www.linkedin.com/groups?about=&gid=2212210
Big I Midwest Tech Conference 2009 Linkedin Group

Q & A Mike Wise Vice President – Insurance Technologies 216-674-1600 ext. 116 [email_address] http://blog.insurance-technologies.com / http://twitter.com/mikewise07 http://www.linkedin.com/in/mikewise07 Keeping the conversation going… KAIA Linkedin Group

2009 Kaia Midwest Tech Conf Web Sites And Sm V08 21 09

by WebWisedom on Aug 26, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

2009 Kaia Midwest Tech Conf Web Sites And Sm V08 21 09 — Presentation Transcript