Efg intro deck


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Efg intro deck

  1. 1. Your Hybrid Solution for Online Fieldwork Worldwide!
  2. 2. About Us <ul><li>Founded in 1975 </li></ul><ul><li>Headquarters in Paris, France </li></ul><ul><li>Top 10 International MR firm in Europe; Top 25 in worldwide </li></ul><ul><li>Largest independently-owned MR firm in France </li></ul><ul><li>150 Full-time employees </li></ul><ul><li>$71 million global revenue in 2009 </li></ul><ul><li>CATI pioneer in Europe: 1985 (Voxco) </li></ul><ul><li>ISO 9001 certified since 1995 </li></ul>
  3. 3. EFG - WW Data Collection Center <ul><li>Exclusively dedicated to the fieldwork </li></ul><ul><li>Interviewers: native speakers, specialized/industry </li></ul><ul><li>Bilingual (at least!) project managers </li></ul><ul><li>On-staff quality control director </li></ul>Quantitative represents 70% of global work
  4. 4. One-stop shop for fieldwork worldwide * This list is not exhaustive – EFG Works in over 80+ countries EUROPE AFRICA AMERICAS APAC Benelux Latvia Algeria Argentina Australia Bulgaria Lithuania Cameroon Brazil China/H.K. Croatia Poland Egypt Canada India Czech Rep. Portugal Kenya Chile Japan Finland Russia Morocco Columbia Philippines France Slovakia Nigeria Guatemala Singapore Germany Spain South Africa Mexico S. Korea Greece Sweden Tunisia Peru Taiwan Hungary Ukraine Middle Eastern countries Thailand Italy UK Vietnam
  5. 5. Industry Coverage <ul><li>Automotive, Transportation </li></ul><ul><li>Business Services </li></ul><ul><li>Chemical and Energy </li></ul><ul><li>Fast Growing Consumer Goods </li></ul><ul><li>Financial Services </li></ul><ul><li>Healthcare, Pharmaceutical </li></ul><ul><li>IT and Telecommunications </li></ul><ul><li>Luxury Goods </li></ul><ul><li>Sports and Entertainment </li></ul> B2B represents 60% of Global Business  Specialized Interviewers and Moderators
  6. 6. Research Coverage <ul><li>Ad Hoc Research </li></ul><ul><li>Advertising Test </li></ul><ul><li>Corporate Image Branding </li></ul><ul><li>Customer Satisfaction Measurement </li></ul><ul><li>Desk Research </li></ul><ul><li>Pack and Label Research and Evaluation </li></ul><ul><li>Product Development and Feasibility </li></ul><ul><li>Sponsorship Tracking and Evaluation </li></ul><ul><li>Strategic Research </li></ul>
  7. 7. Pricing <ul><li>Itemized </li></ul><ul><li>Quality oriented </li></ul><ul><li>Competitive, but not an exact science! </li></ul><ul><li>No set pricing </li></ul><ul><li>Depends on the approach, timing, countries, volume, targets… </li></ul><ul><li>Volume discount: 4 to 10% (# of interviews, countries) </li></ul><ul><li>Pricing hierarchy: </li></ul><ul><ul><li>1st tier: Japan, Scandinavia, UK, Switzerland, S. Korea, Australia </li></ul></ul><ul><ul><li>2nd tier: Benelux, France, Germany, Spain, Italy, Brazil, Taiwan </li></ul></ul><ul><ul><li>3rd tier: Eastern Europe, Mexico, China, India, Thailand </li></ul></ul>
  8. 8. FTP /Computer & Internet Use Study <ul><li>Topic/objectives: </li></ul><ul><ul><li>Computer and internet use </li></ul></ul><ul><ul><li>Tracking study, 6 waves have been completed to date </li></ul></ul><ul><li>Markets: France, Germany </li></ul><ul><li>Methodology: </li></ul><ul><ul><li>Street intercept to central location </li></ul></ul><ul><ul><li>Interviewers invite people who qualify to go to our CLT where they complete the online survey using PCs available with internet access </li></ul></ul><ul><li>Target: General Population, must be aged 55-75, 50/50 gender split </li></ul><ul><li>Sample size: About 200 per country per wave </li></ul><ul><li>Survey length: 25 minutes </li></ul><ul><li>Challenges: </li></ul><ul><ul><li>Elderly people so not easily reachable via other approaches </li></ul></ul><ul><ul><li>Low incidence rate </li></ul></ul><ul><li>Solutions: </li></ul><ul><ul><li>Data-mining using Zip Codes to identify areas highly populated in 55-70 y.o. Out interviewers were then more likely to recruit the right respondents. </li></ul></ul>
  9. 9. Hispanic Study <ul><li>Markets: USA – Las Vegas </li></ul><ul><li>Methodology: Mall intercept web-CAPI </li></ul><ul><ul><li>Interviewers in malls recruit & invite respondents who qualify to go to our CLT to complete the online survey (programmed by e-Rewards) using high-speed internet PCs </li></ul></ul><ul><li>Target: </li></ul><ul><ul><li>18+ years of age, Must live in Las Vegas DMA, 50% split M/F +/-10% </li></ul></ul><ul><ul><li>Hispanics only </li></ul></ul><ul><ul><li>40% IR </li></ul></ul><ul><li>Sample size: N=300 per year, but could be anywhere from 15-25 in any given month </li></ul><ul><li>Survey length: 25 minutes </li></ul><ul><li>Challenges: Very targeted population, with people not necessarily speaking English </li></ul><ul><li>Solutions: </li></ul><ul><ul><li>We have access to a wide range of malls across the country so could quickly had interviewers on site </li></ul></ul><ul><ul><li>Bilingual Spanish/English interviewers </li></ul></ul>
  10. 10. <ul><li>Markets: Canada – Quebec (French Only) </li></ul><ul><li>Methodology: Online survey, programmed and hosted by e-Rewards’ Client </li></ul><ul><li>Target: Beer Drinkers, Males, Age 18-29, Living in Quebec </li></ul><ul><li>Sample size: N=100 with 50% of 18-24 years and 50% of 25-29. </li></ul><ul><li>Survey length: 20 minutes </li></ul><ul><li>Incidence rate: 20% </li></ul><ul><li>Challenges: </li></ul><ul><ul><li>Very targeted population, </li></ul></ul><ul><ul><li>Low incidence rate amongst relatively small universe </li></ul></ul><ul><ul><li>Survey hosted & Programmed by RN’s client </li></ul></ul><ul><li>Solutions: Used EFG’s Sports Fans Panel in Quebec (Soccer) </li></ul>National Canada Beer Study
  11. 11. Multi-National Confectionary Study <ul><li>Markets: </li></ul><ul><ul><li>Brazil: Sao Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Recife </li></ul></ul><ul><ul><li>China: Beijing, Shanghai, Guangzhou, Chengdu </li></ul></ul><ul><ul><li>India: Delhi, Mumbai, Kolkata, Nizhny Novgorod, Novosibirsk </li></ul></ul><ul><li>Methodology: </li></ul><ul><ul><li>India, China and Russia: We recruited the respondents and invited them to central location/internet café to complete the online survey, programmed and hosted by e-Rewards. Each respondent was assisted by an interviewer during the course of the interview. </li></ul></ul><ul><ul><li>Brazil: We programmed the survey for a CAPI approach. Interviews were conducted either door-to-door but also near schools depending on the social class.  </li></ul></ul><ul><li>Target: Teens 10-18 years of age; 50% aged 10-14 and 50% aged 15-18 </li></ul><ul><ul><li>RN needed a good spread of income ranges in these countries including those who are from very low income groups </li></ul></ul><ul><li>Sample size: 800 per country </li></ul><ul><li>Survey length: 30 minutes </li></ul><ul><li>Challenges: Young population and very large scale covering multiple regions in each country </li></ul><ul><li>Solutions: </li></ul><ul><ul><li>Using our local partners, we have access to F2F interviewers almost anywhere, even in medium-to-small cities </li></ul></ul><ul><ul><li>Well defined sample plan </li></ul></ul>
  12. 12. Syndicated Grocery Shoppers Study <ul><li>Markets: </li></ul><ul><ul><li>Mexico: Mexico City, Guadalajara, Monterrey </li></ul></ul><ul><ul><li>China: Beijing, Shanghai, Guangzhou, </li></ul></ul><ul><li>Methodology: </li></ul><ul><ul><li>Mexico: In each city, we selected 6 sampling points. The location of the sampling points was in 6 different districts. In each sampling point, around 20 interviews were conducted. The interviews were conducted by PAPI, with data entered directly online by interviewers at the EOD (or every other day) using e-Rewards’ web-based survey hosted in local language. </li></ul></ul><ul><ul><li>China: In each city, we selected 8 sampling points. The location of the sampling points were in 8 different districts. In each sampling point, around 40 interviews were conducted. The interviews were conducted by CAPI. We had to follow the demographic data obtained from previous wave as quota guideline. </li></ul></ul><ul><li>Target: Primary Grocery Shoppers, Mix of gender, skewed towards females </li></ul><ul><li>Sample size: N=800 in China; N=400 in Mexico </li></ul><ul><li>Survey length: 60 minutes </li></ul><ul><li>Challenges: Large sample size with VERY long survey amongst a population not really familiar with Internet </li></ul><ul><li>Solutions: </li></ul><ul><ul><li>Again a well defined sample plan </li></ul></ul><ul><ul><li>Local presence in several cities with many facilities available to handle that kind of extensive project </li></ul></ul><ul><ul><li>Pool of experienced interviewers, used to interview people not very Tech savvy </li></ul></ul>
  13. 13. EFG, Your Global Partner <ul><li>RFP </li></ul><ul><li>Approval </li></ul><ul><li>Bidding </li></ul><ul><li>Go-between </li></ul><ul><li>Overall coordination </li></ul><ul><li>Daily report </li></ul><ul><li>24/7 “support” </li></ul><ul><li>Project manager </li></ul><ul><li>Fieldwork coordination </li></ul><ul><li>Quality control </li></ul>
  14. 14. Why EFG? <ul><li>Experience, Expertise, Insight </li></ul><ul><li>Competitive: substantial economy of scale </li></ul><ul><li>Global reach: Africa, Middle East, Asia, Europe and Latin America </li></ul><ul><li>All methodological approaches: Qual & Quant </li></ul><ul><li>U.S based one-stop shop for fieldwork worldwide: </li></ul><ul><ul><li>Save time </li></ul></ul><ul><ul><li>Avoid discrepancies, capitalize on field synergy </li></ul></ul><ul><li>Exclusively dedicated to fieldwork - Full Service </li></ul><ul><li>Responsiveness throughout the project, before and after </li></ul><ul><li>Short bidding process: 12 to 24 hours </li></ul><ul><li>A real partner, not just a vendor! </li></ul><ul><li>Committed to quality </li></ul>
  15. 15. THANK YOU!