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Mike's keynote for Social Media Day pdf

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Transcript

  • 1. fresh consulting Social Media FoundationsMonday, March 5, 12
  • 2. fresh consulting @mikewhitmore mike@freshconsulting.comMonday, March 5, 12
  • 3. Monday, March 5, 12
  • 4. What is Social Media?Monday, March 5, 12
  • 5. It’s about a new easy Websites Art way for everyone Presentations Docs to express and Blogs Wikis Videos Slideshows Discussions create Groups Reviews Microblogs Social Networks Communities Apps ForumsMonday, March 5, 12
  • 6. and to publish You can publish your creations your ideas to the world instantly to the worldMonday, March 5, 12
  • 7. Monday, March 5, 12
  • 8. having conversations and sharing information freely web 1.0 web 2.0 Your Website or CompanyMonday, March 5, 12
  • 9. Monday, March 5, 12
  • 10. The new media is social media: user generated content designed to share Button served 20 B times / monthMonday, March 5, 12
  • 11. and it is supporting a new kind of trust Trust Peers Word of Mouth 90% 67.5% 83% Corporate or 45% Product Advertising 22.5% 22% *age 25-34 0%Monday, March 5, 12
  • 12. requiring a new way to sell via main -stream and niche online channels Case Study: Joffrey’s Coffey outreach to 1500+ bloggersMonday, March 5, 12
  • 13. Shifting from 1-way blasts in traditional channels TV Radio Magazines Direct Mail Newspapers Seminars Newsletters BillboardsMonday, March 5, 12
  • 14. to joining 2-way conversations in new channels can be heady stuff for businesses to graspMonday, March 5, 12
  • 15. But today, you have to be seen as human to be real and trustedMonday, March 5, 12
  • 16. Trust is the most valuable thing in business ...and the hardest to winMonday, March 5, 12
  • 17. Executives may be hesitant towards Social Media because: 1. They Want Control 2. Lack of Understanding 3. They Fear It Will Be Just a FadMonday, March 5, 12
  • 18. The new web is a web of connected people, not just pages Management FriendsFamily Employees Co-Workers You CustomersMonday, March 5, 12
  • 19. expanding your Family sphere of Influence. My Ratings My Apps My Art My Videos My Articles My Books Friend My Presentations My Ratings My Bookmarks My Reviews My Slideshows My Websites My Blogs Employees My Wikis YOU My Profiles My Groups My Comments My Communities My Discussions My Social Networks My Microblogs My Events My Photos My DocsManagement My Tags My Music CustomersMonday, March 5, 12 Co-Workers
  • 20. This is why you were recently Time’s Person of the YearMonday, March 5, 12
  • 21. 800+ M People are on Facebook, making it the 3rd largest country Country Population China ~ 1.3 B India ~ 1.2 B Facebook ~ 800 M US ~ 300 M Indonesia ~ 240 M Brazil ~190 M Pakistan ~ 165 M Bangledash ~ 162 MMonday, March 5, 12
  • 22. with a new open and transparent participation culture (i.e. 150,000+ active contributors on Wikipedia)Monday, March 5, 12
  • 23. New tools simply help efficiently initiate, expand, develop and manage relationshipsMonday, March 5, 12
  • 24. But how do you keep up with all of this?Monday, March 5, 12
  • 25. Foundations from a Digital AnthropologistMonday, March 5, 12
  • 26. Monday, March 5, 12
  • 27. Focus social efforts to a central hubMonday, March 5, 12
  • 28. Monday, March 5, 12
  • 29. Text Average Age: 41 Those with $200K-$350K personal incomes were 7x more likely to have > 150 connections Slideshare SourceMonday, March 5, 12
  • 30. The most popular Social Media sites among executives LinkedIn 92 Facebook 51 Twitter 41 Plaxo 13 XING 7 Ning 5 Blogs 5 Yahoo Groups 4 Internal Network 3 0 25 50 75 100Monday, March 5, 12
  • 31. Monday, March 5, 12
  • 32. Monday, March 5, 12
  • 33. YOUR.COMMonday, March 5, 12
  • 34. Build For EngagementMonday, March 5, 12
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  • 47. Monday, March 5, 12
  • 48. Monday, March 5, 12
  • 49. Monday, March 5, 12
  • 50. Monday, March 5, 12
  • 51. Have a pic, links & a detailed bio Tweet about more than just your business! Share your personality Connect about your interests, hobbies, workMonday, March 5, 12
  • 52. The @ symbol The Hashtag # Short Links The RTMonday, March 5, 12
  • 53. 1. Your .COM needs to be: Engaging Clean Navigation Clean Design Clear Calls to Action Support Content TypesMonday, March 5, 12
  • 54. 2. Your company needs a Facebook presence especially if you’re Consumer-basedMonday, March 5, 12
  • 55. 3. It’s time to consider your interest in PinterestMonday, March 5, 12
  • 56. 4. Content varies by channel. Make your content appropriate to the channelMonday, March 5, 12
  • 57. 5. Twitter is Microblogging Yes, you need to Tweet.Monday, March 5, 12
  • 58. 6. GAP Genuine Accurate PositiveMonday, March 5, 12
  • 59. Mike Whitmore President & Co-Founder @mikewhitmore mike@freshconsulting.comMonday, March 5, 12