www.gapingvoid.com
mind set then method ology
What I want you to do <ul><li>Site Visitors </li></ul><ul><li>Give feedback. </li></ul><ul><li>Poor service is not to be p...
<ul><li>Throughout history,  the winners have been the businesses that understand  who their customers are, communicate  w...
 
 
Simple ,  clear  purpose and principles  give rise to complex   and   intelligent  behaviour.  Complex  rules and regulati...
Customer-centric <ul><li>From the  customer’s perspective </li></ul><ul><ul><li>their needs & concerns </li></ul></ul><ul>...
Other-centric <ul><li>Organisation </li></ul><ul><li>Products & Services </li></ul><ul><li>Technology </li></ul><ul><li>De...
The “go fetch” model We throw up some content. You go fetch it.
Where are these sites centred? the customer products & services the organisation
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
How many customer-centric? Org/Product Customer
 
13,200 pixels 1,680 pixels
Usability & Accessibility Accessible Usable Web Site Accessible does  not  mean equally unusable for everyone. There is so...
Usability vs. Accessibility Plan/Design/Build: Accessible is boring/LCD. Usability tested. Result: People with impairments...
Accessibility Myths <ul><li>Accessibility only benefits blind or vision-impaired users.  </li></ul><ul><li>Accessibility m...
Speed of task completion Deaf  Blind  Low vision  Mobility  Reading  4 million careful owners      Beehive       ...
Speed of Completion =  Satisfaction
Accessing a site with impairments <ul><li>Getting into their world. We can’t really know – but these ideas may help in und...
Some  principles <ul><li>Listen – understand – then put yourself in their place </li></ul><ul><li>Not everyone is the same...
The common “branding” myth <ul><li>An organisation’s brand is: </li></ul><ul><ul><li>Its logo </li></ul></ul><ul><ul><li>I...
Some  actions <ul><li>Deal with the politics early </li></ul><ul><ul><li>stakeholders tend to be stakeholder-centric </li>...
Customers  don’t care  about your website or  your organisation. They care about themselves . Show them you care about the...
Let’s build a site <ul><li>Who are the audiences? </li></ul><ul><li>What are their needs? </li></ul><ul><li>What do they w...
Thank you.
Contact Mike <ul><li>Mike Osborne </li></ul><ul><li>Web Success </li></ul><ul><li>P. 04 934 2821 </li></ul><ul><li>M. 021 ...
 
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Usability & Accessibility - Mindset Then Methodology V1.0

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  • Usability & Accessibility - Mindset Then Methodology V1.0

    1. 1. www.gapingvoid.com
    2. 2. mind set then method ology
    3. 3. What I want you to do <ul><li>Site Visitors </li></ul><ul><li>Give feedback. </li></ul><ul><li>Poor service is not to be put up with. </li></ul><ul><li>Site Owners/Designers/Builders </li></ul><ul><li>Get out of your head and into the world of your customer. Then do your thing. </li></ul>
    4. 4. <ul><li>Throughout history, the winners have been the businesses that understand who their customers are, communicate with them, and make their wants and needs an integral part of their business. </li></ul><ul><li>Michael Wilson, CEO - there.com </li></ul>
    5. 7. Simple , clear purpose and principles give rise to complex and intelligent behaviour. Complex rules and regulations give rise to simple and stupid behaviour. Dee Hock
    6. 8. Customer-centric <ul><li>From the customer’s perspective </li></ul><ul><ul><li>their needs & concerns </li></ul></ul><ul><li>Task focussed </li></ul><ul><ul><li>they come to your site to do something </li></ul></ul><ul><ul><ul><li>Could be to get information </li></ul></ul></ul><ul><li>Conversational </li></ul><ul><ul><li>a flow of implicit and explicit questions and responses </li></ul></ul>
    7. 9. Other-centric <ul><li>Organisation </li></ul><ul><li>Products & Services </li></ul><ul><li>Technology </li></ul><ul><li>Design </li></ul><ul><li>The Brand </li></ul><ul><li>Content </li></ul>
    8. 10. The “go fetch” model We throw up some content. You go fetch it.
    9. 11. Where are these sites centred? the customer products & services the organisation
    10. 32. How many customer-centric? Org/Product Customer
    11. 34. 13,200 pixels 1,680 pixels
    12. 35. Usability & Accessibility Accessible Usable Web Site Accessible does not mean equally unusable for everyone. There is some overlap between usability and accessibility. If it’s not usable, it won’t be accessible (to anyone).
    13. 36. Usability vs. Accessibility Plan/Design/Build: Accessible is boring/LCD. Usability tested. Result: People with impairments frustrated. Plan/Design/Build: Both integral through the complete process. Fully tested. Result: Maximum reach. Plan/Design/Build: No planning. Not tested. Result: May look pretty, may satisfy a niche audience. Generally useless. Plan/Design Build: Accessibility bolted on after. Result: Compliant, theoretically OK Accessible Usable
    14. 37. Accessibility Myths <ul><li>Accessibility only benefits blind or vision-impaired users. </li></ul><ul><li>Accessibility means sites are dull and boring </li></ul><ul><li>Building an accessible site is expensive </li></ul><ul><li>People should view a web site the way the designer intended </li></ul><ul><li>Keep to text-only </li></ul>
    15. 38. Speed of task completion Deaf Blind Low vision Mobility Reading 4 million careful owners     Beehive      Bioethics Council    Community Net     Companies Office    Department of Labour     Embassies     Employment Relations Service    Ministry for the Environment     GCSB     Good Practice Funding   Government Jobs  
    16. 39. Speed of Completion = Satisfaction
    17. 40. Accessing a site with impairments <ul><li>Getting into their world. We can’t really know – but these ideas may help in understanding. </li></ul><ul><li>Deaf – your site is in a foreign language with some recognisable words </li></ul><ul><li>Blind – your site pages are accessed in a linear fashion from top to bottom </li></ul><ul><ul><li>There are some facilities to skip forward/backward </li></ul></ul><ul><li>Low vision – your screen is 320x240 resolution with perhaps poor colour and fuzzy </li></ul><ul><li>Mobility impaired – you must “tab” to the link or form field you want </li></ul><ul><li>Reading impaired – some recognisable and unrecognisable words – hard to follow and process </li></ul>
    18. 41. Some principles <ul><li>Listen – understand – then put yourself in their place </li></ul><ul><li>Not everyone is the same </li></ul><ul><ul><li>Determine the audiences </li></ul></ul><ul><ul><li>Understand the important differences </li></ul></ul><ul><li>Tame your magpie – and your graphics designers </li></ul><ul><li>It’s all about do’s </li></ul><ul><ul><li>Speed of task completion = satisfaction </li></ul></ul><ul><li>Customers don’t care about you or your site </li></ul><ul><ul><li>They care about themselves </li></ul></ul><ul><li>You are a service provider </li></ul><ul><li>Don’t overestimate the knowledge/skill of your customers </li></ul>
    19. 42. The common “branding” myth <ul><li>An organisation’s brand is: </li></ul><ul><ul><li>Its logo </li></ul></ul><ul><ul><li>Its visual identity </li></ul></ul><ul><ul><li>Its branding statement, definition, … </li></ul></ul><ul><li>The brand is really: </li></ul><ul><ul><li>The perception in the mind of the customer . </li></ul></ul><ul><ul><ul><li>The visual identity helps shape that perception. </li></ul></ul></ul><ul><ul><ul><li>The site usability is shapes it even more. </li></ul></ul></ul>
    20. 43. Some actions <ul><li>Deal with the politics early </li></ul><ul><ul><li>stakeholders tend to be stakeholder-centric </li></ul></ul><ul><li>Establish a (documented) site charter </li></ul><ul><ul><li>this lays down the objectives and can be referenced against for design decisions </li></ul></ul><ul><li>Branding – slave or master? </li></ul><ul><ul><li>it has its place – keep it there </li></ul></ul><ul><li>Don’t be a bore – create a conversation </li></ul>
    21. 44. Customers don’t care about your website or your organisation. They care about themselves . Show them you care about them and then they’ll start to care about you.
    22. 45. Let’s build a site <ul><li>Who are the audiences? </li></ul><ul><li>What are their needs? </li></ul><ul><li>What do they want to do? </li></ul>
    23. 46. Thank you.
    24. 47. Contact Mike <ul><li>Mike Osborne </li></ul><ul><li>Web Success </li></ul><ul><li>P. 04 934 2821 </li></ul><ul><li>M. 021 675 010 </li></ul><ul><li>E. [email_address] </li></ul><ul><li>W. www.websuccess.co.nz </li></ul><ul><li>Blog: www.NoWombats.com </li></ul><ul><li>Mike Osborne </li></ul><ul><li>AccEase Ltd </li></ul><ul><li>P. 04 934 2821 </li></ul><ul><li>M. 021 675 010 </li></ul><ul><li>E. [email_address] </li></ul><ul><li>W. www.AccEase.com </li></ul>

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